Online shopping of pet products is an important part of the daily lives of Brazilians.Inhabited with the facilities of digital retail, consumers have developed a hybrid shopping journey, using physical stores, applications, websites and marketplaces according to your convenience.
According to the study “Opurchase Journey Omnichannel Consumer 5 Focus on Petshops”, developed by Brazilian Retail and Consumer Society (SBVC) in partnership with the Qualibest Institute, 91% of respondents usually research before buying products for the pet. The survey indicates that 32% of searches are done on search engines, 21% on the websites of pet stores, and only 16% in physical stores.
“This is a great opportunity for companies in the sector, because the consumer already has an omnichannel behavior and online retail is part of the shopping mix of the Brazilian”, he says Eduardo Terra, president of SBVC. The figures show that 87% of respondents are happy with their purchases of pet products in “Marketplaces”, followed by 85% in “-Commerces/specialized pet apps”, 83% in “Petshops in the” neighborhood, 82% in “Greater, 81% in Supermarkets/stores. ”The next step is the ability to integrate the digital experience with the human warmth of physical stores to serve customers in the best“ way, adds Terra.
According to the study, 85% of respondents buy pet products at least monthly in petshops, and 32% do so at least once a week.“Petshops in the” is the main channel of pet products purchases for 62% of customers, while “Supermarkets/” at 53% and “Grandes petshops”, by 46%.“Petshops have a vocation of convenience and proximity, and this is an active journey that can be an omichnVCnxed by the president analyzes the companies.
Most purchases of pet products, however, occur in a planned way for 97% of respondents, while 41% claim to buy on impulse. In this purchase planning, 49% of consumers are direct, go to a specific store and buy what they need.
“The figures show that the consumer, even in planned purchases, seeks convenience, price and experience and may be open to impulse purchases, depending on the promotional effort of the brands and the fit with its” buying moment, says Terra.“Retail that recognizes these purchase triggers increases its average ticket and delivers a more relevant experience to” customers, he adds.
Methodology
The study interviewed 711 consumers across the country and aimed to understand the journey of purchase of the Brazilian consumer in petshops, in purchases both in physical retail and online. The research addresses aspects related to the habit of purchase, product research, purchase intention, reasons and frequency of purchase.
