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Spending on social media ads skyrockets by up to 841% during Black Friday and Christmas weeks, according to survey

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Digital consumption in Brazil remains heavily concentrated around major retail dates. A survey by Portão 3 (P3), a corporate management and payments platform,...

E-commerce revenue during Black Friday will be 17% higher than in 2024, points out Confi Neotrust

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According to Confi Neotrust - a source of data and intelligence on e-commerce - this year's Black Friday will be 17% larger than...

Black Friday: Psychologist Explains Why the Brain Reacts to Sales Like It's a Gamble

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With the advancement of digital commerce and the bombardment of deals during Black Friday, consumption has ceased to be merely a rational choice...

7 Expert Marketplace Tips for Selling Smartly and at Scale on Black Friday

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Black Friday has ceased to be a “day of promotions” and has become a competitive cycle that can boost the following months. With a calendar...

TOTVS announces AI assistant to simplify Tax Reform for the Supermarket sector

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TOTVS, Brazil's largest technology company, announces an artificial intelligence assistant to help supermarket sector customers understand...

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