Due to the success of the first edition, which boosted financial health solutions for 6 startups, Serasa Experian, a market-leading datatech company, is opening registrations today, October 16th, for the second wave of "Impulsiona Startups," an acceleration program that seeks to scale positive social impact through innovative businesses and solutions. Registration is open until November 17th link
The ESG initiative from the datatech company, which has Ace Cortex as a partner, will select eight Brazilian startups that will undergo a consultative journey of up to 6 months, including equity-free investment for the development of solutions and the possibility of using Serasa's services and products free of charge.
The program will be divided into 2 phases. In the first phase, the objective is to provide the development of prototypes or the evolution of existing solutions, that is, short-term projects that demonstrate the potential and scalability of the entrepreneurs.
After this first phase, four startups will be chosen based on the best projects and results to undergo a 4-month acceleration program with experts from Ace Cortex, executive mentors from Serasa Experian, and will also receive equity-free investment – which does not require a shareholding obligation. To stay informed, check the official website. Applications can be submitted until November 17th via the link:
https://www.serasaexperian. com.br/impulsiona-startups
Startups from various sectors, with maturity in the validation or traction stage and solutions that fit the following focus areas, may participate in the Initiative:
• New ways of granting credit.
• Access to credit for SMEs.
• Support for those who are heavily indebted.
• Reducing delinquency rates.
According to Paulo Gustavo Gomes, Head of Sustainability & ESG at Serasa Experian, “we want to continue scaling the reach of our positive social impact through startups and entrepreneurs who, like us, want to create a better future through their innovative proposals and solutions. Often, these businesses just need a boost to reach more Brazilians.”
ACE Cortex, a partner of the program and one of the most renowned innovation consultancies in Latin America, will guide the startups during Impulsiona Startups, offering each one customized diagnostics, analyses, guidance, mentoring, and support in implementing growth techniques.
“This is a relevant initiative for the innovation ecosystem that aligns with our commitment to promoting access to credit, reducing default rates, and supporting innovative and scalable solutions with social impact. We share the commitment to transforming the market and believe in the power of innovation to solve the biggest financial challenges faced by Brazilians. To this end, we will use our expertise in acceleration to guide the selected startups, offering personalized support, from in-depth diagnostics to practical mentoring. Together with Serasa Experian, we aim to create a more inclusive and financially healthy future for the country,” comments Milena Fonseca, CEO of ACE Cortex.
The acceleration program created by Serasa Experian, now in its second edition, boosted six startups in its first round. The startups, representing the states of São Paulo, Distrito Federal, Paraná, Pernambuco, and Rio de Janeiro, identified significant improvements in indicators such as audience reach and revenue.
What will this new journey of Impulsiona startups be like?
With the end of the registration period and the selection process that will choose the eight participating startups, the companies will receive their first equity-free investment of R$ 30,000, which must be used for two months to develop a prototype. Following this, four of the best proposals will be selected and will go through the acceleration process, which includes individual mentoring, workshops, free access to Serasa Experian products, and a further equity-free investment of R$ 120,000 for business scalability.
