Start Site Página 94

Qlik expands global impact with the Qlik Cares program

E-Commerce Update
-
0
Qlik expands global impact with the Qlik Cares program

A Qlik®, empresa global em integração de dados, analytics e inteligência artificial (IA), anunciou o lançamento do Qlik Cares, um programa reformulado e ampliado que visa transformar a maneira como a empresa apoia organizações sem fins lucrativos. Although Qlik has provided data and over $40 million in analytics support to hundreds of social purpose organizations for more than 15 years, Qlik Cares represents a deeper and more collaborative model—mobilizing technology, expertise, and people across the Qlik ecosystem to generate measurable and scalable results.

“Para a Direct Relief, os dados não são apenas a força vital dos nossos sistemas de logística humanitária, mas também uma forma de ajuda essencial”, compartilha Andrew Schroeder, Vice-Presidente de Pesquisa e Análise da Direct Relief. Qlik is our partner in daily analysis to meet the medical needs of communities worldwide, as well as a close collaborator in efforts to advance the use of new data sources, machine learning, and AI for public benefit in times of crisis. They are a fundamental part of how we fulfill our mission.

With Qlik Cares, eligible organizations will have discounted access to the full Qlik portfolio—including data integration, analytics, and AI—as well as pro bono support from employees, partners, university students, and Qlik clients for projects. Qlik Cares will continue to operate in the pillars of climate action, global health and equity, humanitarian aid, and education. The program will continue to support organizations in making smarter, faster, and data-driven decisions wherever it is most important.

“Nesse momento de necessidades globais, temos orgulho de aperfeiçoar nosso programa, o Qlik Cares, para mobilizar recursos a partir de vários ângulos — nossa plataforma, nossas pessoas e nosso ecossistema — para acelerar as missões daqueles que resolvem os maiores desafios da sociedade”, diz Julie Kae, Vice-Presidente de Sustentabilidade e Diretora Executiva da Qlik.org. “Soluções precisam de acesso a dados, tecnologia e um entendimento profundo de como definir prioridades e metas acionáveis. Esse é um conhecimento que somente a Qlik e nosso ecossistema de parceiros talentosos e experientes, especializados em soluções orientadas por dados, podem oferecer.”

The Qlik Cares News include:

– Acesso ampliadoGlobal non-profit organizations can now register for discounted access to the full suite of Qlik tools — from AutoML and data integration to analytics and generative AI.

Pro bono engagement: Os projetos abrangerão desde sessões de treinamento de uma hora até iniciativas de vários meses — como desenvolvimento de aplicativos, construção de ETL e workshops sobre preparação para IA — realizados por colaboradores da Qlik e parceiros certificados.

– Portal de ConexãoA centralized Qlik Cares portal, to be launched by the end of this year, will connect organizations with available Qlik experts, including university students, and resources for high-impact data projects.

- Hackathons focused on results: A Qlik está ampliando seu apoio a hackathons, garantindo que as soluções passem da demonstração para a implementação — fornecendo suporte a casos de uso críticos no mundo real.

"Access to clean and useful data is essential to provide help quickly and effectively in crisis zones, but this is not something most humanitarian organizations can do alone," says Heidi Cockram, CIO of Medair. “O suporte da Qlik, tanto em tecnologia quanto em expertise prática, nos ajudou a acelerar o modo como gerenciamos as informações em campo. Essa é uma parceria real, baseada em confiança, agilidade e compromisso compartilhado de salvar vidas.”

"In humanitarian operations, timely and informed decision-making is vital, and access to reliable data should never be a barrier when lives are at risk," says Taco van het Reve, General Director of cimt. “Como parceiro de longa data da Qlik, a cimt tem orgulho de apoiar a organização humanitária Medair.”

O Qlik Cares é uma iniciativa que envolve toda a empresa, incorporada em todas as funções e produtos. Volunteers from various departments are already signing up to contribute their time and talent, and partners are acting to provide comprehensive services. Desde a expertise em IA até a consultoria em ETL, o programa vai aproveitar todos os pontos do ecossistema da Qlik para encontrar as organizações onde elas estão — e levá-las para onde precisam ir com os dados.

To learn more about how to participate, non-profit organizations seeking support or a Qlik partner ready to contribute can accessqlik.orgThe Qlik Cares Portal will be launched soon, expanding opportunities for connection, contribution, and collective impact. Qlik believes that data is the most powerful resource in the world and, therefore, should serve those who need it most.

Pix expands resources and is expected to dominate digital transactions in Brazil by 2027

E-Commerce Update
-
0
Pix expands resources and is expected to dominate digital transactions in Brazil by 2027

The success of Pix is already known, but 2025 also marks its consolidation as the main payment method in Brazilian e-commerce. With features such as recurring payments, contactless payments, and biometric authentication, Pix has already surpassed credit cards as the preferred methodmost usedto pay for online shopping The projection is that the technology will surpass the mark of50%of all digital transactions until 2027.

