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Tramontina launches B2B e-commerce to expand reach and facilitate business purchases

E-Commerce Update
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Tramontina launches B2B e-commerce to expand reach and facilitate business purchases

Tramontina, a renowned Brazilian tool and kitchenware company, announced the launch of its e-commerce platform for B2B (business-to-business) sales and consumer use. This initiative marks a significant digital expansion for the brand, complementing traditional sales representatives and offering a new way to interact with business customers.

The new online channel, available at empresas.tramontina.com.br, allows customers to access the company's vast portfolio, which includes over 22,000 items. The product range ranges from household goods and tools to furniture, also serving the hospitality and food service segments, including restaurants, bars, cafes, and hotels, as well as retailers, wholesalers, and resellers.

Among the main benefits of the platform are:

  1. Fast and personalized purchases
  2. Complete order management, including those placed online and by representatives
  3. Specialized support tailored to the specific needs of each client
  4. Free shipping on orders that meet the minimum purchase amount

This initiative by Tramontina represents a significant step in the digitalization of its sales processes, aiming to strengthen brand ties and facilitate business management for its corporate customers. The company expects this new B2B sales channel to enhance its market reach and offer a more efficient and convenient purchasing experience for its corporate customers.

Anatel publishes list of e-commerce sites with illegal cell phone ads; Amazon and Mercado Livre lead the ranking

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Anatel publishes list of e-commerce sites with illegal cell phone ads; Amazon and Mercado Livre lead the ranking

The National Telecommunications Agency (Anatel) revealed last Friday (21) the results of an inspection carried out on e-commerce websites, focusing on advertisements for cell phones without official certification or that entered the country illegally. The action is part of a new precautionary measure published by the agency to combat piracy.

According to the report, Amazon and Mercado Livre had the worst statistics. On Amazon, 51.52% of cell phone ads were for non-approved products, while on Mercado Livre, the figure reached 42.86%. Both companies were classified as "non-compliant" and must remove irregular ads, under penalty of fines and possible removal from their websites.

Other companies, such as Lojas Americanas (22.86%) and Grupo Casas Bahia (7.79%), were considered "partially compliant" and will also need to make adjustments. Magazine Luiza, on the other hand, did not report any illegal ads and was classified as "compliant." Shopee and Carrefour, although their percentages were not disclosed, were listed as "compliant" because they had already made commitments to Anatel.

Anatel president Carlos Baigorri emphasized that negotiations with e-commerce companies have been ongoing for about four years. He specifically criticized Amazon and Mercado Livre for not engaging in the collaborative process.

The inspection took place between June 1st and 7th, using a scanning tool with 95% accuracy. Anatel reported that, after focusing on cell phones, the agency will investigate other products illegally sold without approval.

The precautionary measure published today aims to provide another opportunity for companies to comply with the regulations, starting with cell phones. Anatel emphasized that other companies, in addition to the seven largest retailers mentioned, are also subject to the same requirements.

Magazine Luiza and AliExpress announce unprecedented e-commerce partnership

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Magazine Luiza and AliExpress announce unprecedented e-commerce partnership

Magazine Luiza and AliExpress have signed a landmark agreement that will allow cross-selling of products on their respective e-commerce platforms. This partnership marks the first time the Chinese marketplace will make its products available for sale by a foreign company, in an unprecedented cross-border strategy.

The collaboration aims to diversify both companies' catalogs, leveraging each other's strengths. While AliExpress is known for its variety of beauty products and tech accessories, Magazine Luiza has a strong presence in the home appliances and electronics market.

With this initiative, the two platforms, which together have over 700 million monthly visits and 60 million active customers, expect to significantly increase their sales conversion rates. The companies assure that there will be no changes to tax policies for consumers and that the Remessa Conforme program guidelines will be maintained, including the exemption from fees for purchases under US$50.

The announcement of the partnership was well received by the financial market, resulting in an appreciation of more than 10% in Magazine Luiza's shares, which had been facing a drop of almost 50% during the year.

This collaboration represents an important milestone in the Brazilian and international e-commerce landscape, promising to expand purchasing options for consumers and strengthen the position of both companies in the market.

Deliveries and prices: how to build customer loyalty in e-commerce?

Clovis Souza
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Deliveries and prices: how to build customer loyalty in e-commerce?

Philip Kotler, in his book " Marketing Management ," states that acquiring a new customer costs five to seven times more than retaining an existing one. After all, repeat customers don't need to invest marketing effort to introduce the brand and gain trust. These consumers already know the company, its service, and its products.

