The Chamber of Shopkeepers (CDL) of Florianopolis starts its 2026 schedule on Wednesday (14), with a clear focus: prepare local commerce for the immediate future. The first meeting of the year, organized by the Center for Sale More, promises to decipher the main trends that will dictate the pace of retail in the coming months.
The event, which begins at 8:30 am at the entity's headquarters in the Center, bets on a combination of technical content and strategic networking.The goal is to offer entrepreneurs tools to navigate a scenario of high competitiveness and digital transformation.
What to expect from 2026?
To conduct the analysis, CDL scaled two market leading names. Dino Gueno's, creator of the “Millionaire” and reference in retail marketing, shares the stage with Leandro Magalhaes, Advertising specialist in digital marketing.
The duo will address structural changes in purchasing behavior, new business models and the evolution of the relationship between brands and customers. The proposal is to go beyond theory and present practical management fundamentals that allow retailers to anticipate demands and retain the public.
Supporting local development
For the leadership of the entity, the event reinforces the institutional commitment to the economic sustainability of the city.
“O retail has always been one of the great engines of the capital economy. Our role as CDL is to ensure that entrepreneurs have access to information, knowledge and connections that help them to cross the market changes with more security and competitiveness”, he highlights Rafael Salim, vice-president of CDL Florianopolis.
In addition to the lectures, the format of the meeting & an executive breakfast IO was designed to stimulate the networking. The intention is that, between one content and another, managers and professionals exchange real day-to-day experiences and start new business partnerships.
Service
What: Retail Trends for 2026 ND Core Sale More When: Wednesday, January 14, 2026 Time: 8h30 Location: Plenary session of CDL Florianopolis (Rua Felipe Schmidt, 79, Centro) Programming: Lecture with Dino Gueno and Leandro Magalhaes + Networking cafe Registration: Available online at this link