In the view of industry experts, the rise of Pix reveals a new reality for digital retail: when consumers value both the payment method and the brand itself, those who adapt and innovate come out ahead – gaining more loyalty and boosting sales.

"For the digital Brazilian, convenience and security are a priority. Offering this is the way to win long-term customer loyalty," comments César Garcia, CEO of OneKey Payments. However, to continue delivering value, it is necessary to keep innovating. The evolution of Pix—from a means of transfer between individuals to a central tool in e-commerce—shows that understanding the local consumer's mindset is essential. The preferred payment method can be the difference between a completed sale and an abandoned cart.

According to astudyrecent, almost three out of four Latin American consumers73,1%they claim that their favorite payment method directly influences the choice between two online stores. To14,1%For them, the requirement is even greater: if the website does not offer the desired payment method, the purchase simply does not happen. Just as Pix has already shown, e-commerce platforms also understand that payment is not just technology – it is trust, loyalty, and sustainable growth, concludes Garcia.

Since its launch in 2020, Pix has grownquicklyand became the dominant payment method in Brazil – both in in-person transactions and, increasingly, in online shopping. With a fee-free, fast, reliable, and convenient proposal, Pix proved that a simple solution can create a strong bond between consumers and brands. Now, with the new features, it confirms that innovating in payment is anticipating demands, not just reacting to them.

"What drives the continuous success of Pix is not just agility or convenience – it is also the capacity for innovation," comments Garcia. Innovations such as contactless Pix, Automatic Pix, and the use of biometrics are raising the standard. Automatic Pix, for example, allows scheduling recurring payments – ideal for subscription models or monthly charges. These advancements not only improve the consumer experience but also help companies connect with the digital audience and simplify checkout across different devices and user profiles.

And he adds: "And what does this mean for those who sell online? More options to receive payments through the Brazilian's preferred payment method – but also a warning for those who want to stay competitive: you need to anticipate expectations and always deliver the best experience."

The market has already noticed this movement. According to the same survey,91,9%Two out of shopkeepers consider offering preferred payment methods by customers as "fundamental" or "important." Still,81,6%They admit that they cannot notify the user when a payment method is temporarily unavailable – a failure that can compromise conversion at the most critical moment of the purchase journey.

"This disconnection can compromise the entire customer experience right at the final stretch," warns Garcia. In 2025, the consumer is making it clear: payment is no longer just behind-the-scenes but has become an essential part of the brand experience.

Garcia believes that Pix will continue to evolve and integrate with mobile-first platforms, loyalty programs, and even customized solutions using artificial intelligence. Your influence on e-commerce should deepen even further. For online businesses, the message is clear: understand your customer, value their preferences, anticipate changes in habits and behavior – and never underestimate the power of Pix.

Global research reveals how AI is revolutionizing financial planning

E-Commerce Update
-
0
Global research reveals how AI is revolutionizing financial planning

As artificial intelligence (AI) rapidly becomes an invaluable tool, a new global survey released today reveals insights into the use and impact of AI in financial planning, with two out of three financial planners reporting that their companies are already using AI or plan to do so in the next 12 months.

The global survey was conducted by the Financial Planning Standards Board Ltd. (FPSB), a non-profit organization that sets standards for the financial planning profession and its global network of organizations. The FPSB interviewed over 6,200 financial planners in 24 territories.

The research revealed a strong adoption of AI, with financial planners using the technology to streamline client data collection, risk profile analysis, and communication. The participants demonstrated optimism about the potential of AI to improve the quality of financial guidance, reduce costs, and expand access to financial planning for historically underserved populations. Despite the optimism, financial planners acknowledge the risks associated with the use of AI, highlighting data privacy and cybersecurity as main concerns.

"With financial planners recognizing the potential of AI to reduce costs and believing it will expand access to underserved communities, AI is paving the way for more affordable financial advising. This technology is not only reshaping the practice of financial planning but also potentially opening doors for those who have historically lacked access to essential financial services," stated Dante De Gori CFP®, CEO of FPSB.

Main conclusions of the FPSB global research on the Impact of AI on Financial Planning:

• Enhanced customer services:More than three-quarters of financial planners (78%) believe that AI will help them better serve their clients, while 60% believe it will improve the quality of financial advice.

• Adoção generalizada da IA:Of the two-thirds of companies that already use or plan to use AI in the next 12 months, adoption rates are higher among small or very large companies. 50% of financial planners have a positive view of AI, while only 8% have a negative view.

• Cost reduction and increased access: 59% dos planejadores financeiros veem a IA como uma ferramenta para ajudar a reduzir o custo dos serviços de planejamento financeiro e 60% acreditam que ela aumentará o acesso ao planejamento financeiro para populações desatendidas.