In the online environment, this task is more strategic due to the lack of face-to-face . Building customer loyalty in e-commerce requires specific actions to satisfy consumers, strengthen relationships, and encourage repeat purchases.

This may seem obvious, but you can only retain customers who are satisfied with their experience. If they're dissatisfied due to an error in the payment process or a delayed delivery, for example, they may not return and may even speak negatively about the brand.

On the other hand, loyalty is also beneficial for consumers. When they discover a reliable e-commerce site with quality products at fair prices, good service, and on-time deliveries, they don't get frustrated and begin to see that store as a reference. This builds trust and credibility, as the company provides excellent service.

In this scenario, two elements are crucial to ensuring customer loyalty: delivery and pricing. It's worth learning about some essential strategies to strengthen these operations, especially in the virtual environment:

Last mile investment 

The final stage of delivery to the consumer is key to ensuring a good experience. For a company with a national footprint, for example, it's crucial to partner with local organizations that can handle deliveries in a more personalized manner. Additionally, one tip is to promote exchanges and training with regional delivery drivers so that the package arrives in perfect condition and with the brand's image. Finally, this strategy also lowers costs and reduces shipping costs for the consumer, solving one of the main pain points in today's online sales market.

2) Packaging

Packaging the product is crucial. Treating each delivery as unique, taking into account the packaging needs and specific characteristics of each item, is essential to ensure proper handling. Furthermore, personalizing deliveries with personalized touches, such as handwritten cards, perfume sprays, and gifts, makes a difference.

3) Omnichannel

Relying on data tools and in-depth, careful analysis is essential for a business to deliver this experience to the consumer. The benefits are numerous. First, there's more assertive communication and smarter strategies when we implement omnichannel , as the user has a unified online and offline experience. Service becomes even more personalized and precise.

4) Marketplace

Accessing a broader offering environment allows for a variety of shopping options. This allows customers to meet their diverse needs, offering options for all tastes and styles. Today, this tool has become essential for e-commerce. It's essential to offer diverse options, with assertive solutions for the customer's needs, as well as focusing on diverse offerings with low prices.

5) Inclusion

Finally, considering inclusive platforms enables democratic service and reaches an even wider audience. Offering purchases over the phone or via WhatsApp, as well as personalized customer service through customer service, are popular options today.

Marketplaces in Brazil recorded 1.12 billion visits in May, according to a report

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Marketplaces in Brazil recorded 1.12 billion visits in May, according to a report

May saw the second-highest number of marketplace visits in Brazil this year, according to the Brazilian E-commerce Sectors Report, produced by Conversion. Throughout the month, Brazilians accessed sites like Mercado Livre, Shopee, and Amazon 1.12 billion times, second only to January, when there were 1.17 billion visits, driven by Mother's Day.

Mercado Livre leads with 363 million hits, followed by Shopee and Amazon Brazil

Mercado Livre maintained its lead among the most visited marketplaces, registering 363 million visits in May, a 6.6% increase compared to April. Shopee came in second, with 201 million visits, representing a 10.8% increase compared to the previous month. For the first time, Shopee surpassed Amazon Brazil in terms of number of visits, which came in third with 195 million visits, a 3.4% increase compared to April.

E-commerce revenue maintains growth trend in May

In addition to access data, the report also presents information on e-commerce revenue, obtained by Conversion from Valid Sales data. In May, revenue continued to grow, as did the number of accesses, registering a 7.2% increase, continuing the trend that began in March, driven by Women's Day.

Positive outlook for June and July, with Valentine's Day and winter holidays

This growth trend is expected to continue in June, with Valentine's Day, and possibly extend into July, with winter holiday sales in much of the country. Brazilian marketplaces are demonstrating solid and consistent performance, reflecting the growing adoption of e-commerce by consumers.

Betminds launches the first season of “Digital Commerce – the Podcast”

E-Commerce Update
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Betminds launches the first season of “Digital Commerce – the Podcast”

Betminds, a marketing agency and digital business accelerator focused on e-commerce, announced the launch of the first season of "Digital Commerce – the Podcast." The new project will bring together professionals from leading Curitiba brands to discuss relevant topics in the world of e-commerce, such as performance marketing, management, logistics, industry, and retail, as well as key industry trends.

