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Lives, competitions and forbidden products: the secret gears of the TikTok Shop

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Lives, competitions and forbidden products: the secret gears of the TikTok Shop

The TikTok Shop arrived in Brazil with great promises, coming from a history of success around the world. Only last year, the “lojinha” of the app handled about US$ 33 billion globally, according to Statist. The impact is already beginning to be felt here, but brands still have a lot to learn about the subject 'FROM the use of videos as sales machines to particular features that do not exist anywhere else.

Henrique Troitinho, CEO of the digital marketing innovation agency Media Score, states that the rules of the TikTok Shop are not the same as any other e-commerce tool. “First, the virtual store is based on content and not the other way around. Videos are the sales engine, which requires a TikTok First approach and a specialized marketing management to achieve the full potential of the shop.In addition, there are specifications of the platform, both with regard to restrictions and the opportunities”, comments.

Therefore, according to the expert, brands can not wait just to register and start selling. You need to understand the mechanisms of the app and work with them strategically.

An example is the list of restricted or prohibited products. “To follow the policies of TikTok as a whole, there are a number of goods and services that cannot be sold there”, explains Henrique.“It is essential to make sure that no item ended up entering the mix, because this can affect the entire store score and reduce its relevance”. Among the prohibitions are weapons, animals or animal products, security and privacy products, financial products, illegal drugs and drug accessories. Already the restricted list includes medications, some medical devices, weight loss products, products and services, automobiles and automotive parts, media products, alcohol, illegal drugs, tobacco and other.

Working with professionals specialized in the management of the app helps the brand to have access to all items and to understand the best ways to meet the rules. Likewise, the opportunities of the TikTok Shop should be taken advantage of by those who want to stand out; this is the case of competitions, with the right to rankings of greater amount of sales per category.

“Live competitions are the main ones, as they follow a trend already on the rise in other countries, from live commerce”, points out Troitinho. The format is in real time, with the consumption of live content and purchases at the same time, generating a business turnover that applies to all sectors and sizes of companies. “A China has already mastered this technique for a long time, but now the whole world is entering the wave. The expectation is that live commerce platforms reach US$ 7.2 billion by 2030”, complements the entrepreneur, referring to a forecast of the Research & Markets.

What TikTok Shop proposes, then, is a ranking for the stores and creators that sell more during lives, with benefits for those who stay at the top. These are advantages such as discount coupons to provide customers, cash prizes, traffic resources and even trophies. The exposure in the ranking is also, by itself, a boost of the brand image.

“O TikTok Shop presents several different possibilities and objectives. You can stay in the top 10 of its category if you want to work with lives, or you can leverage sales in another way. The important thing is to understand that, whatever the path chosen, we are talking about a transformation of e-commerce and not just a new channel. Start with an open mind and ready to expand your real online performance”, concludes the CEO.

Americanas adopts VTEX platform to lead digital transformation and modernize e-commerce operation 

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Americanas adopts VTEX platform to lead digital transformation and modernize e-commerce operation 

Americanas, one of the largest and most traditional retailers in Brazil, chose VTEX, a global trading platform composable for B2C and B2B companies, as a strategic partner to modernize their digital operation and accelerate their technological transformation. The process of migration of systems is part of the project of updating and simplifying the retailer's ecommerce environment.

“VTEX is a consolidated sales platform with a range of functionalities and scope that adheres to our business needs and the evolution of digital”, commented Renato Drumond, vice president of Digital Retail at Americanas.

According to Rafaela Rezende, general manager of VTEX in Brazil, “essa transformation demonstrates the commitment of Americanas to building a sustainable digital operation. In addition, VTEX brings speed to innovate, as well as being resilient and flexible to customize what they need. Projects of this magnitude go beyond technology, require strategic vision, collaboration and agile execution.”

With the adoption of VTEX, Americanas now has a robust and scalable solution, composed of ready-to-use features, such as native integration with sellers of the platform itself that ensures even more speed, advertising features and omnichannel capabilities. This new structure has replaced legacy systems with more modern and flexible alternatives, resulting in process optimization, reduced operating costs and acceleration of the time-to-marketin a more agile and integrated environment.

“A VTEX is modular, allows greater flexibility for us to adapt and, at the same time, develop new solutions for opportunities arising from the “ business strategies, said Jose Figueiredo, CTO of Americanas.

