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Mechanizou Starts Second Semester with Growth of 110% and Expansion to Greater SP and Guarulhos

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Mechanizou Starts Second Semester with Growth of 110% and Expansion to Greater SP and Guarulhos

Mecanizou, a startup that connects auto repair shops with auto parts suppliers, announced impressive growth of 1,101,000,000 units at the start of the second half of 2024, surpassing last year's closing rate. The company has ambitious plans to double the number of repair shops it serves by the end of the year, aiming to reach 5,000 customers on its platform.

In response to high demand in previously underserved areas of São Paulo, Mecanizou expanded its business to new areas of the city and the city of Guarulhos in May. The startup currently has over 300 suppliers and a database of 1 million parts.

"Thanks to our expansion in May, we achieved very positive growth in the first half of the year and expect to close the year with a fourfold increase compared to 2023. This will strengthen our presence in the sector and foster innovation throughout our operations. With the expectation of reaching 5,000 workshops this year, we will increase our visibility by expanding into new regions, introducing new technologies, and expanding our presence in the São Paulo market," said Ian Faria, co-founder and CEO of Mecanizou.

Mecanizou's platform offers quick, online registration, offering benefits such as discounts, different payment options, and time savings for mechanics. "With our mechanic-centric approach, we're more than just a service platform; we act as an extension of the auto repair shop, establishing a genuine connection and a shared identity that often goes beyond commercial relationships," the executive emphasized.

Founded in 2020 by Ian Faria and André Simões, Mecanizou is transforming the auto parts market by bringing greater transparency, simplicity, and agility through the digitalization of services. In early 2023, the startup announced a US$14.5 million (R$76 million) investment round, led by Monashees, a pioneer in the venture capital industry in Brazil and Latin America. The investment also included participation from Alexia Ventures, FJ Labs, and Dalus Capital, marking the second investment round in just over a year. In January 2022, the company had already raised US$14 million in a seed round.

TrackingTrade Launches PriceTrack for Retail Price Monitoring

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TrackingTrade Launches PriceTrack for Retail Price Monitoring

TrackingTrade, one of the largest companies in Brazil specializing in technological innovation for process simplification, announced the launch of PriceTrack, a new tool that promises to revolutionize price monitoring in the retail sector.

With the rapid advancement of technology and the growing competitiveness in the market, keeping up with the prices practiced by competitors has become essential for the development of effective pricing strategies.PriceTrack uses advanced technology to monitor prices in real time, offering large companies a solution to direct their market strategies in a more accurate and competitive way.

Pablo Zapata, CEO of TrackingTrade, points out that PriceTrack is the ideal solution for companies that want to be aware of the movements of their competitors in retail.“Organizations gain a lot of market potential by monitoring other companies. To have access to data in a fast and organized way, they must have tools that promote the collection of this data,”, Zapata states.

Importance of Competitor Monitoring

Having the ability to monitor competitors' product prices in real time enables companies to better define their strategies, based on accessible market data in a fast and automated way.“Closely tracking competitors' prices, retailers can adjust their pricing policies more accurately and competitively, increasing the profit margin obtained,” explains Zapata.

This type of monitoring allows companies to understand how the market evaluates their products and prices against competitors, helping to avoid commoditization and maintain a differentiated pricing strategy.

Benefits of Price Monitoring

The main objective of adopting price monitoring strategies is to ensure the effective implementation of commercial policy, ensuring credibility with distribution channels and attracting investments in the sell-in process.In addition, this practice helps to measure the synergy between distributors and subchannels, such as physical points of sale and e-commerce.

“Analyzing competitor prices allows you to identify market opportunities and adjust profit margins more assertively. This is one of the main, if not the main, strategy beacon, allowing companies to understand how consumers react to the strategies adopted,”, adds Zapata.

