60% Brazilians have two or more jobs.

The survey carried out by Hostinger, a company specialized in hosting websites and supporting entrepreneurs, points out that 60 % of Brazilians have two or more jobs. The reasons for the search for an extra income are diverse: 31% for financial security; 26% for the income complement; 25% to fulfill a personal dream and 6% is focused on paying off debts. Data were collected between August 15 and September 20, in the main capitals of the country. The research excluded gender or gender identity, focusing only on the professional objectives of the respondents.

The working time varies according to the objective. Those who wish to supplement their monthly income devote 6 to 10 hours per week to secondary employment. Those who seek to fulfill a personal dream work between 3 and 5 hours per week. On the other hand, those looking for financial security, strive for more than 15 hours per week.

Among those interviewed, 43% have a complete degree, 27% are graduate students and 22% have completed high school only. Among those with postgraduate studies, 19% are already dedicated exclusively to their own enterprise. Among the graduates, 19% act as software developers, while 38% identify themselves as small entrepreneurs.

Respondents who wish to supplement their monthly income work as a freelancer or self-employed (15%). Those who want to work to achieve future goals focus on selling products or services online (12%). Fulfilling a dream or personal project also moves Brazilian professionals to focus on selling products online. 

Online sales bring more confidence to Brazilians who seek extra income

According to the survey, the sale of products online is the main opportunity for those who want to supplement their monthly income and pay off debts in Brazil. “The scenario is promising and it takes focus to increase sales. That's why it's important to look for platforms for websites that offer good performance, but that don't weigh on the entrepreneur's pocket. It is possible to transform extra income work into a profitable and constantly evolving company”, emphasizes rafael hertel, Hostinger's Marketing Director.

According to the survey, most respondents focus their efforts on creating websites and online stores to sell their own production or sell products. However, 20% of the respondents point out that reconciling the site with the main work is a challenge, since 12% has no investment to leverage the results on the internet. 

In addition, 23% of respondents have difficulty in publicizing the business and finding new customers. As an attempt to make the business grow, 65% of the interviewees bet on investing in their own website using digital marketing tools for dissemination, such as social networks and Google Ads. 

“ Digital marketing is a great opportunity to increase sales and earn 

visibility. However, short, medium and long term planning is necessary for the results to appear. It is super possible to transform a secondary business into a promising company, but care must also be taken not to make mistakes”, says Carolina Peres, CEO of Search One Digital

Scenario – Brazil currently has 4 million registered companies. The scenario changed with the Covid-19 pandemic, which directed professionals to undertake or start working autonomously. About 3 million of the CNPJ records were of the Individual Microentrepreneur (MEI) type, which corresponds to 80% of the companies publicly owned. 

According to the Serasa Experian study, Brazil currently has 19,373,257 registered companies. About 99% of this amount are micro and small companies (MPES), which correspond to 27% of the Gross Domestic Product (GDP) and offer 62% of the country's employment opportunities.