There is no lack of opportunities to be explored in the technology and innovation ecosystem. However, in many companies, it becomes complex to have teams solely focused on exploring these paths, as well as quality time to dedicate to this task. With that in mind, Pontaltech, a technology company specializing in omnichannel communication, has opened an internal innovation area aiming to adopt a more proactive and dynamic approach on this topic. The department will be under the responsibility of Carlos Feist, the new head of innovation at the company.
Facing a market in constant evolution and updates, new technologies and trends emerge all the time, making it difficult to establish corporate operational strategies based on a certain predictability and control. Today, we live in the VUCA world, marked by uncertainty, unpredictability, volatility, and ambiguity, which requires companies to transition from a more reactive behavior to more proactive decisions, taking on a role of leadership and ambidexterity in this sense.
According to data from Deloitte, as evidence of this importance, the proportion of companies that invested in R&D activities in ICT increased from 45% in 2019 to 69% in 2022 – a growing effort that has been strongly observed in recent years. ‘The lack of internal structure for innovation is extremely detrimental to any business, increasing the chances of losing competitiveness to their competitors. We need to build tomorrow today, and this will be one of my biggest missions at Pontaltech,’ Feist shares.
According to the head, the idea is that the team, currently composed of six professionals, maintains focus and attention on new technologies that are emerging so that, in identifying possible opportunities to be explored, they can establish strategic plans quickly and efficiently in order to validate and productize ideas in a timely manner. ‘We want to anticipate what may become a trend in the market, ‘racking’ the future of our segment, and seeking the best ways to maximize our value proposition to our customers,’ emphasizes Carlos Secron, founder of Pontaltech.
Since the arrival of the head, a deep Discovery process has been applied with the company’s clients, in the mission of understanding their pains and challenges in order to build an internal innovation radar. ‘The results helped us see what was right and where we could still improve, incorporating these expectations into new products or services that meet these needs and future demands,’ Feist adds.
In this mapping, the company’s teams themselves could not be left out. After all, they are also directly in contact with internal processes and thus have a clearer vision of what can be improved. With this information in hand, the new innovation team is already in the validation stage of these ideas, studying the market and seeking solutions that address these goals in a pragmatic way and with high added value.
To ensure this mission, plans include applying the internal innovation radar every three months, monthly project study reports, as well as monthly meetings with the members of the innovation committee to analyze everything that is being done and exchange ideas on what they can explore towards achieving increasingly better results.
We live in a fiercely competitive market, where innovation is the key to corporate prominence. And in this scenario, those who know how to anticipate industry trends will certainly position themselves as true benchmarks. ‘Restlessness is what brings great ideas to life. We will spare no effort to ensure that Pontaltech stays in constant motion in relation to products and technologies, bringing the most innovative elements inside and always identifying the best paths to follow,’ concludes the head.
