Companies need to be aware of new demands and trends to ensure success and competitiveness in the market. In 2025, some areas will be fundamental to boosting retail sales.For those who want to stand out and become professional, investing in the development of specific skills in these areas will be essential.
According to a McKinsey study, companies implementing sales automation increase their productivity by up to 20%. The Gartner report predicts that by 2025, 75% of commercial companies will use predictive analytics, which are used to determine customer purchase responses, and point out cross-selling opportunities to guide buying and sales decisions.
Following the market projections, Sales Clube, the largest ecosystem specialized in sales solutions for companies, has gathered five valuable tips for those who want to become professional in the areas, which will make more companies sell in 2025. Check it out!
- Invest in marketing knowledge
One of the first actions is to understand how marketing can enhance the results:
- Conduct digital and strategic marketing courses;
- Master tools such as Google Ads, Meta Ads and SEO;
- Stay tuned for trends like content marketing and automation and not just trends of the moment.
- Become a salesman of excellence
Sales excellence has to start with you! SDR is responsible for prospecting and qualifying leads, Closer for closing sales, but you, leader and entrepreneur, are responsible for leading and training your team. To prepare:
- Develop communication skills and personalized approach;
- Familiarize yourself with CRM tools like Salesforce, HubSpot, or Pipedrive;
- Attend workshops on active prospecting and funnel management techniques.
- Improve your direct and indirect sales skills
Sellers are the heart of business operations. To stand out:
- Perfect in negotiation and closing sales;
- Understand the different sales channels, including e-commerce and marketplaces;
- Look for training that involves practical sales dynamics.
- Target leadership as Sales Manager or Head of Sales
Leading a sales team requires technical and behavioral skills. Prepare yourself:
- Invest in leadership and team management training;
- Master data analysis for strategic decision making;
- Develop interpersonal skills to lead with empathy and inspiration.
- Plan your career as a Sales Manager or Director
These professionals oversee sales operations, ensuring results.To achieve this level:
- Understand KPIs and industry performance metrics;
- Participate in mentoring programs with experienced directors;
- Expand your knowledge of strategic planning and organizational culture.