• Use of AI in financial planning:Almost half of the planners who use AI do so to support customer service delivery, such as communications (41%), customer data collection (33%), and risk profile analysis (30%). One in three uses it to improve operational efficiency, such as in marketing and promotions (35%) and in the customer onboarding process (34%).

• Concerns about AI:Despite the benefits, financial planners expressed concerns about the use of AI, with 47% citing data privacy and cybersecurity, and 42% worried about the accuracy and reliability of the results generated by AI.

• Necessidade de desenvolvimento profissional: To better adapt to AI, 49% of financial planners expressed the need for professional development to enhance their data analysis and interpretation skills. More than one-third (36%) believe that both the public and the financial planning profession will benefit significantly from general education and training in AI.

As planners embrace AI to work smarter, we are witnessing a pivotal moment in the financial planning profession, enabling more time for deep human connections with clients, such as in difficult conversations that impact financial decisions, providing clarity and support to keep the focus on achieving their life goals, added Dante De Gori, CFP®, CEO of FPSB. This research provides a valuable overview of how financial planning professionals worldwide are leveraging AI to stay competitive, improve work efficiency, and better serve clients.

eComex launches AI solution for international logistics with predictive insights for cargo consolidation, cost reduction, and carbon footprint decrease

E-Commerce Update
-
0
eComex launches AI solution for international logistics with predictive insights for cargo consolidation, cost reduction, and carbon footprint decrease

A eComex, a Brazilian company pioneering in the market of technology solutions for management, optimization, and automation of foreign trade and international logistics operations, announces the launch of Shipping Proposition, an intelligence solution for import logistics that automatically generates suggestions for cargo consolidation shipments, eliminating the need for manual analysis and consequently reducing decision-making time, minimizing losses, optimizing import processes, and mainly helping to reduce the carbon footprint.

Currently, international freight transport is among the largest contributors to greenhouse gas (GHG) emissions worldwide, significantly contributing to the total of these emissions. With the expansion of global trade and the increasing demand for faster deliveries, the trend is that these rates will continue to grow.

With this in mind, the Shipping Proposition is based on AI to analyze available shipments and suggest possible consolidations, which, in addition to significantly reducing freight costs, optimizes routes and potentially decreases the carbon footprint.

"Developing more efficient routes to reduce travel distances and time, grouping shipments, and better utilizing available cargo capacity is still a responsibility and a major challenge for Brazil," explains André Barros, CEO of eComex.

Brazilian scenario

According to data from the World Bank's Logistics Performance Index (LPI), Brazil ranks 51st out of 139 countries in terms of logistics efficiency.

"Currently, one of the main challenges faced by companies with international trade processes in Brazil is the lack of a robust technology that helps executives not only manage potential disruptions in their supply chains but also make more accurate decisions. That is why we developed the Shipping Proposition, which is a solution that analyzes operational history to learn from past mistakes and, in this way, better orchestrate the future," says the CEO.

How it works 

By acting proactively, the Shipping Proposition, represented by the Artificial Intelligence robot "PopAI," receives the documentation of the cargo ready at the exporter (invoice and packing list), in PDFs or scanned images of the shipments, identifying what is being transported, and the Artificial Intelligence analyzes the data and creates a shipping proposal.

Based on this analysis, performed automatically, the solution generates the optimized shipping instruction in seconds, significantly reducing waste and suggesting insights for improvements and process optimization, such as more economical grouping suggestions, space organization in the container, and more effective shipments.

In the pilot project of the solution, a single eComex client achieved a savings of R$ 7 million in the first year of use.

“In this scenario, logistics intelligence solutions like the Shipping Proposition can transform the way industries handle their foreign trade operations, resulting in significant gains," emphasizes Barros.

Additional benefits 

Since many companies involved in Foreign Trade have different departments working on import and export processes, another benefit of the Shipping Proposition is the integration of communication, which aims to group distinct processes, consolidating shipments that would previously be carried out separately, thereby reducing potential waste.

"The communication process between different departments is not always effective, which can result, for example, in duplication of logistical processes. This means that two departments may import materials from the same region or even from the same supplier, without knowing that they are using the same port of origin and the same shipping departure window," explains Barros.

In this scenario, in addition to offering a more efficient operating model, the solution also helps save time for the operations team, freeing up Customs professionals to focus on more strategic tasks with higher added value.

"The elimination of bureaucratic processes, along with cost reduction and increased agility in task execution in industries, should help Brazil gain even more strength in this essential sector for the economy," concludes the executive.

Mother's Day: 54% of SMEs expect an increase in sales, shows Serasa Experian survey

E-Commerce Update
-
0
Mother's Day: 54% of SMEs expect an increase in sales, shows Serasa Experian survey

Mother's Day is one of the main dates in retail and alone last year it boosted the economy by R$13.2 billion, according to data from the National Confederation of Commerce (CNC). For small and medium-sized businesses, the occasion represents an opportunity to promote special offers, boost sales, and energize the business. This is the expectation of 54% of SMEs, according to a survey conducted by Serasa Experian, the first and largest data tech company in Brazil, when asked about the increase in sales with special strategies for the date.

