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Freshworks Advances with its Agent AI Platform to Uncomplicate Service Software for Businesses of All Sizes

E-Commerce Uptate
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Freshworks Advances with its Agent AI Platform to Uncomplicate Service Software for Businesses of All Sizes

Most AI service tools are limited to answering questions Freddy, now, goes further: it performs tasks. During its main event, the Refresh, a Freshworks  revealed the new generation of the Platform IA Agent Freddy a connected, intelligent, continuous learning system comprised of AI agents that not only answer user questions but actually resolve requests.Whether it is processing an insurance claim, updating a payroll record, or scheduling a new shipment, Freddy AI is now able to act directly on the applications that companies already use.

The company also presented the Freddy AI Agent Studio a no-code platform that makes it easy to create and deploy standalone AI agents, making it simple for businesses to expand customer support. Freddy AI Agent Studio helps service teams get rid of the endless transfer of calls, time-consuming resolutions, and frustrated users with outdated automations.The new AI agents, easy to set up, can think, reason, and act to resolve diverse requests from start to finish - freeing human attendants to deal with more complex challenges.

“Our mission is to uncomplicate the most tiring and repetitive work that support and IT teams face every single day”, he said Dennis Woodside's, Freshworks CEO.“As our core software, Freddy Agentic AI comes online quickly and generates immediate value (AS a business accelerator, not as another complicated project.Our customers are already seeing real results, such as increased customer satisfaction (CSAT), faster resolution times and reduced operating costs.”

From Insights to Action: A New Standard of AI at Work

What makes a AI Platform Agent Freddy truly impactful is their ability to help customer service teams and employees act faster to drive results. AI agents not only answer questions & appointments they solve requests, perform actions across multiple systems, identify causes of problems, and recommend next steps. These capabilities span a wide range of use cases, such as order tracking, account changes, flight and appointment scheduling, payments and subscriptions, loyalty program management, and many other common orders in industries such as retail, travel, financial services, manufacturing, and software.

New features Available on the AI Platform Agent Freddy:

Freddy AI Agent Studio: More productive agents, more satisfied customers

Freshworks is launching the Freddy AI Agent Studio, an integrated set of features that simplifies how service teams create, test and launch AI agents in minutes & CAN all be done by a support team member, without the need for technical knowledge. AI agents can be trained with specific skills to act autonomously, such as issuing refunds, checking order status or updating customer records.

Highlights of Freddy AI Agent Studio:

  • Skills Library (Skills Library) ^ Ready-made templates with the skills for AI agents to act on widely used apps like Shopify and Stripe.
  • Skills Builder (Skill Builder) 'Visual, code-free environment for designing and implementing custom skills, enabling AI agents to resolve requests such as autonomously processing returns.

Freddy AI Agent for email: Standalone customer service via emailThe Freddy AI Agent for email turns inboxes into standalone support channels. It analyzes incoming messages, writes contextual responses, and automatically terminates calls when the customer confirms the resolution.

Highlights:

  • First response time can drop from hours to minutes
  • Repetitive problems are treated efficiently and accurately
  • Scale support without increasing agent workload

Freddy AI Agent for unified search: Improves information discovery for employee serviceFreddy AI Agents now offer even faster and more accurate service to employees by intelligently searching through company platforms for the latest documentation, easing the burden on service agents.

Highlights:

  • Seamlessly integrates with Slack, Microsoft SharePoint and Teams, supporting directly the tools most used by employees
  • Multilingual conversations in more than 40 languages for inclusive and personalized service
  • Robust security that helps prevent data sharing between accounts

Freddy AI Insights with root cause analysis: Faster, more informed IT decisions

Freddy AI Insights for Freshservice makes complex IT analytics easy by continuously scanning service desk activity, detecting anomalies, flagging trends, and identifying root causes through visual maps. Teams can act quickly with clear, explainable data without needing SQL queries or complicated dashboards.

Highlights:

  • Proactive monitoring of service operations with insights into trending issues, average response and resolution times, SLA violations, and more
  • Root Cause Analysis maps help identify problems at the source
    Metrics to optimize team planning, resolution time, and employee satisfaction

Updates on Freddy AI Copilot: Force multiplier for IT and customer service

Freddy AI Copilot is a trusted assistant for service teams, making everyday tasks easier by writing clear, well-formulated answers, connecting related issues, and automatically generating useful documentation.The new capabilities of Copilot enhance reasoning and context understanding to solve common IT and customer service pain points:

News:

  • Smart Related Changes ^copilot reviews recent changes to the system and highlights the most likely causes in Freshservice
  • Answer Suggestions ^copilot reads incoming tickets, searches the knowledge base, and writes custom responses for agents to review and submit in Freshdesk.