The project was delivered in just 11 months from account provisioning in April 2024 until the go-live in March 2025 ^ the result of a strong collaboration between the technical teams of Americanas, VTEX and strategic partners. Among the main challenges faced were the migration of the Seller Center to a new protocol for indexing availability and prices, and the need to adapt the infrastructure of VTEX to support a greater volume of sellers, promotions and pages indexed in Google. This evolution was essential to ensure performance and scalability, and required joint efforts of engineering, SEO and improvement of frameworks such as VTEX FastStore, based on modern technologies to facilitate the construction of stores and some functionalities.


The move to a SaaS architecture also required the alignment of new responsibilities and processes between teams as the previous technology environment was managed internally.


As first results of performance, are the release of mixed carts that allow combinations of products from third-party and own inventory, including between different physical stores. Integration with the ecosystem of VTEX partners has also brought practical innovations.An example is the use of the VTEX IO framework for the development of solutions such as payment connectors created by Americanas itself, the in-store payment solution developed by Quality and the Clearsale anti-fraud extension.


With the new platform, Americanas begins a new phase in its digital trajectory, supported by a solid foundation to scale, innovate and offer simpler, connected and efficient experiences to the Brazilian consumer.

FlixBus arrives in Mexico and expands its presence in Latin America

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FlixBus arrives in Mexico and expands its presence in Latin America

Flix SE, a global technology company for mobility and a reference in affordable and sustainable travel, announces the beginning of its activities in Mexico. Considered the third largest bus market in the world, the country represents a strategic opportunity for FlixBus, which bets on its innovative model to transform the sector.  

“We are very excited to expand our operations in Latin America. After successful launches in Brazil and Chile, Mexico becomes the third country in the region to have the presence of the FlixBus brand on routes operated by local partners.In partnership with these companies, we will transform the travel experience, offering a more digitized and economical alternative to”, says Andre Schwammlein, CEO and Co-founder of Flix SE.  

Present in more than 40 countries on four continents, FlixBus has been consolidating a scalable business model that combines technology and market intelligence to generate value for both passengers and its operating partners.  

Initial network connects six cities in five Mexican states  

From May 27, the network marketed by FlixBus in Mexico will cover five states, connecting the cities of Mexico City, Monterrey, Torreon, Queretaro, San Luis Potosi and Matehuala. All locations will have direct connections with each other, especially Monterrey, which is already part of the North American network of FlixBus through Greyhound. With this expansion, Mexican passengers will have access to a wide network of destinations, with more than 1,600 options in the United States and Canada, thanks to the integration promoted by FlixBus technology and its local partnerships.  

The operations in Mexico will be carried out in partnership with three local companies, following the model based on local partnerships, without its own fleet, which has driven its rapid expansion in markets such as Europe, North America, India, Brazil and Chile. The arrival in Mexico marks another important step in the company's mission to make mobility accessible, intelligent and sustainable on a global scale.

Mexico's e-commerce expected to grow 25% per year by 2027, Nuvei study predicts

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Mexico's e-commerce expected to grow 25% per year by 2027, Nuvei study predicts

The e-commerce market in Mexico is the second largest in Latin America, behind Brazil, and is expected to grow at an average rate of 25% per year (higher than the Brazilian one, of 21%) until 2027, reaching US$ 184.2 billion "Global expansion guide for high growth markets”, produced by Nuvei, Canadian fintech payment solutions.

The global expansion guide for high-growth markets looks at e-commerce in eight high-growth markets mapped by Nuvei: Brazil, South Africa, Mexico, Hong Kong, Chile, India, Colombia and the United Arab Emirates.

Mexico

E-commerce growth in Mexico is expected to be led by greater integration with other countries: a cross-border e-commerce advance is expected from 21% in 2024 to 26% by 2027, a pace higher than that observed in Brazil or the average of the countries surveyed.

Another driver of the growth of Mexican e-commerce will be the advancement of electronic payment methods. The 6% of cash purchases recorded by the Nuvei study are a reflection of a market still lacking in financial inclusion. Despite initiatives such as the Interbank Electronic Payment System (PEI-CoDi) and the Movil Dinero (DiMo), Mexico is behind Brazil in this regard. In early May, Finance Minister Fernando Haddad was welcomed by Mexican president Claudia Sheinbaum. 

“The e-commerce market in Mexico is in full expansion and modernization, and this has attracted large Brazilian companies”, says Daniel Moretto, senior vice president of Cloud Latin America.“The GDP per capita is 30% higher than ours, and we are a few steps ahead in financial inclusion”.

