RCS is no longer a complete novelty in the market, but to this day, many companies are still understanding all the benefits they can acquire with the potential of this tool. Faced with so many doors that can be opened with this communication protocol, Pontaltech is opening one more. The company has just announced the launch of RCS Connect, a new version of this messaging system that integrates various functionalities and technologies into a single platform aiming to improve consumers’ communication with their brands.
Innovating in such a traditional messaging market is a challenging task. After all, to this day, SMS and email are still strongly common strategies in the communication of many companies with their customers. Just short messaging system alone demonstrates an average open rate of 98% by the population, according to data from the Text Message Marketing Report. The latter, according to other Shopify data, is considered by 41% of B2B companies as the best channel to sell and advertise products.
Among the more ‘modern’ options, WhatsApp is also a widely explored channel by the national market – but at the same time, has already been labeled as ‘worn out’ by many businesses due to its usage and price limitations. ‘RCS has stood out in this scenario as a more flexible solution rich in features. We sought to explore its functionalities long before the market itself began to ride this wave and now, we are taking another step to bring the best of this protocol to companies and consumers,’ explains Allanis Grum, RCS Product Owner at Pontaltech.
Overall, the use of RCS in corporate communication strategies can increase customer engagement with the brand by 74%, as well as 35 times more likely that the message will be read compared to those sent via email, according to data from Pontaltech.
Considering this, the launch of RCS Connect aimed precisely to embed innovative and efficient technologies that would provide greater interaction and engagement between the parties. In addition to rich content – which includes cards, carousels, and interactive buttons – this modality includes the conversational function of this protocol, chatbots, and personalized service for all.
In this conversational option, companies can create more comprehensive journeys for their customers, integrating, via API, the experience of chatbots with existing automatic flows. “These bots enhance customer support, as well as assist in mapping responses based on user interactions, providing instant information that enables a personalized and interactive experience,” he adds.
Alongside multimedia resources, it will be possible to send rich messages with images, videos, audios, document sharing, use of gifs and emojis, and integration with other social media platforms – supported by embedded use of generative AI and omnichannel intelligence in this union. All of this, of course, without neglecting the central point of good communication between the parties: humanization.
Here, the P2A modality comes as a major differentiator, in which users themselves can initiate the conversation with companies through RCS. This provides a greater sense of power and autonomy on their part, no longer just being receptive to this communication as in other options of many messaging systems.
Your growth in the market can make a huge difference in companies’ relationship with consumers, mainly by providing another robust and complete option to compete directly with one of the most used channels by brands currently in this communication: WhatsApp itself.
RCS offers highly competitive modalities with the green app in terms of features and resources, allowing companies to no longer be limited in terms of use on this other channel and therefore enjoy a robust and secure platform to reach their target audience.
Those who incorporate this modality into their strategies can achieve a higher ROI, as well as more engaged and assertive communication with the target audience, for a more affordable price and unified rates in this service combo. ‘We always seek to go beyond what RCS can offer at its best, and now we are confident that this new modality will bring much more practicality, comfort, and assertiveness in companies’ communication with their customers, so that they have greater autonomy in this conversation and have increasingly better experiences,’ Allanis concludes.
