CleverTap, a platform specializing in digital marketing and user engagement, has been recognized by Gartner® as a Niche Player in the Magic Quadrant™ for personalization engines. The assessment was based on specific criteria that analyzed the company's Completeness of Vision and Ability to Execute. The reports are based on rigorous, fact-driven research in specific markets. They offer a broad view of the relative positions of vendors in markets with high growth and strong differentiation from competitors.
This recognition reflects CleverTap's strengths in providing personalized customer experiences, as well as its innovative AI-powered capabilities and focus on sectors such as financial services, retail, and entertainment. The company's personalization toolset includes a customer data platform (CDP), user and product analytics, experimentation, and orchestration of digital interactions.
The comprehensive personalization approach allows brands to adopt different levels of customization, increasing conversion by up to seven times, since proper implementation generates real and meaningful experiences.
CleverTap's leadership in advanced personalization is evidenced by its impressive growth and rapid expansion of its customer base. This progress is due to its comprehensive platform, which integrates a CDP with the ability to create and execute automated and personalized customer journeys across key channels such as web, mobile apps, email, social media, and paid media.
Regarding the recognition, Anand Jain, co-founder and Chief Product Officer of CleverTap, states that being included in the Gartner Magic Quadrant is a proud moment for the company. “We believe this reflects our commitment to enabling brands to create personalized and memorable experiences for their customers. We feel this validation reinforces our focus on innovation and customer centricity, especially our advanced AI – Clever.AI, which powers features like automated journey routing (IntelliNODE) and emotionally intelligent messaging (Scribe). We remain steadfast in our mission to empower brands to scale meaningful engagement across multiple channels, driving both emotional connection and measurable growth.”
Suppliers are classified into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. This research allows companies to make the most of market analysis, aligning it with their specific business and technology needs.
Access here to learn more about CleverTap's strengths and considerations, as well as offerings from other providers.
