iFood Move 2025, one of the largest events in Latin America focused on the food service , brought together thousands of entrepreneurs, executives, and specialists at São Paulo Expo in August to discuss innovation, technology, and the challenges of the future of food in Brazil. The event showcased success stories that are transforming the market, including the trajectory of a brand with 49 years of history, Esfiha Imigrantes , which has established itself as a benchmark in São Paulo, strengthened by its expansion into new regions and the consolidation of its Ricardo Jafet unit as one of the largest delivery operations in the country.
CEO of Esfiha Imigrantes, highlighted the importance of balancing tradition and innovation in the food sector. He emphasized that events like iFood Move are crucial for exchanging experiences, learning, and sharing perspectives on how to combine history and modernity in an increasingly digital and competitive market.
The growth of delivery services in Brazil was another central point discussed at the event. According to a study by Kantar, delivery has been the main driver of increased out-of-home consumption in the country, with more frequent orders and higher average order values. This behavior, driven by the pandemic, has transformed delivery apps into essential tools for brand competitiveness. Today, quality, service, personalized packaging, and digital experience are decisive factors in building customer loyalty.
During the event, Esfiha Imigrantes was recognized as the number 1 case study of iFood's Maquinona, a tool that uses data intelligence and automation to boost sales performance. This recognition reinforced the brand's leading role in adopting digital solutions to optimize operations, expand its reach, and improve the customer experience.
Data presented during iFood Move reinforces the sector's economic impact. According to a survey by FIPE, delivery represented 0.64% of the national GDP in 2024, generating R$ 140 billion and creating more than 1 million direct and indirect jobs. These numbers highlight the sector's relevance not only for small and large businesses, but also for the country's economic and social development.
Esfiha Imigrantes ' participation in the event solidified its image as a brand that values tradition while keeping up with market changes and connecting with new consumption habits. This combination strengthens relationships with customers and strategic partners, reaffirming its commitment to innovation and quality.