"Managing a business consists of several stages, and among them, planning is fundamental. Understanding important dates for your investment, especially for small and medium-sized enterprises, can serve as a tool to boost sales and revenue, adjust inventory, or launch products, for example. Knowing that more than half of SMEs have positive prospects regarding Mother's Day through special actions carried out by their businesses shows the importance of the date," says the Vice President of Small and Medium Enterprises at Serasa Experian, Cleber Genero.

Expectations by sector and region

The research also presents this view by segment. Retail and wholesale account for 44% of the companies expecting this expansion, while services represent 27%, industry 6%, and food and beverages 5%.

Finally, in the regions, 53% of SMEs with this expectation are from the Southeast, 19% from the Northeast, 12% from the South, 7% from the North, and 7% from the Midwest.

How to leverage the date to sell more

Serasa Experian's mission is to support SMEs in their entrepreneurial journey, both through technological solutions and educational content. For those who want to stand out on Mother's Day, we share five best practices:

1) Prepare yourself: planning is the beginning of all action. In other words, it is essential for the company to have sufficient time to prepare for the demand, while the client will also be informed in advance about the updates.

2) Set goals: to establish objectives, consider the reality by analyzing past period figures and seasonal dates, as well as market projections for the upcoming months. After the period has passed, evaluate the achieved numbers and compare them with what was planned in order to correct what is necessary for the upcoming dates and maintain what works well.

3) Create promotions: To boost sales on certain seasonal dates, it may be necessary to invest in a discount policy in order to attract the public. Be careful to create something that is attractive to the consumer while still maintaining a profit margin that is beneficial for your business. It needs to exist even during liquidations.

4) Attention to inventory: Inventory control is essential to enable any sales strategy, whether on special dates or not. Basically, everything that enters and leaves your stock must be recorded, with the proper identification of date, type, value, and whatever else is relevant. With all this updated information, the manager will be able to calculate product turnover, avoiding waste or even stock shortages.

5) Don't forget about after-sales: To have an efficient after-sales service, keep a basic customer database with always up-to-date information, such as phone number and email. After the sale, contact the customer to inquire about their satisfaction with the product, the service, and the overall shopping experience. This will serve both to identify possible errors and also the correct ones. A skilled team also greatly assists in this strategy or in case of any eventual sales issues, so taking care of the team is also essential – through training, clear guidance, and setting expectations.

"Our commitment is to support SMEs in their entrepreneurial journey. We do this through content that clarifies doubts and offers practical guidance – such as Bora Empreender and the strategic date calendar launched at the beginning of the year – as well as solutions that make the entrepreneur's daily life easier, like Score Ponto a Ponto, which transparently details the factors that impact the Serasa Score, free of charge," concludes Cleber Genero.

Methodology

The survey interviewed 535 SMEs from Serasa Experian's customer base during April 2025, with respondents from all over Brazil.

Threat Intelligence is a tool to predict new ransomware attacks

Ramon Ribeiro
-
0
Threat Intelligence is a tool to predict new ransomware attacks

That Brazil is a huge breadbasket for cybercrime, and more and more companies are suffering from ransomware – we already know. But what can organizations do to face this very complex scenario? The overall context is alarming and requires organizations to invest in adopting a proactive stance when it comes to cybersecurity. And it is in this sense that threat intelligence can be used for the prevention of possible attacks.

The growing threat of ransomware attacks cannot be underestimated. Recent statistics show an exponential increase in the number of attacks, with cybercriminals employing increasingly sophisticated techniques to exploit vulnerabilities. These attacks involve the encryption of the company's critical data, followed by a ransom demand to restore access. However, simply recovering the data is not the only problem; the disruption of operations, loss of customer trust, and potential legal repercussions are equally devastating.

And there is another problem: the events themselves, although they cause a shock to the victim – they are always the same. If you are a security manager, I am sure you know two or three cases of ransomware with subsequent data kidnapping in which the criminals had amodus operandiquite similar. The problem is that most criminals operate under the idea that IT managers still believe this won't happen to them.

Threat intelligence allows security teams to collect, monitor, and process information related to potential active threats to the organization's security. The information collected includes details about cyber attack plans, methods, malicious groups that pose a threat, potential weaknesses in the organization's current security infrastructure, among others. When collecting information and conducting data analysis, Threat Intel tools can help companies identify, understand, and proactively defend against counterattacks.

Artificial Intelligence and machine learning in war

Threat Intel platforms can also utilize Artificial Intelligence and machine learning – with automated correlation processing to identify specific cybersecurity breach occurrences and map behavior patterns across all instances.

Behavioral analysis techniques, including, are frequently employed to understand the tactics, techniques, and procedures (TTPs) of attackers. For example, when analyzing communication patterns of botnets or specific data exfiltration methods, analysts can predict future attacks and develop effective countermeasures.

