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C6 Bank holds 1st edition of Invest Week with special rates for investments

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C6 Bank holds 1st edition of Invest Week with special rates for investments

The first edition of Invest Week, a C6 Bank campaign that offers special conditions on investment products, begins next Monday.From June 2 to 6, the bank's customers will have access to more advantageous rates, especially in fixed income securities, which can yield up to 107% of the CDI for the term of one year. The details will be released throughout the week in the C6 Bank application. 

The campaign includes post-fixed, pre-fixed and inflation-linked CBD options. The minimum investment is R$ 100 and the conditions are valid for individuals and legal entities. Clients who rely on investment advice will have access to a curatorship with exclusive offers and products that can yield up to CDI 110% for one year term.  

Also, during Invest Week, who invest in CBD Guaranteed Limit 5 Product that turns the amount invested in limit card IO will also have benefits and discounts on products in the C6 Store, store with 60 thousand more items within the C6 Bank app. 

“June is a very interesting month to think about investment, especially for those who are starting, because the big expenses of the beginning of the year have already been sent”, and igor Rongel, head of investment at C6 Bankalso, with the interest rate still high, fixed income is a very attractive option, both for beginning investors and for those who already have the habit of investing to diversify and balance the risk of the portfolio 

Who wants investing abroad you can also take advantage of Invest Week.Over the next week, the spread of C6 Global Invest, which typically ranges from 1% to 1.5% depending on the amount of the shipment, will be it will be only 0.5% for any amount. With the promotional spread, the customer pays less to convert reais into dollars to invest abroad and saves almost 40% with tariffs. At Invest Week, the final cost to make a shipment to C6 Global Invest stands at 1.6%, as the IOF adopted is 1.1% since the rate increase last week. 

A C6 Global Invest it is the C6 Bank dollar balance investment account, through which clients have access to a variety of international assets, including fixed and variable income options.It is possible to invest, for example, in U. S. government bonds, interest-bearing deposits and shares listed on major U. S. exchanges. 

Invest Week offers are only valid for next week and are accessible through the bank's app. Just sign in to the C6 Bank app and tap C6 Invest or on the offer banner located on the home. 

Central Bank announces Pix Automatic this month to make bill payment more practical

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Central Bank announces Pix Automatic this month to make bill payment more practical

From June 16, 2025, the Pix Automatic will be available to millions of Brazilians and promises to further simplify the way of paying bills and services. With it, you authorize once and periodic charges are paid automatically, without having to repeat the process with each new expiration.But do you know how it will work in practice?.

How does Pix Automatic work?

Imagine that you have the electricity bill, the condo payment or that digital newspaper subscription that you follow every month.With Pix Automatic, these companies will be able to offer this form of payment, which only needs to be authorized once by you.

After that, the bank schedules the payment according to the rules you defined 5 as maximum value or use of credit line & warns you before each debit. On the day of payment, everything happens automatically, on the right date, without you having to move more on the mobile. In 2022, Brazil occupied the second position in the world ranking of instant payments, second only to India, with 29.2 billion transactions made 15% of the global total, according to data from the Central Bank of Brazil. 

“O Brazil is already internationally recognized for its leadership in instant payment systems. Now, with the launch of Pix Automatic, it consolidates its leading position by allowing recurring payments to be made automatically and securely, directly from the consumer's bank account, without the need for intermediaries such as credit cards or bank slips” Jose Barletta technical director of Ingenic, a global leader in payment acceptance solutions.

What benefits for you?

· Practicality and convenience: no forgetting the payment or wasting time authorizing all collection.

· More control: you can track, check and even cancel payments directly through your bank's app.

· Inclusion and economy: pix Automatic is simple, cheap and affordable for people, businesses and governments.

· Guaranteed safety: the Central Bank maintains strict controls to protect its transactions.

For businesses, what are the advantages?

In addition to making it easier for customers to pay, the Automatic Pix helps reduce delinquency, as charges are made automatically and the customer base has grown: more than 160 million Pix users.

Is it safe to use Auto Pix?

Yes! The Automatic Pix has enhanced security, and the Central Bank constantly monitors operations to protect users.If any problems occur, you can resort to the Special Return Mechanism (MED), which allows you to request the return of money in two main situations:

· Coup or fraud: to request the return, it is necessary that there is a balance in the recipient's account, and the receiving bank must agree that there was a crime. 

· Paying bank error: situations like Automatic Pix without authorization, which does not follow the rules set or whose authorization has been canceled.   