With these updates, Freddy AI Copilot goes beyond basic assistance to BECOME a true partner in delivering faster, smarter support across the organization.

“We designed our Freddy Agentic AI Platform to go beyond simple automation.It works alongside people to solve real challenges in real time”, our platform said Srini Raghavan, Product Director at Freshworks. “Freddy's multi-model architecture builds on our trusted LLM partners, each chosen for their strengths. This layered approach helps ensure more accurate, reliable and context-aware support, allowing teams with limited resources to act more quickly and with less friction

Customer proven results

Since its initial launch in 2023, Freddy AI has helped more than 5,000 organizations streamline service operations and deliver measurable results as up to 70% of call deviation with AI Agents and even 50% of productivity gains with Freddy AI Copilot.

  • Hobbycraft automated 30% of customer queries with Freddy AI Agent, which freed agents to handle more complex issues, improved customer satisfaction in 25%, enabled hybrid work and increased employee engagement.
  • Bergzeit it automatically screened more than 200,000 tickets and reduced the workload with translations by 75% using Freddy AI Copilot along with Freshdesk.
  • Five9 diverts up to 65% from IT requests with Freddy AI Agent, plus uses Freddy AI Copilot to save IT staff 200 hours a month and Freddy AI Insights to identify gaps in service and how to resolve them.
  • iPostal1 automatically resolves 54% of Freddy AI support queries - Gains that have enabled you to scale attendance and open more than 1.3 million mailboxes in more than 3,500 locations, without compromising quality, accountability or employee morale.

The transition to an AI agent, which can resolve service requests autonomously rather than just forward them, represents a critical evolution in support operations,” said Liz Miller, Vice President and Principal Analyst at Constellation Research“The democratization of agent deployment through simplified, code-free platforms is especially significant for mid-sized organizations that lack the technical resources to develop complex AI systems from scratch.This accessibility shift allows mid-market companies to achieve autonomous resolution capabilities and operational efficiency gains that were once unique to large enterprises with dedicated AI teams.”

Accelerating the adoption of Freddy AITo facilitate the adoption of Freddy AI, Freshworks is also rolling out features that help maximize impact quickly:

  • Courses at Freshworks University: a new AI learning hub with tutorials, use cases and live help.
  • AI Academy for Partners: technical training and partner training, helping them win more business and increase revenue.
  • Professional AI Services: freshworks dedicated team delivering custom AI strategy, product implementation and optimization support for large companies with increased complexity.
  • Product assistance: prescriptive workflows, videos, and guides to help users get started with ease.

Learn more

From anonymous passenger to influencer: the influencer marketing revolution

Andre Carvalho
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From anonymous passenger to influencer: the influencer marketing revolution

Digital marketing, as a reflection of society, is maturing.The public is no longer satisfied with generic messages or disconnected from their aspirations. People seek meaningful relationships, both in consumption and in online interactions. This requires brands and influencers to rethink their role: more than communicate, it is necessary to co-create.

At the beginning of the influencer era, reach was everything. Big celebrities with millions of followers dominated advertising campaigns. However, impressive numbers do not guarantee real conversions. The public began to question the authenticity of partnerships, resulting in ever smaller engagements. Today, micro and nano influencers, with well-defined niches and highly engaged audiences, have been gaining ground. Success is no longer a matter of quantity and has become about quality. The focus is on the impact that the message causes in a specific group of people & not on the volume of views.

The change in influence marketing reflects a greater trend: the appreciation of human connections. As author Seth Godin said: “People do not buy products; they buy stories, relationships and magic.” Influencers who can transmit vulnerability, authenticity and purpose are at the center of this transformation. Brands such as Patagonia, which already adopt a clear sustainability positioning, have led this new phase by associating with influencers who share their values.

The big revolution in influencer marketing is in the format. More than a one-off relationship, community building creates lasting bonds between brands, influencers and their audiences. Platforms like Discord, Telegram and even metaverse offer spaces for more immersive and collaborative experiences. Fitness influencers, for example, not only share motivational content, but organize challenges that unite their followers around common goals. As Simon Sinek noted: “People do not buy what you do, they buy why you do it.” In community marketing,“ is shared and amplified, generating genuine emotional impact and loyalty.