Sharing threat information between different organizations and government entities significantly expands the reach of Threat Intel platforms. This means that companies in similar sectors can share information about specific incidents as well as mitigation strategies.

Threat Intelligence systems also assist security analysts in prioritizing the application of patches and updates to mitigate vulnerabilities exploited by ransomware attackers, as well as in configuring more efficient intrusion detection and response systems that can identify and neutralize attacks at an early stage.

Strategic for the C-Level

For senior management, threat intelligence provides a strategic view that goes beyond mere data protection. These systems enable more efficient allocation of security resources, ensuring that investments are directed to the highest risk areas. Furthermore, the integration of Threat Intelligence with the business continuity and disaster recovery plan ensures a coordinated and effective response to incidents, minimizing downtime and financial impacts.

The implementation of a Threat Intelligence solution, however, is not without challenges. The accuracy of the collected data is very important, as incorrect information can lead to false alarms or a false sense of security. The adaptation of organizations to the constant changes in the threat landscape also requires a robust cybersecurity culture and ongoing team training. Furthermore, managing large volumes of data and integrating different sources can be complex and require advanced technological infrastructure.

Nevertheless, the benefits far outweigh the challenges. The ability to predict and neutralize ransomware attacks before they occur ensures a significant competitive advantage. Companies that adopt a proactive approach based on Threat Intelligence not only protect their digital assets but also ensure the ongoing trust of clients and stakeholders. By integrating threat intelligence into the core of security strategy, companies can not only respond more quickly but also anticipate and neutralize future attacks, ensuring long-term continuity and success.

75% of SMEs in Brazil are optimistic about the impact of artificial intelligence on their businesses, according to a Microsoft study.

E-Commerce Update
-
0
75% of SMEs in Brazil are optimistic about the impact of artificial intelligence on their businesses, according to a Microsoft study.

Micro, small, and medium-sized Brazilian companies (MSMEs) have a positive outlook on the potential of Artificial Intelligence (AI), with 77% of decision-makers considering that AI streamlines their company's processes. It is what the research revealsAI in micro, small, and medium-sized enterprises: trends, challenges, and opportunities, commissioned by Microsoft to Edelman Comunicação. According to the study, 75% of the interviewed companies state that they are optimistic about the impact of Artificial Intelligence (AI) on their work, and this is reflected in the companies' investment plans, which say they will continue investing or will invest for the first time in AI (73%), with 61% of them already having an action plan or specific goals related to this technology.

Optimism regarding AI similarly affects different hierarchical levels within SMEs. According to the survey, 54% of leaders state that AI is a priority in the company. Among employees, the optimism index regarding the results of AI in their activities is 64%. Decision-makers highlighted several benefits of artificial intelligence (AI) in their operations: 77% observe an improvement in work quality, 76% consider that AI increases productivity, and 70% believe it enhances customer satisfaction. Employee motivation and engagement are also positively impacted by this technology, as indicated by 65% of respondents. Among the main applications of AI are virtual assistance for customer service (73%), internet research (66%), and personalized services (65%).

Brazilian companies are increasingly aware that AI can be an ally in business growth. That is why we see optimism translating into action plans," says Andrea Cerqueira, Vice President of Corporate Sales for Clients and Startups at Microsoft Brazil.

SMEs are also more familiar with technology: approximately half (52%) of decision-makers in SMEs say they are extremely or very familiar with AI. Yes, aligned with optimism, it is driving investment intentions. The movement is led by small businesses (10 to 99 employees) with 85%, followed by micro (1 to 9 employees) with 71% and medium (100-249) with 64%.

SMEs have clear expectations and purposes when investing in AI. For 59% of medium-sized companies and 53% of small companies, gains in efficiency, productivity, and agility are the main reasons for adopting generative AI. Already, 60% of microenterprises indicate that improving service and customer satisfaction is what most motivates them to invest in AI. Only 13% of micro and small businesses and 12% of medium-sized businesses cited cost reduction as the main reason.

Areas leading the adoption of AI within SMEs 

In its fifth year, Edelman's survey commissioned by Microsoft indicated that marketing (17%), IT (16%), and customer service (14%) are the main areas responsible for the adoption of artificial intelligence in companies in Brazil. However, differences were observed according to the type and size of the organization.

Among non-native digital users, marketing leads the adoption of AI and management actively participates in the purchasing decision. In native digital companies, IT is the main responsible for adoption and purchasing decisions. In general, significant contributions were also observed from the finance (28%), customer service (27%), human resources (25%), and sales (16%) departments in the decision-making process for purchasing artificial intelligence tools.

AI is transforming the way we work, making previously complex processes easier and freeing up professionals' time to be more creative and strategic. No wonder, we see different areas adopting and influencing AI purchases within SMEs, which need to increase their efficiency without sacrificing cost control, comments Andrea Cerqueira.  