Global impact

The implementation of Pix Automatic puts Brazil at the forefront of innovations in digital payments, serving as a model for other countries seeking efficient and inclusive solutions for recurring payments.

Therefore, by stating that Brazil is a pioneer in the implementation of automated recurring payments through the Automatic Pix, you are highlighting a reality backed by international data and recognition.

The war behind brazilian e-commerce: while internet fraud grows, companies seek to increase digital security

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The war behind brazilian e-commerce: while internet fraud grows, companies seek to increase digital security

An innocent click, an unpretentious purchase, an unmissable discount. Everything seems safe, until the invoice arrives with a value that you do not recognize. Behind the scenes of e-commerce, while consumers enjoy the convenience of digital, an invisible war is fought every day against increasingly sophisticated scams.

In 2024, more than half of Brazilians have been victims of some type of fraud, according to Serasa Experian. And the impact is real: 54.2% reported financial loss, many of them without even realizing the moment of the coup. If before the fraud came in bulk and crudely, today they are surgical, silent and expensive. The average ticket of the blows has grown 30% and already passes R$ 1,300 per request.

Crime has evolved, and digital security needs to run behind. E-commerce is the new playground of cybercriminals.Febraban data shows that financial losses from digital fraud in Brazil reached R$ 10.1 billion in 2024, 17% more than in the previous year.“The digital environment, especially for e-commerce, has become a minefield”, warns Wagner Elias, CEO of Conviso, specializing in application security.

Threats are varied, from phishing attacks (representing 15% of cases) to the use of stolen credentials (16%), to malicious insiders, these, incidentally, with average cost per violation of US$ 4.99 million, the highest on the list.

Elias says that one of the techniques on the rise is digital skimming and account takeover (ATO). In skimming, the criminal injects malicious codes directly into the payment page. Already at the ATO, the scam is cooler and methodical: with leaked credentials, accesses real accounts, exchanges passwords and makes purchases. According to the company AllowMe, 72% of fraud in digital retail come from these improper accesses.

The preferred targets? Games, mobile phones, computers and electronics, products with high liquidity in the informal market and easy resale. Already the preferred means of payment of scammers remain credit cards. The reason is simple: quick purchase, little verification, and only discover when the invoice arrives.

THE COMBAT

And what can be done? The answer lies in technology and, above all, in security planning since the beginning of application development. “The answer lies in technology, yes, but above all, in the way it is implemented. Leave to think about security only after the system is running is a fatal error. It is necessary to include practices such as PCI DSS from the beginning of development and invest in tools such as WAFs to protect websites against real-time attacks”, says Wagner Elias.

This is where tools such as WAFs (Web Application Firewalls) come in, which monitor traffic in real time, block suspicious patterns and protect websites from attacks such as code injection and unauthorized access. The use of AI (Artificial Intelligence) has also been important to anticipate malicious behavior, reducing up to US$ 2.2 million the costs of breaches, according to the IBM “Cost of a Data Breach 2024” study.

Another essential point is the use of practices compatible with PCI DSS (Payment Card Industry Data Security Standard), a set of international standards that help protect card transactions. “Companies that operate with payment data need, by obligation and by business intelligence, to follow PCI to the letter. This is what separates a secure system from an open door to the” scam, adds Elias.

Even with the advancement of technology, the average time to contain a breach is still long: 258 days. In the case of stolen credentials, it can reach 292 days, almost a year. Part of the blame is the shortage of specialized professionals, which increased 26.2% in the last year and raised the cost of violations in US$ 1.76 million.

However, the expert warns: those who bet on automation, security from the base and simulations of attacks - the so-called penetration tests IO - are more likely to leave unharmed or at least reduce damage.

Reports from leading cybersecurity authorities prove the effectiveness of PCI DSS and WAF protections: according to Verizon DBIR 2024, compliance with the PCI DSS standard reduces security incidents by 52%, while WAFs block up to 80% from attacks on web applications. The IBM Cost of a Data Breach 2023 study reveals that companies with WAFs save US$ 1.4 million per breach, and PCI DSS accelerates the response time to breaches by 54TP3T when combined with 2.

“So, companies that follow the PCI DSS standard have half the problems with data leaks, and Web application firewalls (WAFs) prevent 8 out of 10 hacker attacks. Those who use the two technologies together limit financial losses to only 25% of the value normally expected after” invasions, he explains.

