In the current scenario, companies face increasing challenges to protect their operations against increasingly sophisticated digital frauds, such as Deepfake attacks. Financial, health, government, and e-commerce sectors, among others, are vulnerable to digital forgeries compromising trust in authentication systems and leading to million-dollar losses. According to the Deloitte Center for Financial Services FSI Predictions 2024 study, in the United States alone, frauds caused by Deepfake and other AI-based technologies are estimated to reach $40 billion by 2027.
The organizations’ priority is clear: protect sensitive data, prevent digital frauds, and provide a safe and reliable experience for customers and employees. It is essential to invest in technologies capable of securely identifying whether an individual is who they claim to be. This effective verification requires innovations such as physical biometrics, behavioral biometrics, and the concept of Liveness Detection.
TIVIT, a Brazilian multinational that connects technology for a better world, through its Stone Age business vertical of Credit and Antifraud, provides technological solutions that include physical biometrics, behavioral biometrics, and Liveness Detection. This combination creates an impenetrable barrier against Deepfakes and other forms of digital fraud:
- Physical Biometrics: Verification of unique characteristics such as iris, fingerprints, and vein patterns.
- Behavioral Biometrics: Analysis of browsing habits, typing, and movement to identify user patterns.
- Liveness Detection: Real-time validation of the user’s physical presence through subtle movements and gestures.
These technologies not only enhance authentication security but also provide confidence and peace of mind, essential for companies looking to protect their operations and customers.
Recent cases show that Liveness Detection solutions detected 100% of fraud attempts using Deepfakes in onboarding processes. These technologies already protect crucial sectors such as finance, health, government, and e-commerce, helping to preserve companies’ reputation and performance in a hostile digital environment.
In combating threats like Deepfakes, security is more than a regulatory requirement; it is a competitive advantage. It is essential to have access to an advanced technological ecosystem that not only combats fraud but also reinforces the trust of customers and employees, ensuring that innovation and protection go hand in hand in the digital world. TIVIT’s structure enables companies to access the best authentication and security solutions at a significantly lower cost than would be required to develop and maintain their structure, as well as offering customized analysis to assess how their solutions can integrate into the company’s environment and thus strengthen the security of their operations.