Hong Kong

Hong Kong stands out among the countries surveyed by Global expansion guide for high growth markets, having the highest percentage of international e-commerce: 56%, with a forecast of reaching 59% in 2027. Mexico and Brazil, despite having the highest growth potential for the coming years, start from a lower penetration: 21% and 8%, respectively.

The predominance of cross-border e-commerce, observed in the study of Nuvei, does not happen by chance: Hong Kong is a small market (with 7.8 million inhabitants, well less than the 137 million of Mexico or the 216 million of Brazil) and neighbor of China, the largest exporter in the world. With 92% of its GDP in the services sector, Hong Kong is dependent on foreign trade. Therefore, it is always at the top of the lists of most open economies on the planet.

With the 24th highest GDP per capita in the world (mexico is the 96th and Brazil, the 104th), Hong Kong allows multinational groups in Brazil and the world to access a consumer willing to pay for quality and diversity. It is also an open window for the future of our retail. There, the internet reaches 95.6% of the population and the rate of mobile phone subscriptions per inhabitant is the highest in the world: 292 for every 100 people.

 “Hong Kong is a strategic market as a gateway for companies that want to expand in the” region, says Moretto, senior vice president of Cloud Latin America.“In addition, it has a diverse and high-income population, a major consumer of international premium brands”.

Call Center follows as an opportunity of 1st job for young people, but with a profile of a “analista”, warns Foundever 

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Call Center follows as an opportunity of 1st job for young people, but with a profile of a “analista”, warns Foundever 

The profession of service agent, formerly known as “telemarketing attendant”, may be the first job opportunity, especially for the younger ones. But with the arrival of artificial intelligence and other technologies, the telecommunications sector will still be a loophole in employability for this audience and will technical and behavioral skills meet labor needs?

According to the leading global CX company, Foundever, the segment will be enriched with opportunities and, still, this profile will have new skills. The report CX Trends for 2035, developed by the company, provides that the profile of the contact center professional will only be modified and will aggregate a more analytical view in your office, contrary to global research that points out that the profession should cease to exist soon due to artificial intelligence.

The material highlights that self-service is gaining more and more space, driven by the evolution of artificial intelligence and GenAI. These technologies allow a wider range of complex cases to be solved in different online channels, such as messaging, applications and voice. In other words, the skills of virtual assistants are expected to expand to a wide variety of channels, complementing the already existing omnichannel capabilities.

Today, the profession of care agent as it is called, adds up in large part  more than 60% of professionals between 18 and 29 years. The available data from the Brazilian Association of Teleservices (ABT), considering the last years, still reveal that the sector it employs more than 1 million people70% of its professionals are women, half of them black and brown.

Foundever CEO in Brazil, Laurent Delache, highlights the growing relevance of young people in the contact center sector, driven by their remarkable adaptability and continuous learning capabilities.“This generation excels in these services due to its agility in dealing with changes and challenges, as well as its ability to multitask, excellent communication, familiarity with technology and speed in assimilating new knowledge”, he says.

Improvement by 2035

Foundever Brazil CEO Laurent Delache predicts the arrival of a centralized artificial intelligence agent capable of delivering advanced skills and greater personalization.

“A search for increasingly personalized experiences, driven by AI agents, brings with it immense potential to enhance interaction between brands and consumers.In contrast, this intensified personalization raises crucial questions about ethics and security and, therefore, the collection and use of personal data to shape individual experiences require companies to be extra careful to avoid discrimination and ensure the privacy of users”, warns Delache.

While there are concerns about task automation and possible job replacement, research shows that customer support leaders see AI as a driving force for career evolution in this area. That is, according to Delache's analysis, as customer expectations increase, AI will empower service professionals to become experts in solving complex problems more efficiently, contributing to greater customer satisfaction and loyalty during their experience.

How to prepare to be a good service agent by 2035, according to Foundever:

understand where GenAI will come to life in the contact center and help you thrive;

ensures that ethical and safety standards for new technologies maintain an exemplary level of integrity;

·Practice transparency with consumers and serve as an educational guide for them on new technology and data policies.

Neogrid announces Nicolas Simone as new CEO

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Neogrid announces Nicolas Simone as new CEO

Neogrid, the technology and data intelligence ecosystem that develops solutions for the management of the consumer chain, announces new CEO and CFO. Nicolas Simone, until then CPTO (Chief Product and Technology Officer) of the company, and Augusto Vilela, who held the head of Investor Relations and Treasury, assume, respectively, the positions from today. The new names succeed, in this order, Jean Carlo Klaumann and Aury Ronan Francisco, who continue in the company until June 30 to ensure a structured and fluid transition.