In the US, a rape costs, on average, US$ 9.36 million, the largest in the world for the 14th year in a row. There, 63% of companies already admit that they will pass this cost on to customers, which shows that investing in security is not only a precaution: it is a matter of competitiveness and image. Elias concludes: “In times of heated e-commerce and valuable data, ignoring digital security is leaving money on the table, compromising revenue and reputation at the same time. In addition to also losing customer trust and the credibility of the brand”.

Corebiz launches new solutions and highlights trends at VTEX Day 2025

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Corebiz launches new solutions and highlights trends at VTEX Day 2025

Nos dias 2 e 3 de junho, a Corebiz, maior agência do ecossistema VTEX, participa como patrocinadora de mais uma edição do VTEX Day, um dos principais eventos de digital commerce da América Latina. A empresa terá um espaço exclusivo para receber clientes e parceiros para conversas, networking e trocas sobre o futuro do comércio digital.

Durante o evento, a Corebiz apresentará dois destaques. O primeiro é o Corebiz Vision, um mapeamento que revela as principais tendências que moldam o futuro do comércio digital. A iniciativa reúne actionable insights, e aprendizados obtidos a partir da atuação da empresa com grandes marcas globais e promete provocar reflexões sobre os próximos passos do setor.

O segundo lançamento é o Mobfiq Pro, a nova geração da plataforma SaaS de App Commerce da Corebiz, desenvolvido com nova tecnologia para oferecer experiência de compra hiper-personalizada para o usuário final. Nativo da VTEX, o Mobfiq permite que marcas desenvolvam e lancem seu próprio aplicativo de compras em até 30 dias, com uma experiência fluida, moderna e totalmente integrada ao ecossistema digital. A nova versão do produto traz avanços significativos em usabilidade, performance e personalização.

“Estar mais uma vez no VTEX Day reforça nosso compromisso com a inovação e com o ecossistema. Estamos entusiasmados em compartilhar com o mercado soluções pensadas para acelerar os resultados dos nossos clientes no digital”, ressalta Felipe Macedo, co-CEO e Fundador da Corebiz.

Alguns clientes da Corebiz, como Drogaria Venâncio e Grupo Aramis, marcarão presença nos palcos do evento trazendo cases de sucesso e insights sobre tecnologia, experiência e marketing.

Com atuação global e presença em diversos países, a Corebiz se consolida como uma das principais referências em full commerce, oferecendo soluções completas para empresas que desejam crescer no ambiente digital com performance e escalabilidade. Como parte do grupo WPP, maior grupo de comunicação do mundo, a Corebiz integra a rede VML, fortalecendo a frente de e-commerce das empresas e agregando o valor do ecossistema às marcas parceiras.

Service

Participação da Corebiz no VTEX Day 2025
Data: 2 e 3 de junho de 2025
Horário: Das 9h às 19h
Local: São Paulo Expo – Rodovia dos Imigrantes, km 1,5 – São Paulo (SP)
Cupom de desconto para ingresso Full Pass: COREBIZ35
Para saber mais sobre o VTEX Day, acesse: https://vtexday.vtex.com/

Arrow Mobility revolutionizes deliveries and improves customer experience in e-commerce

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Arrow Mobility revolutionizes deliveries and improves customer experience in e-commerce

A Arrow Mobility, electric mobility startup, presented the Arrow One, electric van 100% developed to optimize e-commerce deliveries.Focused on efficiency and safety, the vehicle emerges as a solution to the bottlenecks of the “ultimate mile”, a crucial step of the purchase journey.In 2024, with 414.9 million online orders in the country, 23% of consumers still report dissatisfaction with deadlines and freight costs, a challenge that the new model promises to help solve.

The Arrow One combines sustainable technology and highly efficient operation, and also meets the main demands of the sector, such as: accelerated delivery, drastically reducing waiting times; low operating cost, with displacement carried out at only 20% of the value of a conventional van; enhanced security, allowing the internal transport of cargo without exposure to external risks; solution for heavy traffic of large cities, ensuring greater productivity and efficiency in urban routes. 

About the new solution, then Nestor Felpi, Arrow Mobility Advisor, comments: “To satisfy the customer, it is necessary to align storage, inventory and agile delivery. Arrow One was developed to transform e-commerce logistics, overcoming challenges such as heavy traffic and security. With proven efficiency, it makes twice as many deliveries, reduces logistics costs in 80% and ensures safe transportation without exposing the” load, he says Nestor.