Amid the obsession with algorithms and automations, influencer marketing rescues something essential: human connections. Influencers are no longer just advertising vehicles; they are catalysts of conversations. The brands that stand out today are those that leave the pedestal and enter the conversation wheel. The new influence is not measured only by sales, but by the legacy left 'a legacy of transformative relationships. Thus, more than partnerships, we create communities. And more than campaigns, we leave stories that really matter.

Cibersegurança Empresarial: o papel do Seguro Cibernético frente à LGPD e aos riscos digitais

Mayuli Hancz
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Cibersegurança Empresarial: o papel do Seguro Cibernético frente à LGPD e aos riscos digitais

No mundo hiperconectado, os ataques cibernéticos tornaram-se uma ameaça constante para organizações de todos os setores. Nenhuma entidade, seja ela grande ou pequena, está imune a violações de dados, ransomware ou outras formas de cibercrime. A necessidade de proteção avança tanto quanto a tecnologia.

Atualmente, o Brasil possui ampla proteção jurídica de dados, através da LGPD (Lei Geral de Proteção de Dados), mas ainda assim as empresas precisam de orientação prévia de proteção, bem como auxílio célere em violações cibernéticas.

Com isso, se autoexplica a necessidade da contratação de seguros cibernéticos. Esse tipo de seguro nada mais é que uma camada protetora em questão operacional e financeira da empresa. A responsabilidade securitária possui, no mínimo, quatro incumbências: a diminuição de danos financeiros; responsabilidade civil; gerenciamento; e inspeção técnica.

A diminuição dos danos financeiros torna obrigatório o reembolso pelo seguro de perdas tidas pela empresa de forma direta, como por exemplo lucros cessantes, bem como reembolsa os gastos com consultorias técnicas e ações emergenciais.

Quanto à responsabilidade civil, nada mais é que a proteção da empresa em caso de vazamento de dados dos seus clientes. Em possível violação de dados, a imagem da empresa pode ser estremecida.

Com isso, outro ponto importante de cobertura do seguro seria o gerenciamento. A apólice cibernética também cobre o suporte técnico e/ou jurídico para a contenção de imagem da empresa. E, por último, a inspeção técnica. Com essa incumbência, o seguro cobre gastos de perícia para descobrir a origem e até onde se alastrou o vazamento dos dados, tanto da empresa quanto de terceiros, inclusive com suporte para restaurar os dados que foram afetados.

Ainda, importante ressaltar que os seguros indicam na apólice casos em que não há cobertura. Os mais comuns são: ataques/vazamentos anteriores à contratação, erro humano, sistema de segurança da empresa de baixa recomendação ou eficácia e reembolso em melhorias de sistema de proteção.

Contratos jurídicos

E os contratos jurídicos? Embora úteis, esses contratos enfrentam desafios significativos, sejam jurídicos ou regulatórios. O contrato não pode contar com definições e palavras ambíguas. Ou seja, todos os termos utilizados precisam estar acompanhados de clareza, evitando situações que podem gerar ainda mais litígios. Dessa maneira, devem ser evitadas cláusulas subjetivas, do mesmo modo que deve haver conformidade com a LGPD.

O porte da empresa pouco importa para uma quantificação do dano. Alguns seguros preveem um mínimo ou limite para indenização, reembolso ou cálculo total de perdas. Na maioria das vezes, a quantificação acaba sendo bem mais limitadora e não comportando a necessidade do cliente, pois, à título de exemplo, a empresa de pequeno porte pode sofrer um ataque cibernético muito maior do que uma de grande porte que conseguiu se conter logo no início.

Ademais, é importantíssimo que o contrato tenha alcance internacional, pois a empresa acaba sendo protegida em qualquer lugar do mundo em que o vazamento tenha se motivado, bem como a seguradora pode exigir a instalação de alguns mecanismos de defesa cibernética logo no início da contratação. Havendo essa previsão contratual e constatado que houve o descumprimento pela empresa, isso pode gerar recusa do seguro para reembolso ou indenização.

Desta forma, conclui-se que o seguro cibernético não evita o vazamento e muito menos pode ser responsabilizado integralmente pelo dano. Entretanto, a contratação acaba sendo muito benéfica, pois além de prestar assistência ao segurado de forma técnica, orienta quanto aos comandos para se evitar uma invasão, bem como indeniza dentro das possibilidades previstas na apólice, trazendo um amparo financeiro ao segurado de forma mais célere.