The move marks the conclusion of an important cycle in the recent journey of Neogrid.Jean Carlo Klaumann and Aury Ronan Francisco led the company in a decisive moment of strategic transition, business integration and relevant investments in innovation. Thanks to their contributions, the company has increased its capacity for developing proprietary technology, strengthened its team, reorganized to be even more connected with its customers and ready for growth. 

“We are starting a new cycle of our history and, for me, it is a great satisfaction to continue to be closer to the company, our customers and the development of our solutions and services. Announcing Nicolas Simone as CEO of Neogrid is to take another step towards the evolution of our business. At his side, we count on Augusto Vilela, who is deeply aware of our challenges and opportunities. Both arrive at new positions with market traction and prepared to continue the strategy and lead the company with a focus on execution, sustainable growth and generation of value in the long term”, says Miguel Abuhab, founder and chairman of the Board of Neogrid Management.

“Ao Jean and Aury are my sincere thanks for all the dedication and impeccable delivery in these years when “ together with the entire Neogrid team 2023 led us to a much higher technological level and strategic positioning and a vision of the future much more compatible with our legacy”, points out Abuhab. “ Neogrid has carried out a new strategic planning with a great consultancy in 2023, directed relevant investments in technology in 2024 and in 2025 inaugurated an important stage of execution and efficiency. Now I feel honored to participate in this whole evolution to the new management side, he adds.

Nicolas Simone, CEO of Neogrid

Nicolas Simone 4 or Nico, as it is better known 5 IS a senior executive with a solid trajectory in transformation, innovation and technological leadership in global and national companies. Accumulates extensive experience in high leadership positions in organizations such as McDonald’s, Petrobras, Grupo Boticario, Itau Unibanco and AB InBev, and works with a focus on sustainable value generation, operational efficiency and business results. Engineer and with training in Corporate Governance by IBGC, is recognized for building high performance teams, delivering scalable solutions and engaging in topics such as artificial intelligence (AI), information security and digital experiences.

“I enter this new cycle with enthusiasm and the commitment to continue the work that has already been executed with solidity and purpose by Jean. Neogrid has built, over the last few years, a technological, strategic and portfolio base that makes me confident to continue advancing with a focus on execution, efficiency and excellence, keeping the customer at the center of decisions and valuing what has been achieved so far”, says Nico.

Augusto Vilela, new CFO of Neogrid

Augusto Vilela holds a degree in Administration from the Federal University of Minas Gerais (UFMG), with a master's degree in Economics and Finance from EESP-FGV. With 15 years of experience in the areas of Finance, M&A and Investor Relations, the executive has previous stints at Itau Unibanco, Hotmart and Semantix. At Neogrid, he led the IR and Treasury areas.

“It is an honor to take on this new challenge at such a significant moment in our trajectory.We will continue with responsibility, maintaining financial discipline, focus on results and transparency in the relationship with our clients stakeholders”, concludes Vilela.

In an unprecedented action, iFood Club customers will get up to 25% off at Decolar

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In an unprecedented action, iFood Club customers will get up to 25% off at Decolar

iFood, the Brazilian technology company that is a reference in delivery, and Decolar, the leading travel technology company in Latin America, are working together to bring even more benefits to consumers and provide a new level of convenience and practicality for Brazilians. The first initiative is the offer of up to 25% off accommodation for subscribers to iFood's loyalty program, 'Clube iFood'. The two companies are studying other ways to simplify and improve the user experience.

"We are very excited about the new opportunities that the connection with Decolar will bring to consumers," says Henrique Iwamoto, iFood's Chief Investment and Partnerships Officer. "We've already transformed the way people order food, now we're going to change the logic of offering convenience and services in general. And that means more satisfied users with a connected and practical experience, which consequently results in more orders for partners and greater income generation for couriers. All of this driven by the strength of our network of solutions, fueled by intense consumer traffic," he explains.

"This partnership with iFood is another step in our mission to revolutionize the way people travel, combining technology and benefits to create an experience that is even more connected to people's routines," he says. Max Gonzalez Costa, executive director of the B2C Business Division in Brazil at Take off. "We want to make travel more accessible, intelligent and integrated into everyday life, enriching our customers' lives with simple solutions and remarkable experiences."

Last week, Decolar became part of the Prosus group, a global technology company, with the conclusion of the acquisition process. iFood is also part of the group.

iFood Club

Currently, the Club, with 13 million subscribers, is responsible for 40% of the orders placed on the platform - a key lever for increasing consumption.

