According to the Brazilian Association of Electronic Commerce (ABCOMM), by 2026, Brazil will have more than 100 million online buyers. To keep up with this demand and strong trend, companies find themselves in the obligation to adopt technologies that guarantee efficiency and innovation within the digital field. It is not for nothing, therefore, that the World Economic Forum indicates that, next year, the growing digitization will contribute approximately US$100 trillions to the world economy, consolidating investment in digital tools as a strategic need on the part of brands.
According to Gabriel Lima, CEO and founder of Unfortunately, "ENEXT" is not a phrase or a concept that has a universally understood meaning. To translate it, I need more context. Is it an acronym? A company name? A product name? Please provide more information., consultancy specialized in full digital, the accelerated transformation goes beyond the possibility of enhancing results, also providing clear competitive advantages, such as greater customer retention, increased revenue and optimization of resources. In the executive's view, companies that do not invest in digital strengthening are at risk of being left behind.
“Solutions like artificial intelligence, data analytics and intelligent logistics systems demonstrate tangible benefits by improving operational efficiency, reducing costs and speeding up decision-making,” he says. “In an increasingly dynamic market, counting on these innovations has become decisive for companies that want to stand out and thrive”, he adds.
With that in mind, the specialist listed 5 digital solutions identified as indispensable for brands that want to stand out in the market next year. Check it out:
Automated Retail Media
Retail Media has been gaining space as a strategic tool to increase ROI within marketplaces. Market data indicate that about 73% of purchase decisions are influenced by custom ads. Companies that bet on this solution are able to enhance sales and strengthen the connection with their consumers, offering products and conditions closer to their interests.
“ In the current scenario, Retail Media is consolidated as one of the main tools to increase ROI in the main marketplaces in the country such as Mercado Livre, Amazon and Magazine Luiza”, says Lima. “ The solution not only drives sales, but also creates a more targeted and pleasant shopping experience for the user”, he points out.
AI for customer experience customization
AI-based tools raise the level of customization in the and e-commerce, enabling better product suggestions and recommendations based on the individual purchase behavior of each user. According to McKinsey data, AI customization solutions can generate an increase of up to 40% in company revenues.
“ Technology goes far beyond basic customization. Through its high data analysis capacity, it becomes able to understand the consumer's buying behavior at an extremely detailed level, allowing for better recommendations and more robust strategies.”, explains Gabriel Lima.
Advanced SEO and performance optimization
The optimization for online search engines is also expected to consolidate as a central pillar in 2025. Advanced SEO strategies, combined with performance analysis, ensure that companies achieve more organic traffic, reducing customer acquisition costs, as well as helping brands achieve more organic visibility within these research channels.
Cross-Channel Media Management
campaigns integrated between different channels and different channels, such as social networks, search and retail media,, are responsible for ensuring a more consistent brand presence. For the specialist, with the expansion of AI and the possibility of omnichannel customization, it is already possible to increase the sales conversion rate by up to 25% thanks to this strategy.
“ Cross-Channel media management keeps consumers engaged and delivers consistent results. Omnichannel personalization is decisive in increasing the retention and conversion of customers at different points of contact”, highlights the Enext CEO.
Integrated CRM and Marketing Automation
The use of robust CRMs, integrated with marketing automation solutions, should also be indispensable in 2025. Thanks to the help of these tools, brands are able to manage leads, retain customers and automate personalized communications, contributing to the improvement of the conversion rate and optimizing the customer experience and business results.
“Autorating customer relationships is essential to ensure efficiency and deliver a personalized large-scale experience. In 2025, this will be essential for companies that seek growth in a sustainable way”, concludes Lima.