Generative AI technology, capable of producing content and processing large volumes of data, has also been gaining specific applications within SMEs. Technology is primarily used in the creation of new solutions and products (57%), in streamlining work (52%), in data processing for decision-making (45%), in document translation (42%), and in supporting marketing and customer acquisition tasks (39%).

The study indicated that time savings is the main benefit of Generative AI, cited by about half (53%) of SMEs. Companies are discovering gains in efficiency and productivity (47%), improvement in customer experience (44%), and reduction of human errors (38%).  

Qualification is an important demand 

SMEs point out the difficulty of finding a qualified workforce and training their professionals as challenges in implementing AI in their businesses. According to the study, 28% of SMEs highlight difficulties in hiring specialized talent. Already 24% report difficulties in training their current teams, with a higher percentage among medium-sized companies (33%).

Currently, AI skills are already the main demand of medium-sized companies (63%) in the talent acquisition and development process. Demand is also high among small (41%) and micro (30%) companies, although they also prioritize soft skills, such as collaborative work (52%) and interpersonal skills (52%).  

Digital transformation is carried out strategically when it is inclusive. AI training should be considered in talent acquisition and retention strategies, regardless of the company's size. The future of AI in Brazil depends on the productive inclusion of SMEs and the qualification of their employees. For professionals who wish to become more competitive, developing these skills is essential. At Microsoft, we have several free initiatives to address this challenge, highlights Andrea Cerqueira.

To help address this challenge of the Brazilian economy, Microsoftlaunched the ConectAI program in September 2024, which aims to train 5 million people in Brazil by 2027 in AI-related skills and prepare the Brazilian workforce for market transformations, aiming to ensure a more equitable and inclusive future. A company will invest R$ 14.7 billionin cloud infrastructure and artificial intelligence (AI) in Brazil to foster the development of the AI ecosystem in the country.

Cybersecurity 

Six out of ten companies recognize the need to promote cultural changes to leverage the benefits of technology. The study identified some bottlenecks for companies to implement their AI adoption plans: investment costs and access to technology (34%), data privacy concerns (33%), and cybersecurity threats (27%).  

According to the survey, risks related to data theft or misuse are the main concerns of companies regarding AI, with 48% of responses. Next, the concern about the manipulation of AI models (33%) and the use of malicious software powered by this technology (30%) are mentioned.

These risks require companies to establish clear policies for AI use, governance, and data protection while also meeting their employees' demands for access to this technology.In terms of regulation, 53% of decision-makers are very or extremely familiar with the AI regulatory landscape, although this familiarity is lower among microenterprises (31%).

Get ready for Generation Alpha: how they will reinvent CX

Rafael Brych
-
0
Get ready for Generation Alpha: how they will reinvent CX

We are concerned about Generation Z (those born between the mid-1990s and early 2010s) and not paying attention to one fact: the "older" members of the next generation, Alpha – which spans from 2010 to the present – are already teenagers.  

These children, daughters of Millennial parents and, in some cases, Generation Z, grew up in an environment completely immersed in connected devices, social media, and streaming platforms, where information circulates at a completely different pace than for their Millennial parents.  

The almost constant presence of screens and virtual assistants has made their contact with digital almost organic, shaping not only how they learn but also how they perceive the world and interact with brands. From this perspective, Generation Alpha anticipates behaviors that, in the coming years, will become the standard for consumption and interaction, decisively influencing Customer Experience (CX) strategies.

The concept of experience, for this group, goes beyond the traditional expectation of good service or a functional product. They have been exposed from an early age to personalization and convenience in virtually all aspects of their lives: from on-demand entertainment, where they choose what they want to watch at any time, to smart devices that learn preferences and habits within the home.  

This early contact with digital tools creates a relationship of trust and, at the same time, of demand: it is not enough for a company to offer an efficient customer service channel; it must be agile, connected, and genuinely concerned with understanding and anticipating needs. For brands, the message is clear: those who do not create integrated, quick channels and experiences that reflect values such as inclusion and sustainability risk losing relevance in an increasingly near future.

The power of the first 100% digital generation

Although many executives have already mapped out the importance of digital natives in business transformation, Generation Alpha takes this concept to another level.

If Generation Z had to learn and adapt to technologies that emerged while they were growing up, children of Alpha, in turn, arrived in the world with tablets, smartphones, and voice assistants already established. This generation did not experience the transition; they are directly immersed in the digital reality, without language or cultural barriers. Everything seems natural, from interacting with devices without keyboards to absorbing content on gamified platforms that blend education and entertainment.

For CX leaders, this means rethinking what "connection" with the customer means. Models based on linear processes, with predefined contact points, tend to become obsolete. Generation Alpha demands a fluid and omnipresent approach, expecting brands to be able to respond in any context, on any channel, without losing continuity.  