"We've been working to consolidate Clube as the most robust loyalty program in the country. iFood offers subscribers an increasingly complete experience, with benefits both inside and outside the app. The partnership with Decolar expands this value proposition and reinforces iFood's role as a hub for practical and advantageous solutions for consumers", says Bruno Henriques, iFood's Marketplace COO (Chief Operating Officer).

The program, which began with the aim of increasing orders in restaurants, began operating six months ago for the Market and Pharmacy categories. In the case of Pharmacy, for example, sales grew by more than 40% with the Club's entry.

How the iFood Club works

With a monthly plan of just R$12.90, the Club offers various advantages such as 5 coupons worth up to R$10, valid at all restaurants, discounts of up to 50% off and other exclusive coupons every day. It also offers free delivery to pharmacies and markets, expanding the possibilities for everyday savings. The program also offers experiences that go beyond the app, such as the new discounts with Decolar. New users can try the Club for free for the first 30 days.

About iFood

iFood is a Brazilian technology company that is a reference in online delivery in Latin America, bringing customers, restaurants, supermarkets and delivery companies together in a simple and practical way. iFood's purpose is to feed the future of Brazil and the world, transforming society through education and technology, with a positive socio-environmental impact.

Through technology and artificial intelligence with a global standard, iFood moves 120 million orders per monththrough an ecosystem made up of 360,000 connected couriers, 400,000 partner establishmentsrestaurants, markets and pharmacies, and is present in around 1,500 Brazilian cities. iFood goes beyond food delivery and is also growing in businesses such as markets, pharmacy, pet, fintech and benefits, combining technology and convenience in the delivery of solutions to partners.

To find out more about iFood, visit our website

Short videos grow on Youtube, but TikTok continues to dominate format

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Short videos grow on Youtube, but TikTok continues to dominate format

An analysis of 3.5 million videos by TopicTree revealed that 21.2% of Youtube videos ranked in the main search results in the last six months have less than 30 seconds.The data reflects a trend of greater demand from users for short productions on the platform, after the creation of Youtube Shorts. Despite this, the social network still maintains strong representation in videos with long duration (over 15 minutes); in contrast, medium-length content, between two and eight minutes, has suffered a significant decline.

Although Youtube has grown, TikTok continues to dominate the industry. The same survey shows that more than 55% of the platform videos classified in search results in the last six months are less than 30 seconds long, almost triple the Youtube. According to Fabio Goncalves, director of international talent at Viral Nation and expert in the influencer marketing market for more than ten years, the growth of short videos, on all platforms, is a direct response to changes in digital consumer behavior.

“People are increasingly having accelerated routines, browsing through multiple platforms and seeking to consume content that is fast, objective and that delivers value instantly. Shorts, in this sense, came as a YouTube strategy not only to retain the attention of users, but also to attract a younger audience, accustomed to the dynamics of TikTok. It is an efficient way to increase the discovery of creators, content and even strengthen trends within the” platform, he explains.

Fabio also points out that it is important to understand that Youtube still carries an essence very linked to long, more in-depth and often educational content. For this reason, the platform will hardly surpass TikTok in this type of content: This is because TikTok, in turn, was born and consolidated with a proposal completely focused on fast consumption and immediate entertainment. The TikTok algorithm was thought from the beginning to deliver an extremely personalized curation, with a much more fluid consumption dynamics, which makes the user spend hours rolling the timeline. This explains why, even with the advancement of the Shorts, YouTube is still unable to compete directly on the subject in the same domain.

Despite being an old trend, in the opinion of the professional, the consumption of short videos continues to expand, mainly because consumer behavior continues to be increasingly focused on immediacy. According to Goncalves, agencies that work with influencers need to be prepared not only to think content, but also to think formats, that is, guide talents on how to adapt their narratives, scripts, and communication strategies for this type of language.

“Na Viral Nation, for example, we have been positioning ourselves for some years as a global agency that not only works campaigns, but develops careers of creators, and this necessarily involves understanding multiplatform consumption. Today, we have a robust team of data, technology and market intelligence that helps us to map trends, analyze what performs best in each format and support our talents in this process of constant adaptation.In addition, we invest a lot in the training of creators, offering creative support, training and content insights. We even have our own artificial intelligence products and proprietary tools that help us anticipate market movements and build strategies that make sense to both to finalize brands.