Regulation & Compliance

The use of automated tools for price monitoring also helps companies meet regulatory standards related to the practice of balanced prices.“O PriceTrack helps large industries and retail players to be aware of what the market is offering to consumers, impacting competitiveness and ensuring compliance with pricing standards,”, Zapata details.

Automated Tools

Advanced tools such as PriceTrack are needed to process large volumes of data from multiple channels, providing a significant competitive edge. Key benefits include analytical agility, increased accuracy, improved margins, increased sales and increased engagement of distribution channels.

“With the adoption of tools such as PriceTrack, retailers maintain a holistic and up-to-date view of the market.The tool ensures that companies can track sales and offer data in an intelligent and personalized dashboard according to the company's needs,” concludes Zapata

Magis5 Participates in Expo Magalu and Highlights Integration Solutions for Marketplaces

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Magis5 Participates in Expo Magalu and Highlights Integration Solutions for Marketplaces

Magis5, a certified partner of Magalu, will be present at the 3rd edition of Expo Magalu, the largest marketplace event in Latin America, which takes place today in the Anhembi District, in Sao Paulo. The event is aimed at sellers who already work or wish to enter the Magalu marketplace and seek to improve their strategies and results.

With a 50 square meter stand, Magis5 will present its complete solutions hub for sellers, performing interactive activations and demonstrating in practice the main uses of its process integration tool.The company will also display its Analytics system and Magis5 University, a free educational platform with courses taught by e-commerce experts, aimed at empowering sellers for success in the marketplace.

Claudio Dias, CEO of Magis5, emphasizes the importance of automation in e-commerce: “O seller that remains at the forefront, using technology to optimize processes and get closer to customers, has a clear advantage. Automation is inevitable. For example, those who use an automation hub can issue invoices and provide the tracking number 24 hours a day, while those who do it manually face time limitations. Today, the market requires more than just good prices; it takes agility in delivery and a good positioning to stand out.”

Expo Magalu will feature renowned speakers including Luiza Helena Trajano, Chairman of the Board of Directors of Magalu, Frederico Trajano, CEO of the company, Ana Claudia Plihal, head of LinkedIn Brazil, and Ale Costa, CEO of Cocoa Show, among others.

According to the Brazilian Electronic Commerce Association (Abcomm), the growth curve of e-commerce should continue to rise in the next four years.For 2024, the expectation is a turnover of R$ 205.11 billion, representing an increase of 10.45% compared to the forecasts for 2023. Automation will be essential for sellers who want to operate efficiently and productivity, avoiding the risks of errors and delays associated with manual processes.

Service:

  • Event: The 3rd edition of Expo Magalu
  • Date: august 21
  • Time: From 09h to 18h
  • Location: Anhembi District, Pavilion 2, in Sao Paulo (SP)
  • Address: R. Prof Milton Rodrigues, s/n & Santana

For more information about Magis5, please visit www.magis5.com.br. More details about the event are available at https://expomagalu.com.br.

I filed Restructure as Qive and Expands Acting for the Financial Market

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I filed Restructure as Qive and Expands Acting for the Financial Market

Arquivei, a platform that manages tax documents for more than 140 thousand companies in Brazil, today announced a significant transformation. In partnership with the agency FutureBrand, the company has undergone a rebranding and is now called Qive. This change is not just a name update, but a strategic repositioning that reflects the expansion of its scope of operation, now including innovative financial services.

Qive's new identity marks the company's entry into the offering of accounts payable solutions, using tax documents as a basis for developing new financial services in the B2B market.“Simplify is an important value for us and corresponds to our purpose of making tax management, which is complex for most people, simple, immediate and intuitive”, said Gabriela Garcia, Head of Marketing at Qive.

Garcia pointed out that Qive offers a unique value delivery in the market, capturing all corporate tax documents to organize financial processes without any compliance gap. This differential positions Qive as a complete financial management platform.