Sao Paulo sky had a signal: businessman used projection to launch AI digital sales

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Sao Paulo sky had a signal: businessman used projection to launch AI digital sales

Inspirado pela intersecção entre o marketing digital e a linguagem cinematográfica, o empresário Thiago Finch's lançou, no início de maio, uma ferramenta de inteligência artificial com projeções no céu que simularam o icônico bat-sinal. A ação, iniciada em 27 de abril em Los Angeles, percorreu capitais globais até chegar a São Paulo, onde encerrou no dia 5 de maio com uma exibição física no céu da cidade a partir das 19h.

A campanha combinou realidade aumentada, luzes de alta potência e conteúdo geolocalizado para anunciar a IA desenvolvida por Finch. A plataforma, voltada inicialmente a criadores de infoprodutos, permite automatizar desde o desenvolvimento de um produto digital até a redação de textos persuasivos e o planejamento completo de funis de vendas.

“A ideia era criar algo que parasse as pessoas. Que as fizesse olhar para cima e pensar: o que é isso? Depois, essa curiosidade se transformaria em engajamento digital. A narrativa começa no céu e termina no celular”, explicou o empreendedor.

A ferramenta se baseia em modelos como ChatGPT, Claude e Grok, mas se diferencia pela curadoria de prompts já otimizados para estratégias comerciais. O sistema gera resultados que, segundo Finch, antes só seriam possíveis com equipes completas de redatores, designers e estrategistas. A expectativa é ultrapassar R$ 10 milhões em faturamento com o lançamento.

Além da automação total do processo de vendas, o sistema oferece suporte multilinguagem incluindo inglês, espanhol e mandarim, já nascido com foco internacional. “O projeto foi desenhado desde o início para rodar fora do Brasil também. É só mudar o idioma com um clique”, disse Finch.

A jornada visual começou em Los Angeles, onde Finch mantém parte da operação da Bilhon, sua holding de tecnologia e educação digital. Em seguida, o bat-sinal atravessou os céus de Paris e Londres capitais associadas à inovação e sofisticação, e passou por Roma, com sua fusão simbólica entre tradição e vanguarda. A exibição chegou ainda a Hong Kong, polo estratégico da Ásia, antes de ser replicada em cidades brasileiras de forte engajamento digital: Salvador, Rio de Janeiro, Belo Horizonte e Curitiba. A ação culminou em São Paulo, com a única aparição física das projeções, realizada com tecnologia de ponta e acompanhamento em tempo real nas redes sociais de Finch.

Durante toda a campanha, usuários puderam visualizar as ativações por meio de filtros de realidade aumentada em seus celulares, integrando a experiência offline com conteúdos digitais. A ação também foi acompanhada por ativações segmentadas nas redes sociais e conteúdo multimídia.

Para Finch, o impacto da IA no mercado de marketing é inevitável. “Ela pode sim substituir equipes inteiras, mas também potencializar quem já atua. O que antes exigia cinco profissionais agora pode ser feito por uma única pessoa com mais controle e qualidade”, disse. Segundo ele, o diferencial está na capacidade de escalar. “Quanto mais gente usa, mais inteligente ela se torna. A métrica real é a recorrência, que traz previsibilidade de receita.”

O empresário ressalta ainda que, apesar de a tecnologia encurtar caminhos, a sofisticação das soluções exige discernimento e domínio. “Hoje, com um notebook e a ferramenta certa, é possível fazer em um dia o que me levou meses há dez anos. As barreiras diminuíram, mas a exigência aumentou. O futuro pertence a quem souber usar o que já está à disposição.”

PagBank strengthens online payment solutions during VTEX DAY 2025

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PagBank strengthens online payment solutions during VTEX DAY 2025

PagBank, a complete digital bank in financial services and means of payments, elected the best PJ account by the iDinheiro portal and one of the main digital banks in Brazil, will be present in another edition of VTEX DAY, the largest event in digital commerce promoted by VTEX, the event will bring together market leaders, experts and technology companies to discuss innovations and trends shaping the retail sector on June 2 and 3, 2025, at the Sao Paulo Expo.

This year, the Payments Split will be one of the great highlights in online payment solutions of PagBank to be presented at the fair. The functionality, especially aimed at marketplaces and platforms with multiple receivers, allows the automatic division of sales values between different accounts, promoting more control, agility and operational efficiency.

“Our presence at VTEX DAY reinforces PagBank's commitment to innovation within a digital ecosystem.We offer multiple payment solutions that go beyond physical machines and meet the most varied needs of e-commerce, comments Angelo Aguilar, director of Products and Acquisition at PagBank.

