iFood Move 2025, one of Latin America's largest events dedicated to the food sector, Food service, brought together thousands of entrepreneurs, executives, and experts at São Paulo Expo in August to discuss innovation, technology, and the future challenges of food in Brazil. The event showcased successful case studies that have been transforming the market, including the trajectory of a brand with a 49-year history, Esfiha Imigrantes,, which has established itself as a benchmark in São Paulo, strengthened by its expansion into new regions and the consolidation of its Ricardo Jafet unit as one of the largest delivery operations in the country.
The Esfiha Imigrantes' Executive Director, Filipe Mello,, highlighted during his participation the importance of balancing tradition and innovation in the food sector. He emphasized that moments like iFood Move are crucial for exchanging experiences, learning, and sharing perspectives on how to unite history and modernity in an increasingly digital and competitive market.
The growth of delivery in Brazil was another central point discussed at the event. According to a Kantar study, delivery has been the main driver behind the increase in out-of-home consumption in the country, with higher order frequency and an increase in the average order value. This behavior, accelerated by the pandemic, has turned delivery applications into essential tools for brand competitiveness. Today, quality, service, customized packaging, and digital experience are decisive factors for customer loyalty.
During the event, Esfiha Imigrantes, was recognized as the number one case study of iFood's "Maquinona," a tool that uses data intelligence and automation to enhance sales performance. This recognition reinforced the brand's leadership in adopting digital solutions to optimize operations, expand its reach, and improve the customer experience.
Data presented during iFood Move reinforces the economic impact of the sector. According to a FIPE survey, delivery accounted for 0.64% of the national GDP in 2024, moving R$ 140 billion and generating over 1 million direct and indirect jobs. These numbers highlight the relevance of the sector not only for small and large businesses but also for the country's economic and social development.
The participation of Esfiha Imigrantes, in the event solidified its image as a brand that values tradition while keeping pace with market changes and connecting with new consumption habits. This combination strengthens relationships with customers and strategic partners, reaffirming its commitment to innovation and quality.
