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Tramontina launches B2B e-commerce to expand reach and facilitate business purchases

E-Commerce Uptate
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Tramontina launches B2B e-commerce to expand reach and facilitate business purchases

A Tramontina, renomada empresa brasileira de utensílios e ferramentas, anunciou o lançamento de sua e-commerce platform exclusiva para vendas B2B (business-to-business) e para uso e consumo. Esta iniciativa marca uma importante expansão digital da marca, complementando o tradicional atendimento por representantes e oferecendo uma nova forma de interação com clientes empresariais.

O novo canal online, disponível em empresas.tramontina.com.br, permite aos clientes acessar o vasto portfólio da empresa, que inclui mais de 22 mil itens. A gama de produtos abrange desde utilidades domésticas e ferramentas até móveis, atendendo também aos segmentos de hospitalidade e food service, incluindo restaurantes, bares, cafeterias e hotéis, além de varejos, atacados e revendedores.

Entre os principais benefícios da plataforma estão:

  1. Compras ágeis e personalizadas
  2. Gestão completa de pedidos, incluindo aqueles feitos online e por representantes
  3. Suporte especializado adaptado às necessidades específicas de cada cliente
  4. Frete grátis para pedidos que atendam ao valor mínimo de compra

Esta iniciativa da Tramontina representa um passo significativo na digitalização de seus processos de venda, visando uma maior aproximação com a marca e facilitando a gestão de negócios de seus clientes empresariais. A empresa espera que este novo canal de vendas B2B potencialize seu alcance no mercado e ofereça uma experiência de compra mais eficiente e conveniente para seus clientes corporativos.

Anatel releases list of e-commerce sites with illegal mobile ads; amazon and Mercado Livre lead ranking

E-Commerce Uptate
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Anatel releases list of e-commerce sites with illegal mobile ads; amazon and Mercado Livre lead ranking

The National Telecommunications Agency (Anatel) revealed last Friday (21) the results of a surveillance carried out on e-commerce sites, focusing on mobile ads without official certification or that entered the country illegally.

According to the report, Amazon and Mercado Livre presented the worst statistics. On Amazon, 51,52% of mobile phone ads were from non-approved products, while in Mercado Livre this number reached 42,86%. Both companies were classified as “ not in accordance with” and should exclude irregular ads, under penalty of fine and possible removal from the websites.

Other companies, such as Lojas Americanas (22,86%) and Grupo Casas Bahia (7,79%), were considered “partially compliant” and will also need to make adjustments. On the other hand, Magazine Luiza did not submit any illegal ad registrations, being classified as “ and Carrefour, although with no percentages disclosed, were listed as “conforms” commitments to Anatel.

Anatel President Carlos Baigorri pointed out that negotiations with e-commerce companies have been taking place for about four years.He specifically criticized Amazon and Mercado Livre for not having engaged in the collaborative process.

The inspection took place between June 1 and 7, using a scanning tool with 95% precision.Anatel reported that, after focusing on mobile phones, the agency will investigate other products illegally marketed without approval.

The precautionary measure published today aims to give another opportunity for companies to adapt to the standards, starting with mobile phones.Anatel pointed out that other companies, in addition to the seven largest retailers mentioned, are also subject to the same requirements.

Magazine Luiza and AliExpress announce new partnership in e-commerce

E-Commerce Uptate
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Magazine Luiza and AliExpress announce new partnership in e-commerce

O Magazine Luiza e a AliExpress firmaram um acordo histórico que permitirá a venda cruzada de produtos em suas respectivas plataformas de comércio eletrônico. Esta parceria marca a primeira vez que o marketplace chinês disponibilizará seus produtos para venda por uma empresa estrangeira, em uma estratégia de cross border sem precedentes.

A colaboração visa diversificar o catálogo de ambas as empresas, aproveitando as forças de cada uma. Enquanto a AliExpress é conhecida por sua variedade em itens de beleza e acessórios tecnológicos, o Magazine Luiza tem forte presença no mercado de eletrodomésticos e eletrônicos.

Com esta iniciativa, as duas plataformas, que juntas somam mais de 700 milhões de visitas mensais e 60 milhões de clientes ativos, esperam aumentar significativamente suas taxas de conversão de vendas. As empresas asseguram que não haverá alterações nas políticas tributárias para os consumidores e que as diretrizes do programa Remessa Conforme serão mantidas, incluindo a isenção de taxas para compras inferiores a US$ 50.

O anúncio da parceria foi bem recebido pelo mercado financeiro, resultando em uma valorização de mais de 10% nas ações do Magazine Luiza, que vinham enfrentando uma queda de quase 50% no ano.

Esta colaboração representa um marco importante no cenário do e-commerce brasileiro e internacional, prometendo ampliar as opções de compra para os consumidores e fortalecer a posição de ambas as empresas no mercado.

Deliveries and prices: how to build customer loyalty in e-commerce?

Clovis Souza
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Deliveries and prices: how to build customer loyalty in e-commerce?