The rebranding was developed by the agency FutureBrand and included a complete transformation of the visual elements of the company. “With such a descriptive name and a common visual identity in the category, the main challenge was to express that the company is more than managing notes, but rather a platform for financial management”, explained Lucas Machado, partner and director of FutureBrand Sao Paulo.The new name, Qive, and visual identity were designed to expand the brand's potential, with a vibrant color palette that includes orange and black, replacing the old blue.

The central symbol of the brand is now the letter Q, representing quality and innovation, and the new sans-serif typography was chosen to convey modernity and dynamism.“We do not live the pause or the obstacle.Stopped paper, saved email, lost note: everything in Qive finds a” flow, added Garcia.

To strengthen market repositioning, Qive will invest for three months in humorous campaigns, with the participation of influencers, on channels such as YouTube, LinkedIn, Meta, social networks and OOH media. The main objective is to reach new audiences in the financial area, from analysts to managers, and business owners of all sizes.

glemO Launches Innovative AI Portal to Optimize Real Estate Search

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glemO Launches Innovative AI Portal to Optimize Real Estate Search

The real estate market has just gained a new and revolutionary ally: glemO, a portal that promises to transform the experience of buying and selling new properties through advanced technologies, including Artificial Intelligence (AI).

GlemO is a complete ecosystem, designed to simplify and personalize the property search process, offering significant advantages for customers and partners. Using AI, users can do smart and customized searches, finding properties that meet specific characteristics, such as pet-friendly condominiums, with gym, pool or located near areas of interest.

Gleisson Heritage, founder and CEO of glemO, highlights the depth and variety of the project innovations.“A innovation is one of the pillars of our project.We incorporate tools such as Artificial Intelligence, which is a current and widely discussed topic, and we also focus on user experience, which is our ATTENTION center”, says Heritage.

In addition to simplifying the search for the ideal property, the platform offers a number of advantages for customers, including a significant reduction in search time and consistent information about the available offers.For partners such as builders, developers, real estate agents and brokers, glemO offers a genuine and updated lead base with accurate data on user behavior, new business generation and derived revenues, as well as market intelligence studies.

“Our goal is to be the Top of Mind in new properties. We do not want glemO to be remembered for rental or sale of used. Within 24 months, we intend to be a reference in the American, Australian, Singapore and Dubai markets, each with a different strategy, but all geared towards our purpose.Inclusive, we already have branches open in these countries”, added the CEO.

The portal is equipped with cutting-edge technologies, including a modern dashboard based on Business Intelligence metrics, a responsive application and a practical and efficient simulator. These features ensure a guided and hassle-free shopping experience, from initial research to business completion.

GlemO goes beyond being just a smart search system.It works as a complete hub of real estate solutions where users can research, simulate and negotiate the purchase of fully supported real estate, acting as a private online consultant.

ABComm Gains Representation in the Artificial Intelligence Steering Committee of TJ-RJ

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ABComm Gains Representation in the Artificial Intelligence Steering Committee of TJ-RJ

The Brazilian Electronic Commerce Association (ABComm) announced the appointment of Walter Aranha Capanema, legal director of the entity in Rio de Janeiro, to join the Artificial Intelligence Steering Committee of the Court of Justice of the State of Rio de Janeiro (TJ-RJ). Capanema, with extensive experience in the area, has been an influential figure in the promotion and implementation of digital solutions in the Brazilian legal system.

Lawyer, professor of digital law and director of innovation and teaching at Smart3, a company specialized in teaching and innovation, Capanema sees the appointment as a unique opportunity.“My performance will be focused on the integration of digital solutions and the promotion of a more efficient environment”, he said.

The new challenge includes collaborating to make the implementation of artificial intelligence in court effective, improving the transparency of the system. “I hope to bring innovations that benefit the court and citizens using its services. Artificial intelligence has the potential to revolutionize the judiciary, and I look forward to being part of this” transformation, he added.

ABComm believes that the appointment of Capanema will benefit e-commerce, adapting the judicial environment to new technological demands. The initiative reinforces the commitment of the association to support innovations that boost the development of the sector and improve the quality of care to the needs of the population.