Por isso, é recomendado buscar um seguro cibernético que atenda às necessidades da empresa, observando regularmente as exigências da LGDP, permitindo, assim, a proteção quanto à possíveis ataques (orientação e suporte), bem como o amparo em face de terceiros – clientes do segurado – (responsabilidade civil e monetária).

Valentine's Day: 40% of consumers are expected to choose online stores

E-Commerce Uptate
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Valentine's Day: 40% of consumers are expected to choose online stores

 A projection by N Bids, a Brazilian adtech (100% Brazilian) specialized in omnichannel geolocated data and media, on consumer behavior for Valentine's Day reveals that 65 million Brazilians aged 18 or older intend to buy gifts for their partners in 2025. The study considers a total universe of 87 million people in romantic relationships in the country, including dating, stable unions, and marriage.

The research also shows that 60% of consumers are expected to choose physical stores as their main purchasing channel, while 40% prefer the online environment.

Beyond purchase intention, the survey provides insights into the meaning of the date: 6 out of 10 Brazilians consider it as important as dating or marriage anniversaries. Furthermore, for 7 out of 10, Valentine's Day represents an opportunity to strengthen the relationship.

Among the preferred ways of celebration, data from FCDL-SC complements the scenario: 38% of couples plan to celebrate at home, 28% prefer dining out, and 9% opt for hotels or motels.

According to Fabio Sant Anna, Commercial Director of N Bids, the data helps understand how brands can connect more efficiently with the audience. "Valentine's Day is an occasion that activates both emotions and consumption. Having access to this information allows brands to deliver more relevant and assertive messages for each consumer profile," he states.

According to N Bids, the data were organized to support brands in personalizing campaigns based on distinct clusters of behavior and consumption intention.

After readjustment, iFood announces new package of improvements for deliverymen

E-Commerce Uptate
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After readjustment, iFood announces new package of improvements for deliverymen

Após o recente reajuste da taxa mínima por entrega, o iFood anuncia um novo pacote de vantagens para os entregadores parceiros da plataforma. Com foco em previsibilidade financeira e melhoria na rotina de trabalho, o novo pacote traz novidades em três principais frentes: antecipação de repasse isenta de taxas, rotas com escolha de destino, além de um programa de recompensas para entregadores com alta performance.

A partir de julho, os entregadores do iFood poderão antecipar seus repasses sem qualquer cobrança de taxa. Atualmente, os valores são pagos semanalmente, mas com a nova funcionalidade será possível solicitar a antecipação diretamente pelo aplicativo e receber no mesmo dia. Trata-se de um benefício exclusivo no setor, que estará disponível para profissionais mais frequentes no aplicativo, garantindo mais liquidez e controle financeiro.

Já na segunda frente, o iFood anuncia o planejamento de rotas com escolha de destino. Com a funcionalidade, que será testada a partir de agosto, os entregadores poderão direcionar a região para a qual gostariam de ir durante as entregas, otimizando deslocamentos e facilitando a organização da jornada, como, por exemplo, na volta para casa.

Creator Shop rota destino foi um pedido dos próprios entregadores, que trouxeram essa dor em nossos canais de escuta. A sugestão foi levada ao time de tecnologia e agora a melhoria será implementada em todo o Brasil até o final do ano. Desde 2021, o iFood mantém fóruns contínuos de escuta com a categoria. Outro exemplo disso é o programa de recompensas, que nasceu em um dos nossos Grupos de Trabalho com entregadores”, afirma Johnny Borges, Diretor de Impacto Social do iFood.

Programa de recompensas

Além da isenção de taxas na antecipação de repasses e da nova funcionalidade de planejamento de rotas, o iFood lança o Super Entregadores – o primeiro programa de recompensas do setor no Brasil. A iniciativa foi criada para reconhecer e premiar entregadores mais engajados com a plataforma, valorizando profissionais que se destacam na operação. Entre os principais benefícios, estão:

  • Ganhos extras: Entregadores que alcançarem as categorias Ouro ou Diamante têm acesso a promoções e missões exclusivas, com ganhos estimados em até 30% acima da média da base. Além disso, acumulam selos que podem ser trocados por créditos na Loja do Entregador, com bônus anual de até R$ 3.000 em dinheiro.
  • Vantagens exclusivas: descontos e serviços gratuitos em itens essenciais, como manutenção de veículos e planos de celular.
  • Experiências: participação em sorteios de prêmios como motos, capacetes e ingressos para shows e cinema.

