Awaken to the revolution: how data and AI are transforming business

In a market where digital is no longer a promise, but a reality, it is surprising to see how many companies still resist adopting a truly customer-centric strategy. We are in a unique moment, where technology has advanced significantly and data is more accessible than ever. That means one thing: the moment to capture the value that was always on the table – and that was wasted – is now.

The new reality: the digital is already the present

Digital is already mastering the way we do business. Although physical interactions still exist, most purchase and customer relationship journeys occur in the digital environment. This means that a customer-centric strategy is no longer optional but essential for any company that wants to thrive. The modern consumer expects personalization and relevance, and this can only be achieved with accurate and real-time data.

Surprisingly, many companies still don't make the most of the data they already have. With each interaction, an immense volume of information is generated. With the advancement of artificial intelligence (AI), processing and interpreting this data has become easier than ever. Now, companies have a clear opportunity to capture the value that was once lost.

The power of data: Recovering lost opportunities

The data is the new gold. They are at the heart of any effective customer-centric strategy. However, just having data is not enough. The challenge is to organize and use them intelligently to generate insights that create real value for both customers and companies.

Tools such as the Customer Data Platforms (CDPS) and the Customer Master Data (CMDs) are essential to centralize all customer interactions and behaviors in a single location. This allows for personalization at scale and, most importantly, the recovery of recipes that were wasted.

Companies that can use data efficiently can increase their revenue in several ways:

• Accurate customization: Understanding customer behaviors and preferences allows you to offer highly relevant products and services, increasing the chances of conversion.
• Churn prevention: With AI and predictive analytics, it is possible to identify which customers are about to abandon the brand and act before it happens.
• Average ticket increase: By analyzing buying patterns, companies can create offers that encourage higher value purchases.

Artificial intelligence as the key to the future

AI is already revolutionizing the way companies use data to improve the customer experience. AI-based tools, such as those integrated in CDPs and CMDs, help predict customer behavior, customize real-time offers, and accurately automate processes. This is no longer optional – it is what the customer expects.

The automation and customization offered by AI enable companies to recover revenues that were previously wasted due to lack of tools or strategic vision. The truth is that companies that do not adapt to this new digital reality, customer-centric and data driven, will lose space in the market.

Every day without a clear data strategy is a wasted opportunity. The market has already moved – and the question is: is your company ready to follow this movement or will continue to leave money on the table.