The electronics sector in Brazilian e-commerce saw a significant drop in prices in 2024, according to the latest Fipe/Buscapé Price Index. The report, released this Tuesday (21), points to an annual reduction of 3.6% in product prices, even in the face of a challenging economic scenario.
The price decrease occurred despite the strong appreciation of the dollar, which rose by 23.7% during the period, trading at R$ 6.18. This factor is particularly relevant for the sector since the exchange rate directly impacts the pricing of electronics.
Among the categories that showed the biggest reductions are cell phones (-5.4%), portable electronics (-4.3%), and video and audio items (-5.1%). Home appliances, which had been showing a trend of decreasing increases, saw a 2.5% drop in December 2024.
A notable case was that of air conditioners. After a significant annual increase of 25.7% in January 2024, due to an imbalance between supply and demand, the prices of these products sharply declined throughout the year, reaching a 3.1% reduction in December – the first annual decline recorded in the 24-month series.
Sérgio Crispim, a researcher at Fipe, warns of possible changes in the scenario. “What we have observed in the sector, both globally and in Brazil, is a continuous drop in prices. However, the annual reduction rate slowed significantly in 2024 due to currency influence. If this trend continues, there is a possibility of a positive variation still in the first half of 2025,” he analyzes.
It is important to note that, despite the annual decline, the index showed a slight temporary increase in the last month of 2024, with a monthly increase of 0.22%. This movement is attributed to the increased demand during the holiday season and a possible offset of the reductions seen in November, during Black Friday.
The cumulative variation from November to December 2024 was -0.9%, resulting in a reversal of the annual decline observed in previous months. This pattern of price increases in December had already been observed in 2022 and 2023.
The report suggests that, although the electronics sector in Brazilian e-commerce experienced a price drop in 2024, the outlook for 2025 is still uncertain. Continued exchange rate pressure and other economic factors may influence price trends in the near future, making constant market monitoring essential.
