Description
From publisher
How does a company turn into an empire?
When it came into being in 1994, Amazon had many challenges and dreams.Today, almost thirty years later, it is considered one of the largest companies in the world, with an estimated market value of 1 trillion dollars.
Led by Jeff Bezos, the company has built a trajectory with successes and controversies, which was marked by revolutionary ideas and aggressive market practices.
By betting on innovation, the retailer has found opportunities and conquered its space not only in online sales, but also in new markets such as streaming, food and technology.
The details of Amazon's rise, the backstage of the biggest Case studies the company and the controversies that have turned Jeff Bezos into one of the best-known CEOs in the world are Amazon without limits.
Curiosities about Amazon
1. Early versions of Echo Dot (or Alexa) had remote control.
Fearing that the device would not be able to hear commands in environments with loud music or parallel conversations, executives decided to send a remote control in the boxes as an alternative to customers, but it turned out to be unnecessary and was discontinued.
2. Prime Day was created to enjoy a traditional shopping moment.
Summer is the time for holidays and back to school. Because it is a period with a large volume of purchases in markets in which Amazon did not have a large share, they created Prime Day with the aim of taking advantage of this impulse to also motivate the sale of their products.
3. Jeff Bezos considered buying Netflix before it became a global giant.
For many years, Bezos watched Netflix's advancement and considered incorporating it into the Amazon empire.When he realized that Reed Hastings' company was already too big and a strong competition to Amazon's streaming platform, he began to invest more actively in the Prime Video catalog.
4. Attempt to launch a smartphone with cutting-edge technology at low cost.
The Fire Phone was one of Amazon's biggest projects (and failures), created with the aim of competing with the major smartphone brands. Despite the millions of dollars invested, the final product was technologically inferior and the idea was abandoned, as the necessary adjustments would make it more expensive than expected for the final consumer.
Product details
- ASIN: B09476G2DN
- Publisher: Intrinsic
- Accessibility: Learn more
- Date of publication: 2 June 2021
- Language: Portuguese
- File size: 11.0 MB
- Screen reader : Compatible
- Font Configuration : Enabled
- Vocabulary Tips : Not enabled
- Number of pages : 621 pages
- ISBN-13:978-6555602357
- Page Flip: Enabled
- Reading age: 16 years and above
- Top Sellers Ranking: No 115,521 in Kindle Store (Meet the Top 100 in Kindle Store category) No 54 in Electronic Commerce No 162 in Organizational Change No 4,127 in Business & Economics
- 54 In Electronic Commerce
- 162 In Organizational Change
- 4,127 in Business and Economics
- Customer Reviews: 4.7 4.7 out of 5 stars (356)
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