A estreia do Programa de Recompensas está marcada para julho, começando pela cidade de São Paulo, com planos de expansão para outras regiões em breve.

“Os entregadores são parte fundamental do ecossistema do iFood. Valorizá-los é, acima de tudo, reconhecer o papel essencial que desempenham no dia a dia de milhões de brasileiros. Estamos continuamente ouvindo e investindo em soluções que gerem mais ganhos, mais conforto e mais previsibilidade para quem escolhe o iFood para maximizar seus ganhos”, afirma Johnny.

Quanto ganha o entregador no iFood

Em março de 2025, o iFood registrou a marca de 400 mil entregadores ativos na plataforma, o que representou um aumento de 40% em relação a 2024.

Com mais de 120 milhões de pedidos mensais e mais de 400 mil lojistas parceiros, entregadores que trabalham com o iFood têm um ganho médio de R$12 por rota durante os finais de semana. Além disso, nenhum entregador de moto, em qualquer dia, horário ou região, ganha menos do que R$7,50 por rota, mesmo as mais curtas. Também não há cobrança de comissões ou taxas pelo uso da plataforma e as gorjetas dos clientes são repassadas integralmente.

According to the Portal de Dados do iFood, o ganho bruto médio por hora trabalhada na plataforma em 2024 foi de R$28. “Considerando este valor, um profissional que entrega 3 horas por dia no iFood tem um ganho bruto superior a R$2.500 no mês. Esse é o perfil mais comum entre os entregadores da plataforma – aqueles que escolhem o iFood para complementar a sua renda. Já a média de ganhos de trabalhadores mais engajados (com mais de 180 horas trabalhadas no mês) é de R$28,60 por hora em entregas. Um trabalhador, com esse perfil, e com uma jornada de 44 horas semanais, tem ganho bruto mensal superior a R$5.000”, explica Johnny Borges.

Com o lançamento de um novo pacote de melhorias, o iFood reforça sua posição de liderança no setor, ao seguir ouvindo e atendendo às demandas da categoria. A plataforma se destaca como o aplicativo que mais gera pedidos para os entregadores no Brasil e se consolida como aquele que oferece os melhores ganhos da categoria. Esse alcance é resultado de uma atuação consistente, com foco em tecnologia, logística e experiência do usuário.

Para saber detalhes, acesse: Link

The Future of Hyperautomation: Emerging trends and impact on business

Fernando Baldin
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The Future of Hyperautomation: Emerging trends and impact on business

Hyper-automation is no longer just a promise, but a competitive necessity for companies that want to evolve quickly in an increasingly digital world. In my career as a technology executive, I have closely followed how hyperautomation has moved from the exploratory stage to become a transformative and irreversible strategy for business.

By definition, hyperautomation combines RPA (Robotic Process Automation), artificial intelligence (AI), machine learning (ML), natural language processing (NLP), iPaaS (integration platforms as a service) and other emerging technologies to automate complex end-to-end processes. But beyond the definition, the real value of hyperautomation lies in its ability to integrate people, processes and data in a fluid and intelligent way, something that was previously limited to technological silos.

Today, there are solutions that go far beyond traditional RPA, such as ITSM automation, help desk automation, business process automation, integration with legacy systems via APIs or UI and native incorporation of generative AI. This allows for automation with predictive analysis, contextual decision-making and greater adaptability.

Trends that are already shaping the future

Generative AI and cognitive automationsWith the evolution of LLMs (Large Scale Language Models), such as those that drive ChatGPT, we have entered the era of cognitive automation. Now, robots don't just perform repetitive tasks, they understand and interpret natural language, respond to customers in a contextual way and make decisions based on variables that would previously have required human judgment.

These technologies can be applied, for example, in automatic call screening processes, customer service via e-mail and compliance automation, where reading and interpreting documents in natural language is fundamental.

Proactive automation with AIOpsIn the field of IT management, AIOps is redefining the way teams operate. Tools capable of identifying anomalous patterns, predicting failures and initiating automatic corrections are changing the logic of operations from reactive to proactive. The automation of service restarts makes it possible to free up disk space, reset passwords and other critical tasks, all orchestrated by predictive models.