Philip Kotler, in his book “” Marketing Administration, states that winning a new customer costs five to seven times more than maintaining the current ones. After all, for the recurring customer it is not necessary to devote effort in marketing to present the brand and gain confidence. This consumer already knows the company, the service and the products.

In the online environment, this task is more strategic due to the lack of experience face to faceloyalty to customers in e-commerce requires some specific actions to satisfy the consumer, strengthen the relationship and make him buy more often.

The finding may seem obvious, but it is only possible to retain buyers who were satisfied with the experience they had. If they are dissatisfied because of an error in the payment process or in the time-consuming delivery, for example, they may not return and still speak ill of the brand.

On the other hand, loyalty is also advantageous for the consumer. When discovering a reliable e-commerce, with quality products and fair price, good service and on-time deliveries, he does not wear out and starts to see that store as a reference. This generates trust and credibility that the company serves him in the best way.

In this scenario, two elements are fundamental to ensure the loyalty process: deliveries and prices. It is interesting to know some essential strategies to strengthen these operations, especially in the virtual environment:

1) Investment in last-mile 

The last phase of delivery to the consumer is one of the keys to ensure a good experience. In a company with national capillarity, for example, it is essential to close partnerships with local organizations, which can handle deliveries in a more personalized way. In addition, a tip is to promote exchanges and training with regional deliverymen so that the order arrives in perfect condition and with the face of the brand. Finally, this strategy still cheapens costs and reduces consumer freight, bringing a solution to one of the main pains of the online sales market today.

2) Packaging

The time to pack the product is important. Treating each delivery as unique, taking into account the packaging needs and peculiarities of each item is essential to ensure good handling.In addition, customizing deliveries with personalized touches makes the difference, such as handwritten cards, perfume sprayed and sending gifts.

3) Omnichannel

Having data tools and a thorough and careful analysis is fundamental in an enterprise to bring this experience to the consumer. The benefits are numerous. First, there is more assertive communication and smarter strategies when we implement the omnichannel, since the user has a unified experience online and offline. The service becomes even more personalized and accurate.

4) Marketplace

The entry into a wider environment of offers allows varied shopping options. Thus, it is possible to meet the most diverse needs of the public, bringing alternatives to all tastes and styles. Today, the tool has become essential for e-commerce. It is necessary to offer diversified options, with assertive solutions to the demands of the public, as well as focus on different offers with low price options.

5) Inclusion

Finally, thinking about inclusive platforms enables democratic service and reaches an even larger audience. Offering purchases by phone or WhatsApp, as well as serving people in a personalized way by SAC are alternatives widely used today.

Marketplaces in Brazil recorded 1.12 billion visits in May, according to a report

E-Commerce Uptate
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Marketplaces in Brazil recorded 1.12 billion visits in May, according to a report

May saw the second-highest number of marketplace visits in Brazil this year, according to the Brazilian E-commerce Sectors Report, produced by Conversion. Throughout the month, Brazilians accessed sites like Mercado Livre, Shopee, and Amazon 1.12 billion times, second only to January, when there were 1.17 billion visits, driven by Mother's Day.

Mercado Livre leads with 363 million hits, followed by Shopee and Amazon Brazil

Mercado Livre maintained its lead among the most visited marketplaces, registering 363 million visits in May, an increase of 6.6% compared to April. Shopee came in second, with 201 million visits, representing an increase of 10.8% compared to the previous month. For the first time, Shopee surpassed Amazon Brazil in terms of number of visits, which came in third with 195 million visits, an increase of 3.4% compared to April.

E-commerce revenue maintains growth trend in May

In addition to access data, the report also presents information on e-commerce revenue, obtained by Conversion from Valid Sales data. In May, revenue continued to grow, as did the number of accesses, registering a 7.2% increase, continuing the trend that began in March, driven by Women's Day.

Positive outlook for June and July, with Valentine's Day and winter holidays

This growth trend is expected to continue in June, with Valentine's Day, and possibly extend into July, with winter holiday sales in much of the country. Brazilian marketplaces are demonstrating solid and consistent performance, reflecting the growing adoption of e-commerce by consumers.

Betminds releases first season of “Digital Commerce & the” Podcast

E-Commerce Uptate
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Betminds releases first season of “Digital Commerce & the” Podcast

A Betminds, agência de marketing e aceleradora de negócios digitais com foco em e-commerce, anunciou o lançamento da primeira temporada do “Digital Commerce – o Podcast”. O novo projeto reunirá profissionais das principais marcas de Curitiba para discutir, de forma descontraída, temas relevantes do mundo do e-commerce, como marketing de performance, gestão, logística, indústria e varejo, além das principais tendências do setor.

Objetivo é fomentar relações e compartilhar insights

Tk Santos, CMO da Betminds e anfitriã do podcast, destacou que o principal objetivo do projeto é “fomentar as relações de quem trabalha com e-commerce em Curitiba, mostrando os grandes cases da cidade”. Além disso, o podcast busca “trazer insights e tendências para os gestores deixarem suas operações mais eficientes”.