Mauricio Salvador, president of ABComm, highlighted the importance of the novelty for the e-commerce sector and digital legislation. “The inclusion of Walter Capanema in the committee is a significant milestone for the renewal of the judicial system.His experience will be fundamental to promote the agility and efficiency of processes, directly benefiting e-commerce and digital legislation in Brazil”, said Salvador.

With this appointment, the digital market gains an influential voice in the Joint Chiefs of Artificial Intelligence, promising significant advances in the modernization and efficiency of the judicial system.

Artificial Intelligence Revolutionizes Content Creation, Clevertap Report

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Artificial Intelligence Revolutionizes Content Creation, Clevertap Report

The creation and consumption of information has never been more dynamic. In a scenario where news feeds on social networks are constantly updated, the production of quality content that stands out and engages the public becomes a growing challenge. The answer to this demand is increasingly in Artificial Intelligence (AI), which is consolidated as an essential tool for generating impactful and relevant content.

A recent report by Clevertap, a digital marketing platform specializing in user retention and engagement, reveals that 71.4% of marketers claim that AI is widely used by content teams. This statistic underlines a growing trend: AI has gone from being a futuristic vision to becoming a present and fundamental reality in digital marketing.

Marcell Rosa, General Manager and Vice President of Sales in Latin America at Clevertap, points out that one of the main advantages of using AI is the ability to personalize on a large scale. “Through user data analysis, AI can create highly personalized content that resonates with the target audience. This not only increases engagement, but also strengthens the connection between the brand and the consumer,”.

In addition to personalization, AI brings unprecedented efficiency to the content creation process. Automatic text generation tools, such as GPT language models, are able to produce articles, blog posts, and video scripts in a matter of minutes. “This allows marketing teams to focus on more strategic tasks such as theme definition and result analysis,” adds the expert.

Contrary to the belief that AI poses a threat to human creativity, Rosa argues that technology actually expands creative horizons. “When analyzing large volumes of data, AI can identify emerging trends and offer insights that could go unnoticed.This ability to 'think out of the box’ allows brands to innovate in their content strategies, creating unique and engaging narratives,” notes.

As AI technology continues to evolve, integration between humans and machines in content creation should intensify.“Tools will become increasingly sophisticated, providing efficiency and new forms of creative expression.However, it is crucial to remember that technology is a tool, not a substitute for the human touch.Success in using AI to generate content lies in finding the right balance between automation and authenticity,”.

Kaspersky presents PodKast on Advanced Cyber Defense Strategies

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Kaspersky presents PodKast on Advanced Cyber Defense Strategies

Kaspersky has announced the next episode of its PodKast, which will air on August 28, 2024, at 10:00 a.m.

In this must-see episode, Fernando Andreazi, Solution Sales Manager at Kaspersky, will host special guest Julio Signorini, Top Voice Linkedin in IT management. Together, they will explore the most advanced cyber defense strategies, focusing on the integration of Managed Detection and Response (MDR) with Threat Intelligence.

Listeners will be able to discover how this integration can revolutionize incident response and significantly strengthen the security posture of organizations.This chat promises to bring valuable insights to cybersecurity professionals and IT managers.

Don't miss this opportunity to learn from industry experts and stay ahead of the latest trends in cybersecurity. Tune into Kaspersky PodKast on August 28 at 10:00 a.m., for a discussion that could transform your approach to digital security.

To register, click here..

PagBank records record quarter with recurring net income of R$ 542 million (+31% a/a)

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PagBank records record quarter with recurring net income of R$ 542 million (+31% a/a)

The PagBank, full digital bank in financial services and means of payments, announced the results of the second quarter of 2024 (2Q24). Among the main highlights of the period, the Company recorded a recurring net income, record in the history of the institution, of R$ 542 million (+31% a/a). O net accounting profitalso remember, it was R$ 504 million (+31% a/a).