Citizen Developers and the democratization of automationThe low-code/no-code interface is another growing trend. By empowering business area employees with intuitive tools to build their own automations, it is possible to accelerate digital transformation without relying exclusively on the IT backlog. This "citizen automation" movement provides security and governance, while the areas gain agility and protagonism.

Hyperautomation as an ESG leverA less obvious but equally important trend is the role of hyper-automation in ESG (environmental, social and governance) goals. The automation of processes drastically reduces the use of paper, improves control over sensitive data and reduces human error in regulatory processes, contributing directly to the pillars of sustainability and compliance.

Direct impact on business: efficiency, scale and innovation

The impact of hyperautomation on business can be measured in three fundamental dimensions:

Operational efficiencyReduction in costs and rework, as well as an increase in productivity. The execution time of internal processes after implementing automation with integrated AI and RPA can be reduced by up to 70%.

Scalability with controlIn areas such as banking, health, retail and telecommunications, the volume of processes is exponential. With hyperautomation, it is possible to scale operations without proportionally increasing the human structure, while maintaining control and traceability.

Continuous innovationAutomation frees up time and energy so that professionals can focus on higher value-added activities, stimulating internal innovation and enabling faster responses to the market.

Brazil and Latin America: challenges and opportunities

In Latin America, there is a window of opportunity for companies that want to lead this movement. Although adoption is still at a medium stage, the digital maturity of organizations is growing rapidly. In Brazil, for example, we already see robust initiatives in financial institutions, healthcare operators, industries and the public sector.

Hyper-automation is not just a question of technology, but of a cultural, strategic and structural change in companies. Companies that understand this and act quickly will gain a lasting competitive advantage. Those that delay run the risk of becoming obsolete.

I believe that the future of business will be autonomous, data-driven and assisted by artificial intelligence. But above all, it will be a future guided by purpose, where automation serves people and not the other way around.

Paraná’s new Consumer Defense Code addresses contemporary issues in consumer relations

E-Commerce Uptate
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Paraná’s new Consumer Defense Code addresses contemporary issues in consumer relations

The new Paraná Consumer Defense Code introduces more current and comprehensive obligations, while modernizing the transparent and fair relationship between businesses and consumers, as already advocated by the national Consumer Defense Code (CDC) since 1990. This is the assessment of attorney Larissa Nishimura, a specialist in the subject and member of Batistute Advogados law firm. The document is the third created by a state, following Pernambuco, which took the initiative in 2019, and São Paulo (2023). According to the expert, the new document includes provisions that address contemporary issues and, among its 323 articles, consolidates specific rules from various state laws into a single file. 

“The code addresses issues that were not problematic over 30 years ago. Among them, the obligation to notify a debtor about inclusion in credit protection agencies. Or, situations related to financial loans to the elderly, given the numerous scams targeting this demographic,” states Larissa. According to the attorney, the document, sanctioned in September 2024 and in effect since March 2025, stipulates that the name of a delinquent debtor can only be reported to credit protection agencies after 30 days of default, with the debtor being notified at least five days in advance. 

Furthermore, anyone providing a loan to an elderly person, pensioner, or retiree may only do so through a physically signed contract with presentation of an identity document, or via a simple electronic signature. “This provision is to prevent the many scams perpetrated by individuals using authorizations via telephone, application, photograph, or voice recording. It is a way to protect this more vulnerable demographic, who are susceptible to such crimes,” explains the attorney. Another measure that may also benefit this group is the mandatory availability of packages with a minimum of 30 tablets for those on continuous medication. 

“The code also establishes a way to curb the notorious cosmetic repairs that used car dealers perform,” Larissa explains. From now on, dealerships and resellers must inform in writing, prior to the sale of a car, if the vehicle has had issues such as collision, flooding, has been through auctions or recalls, among other incidents. Similarly, financial institutions must disclose the full amount of any fee-based service charge, whether through ATMs, telephone, or internet. “In this way, in both cases, the consumer has the option to choose whether to purchase or hire the service.” 

In addition to these unprecedented inclusions, the Paraná Consumer Defense Code establishes rules against over-indebtedness, an end to unwanted automated calls, promotions with previous prices visible, mandatory translations in advertising containing foreign words, the right to physical menus and clear payment methods in bars and restaurants, among others. “These are measures aimed at updating and incorporating elements of today’s reality and daily life.”