An eight-year-old child, for example, will not understand why a music app is not integrated with the family's smart speaker or why there is a mismatch of information between the e-commerce and the physical store. This level of demand accompanies the child at each stage of their maturation. When she becomes a young consumer seeking products and services, she will have little patience with brands that do not offer a seamless experience or that do not provide interaction options based on voice, augmented reality, and other features that will already be standard for her.

There is also a relevant factor related to immediacy. Generation Alpha is used to having everything quickly, from deliveries to software updates, and rarely waits days for a problem to be resolved. This faster consumption pattern affects the entire business ecosystem, encouraging changes in logistics structure, customer service, and exchange and return policies, for example. It's not just a matter of convenience; it's a paradigm shift in how consumer relationships are expected to occur. This first fully digital generation wants and will demand more intuitive technologies, frictionless processes, and brands that communicate clearly.

A new perception of value

When we analyze how Generation Alpha perceives the value of a product or service, we notice a strong emphasis on emotional factors and a view of global impact. Concern for sustainability, ethics, and corporate social responsibility is not a distant accessory for these children, but an important part of what they learn at school and on the internet.

They see digital influencers talking about environmental causes, observe initiatives by major brands that promote awareness campaigns, and develop a sense that all of this is part of a larger package when choosing who to associate with. They are, essentially, small consumers who will, in the future, bring this mindset to the job market and more complex purchasing decisions.

For CX leaders, the message is clear: the customer experience should not be limited to optimizing steps and interfaces. It is necessary to incorporate values that reflect care for people and the planet. Generation Alpha will probably not forgive greenwashing actions or superficial campaigns that lack real backing. This transparency, combined with authenticity, will be essential for building lasting relationships. They may not even express this formally while they are children, but the fact is that they grow up paying attention to brand movements, absorbing which companies act genuinely and which only pretend to care.

Building experiences for a different tomorrow

In a few decades, Generation Alpha will be the dominant group of consumers and market influencers. It is in this horizon that current leadership needs to focus. What we now consider the "future" will quickly become the reality for these new decision-makers, whether as end-users or as managers within the companies themselves. This perspective reinforces the need for consistent preparation, which mainly involves adopting new technologies and creating flexible service ecosystems.

In parallel, CX executives need to remember that this generation was born in a context of climate changes and disruptive global events, such as the COVID-19 pandemic. These children grow up with the notion that the world is unstable and that crises can happen at any moment. This perception of vulnerability leads them to value resilient brands capable of adapting, acting with social responsibility, and creating safe and trustworthy environments. It's not just about delivering a good product, but about conveying a sense of security and consistency with the promoted values.

Finally, it is important to recognize that, although still young, the Alphas influence their families' consumption habits and, soon, the labor market. They are surrounded by opportunities to express themselves and have already learned to negotiate from an early age. They are used to questioning and expressing opinions about what is fair, ethical, or sustainable, and they carry this into their consumption choices. The key word for those planning the future of CX is readiness: readiness to evolve platforms, readiness to embrace new interaction formats, and readiness to align with principles that go beyond immediate profit.  

Generation Alpha arrives armed with broader and deeper expectations and a critical sense that challenges the status quo. Whoever listens to this will have the chance to shape a long-term relationship, while those who remain stagnant risk becoming obsolete in the face of a new perception of the world.

Learn how to earn extra money by selling on Kwai Shop, Kwai's shopping platform.

E-Commerce Update
-
0
Learn how to earn extra money by selling on Kwai Shop, Kwai's shopping platform.

With the constant growth of e-commerce in Brazil, new platforms are redefining consumer behavior and offering innovative pathways for sellers and brands. According to the Brazilian Association of Electronic Commerce (ABComm), the sector is expected to generate more than R$200 billion in 2025, driven by retail digitization, social media use, and the advancement of formats such as live commerce.

It is in this context that Kwai Shop, a shopping platform integrated with the short video app Kwai, has been gaining prominence as a pioneering social network in live commerce – an integrated shopping experience. Since its initial testing phase at the end of 2023, Kwai Shop has already shown growth of1,300% in daily purchase orders in 2024, establishing itself as an innovative environment that connects sellers and consumers in an interactive, fast, and efficient way. The marketplace hosts a wide variety of products, highlighting electronics, home items, and makeup.

"Kwai Shop is revolutionizing e-commerce in Brazil by offering a platform that not only expands sellers' reach but also connects brands and consumers in an engaging and interactive way. We bet on the strength of real creators and the power of short videos to transform the shopping experience," highlightsRicky Xu, Vice President and Head of Global Platform and E-commerce at Kuaishou International Business.

The strength of the model is already reflected in success stories. The Império Cosméticos store, for example, increased its sales from 40 to 800 daily orders after joining the platform – a growth of4.000%The creator Evelyn Marques, a reference in fashion and technology, has more thanR$ 25 million in salesat Kwai Shop, with more than18 million hours of live streams conducted.