At the event booth, PagBank will also present other solutions focused on e-commerce, such as Payment Link, Tap to Pay, Recurring Payment, Transparent Checkout, among other tools that integrate its complete portfolio for digital businesses of all sizes.

“O VTEX DAY is a strategic showcase to show merchants that PagBank has a complete ecosystem of products and services, with open APIs and intelligent integrations, designed to help entrepreneurs grow in digital with simplicity, security, scalability and the latest technology”, adds the executive.

With more than 230 exhibitors and 120 hours of content distributed on eight stages, the event is expected to gather thousands of visitors and will feature lectures from major names in the market and culture, such as award-winning actress Viola Davis.

One of the largest digital banks in the country in number of customers, PagBank offers tools for face-to-face and online sales (such as card machines; Tap On & GO that turns the mobile phone into a machine with the PagBank app; payment link; checkout options for e-commerce, among others), complete digital account for individuals and legal entities, as well as features that contribute to financial management, such as Payroll. In PagBank, the credit card has a guaranteed limit and investments become a limit for the card itself, enhancing the gains of customers.

The challenge of operational continuity in critical systems

Fernando Silvestre
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The challenge of operational continuity in critical systems

A well-defined support governance framework is essential to ensure the effectiveness of proactive actions. This begins with the formulation of clear objectives, such as reducing repetitive incidents, preventing unavailability, and improving system performance. The adoption of monitoring tools is crucial for tracking logs, queues, jobs, and integrations, in addition to monitoring critical business indicators like orders without invoices and stuck batches.

The complexity of the current technological environment presents significant challenges. External integrations, unplanned updates, and infrastructure dependencies require a holistic management strategy. The solution lies in implementing rigorous change control processes and maintaining standardized operational procedures.

Operational continuity in critical systems requires a resilient infrastructure. Redundant environments, whether cloud or on-premise, combined with robust contingency plans, provide the necessary foundation for maintaining the availability of essential services.

The continuous improvement cycle closes the loop of effective governance. Through periodic assessments and objective metrics, such as incident reduction and improvements in response time, organizations can constantly refine their support strategies.

This proactive management model not only minimizes operational disruptions but also optimizes resources and reduces costs associated with critical incidents. In a world where system availability is synonymous with business continuity, this structured approach becomes a fundamental competitive differentiator.

The constant evolution of technology, the growing complexity of business environments, and ongoing legislative changes demand continuous vigilance and adaptability. Success in maintaining critical systems depends on the ability to balance rigorous processes with the flexibility necessary to respond to an ever-changing technological landscape.

The importance of high availability in the digital landscape

With the increasing adoption of online services and hybrid environments, companies need to ensure that their infrastructures can support significant increases in system loads. 

Thus, high availability systems are fundamental to maintaining operational standards. These systems must have clear and quantifiable goals. One of the most well-known objectives is achieving the "five nines" (99.999%), guaranteeing virtually no downtime, as seen in the financial services sector and industries that require this rigorous standard for compliance and competitiveness reasons.

However, many other companies already consider it essential to maintain availability levels between 99.9% and 99.99%, especially to ensure continuous access for their remote employees and customers.

Superapps redefinem o delivery no Brasil e exigem plataformas mais sofisticadas

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Superapps redefinem o delivery no Brasil e exigem plataformas mais sofisticadas

O mercado de delivery no Brasil entrou em uma nova fase com a consolidação dos chamados superapps. A união entre iFood e Uber, somada à chegada da chinesa Keeta, sinaliza um novo padrão de consumo, em que diferentes serviços se concentram em uma única plataforma. A estimativa é que esse setor movimente mais de US$ 21 bilhões até o final de 2025, de acordo com projeção da consultoria Statista. Neste cenário, empresas de tecnologia que atuam nos bastidores do setor ganham protagonismo ao desenvolver soluções personalizadas para atender um consumidor cada vez mais exigente.

“Os superapps mudaram completamente a lógica de desenvolvimento. Hoje, não falamos mais apenas de uma vitrine de cardápio com botão de pagamento. É preciso integrar promoções em tempo real, múltiplos métodos de pagamento, programas de fidelidade e notificações personalizadas. Tudo isso com estabilidade, mesmo nos horários de pico”, explica Rafael Franco, CEO da Alphacode, empresa especializada no desenvolvimento de plataformas digitais para marcas como Domino’s Pizza, Madero e Grupo Burguês.