“Free and open source”: Zabbix CEO advocates profitable model without license fees

E-Commerce Uptate
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“Free and open source”: CEO da Zabbix defende modelo rentável sem cobrança de licença

The largest meeting in Latin America on Zabbix and data monitoring gathered in Sao Paulo, on June 6 and 7, developers, technology leaders and professionals from different sectors to discuss the future of monitoring in diverse sectors and critical environments. The program featured strategic lectures on the tool roadmap, discussions conducted by customers and partners on the impact of open source on business, technical laboratories and business panel.

The Latin American community has consistently acted in the evolution of Zabbix and in the adoption of the open source model as a viable path for complex infrastructure challenges.With the presence of participants from Colombia, Uruguay, Mexico and Brazil, the conference highlighted the strength of the region, which has become one of the most relevant for the global community. The tool has been used by companies from different sectors, which reinforces its plural character and its ability to meet critical demands in diverse environments.

Solid business and no licensing charge

Alexei Vladishev, founder and CEO of Zabbix, reinforced the company's position by stating that the software will continue to be free and open source, even after two decades of operation. The release of the new version 8.0 is scheduled for 2026 and will bring advances in observability, improvements in the interface and user experience, as well as the ability to handle streaming data, using standards such as OpenTelemetry and NetFlow.

According to Vladishev, the business model based on services, support and training has proven to be solid.“It is proven that it is possible to be open source and maintain a business model.There is no plan to change licenses, Zabbix will always be an open source product.These 20 years show that it is possible to continue open source and maintain a sustainable business model,”, the global CEO states.

Same tool in multiple sectors

Present in areas such as government, critical infrastructure, media, mining, healthcare and pharmaceutical industry, Zabbix has been consolidating itself as a common solution for different operational realities. Companies with specific needs find in the open source tool a scalable response for real-time monitoring of complex environments.

During the event, experts presented real cases and reinforced the versatility of the platform.“O Zabbix meets 80% of the data collection and analysis needs of any business, regardless of the” sector, explains Luciano Alves, CEO of Zabbix Latam, emphasizing that the goal is to ensure stability, control and predictability in operations.

The CEO of Zabbix Latam presented the growth potential of MSPs (Managed Service Providers) and highlighted the importance of having specialized teams, reinforcing the role of certifications in the delivery of quality services. newly released report the organization that highlights how to deliver better results with Zabbix.The evolutions of Zabbix Cloud, a solution focused on the management of shared environments, which offers automatic updates, on-demand backups and isolation of resources per customer, expanding security, flexibility and operational efficiency, were also addressed.

More than 90% of Brazilian photographers rely on social media to attract customers, Aftershoot said

E-Commerce Uptate
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More than 90% of Brazilian photographers rely on social media to attract customers, Aftershoot said

Os fotógrafos brasileiros têm apostado cada vez mais no marketing orgânico como principal estratégia para divulgar seu trabalho. Segundo uma pesquisa inédita da Aftershoot, plataforma criada para agilizar o fluxo de trabalho dos fotógrafos, 92% utilizam as redes sociais para atrair novos clientes, enquanto apenas 33% recorrem a anúncios pagos. Com o objetivo de identificar tendências na indústria fotográfica do Brasil, o estudo ainda apontou que além das redes, 82% dos fotógrafos confiam na indicação de clientes como um dos principais meios para captar novos trabalhos.

Entre os fotógrafos entrevistados, a maioria (89%) são profissionais que atuam na área há mais de 5 anos. Suas principais áreas de especialização incluem eventos (68%), casamentos (63%) e retratos (35%). Além disso, a maioria adquiriu suas habilidades por meio de cursos especializados (64%) e workshops (55%), enquanto apenas 17% estudaram fotografia na faculdade.

A pesquisa também mostrou que mais de um terço (35%) dos fotógrafos brasileiros entregam as fotos editadas aos clientes em menos de uma semana. O dado chama a atenção quando comparado à média global: apenas 13% dos fotógrafos no mundo conseguem concluir a edição nesse mesmo prazo, conforme apontou o relatório Tendências da Indústria Fotográfica 2024, também realizado pela Aftershoot. 

Esse cenário está diretamente relacionado ao perfil do fotógrafo brasileiro, caracterizado por volumes expressivos de produção. A pesquisa local mostrou que 64% dos profissionais capturam de mil a 3 mil imagens por evento, patamar superior à média global de 46% nessa faixa. Além disso, 20% dos brasileiros chegam a produzir até 6 mil fotos por trabalho, evidenciando uma demanda significativa por eficiência nos processos de seleção e edição.

