The month of May registered the second highest number of accesses to marketplaces in Brazil this year, according to the E-commerce Sectors in Brazil Report, produced by Conversion. Throughout the month, Brazilians accessed sites such as Mercado Livre, Shopee, and Amazon 1.12 billion times, second only to January, when there were 1.17 billion accesses, driven by Mother's Day.
Mercado Libre leads with 363 million visits, followed by Shopee and Amazon Brazil.
Mercado Libre maintained its leadership among the most accessed marketplaces, registering 363 million visits in May, a 6.6% increase compared to April. Shopee came in second place, with 201 million visits, showing a 10.8% growth compared to the previous month. For the first time, Shopee surpassed Amazon Brazil in the number of visits, which came in third place with 195 million visits, a 3.4% increase compared to April.
E-commerce revenue maintains growth trend in May.
In addition to access data, the report also presents information on e-commerce revenue, obtained by Conversion from Venda Válida data. In May, revenue continued its growth trend, as did the number of accesses, registering a 7.2% increase and maintaining the trend that began in March, driven by Women's Day.
Positive outlook for June and July, with Valentine's Day and winter holidays.
The expectation is that this growth trend will continue in June, with Valentine's Day, and possibly extend into July, with sales for the winter holidays in much of the country. Brazilian marketplaces are demonstrating solid and consistent performance, reflecting the growing adoption of e-commerce by consumers.