A evolução do setor elevou o nível de exigência técnica. A arquitetura dos aplicativos precisa garantir escalabilidade e performance em larga escala. Além disso, a integração entre módulos como logística, CRM e antifraude tornou-se obrigatória. “A experiência do consumidor depende de um back-end robusto, capaz de conectar todos esses sistemas de forma fluida e segura”, afirma Franco.

Integração entre gigantes e novos entrantes movimentam o setor

A recente aliança operacional entre iFood e Uber alterou a dinâmica do mercado. Grandes redes de alimentação começaram a investir em plataformas próprias como forma de manter autonomia sobre a jornada do cliente e ampliar o relacionamento com sua base. Em paralelo, a entrada da Keeta no país acirra a concorrência em regiões ainda pouco exploradas, reforçando a necessidade de diferenciação por meio da tecnologia.

De acordo com Franco, essas mudanças afetam diretamente o comportamento do consumidor e a estratégia das marcas. “O consumidor quer praticidade, promoções personalizadas e um atendimento rápido. As marcas que não conseguirem oferecer isso de forma integrada correm o risco de ficar para trás”, analisa.

Back-end se torna ativo estratégico

A operação de um superapp demanda uma base tecnológica que vá além do layout funcional. Plataformas como a desenvolvida pela Alphacode priorizam uma estrutura modular que permite ajustes rápidos em campanhas promocionais, rotas de entrega e métodos de pagamento. Também é comum o uso de inteligência artificial para prever demandas, sugerir produtos e automatizar o atendimento.

“Aplicamos IA para entender padrões de consumo e adaptar a experiência do usuário em tempo real. Essa inteligência aumenta a taxa de conversão e o ticket médio dos pedidos”, explica o CEO da Alphacode.

Outro ponto-chave é a segurança. Com milhões de usuários simultâneos, os aplicativos precisam adotar camadas de proteção contra fraudes e vazamento de dados. Biometria, autenticação multifator e sistemas antifraude integrados são apenas algumas das soluções aplicadas nas plataformas mais modernas.

Caminhos possíveis para o futuro do delivery

A consolidação dos superapps abre dois caminhos estratégicos para os players do mercado: integrar-se a plataformas dominantes ou investir em aplicativos próprios com alto nível de personalização. Em ambos os casos, o desenvolvimento tecnológico se torna o diferencial competitivo.

“O back-end deixou de ser invisível. Hoje ele é parte ativa da experiência. Quem domina essa estrutura consegue oferecer um serviço mais eficiente e fortalecer a relação com o cliente”, conclui Rafael Franco.

Business dates drive retail, but the technology behind sales needs to evolve

E-Commerce Uptate
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Business dates drive retail, but the technology behind sales needs to evolve

As grandes datas comerciais, como o Dia dos Namorados, que estão chegando, além da Black Friday e Dia do Consumidor, representam picos de venda que impulsionam o varejo digital e físico. No entanto, o crescimento exponencial das transações pode gerar desafios operacionais para as empresas que desenvolvem software para o setor. Estabilidade dos e-commerces, integração com PDVs e eficiência na emissão de notas fiscais são desafios críticos para software houses que desenvolvem soluções para o varejo.

According to the Brazilian Electronic Commerce Association (ABComm), Brazilian e-commerce raised R$ 204.3 billion in 2024, an increase of 10.5% compared to the previous year. In addition to positive revenues, there were 414.9 million orders accounted, representing an average ticket of R$ 492.40. Altogether, the number of online buyers reached 91.3 million. For 2025, it is expected that the turnover of Brazilian e-TP exceeds R$ 14T, 25 million, 14T2403 million, with an average growth. 

The Brazilian Association of Credit Card and Services Companies (Abecs) points out that this year's Easter should move R$ 5.3 billion, 26.8% more than last year.In a competitive market, artificial intelligence stands out as an essential tool, being adopted by 70% of virtual stores for data analysis and automations that ensure more personalized and effective experiences, according to research by Ebit/Nielsen.

“Dates commemorative drive retail, and technology plays an essential role to ensure sales success. In our solution hub, practices such as integration between management systems and marketplaces, financial process automations & including payments and transfers within the ERP itself & the agile issuance of Electronic Consumer Invoice are adopted with the aim of boosting the performance of retailers. The challenge is to continuously evolve these technologies to keep up with demand peaks without compromising the consumer experience. Discussing these trends and innovations is critical to ensure stability, scalability and security in digital operations”, he says Jonathan Santos, CEO of TecnoSpeed.

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