Inventta, a consulting firm specializing in innovation and strategy, announces the return of Panorama Inventta , an initiative that gained momentum during the pandemic as a space for dialogue between leaders, experts, and companies about the direction of innovation in Brazil. The new season premieres on July 24th at 10:30 AM with a debate on one of the most pressing issues for the current corporate environment: "New business models: how large companies create new businesses without losing their DNA" .
Unlike conventional events, Panorama focuses on strategic, direct content connected to the reality of companies. The aim is to broaden the perspective on innovation, discussing its practical implications for organizational structure, culture, and strategy, focusing on real impact rather than fleeting trends.
“We know that the world of innovation can alienate less mature companies. Our role is to open up this field, contextualize it, and connect it with the reality of business,” says Vitor Freitas, marketing analyst at Inventta. For him, Panorama is consolidating itself as a tool for building knowledge and exchanging ideas among those at the forefront of transformation.
The first meeting of the new season will bring together names such as Mariana Triveloni (leader of the Avannti platform), Vinícius Arantes Sousa (project leader at Inventta) , and a representative from the company Toledo , with moderation by the Inventta team itself. The focus will be on sharing experiences on how to validate new businesses within large organizations without disrupting internal culture or compromising governance.
Among the topics that will be discussed are:
- Why 87% of corporate innovation initiatives fail due to lack of method;
- How to validate new business deals in 90 days without compromising compliance;
- What differentiates real innovation from "innovation theater"?
- How to transform cost centers into revenue centers in corporate environments.
Over the next few months, Panorama will address strategic issues under three main pillars: business strategy , applied innovation , and technology as a means . The aim is to connect cross-cutting learnings with sector-specific perspectives, in order to make the content accessible to different segments and levels of innovation maturity.
“The language will be simple, but not simplistic. We want to generate conversations that truly make a difference for those who need to make difficult decisions every day,” adds Vitor.
Service
Event: Inventta Panorama – New Business Models
Date: July 24, 2025 (Wednesday)
Time: 10:30 AM
Format: Online and free