The goal is to foster relationships and share insights

Tk Santos, CMO of Betminds and host of the podcast, highlighted that the project's main objective is to "foster relationships among those working in e-commerce in Curitiba, showcasing the city's key case studies." Furthermore, the podcast aims to "provide insights and trends for managers to make their operations more efficient."

Rafael Dittrich, CEO of Betminds and also host of the podcast, added: "In the day-to-day running of e-commerce, we end up focusing solely on operations, and the idea of ​​the podcast is to provide insight into what managers are doing on a daily basis, which could be a solution for other businesses."

First episode discusses hybrid e-commerce and marketplace strategy

The debut episode of "Digital Commerce – the Podcast" featured special guests Ricardo de Antônio, Marketing and Performance Coordinator at MadeiraMadeira, and Maurício Grabowski, E-commerce Manager at Balaroti. The topic covered was "A Hybrid E-commerce and Marketplace," where the guests discussed the main challenges of operating their own marketplace alongside a traditional online store, as well as the ideal time to make this business model transition.

Upcoming episodes will feature industry experts

For the next episodes, the participation of Luciano Xavier de Miranda, Director of E-commerce Logistics at Grupo Boticário, Evander Cássio, General Manager of Logistics at Balaroti, Rafael Hortz, E-commerce Manager at Vitao Alimento, and Liza Rivatto Schefer, Head of Marketing and Innovation at Vapza Alimentos Embalados a Vacuo, has already been confirmed.

Those interested can check out the first episode of “Digital Commerce – the Podcast” on Spotify and YouTube.

Online stores should invest in ERP, says expert

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Online stores should invest in ERP, says expert

According to an analysis by the Brazilian Electronic Commerce Association (ABComm), Brazilian e-commerce is expected to reach revenues of R$91.5 billion in the second half of 2023. The report also indicates that the sector's sales are expected to increase 95% by 2025. Globally, the Global Payments Report, published by Worldpay from FIS, projects 55.3% growth in the next three years for the segment.

Mateus Toledo, CEO of MT Soluções, a company that offers e-commerce solutions, believes that Brazilians' growing adoption of online shopping will boost the sector's business. According to Toledo, an ERP (Enterprise Resource Planning) system is one of the elements that can assist e-commerce practices.

"A good ERP system can assist with all aspects of business management, organizing information and data that are essential to a manager's daily routine," says Toledo. "ERP helps with store inventory control, financial control, issuing invoices and bills, customer and product registration, among other things," he adds.

ERP tools and strategies in constant evolution

According to the CEO of MT Soluções, ERP tools and strategies have evolved in recent years, seeking to integrate all company control into a single, integrated management system. "Among the next steps toward improvement, ERP platforms have sought to enhance their technologies and listen to 'those who really matter,' which are the retailers," says Toledo.

"Proof of this is that organizations brought their product teams to the three largest e-commerce events held in Brazil this year. It's clear that they're open and respectful of Brazilian entrepreneurs, ensuring that new developments and improvements can quickly emerge on these platforms," ​​the expert concludes.

Cart abandonment is harmful and must be reversed, says expert

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Cart abandonment is harmful and must be reversed, says expert

A survey conducted by Opinion Box, entitled “Cart Abandonment 2022”, with more than 2000 consumers, revealed that 78% of respondents have the habit of abandoning a purchase when reaching the final stage, with the cost of shipping being the main motivator of this practice known as cart abandonment.

Growth expert Ricardo Nazar emphasizes that cart abandonment is a very harmful practice for business owners. "It's important to be aware of this type of behavior so that well-defined strategies can be developed. After all, the customer went through all the stages of the purchase and didn't complete it. What could have caused this?" explains Nazar.

The research also highlighted other reasons that lead to cart abandonment, such as cheaper products on other websites (38%), discount coupons that do not work (35%), charges for unexpected services or fees (32%) and very long delivery times (29%).

Nazar suggests that a good technique for trying to win customers back is direct contact. "Whether by email, WhatsApp, or SMS, when offering a discount or benefit, the likelihood of a prospect completing the purchase significantly increases," says the expert. This strategy is corroborated by the survey's figures, which show that 33% of respondents consider the chance of completing an abandoned purchase "very likely" when faced with an offer from the store.

The survey also investigated the factors that contribute to e-commerce purchasing decisions. Consumers' biggest fear is being scammed, with 56% of respondents prioritizing website reliability. Other important factors include lower prices (52%), promotions and offers (51%), prior shopping experience (21%), ease of navigation (21%), and a variety of payment methods (21%).

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