O investimento em equipamentos também é um aspecto relevante da atividade profissional: 37% costumam gastar entre R$ 6.500 e R$ 16.500 por ano, 27% entre R$ 3.050 e R$ 6.500, e 20% menos de R$ 3.050. 

Os resultados reforçam a importância crescente da presença digital para fotógrafos que buscam ampliar sua visibilidade e conquistar novos clientes. Ao mesmo tempo, espera-se que os profissionais saibam navegar em um mercado altamente competitivo e marcado por altas demandas de produção e agilidade na entrega.

Nesse contexto, a necessidade de ferramentas impulsionadas por inteligência artificial, como a Aftershoot, está crescendo – uma vez que ajudam a gerenciar tarefas demoradas, como a seleção e edição de imagens. Entre os entrevistados, 63% utilizam regularmente recursos de IA. Esses softwares otimizam tarefas demoradas, como seleção e edição de imagens, otimizam o fluxo de trabalho e permitem entregas mais rápidas sem comprometer a qualidade. 

A pesquisa da Aftershoot contribui para entender o cenário atual em relação às transformações do setor e os desafios enfrentados pelos profissionais brasileiros na atualidade.

As a focus on innovation, marketing agency grows 70% in one year

E-Commerce Uptate
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As a focus on innovation, marketing agency grows 70% in one year

A Tempus Inova, agência de design, inovação e marketing digital, registrou um crescimento de 70% no faturamento entre 2023 e 2024, consolidando-se como uma referência no mercado graças ao foco na qualidade, velocidade e expertise para atender clientes de diferentes segmentos. O crescimento significativo é acompanhado de uma perspectiva de expansão de 112% em 2025, reforçando a posição da empresa no setor.

“Estamos muito satisfeitos com os resultados alcançados em 2025. Esse crescimento expressivo é reflexo do nosso compromisso em oferecer soluções inovadoras e de alta qualidade para os nossos clientes”, afirma André Carvalho, CEO & Founder da Tempus Inova.

With over 660 milhões de habitantes e uma forte presença de usuários de smartphones, especialmente em países como o Brasil, a América Latina emergiu como um polo estratégico e inovador para o marketing digital. A região funciona como um laboratório dinâmico para testes de campanhas online, adaptadas às interações móveis que dominam o cenário local. De acordo com projeções da UnivDatos Market Insights, o investimento em marketing digital por organizações latino-americanas deve crescer cerca de 15% ao ano até 2027, quando poderá atingir a marca de 98,9 bilhões de dólares.  

Portfólio diverso e parcerias estratégicas

Com clientes como a Pieracciani, a maior consultoria de inovação do Brasil, a Tempus Inova se destaca por oferecer serviços variados como websites, brand design e audiovisual. “Queremos contribuir para o sucesso dos nossos clientes, oferecendo soluções personalizadas e alinhadas com as suas necessidades. A parceria com a Pieracciani é um exemplo do nosso compromisso em atender as demandas do mercado de forma eficiente e inovadora”, ressalta Carvalho. 

A Shark Coat, startup que trouxe uma tecnologia inédita ao mundo do surf – espécie de “pele sintética” inspirada nos tubarões, projetada para criar uma superfície que reduz o atrito com a água ou com o ar, inicialmente aplicada pela BASF na aviação para aumentar a aerodinâmica das aeronaves – também é uma das parcerias da corporação. 

Além desses, a agência conta com outros cases de peso, como a Incube Metrics, consultoria focada em varejo, business intelligence, trade marketing e gerenciamento de categorias, que cresceu 90% em 2024. “A parceria com clientes líderes em seus segmentos reforça nossa expertise e seriedade na entrega de resultados satisfatórios”, complementa o CEO.

Expertise para o sucesso

A Tempus Inova conta com a vasta experiência do fundador, conhecido por atuar em grandes empresas como Nestlé, Cosan and Mitsui & Co, proporcionando à agência uma ampla visão sobre os desafios dos clientes. O segredo, segundo ele, está em visualizar o branding das marcas como algo além de uma simples estratégia.

“É comum que as empresas visualizem o branding como apenas um adicional para a marca, mas aspectos como este podem ser decisivos para o sucesso no mercado. Cada vez mais, os consumidores estão escolhendo organizações com identidades bem definidas, que conversem com os valores procurados por eles. Nosso foco é justamente proporcionar essa perspectiva aos respectivos públicos-alvo dos clientes que atendemos”, destaca Carvalho.

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