KaBuM! expands Discord presence and creates brand ecosystem on the platform

The connection and proximity to your community are essential values for KaBuM! io largest e-commerce technology and games in Latin America & can not underestimate the importance for the gamer audience of the Discord platform.

With more than 55 million active users in Brazil (according to World Population Review), Discord is the preferred platform for enthusiasts not only of games, but of various themes, since their communities (called 'UE servers function as forums where users can talk about a common interest using text or voice channels.

Aiming to shorten the distance between the brand and its community, KaBuM! has expanded its server on the platform, creating a true ecosystem that unites not only the esports and e-commerce sectors in dedicated channels where users can have a personalized experience, but also unprecedented features such as a gamified system of interactions, allowing users to redeem e-commerce rewards directly through Discord, a discussion channel exclusive for women and direct interactions with influencers and ambassadors KaBuM!. 

The server will aim to provide a personalized experience to each user, offering an onboarding process from its integration, allowing you to select which content interests you most and customize the channels to facilitate access to this information and discussions with other users who share these interests.

Among the themes available on the server channels, you can find results of the tournaments in which KaBuM! Esports participates, offers and promotional campaigns of e-commerce, discussions about hardware and electronics, and even rooms for personalized matches for group games, and all interactions on the server guarantee points in experience (XP) for users, and the more experience , the more benefits will be available within the server, such as highlighted messages and privileges for the profile.

Interactions such as participating in KaBuM livestreams! and custom matches can guarantee Koins users server-exclusive coins, which in turn can be used to redeem products on the Discord server itself.

“Being close to the community that builds KaBuM! is an undisputed value for us”, comments Bruno Chamas, Head of Marketing of KaBuM!.“We understand that being close is to have direct contact and facilitate the connection between fans and the brand. With this new ecosystem in Discord we give the unprecedented opportunity for hardware enthusiasts to talk to figures like EmersonBR direct through the platform, for example, and still reward them for participating in the lives, which will also guarantee awards with the system of Koins”, continues.“This is another way we find to get the live rooms that make the most personalized as well as a member of the day

The kaBuM! server is already active, and everyone with an account on the platform can participate by accessing the entry link. The channels are already integrated into the next activations of the brand, including lives such as Korujao, which between August 22 and 25 take place with interaction between the presenters and the community through Discord.

Other activations and campaigns can be consulted directly by the server, and every interaction guarantees XP users, and participation in activities can guarantee Koins for redemption in products.