METHODOLOGY

The research conducted by TopicTree analyzed a universe of 3.5 million videos published on TikTok and YouTube. The database used gathers videos that appeared among the first 20 search results for popular keywords on platforms over the last two years. The analysis focused on mapping performance patterns, such as variations in video duration, user engagement behavior and the main differences in search dynamics and content delivery on each platform https://www.topictree.com/blog/youtube-vs-tiktok-learnings.

Valéria Carrete is the new TNS Commercial Director for Latin America

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Valéria Carrete is the new TNS Commercial Director for Latin America

A TNS, a global connectivity and complete payment solutions company, announced the hiring of Valeria Carrete as Commercial Director for Latin AmericaWith a career spanning over 30 years in payment methods, retail, and telecommunications, Valéria arrives with the mission of leading TNS's expansion in Brazilian and Latin American retail, offering connectivity solutions that guarantee performance and security for the payments ecosystem, thus expanding the company's presence in the market, focusing on store chains, autonomous markets, and self-service terminals.

Valéria has worked for major companies such as American Express, Transire, TIM, Ponto Frio, and R2U Realidade Aumentada. Currently, the new director is also a member of the BRICS Business Council, contributing to discussions and initiatives that shape the future of financial services, trade, and innovation among the world's fastest-growing economies. She also serves as Vice President of Issuers at Pagos, an electronic payment management association. She holds a degree in Business Administration from FGV (FGV), a specialization in Marketing (ESPM), an International Executive MBA (USP), and an MBA in Omnichannel Retail (ESPM).

"Upon joining our team, Valéria will focus on expanding our presence in strategic Latin American markets, positioning connectivity as a competitive differentiator for retail and other sectors undergoing transformation, and delivering security, scalability, innovation, and excellence in service to our customers throughout the region.", states Alexandro de Araújo, TNS Latam Manager.

Risk involving Russia's Facebook raises concern over free or open source solutions

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Risk involving Russia's Facebook raises concern over free or open source solutions

The use of free or open source solutions (open source) in the IT market is usually always related to benefits such as cost reduction and flexibility, but a number of cases have raised the level of concerns, especially regarding security, in the decision to adopt these systems. One of the latest events in this regard was the confirmation, occurred in early May, of the involvement of “on, an open source software library, with the developers of the Russian VK group, whose performance and protagonism are compared to Facebook in that country. As the library is widely used in critical projects such as Kubernetes, Istio and Grafana, the fear of geopolitical finance is compromised by cyberattacks, the cyberattacks.

For Rodrigo Gazola, CEO and founder of ADDEE, a company that has been operating for 30 years in the IT management solutions market, the case of “easyjson’ is just one that reinforces the concern of companies with open source solutions. “The fact that these technological structures are public, allowing anyone (including attackers) to study them and look for loopholes is a major risk factor because most open source solutions do not offer free official support, which can leave companies completely unaided in critical situations, depending only on forums and the” community, he says.

Gazola cites other recent cases related to open source programs.In December of last year, the Ultralytics YOLO project, an open source artificial intelligence library, was compromised through a vulnerability in GitHub Actions automation scripts. Attackers exploited this flaw to inject malicious code into distributed versions of the software. Before, in October 2024, cybercriminals published hundreds of malicious packages in the NPM repository, using names similar to legitimate libraries (technique known as typosquatting).

According to him, this scenario of concern has caused an increase in the demand of Brazilian companies for solutions offered by manufacturers known to be safe and economical. After all, when they make the choice for free or open source tools, organizations are forced to deal with the complexity of themselves having to develop the configuration of most of the systems, which consumes time and energy in exchange for a supposed benefit in reducing the final cost paid for the solution. Whereas in addition they still need to consider hosting and maintenance costs, if these open platforms still add the risk of leaks, the cost benefit ratio is really greatly impaired.   

 The executive claims to have detected this movement of search for manufacturers in the market of IT service providers, called MSPs, by the receptivity of solutions such as HaloPSA and N-Able, both brought to Brazil through exclusive partnerships between ADDEE and global brands. According to Gazola, the fact that the product is marketed entirely in local currency eliminates exposure to the dollar, offering financial predictability in a market that relies heavily on long-term contracts and recurring revenue.

“In addition to freeing companies from the task of configuring solutions, from concerns about hosting and maintenance costs, partners such as HaloPSA and N-Able ensure that companies do not have interruptions caused by any kind of misuse of open technologies and without” protection, he explains.

The CEO of ADDEE reinforces that the lack of contingency plans in case of failures or scams practiced from open source programs has discouraged their adoption and encouraged the search for more resilient alternatives that fit the budgets.

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