Rafael Dittrich, CEO da Betminds e também anfitrião do podcast, complementou: “No dia a dia do e-commerce acabamos ficando somente na operação e a ideia do podcast é trazer esse olhar do que os gestores estão fazendo na rotina e que poderia ser uma solução para outros negócios”.

Primeiro episódio discute estratégia híbrida de e-commerce e marketplace

O episódio de estreia do “Digital Commerce – o Podcast” contou com a participação especial de Ricardo de Antônio, Coordenador de Marketing e Performance do MadeiraMadeira, e Maurício Grabowski, Gerente de E-commerce do Balaroti. O tema abordado foi “Aposta híbrida de e-commerce e marketplace”, onde os convidados discutiram os principais desafios de operar um marketplace próprio em conjunto com uma loja virtual tradicional, bem como o momento ideal para realizar essa transição no modelo de negócio.

Próximos episódios contarão com participação de especialistas do setor

Para os próximos episódios, já estão confirmadas as participações de Luciano Xavier de Miranda, Diretor de Logística de E-commerce do Grupo Boticário, Evander Cássio, Gerente Geral de Logística do Balaroti, Rafael Hortz, Gerente de E-commerce da Vitao Alimento, e Liza Rivatto Schefer, Head de Marketing e Inovação da Vapza Alimentos Embalados a Vácuo.

Os interessados podem conferir o primeiro episódio do “Digital Commerce – o Podcast” no Spotify e no YouTube.

Online stores should invest in ERP, says expert

E-Commerce Uptate
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Online stores should invest in ERP, says expert

De acordo com uma análise da Associação Brasileira de Comércio Eletrônico (ABComm), o e-commerce brasileiro deve atingir uma receita de R$ 91,5 bilhões na segunda metade de 2023. O balanço também aponta que as vendas do setor devem aumentar 95% até 2025. A nível global, o relatório Global Payments Report, divulgado pela Worldpay from FIS, projeta um crescimento de 55,3% nos próximos três anos para o segmento.

Mateus Toledo, CEO da MT Soluções, empresa que oferece soluções para e-commerce, acredita que a crescente adesão dos brasileiros às compras on-line impulsionará os negócios do setor. Neste sentido, segundo Toledo, um ERP (Enterprise Resource Planning, na sigla em inglês – Sistema de Gestão Integrado, em português) é um dos elementos que podem auxiliar em práticas de e-commerce.

“Um bom ERP pode auxiliar em toda gestão de um negócio, organizando informações e dados que são essenciais dentro da rotina de trabalho de um gestor”, afirma Toledo. “O ERP auxilia no controle de estoque da loja, controle financeiro, emissão de notas fiscais e boletos, cadastro de clientes e produtos, entre outros”, completa.

Ferramentas e estratégias de ERP em constante evolução

Segundo o CEO da MT Soluções, as ferramentas e estratégias de ERP têm evoluído nos últimos anos, buscando incluir todo o controle da empresa em um único sistema de gestão integrado. “Entre os próximos passos para o aprimoramento, as plataformas de ERP têm buscado melhorar as suas tecnologias e ouvir ‘quem realmente importa’, que são os lojistas”, diz Toledo.

“A prova disso é que as organizações trouxeram a equipe de produtos de suas empresas para os três maiores eventos de e-commerce que ocorreram no Brasil este ano. Nota-se a abertura e respeito aos empresários brasileiros para que, em um breve período, novidades e melhoras apareçam nessas plataformas”, conclui o especialista.

Cart abandonment is harmful and must be reversed, says expert

E-Commerce Uptate
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Cart abandonment is harmful and must be reversed, says expert

A survey carried out by Opinion Box, entitled "Cart Abandonment 2022", with more than 2,000 consumers, revealed that 78% of those interviewed are in the habit of giving up on a purchase when they reach the final stage, with the cost of shipping being the main reason for this practice known as cart abandonment.

Ricardo Nazar, a Growth specialist, points out that cart abandonment is a very damaging practice for entrepreneurs. "You need to be aware of this type of behavior so that well-defined strategies can be developed, after all, the customer has gone through all the stages of the purchase and hasn't finished. What could have caused this?" explains Nazar.

The survey also pointed out other reasons that lead to cart abandonment, such as cheaper products on other sites (38%), discount coupons that don't work (35%), charges for unexpected services or fees (32%) and delivery times that are too long (29%).

Nazar suggests that a good technique for trying to bring the customer back is direct contact. "Whether by email, WhatsApp or SMS, by offering a discount or advantage the likelihood of a prospect finalizing the purchase increases greatly," says the expert. This strategy is corroborated by the survey's figures, which show that 33% of those interviewed consider it "very likely" that they will complete an abandoned purchase when offered a deal by the store.

The survey also investigated the factors that contribute to the decision to buy from an e-commerce site. Consumers' biggest fear is falling victim to some kind of scam, with 56% of respondents prioritizing the reliability of the site. Other important aspects are lower prices (52%), promotions and offers (51%), previous shopping experience (21%), ease of navigation (21%) and variety of payment methods (21%).

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