AI moves US$ 190 billion and changes the way companies calculate Valuation

The advance of artificial intelligence in the corporate environment, it is no longer a trend and has become a competitive differentiator.In 2025, the global AI market should overtake US$ 190 billion, driven by the race for productivity and automation across all sectors.In Brazil, the impact is direct: companies adopting AI report average gains of productivity greater than 25%, while investment in automation technologies has grown 37% in the last year, the integration of AI into data analytics is already starting to transform the way companies evaluate their assets. 60% of the business analyses carried out by consulting firms in the country in 2025 involve some analytical automation level. This includes the use of algorithms that cross accounting information with market data, allowing for more realistic value projections.In a scenario of high interest rates and competition for capital, the company said, understand how much a company is really worth it has become essential for investors, entrepreneurs and financial managers.

It is in this context that Joao Kepler of Equity Group launches the new generation of its free valuation with AI, aimed at both traditional companies and startups.The platform, which has already realized more than 50 Thousand calculations in its previous version, it now comes more accurate. With expanded database and embedded learning, it, the degree of assertiveness it is increased and estimates are more efficient.“With this tool, we want to democratize access to the evaluation of companies and show that value is not only what is on the balance sheet, but what the market is willing to pay”, says John. The new platform also reflects a structural change in the way value perception is built in Brazil. By incorporating AI, the tool can cross multiple data sources, such as growth history, cash generation, sector of operation and market metrics, with qualitative parameters that measure brand strength, innovation capacity and leadership profile. This combination allows the result to go beyond the cold numbers, offering a strategic reading about the potential of the company. 

The arrival of the free tool https://valuation.joaokepler.com.br/ it marks a new chapter in this trajectory, reinforcing the role of the group in disseminating practical knowledge and tools that empower entrepreneurs. The launch occurs at a time when interest in valuation has never been higher: the number of companies seeking evaluation grew 28% in 2025, driven by investment rounds, mergers, acquisitions and corporate succession strategies.The new Equity Group tool fills a relevant gap: provides a value diagnosis in minutes, Based on real data and artificial intelligence trained by thousands of practical cases.“This new generation is the reflection of everything we learn from more than 50 Thousand calculations. Now, a tefinancial urality and the democratization of business knowledge”.