With the emergence of Kwai Shop, new opportunities also arise for users and creators who wish to turn their digital influence into a profitable business. The process to register as a seller is simple and straightforward, but the platform maintains criteria that ensure the quality of the experience for both merchants and consumers.

How to become a seller on Kwai Shop

Check out the step-by-step guide to get started:

  1. Have an active and valid CNPJ
  2. Have a pickup address located in the state of São Paulo
  3. Verify a minimum revenue of R$ 20,000 on another e-commerce platform.

In accordance with these requirements, the interested party must download Kwai, the official Kwai profile, and access the profile.Kwai Shop, click onbio linkfill out the available form and wait for the platform team's contact.

With this accessible entry model, Kwai Shop has been attracting everything from small expanding stores to large brands seeking new formats of digital promotion and conversion. All of this takes place in an environment where short videos, live streams, and content creators act as true allies in sales strategies.

From idealization to reality: What every tech entrepreneur needs to know

E-Commerce Update
-
0
From idealization to reality: What every tech entrepreneur needs to know

Entrepreneurship in the technology sector is exciting but also challenging. The market is always changing, new trends emerge all the time, and to stand out, more than a good idea is needed—strategy is essential.

And there is room to grow. Brazil already accounts for 40% of technology investments in Latin America, and according to the Ministry of Science, Technology, and Innovation, nearly 800,000 new jobs are expected to emerge in the sector by 2025. In other words, the outlook is promising for those who want to innovate.

If you're thinking about embarking on this journey, here are five essential tips to increase your chances of success:

  1. Solve a real problem

Before creating a product or service, ask yourself: what problem does it solve? The most successful businesses are those that meet a real market need. This means that before investing time and money in an idea, it is essential to validate its relevance.  

Another important point is to follow trends. Some areas are booming and offer promising opportunities, such as digital security, artificial intelligence, outsourcing, and cloud computing. Companies that can align innovation with market needs have a greater chance of growth. A good example is WhatsApp, which emerged as a simple alternative for messaging communication, without relying on SMS. The company identified a user's pain point and created an efficient solution—what was the result? An app that is now indispensable in the lives of billions of people.

  1. Never stop learning

Technology changes quickly, so it is essential to stay always updated. What is innovative today can become obsolete in a few years, and a good entrepreneur needs to stay in constant learning.  

Participating in courses, workshops, and industry events is a great way to acquire knowledge and exchange experiences with other professionals. Additionally, following industry leaders, listening to podcasts, and reading books about entrepreneurship and technology can give you valuable insights into what is working in the market.

  1. Build a network of contacts

Having good networking can open doors you never imagined. Connecting with other entrepreneurs, investors, and industry experts can accelerate your business growth in ways that go far beyond what you could achieve alone. Many opportunities arise from these connections, whether to find investors, partners, or even the first clients.

Participating in events, hackathons, and technology fairs is an excellent way to meet people in the industry. Additionally, joining online communities, such as LinkedIn groups, can help exchange experiences and even find potential partners. Many successful companies were born from casual conversations between entrepreneurs who met in these environments.

Another important point is to have mentors. Finding someone more experienced who can offer advice and help avoid common mistakes can be a huge advantage. A clear example of this is Reid Hoffman, founder of LinkedIn, who has always emphasized the importance of professional connections and how they can boost businesses and careers.  

  1. Be ready to adapt

The technology market is dynamic and things don't always go as planned. Many companies start with a proposal and, along the way, realize they need to change their strategy to grow. This happens because, in practice, consumer behavior may differ from expectations, new technologies may emerge and make a product obsolete, or competitors may innovate more quickly.

Being prepared to change direction when necessary is essential. Successful entrepreneurs understand that failures and adjustments are part of the process. Instead of insisting on something that isn't working, the best approach is to analyze what can be improved and act quickly.

  1. Focus on the customer experience

In the end, your client is the one who decides whether your business will succeed or not. So, in addition to developing a good product or service, focus on the experience: make it easy to use, provide quality support, and always pay attention to feedback. Satisfied customers not only return but also recommend to others. A good customer experience goes far beyond the product. It encompasses everything from an intuitive and easy-to-navigate website to quick and efficient customer service.  

Entrepreneurship in technology is not just about having a great idea—it's about understanding the market, constantly updating oneself, and building something that truly makes a difference. If you can solve a real problem, learn continuously, build good connections, adapt to changes, and provide an exceptional customer experience, your chances of success increase significantly. The technology sector is full of opportunities, and those who know how to seize them can build successful, innovative, and scalable businesses.

1...939495...512Página 94 de 512

LATEST ARTICLES

POPULAR TOPICS

POPULAR CATEGORIES

ABOUT US

E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.

Contact contato@ecommerceupdate.com.br

© E-Commerce Update 2024 - All rights reserved.

[elfsight_cookie_consent id="1"]