About to complete two years as CEO of PagBank, Alexandre Magnani celebrates the record numbers, the result of the strategy implemented and executed from the beginning of 2023: “We are almost 32 Million customers. The figures consolidate PagBank as a solid and complete bank, reinforcing our purpose of facilitating the financial lives of people and businesses in a simple, integrated, safe and affordable manner”, says the CEO.

In acquisition, the TPV recorded was record and achieved R$ 124.4 billion an annual growth of +34% (+11% t/t), more than triple the industry in the period. The value was driven by the increase in all segments, especially in the segment of micro and small entrepreneurs (MPMEs), which represent 67% of TPV, and the new verticals of business growth, especially operations online, cross-border and automations, which already account for a third of TPV.

In digital banking, PagBank has achieved R$ 76.4 billion of Cash-in (+52% a/a), contributing to the record volume of deposits, which has reached a total of R$ 34.2 billion, With impressive +87% increment a/a and 12% t/t, reflecting the growth of +39% a/a in the balances in PagBank account and the largest volume of investments raised in the CDBs issued by the bank, which has grown +127% in the last twelve months.

“This month, we received the rating AAA.br of Moody, With stable outlook, the highest level in local scale. In less than a year, both S&P Global as a Moody they rated us with the highest score in their local scales: the IOSTriple A’. At PagBank, our clients have the same solidity as the largest financial institutions in the country, but with better yields and deadlines. This is only possible because we have a lean cost structure and the agility of fintech”, which is points Magnani.

In 2Q24, a credit portfolio it has registered an expansion of +11% a/a, achieving R$ 2.9 billion, having as levers low risk and high engagement products, such as credit card, payroll credit and anticipation of the FGTS withdrawals, while resuming the granting of other lines of credit.

According to Artur Schunck, CFO of PagBank, the acceleration of volume and revenues, combined with discipline in costs and expenses, were the main levers of record results. “We have been able to balance growth with profitability. Revenue growth has accelerated in recent quarters and our investments in expanding trading teams, marketing actions and improving customer service without compromising profit growth, giving us the impetus to revise up our TPV guidance and recurring net profit”, says Schunck.

With the end of the first half of 2024, the company raised its TPV and recurring net income projections for the year.For TPV, the company now expects growth between +22% and +28% a/a, well above the growth between +12% and +16% of the company guidances for recurring net income, the company now expects growth between +19% and +25% a/a, up from +16% and +22% growth guidances shared at the beginning of the year. 

Other highlights 

A net revenue in 2Q24 it was R$ 4.6 billion (+19% a/a), driven by a strong increase in revenues from higher margins in financial services number of clients reaching the mark of 31.6 Million, reinforcing the position of PagBank as one of the largest digital banks in the country.

PagBank has been working on the launch of new products and services that will expand the increasingly complete portfolio of solutions to facilitate the business of its customers. The digital bank has just launched the service of anticipation of receivables from other machines, with the deposit in account on the same day for customers with domicile PagBank. Already in this month of August, eligible customers are already relying on the service in the bank account. 

“This will be a new way for merchants to access receivables centrally.With it, you can view and anticipate all sales from any acquirer in the PagBank app, without the need to access multiple” apps, including according to the CEO, in this first phase of the product, the company is offering features that include self-service contracting, same-day disbursement to PagBank customers, and customized acquirer trading and value. 

Another feature that has just been made available is the multiple payment of tickets, which allows you to simultaneously make several payments in a single transaction, reducing the time required to process each ticket individually. The solution benefits, mainly, users of PF or PJ accounts who want to pay several bills at once. And, in addition to these releases, many others are to come. 

"For ours 6.4 Million customers merchants and entrepreneurs, These and other competitive advantages such as zero rate for new merchants, timely advance on PagBank account, express machine delivery and Pix acceptance, are great differentials.We are focused on the strategy of attracting and retaining customers and encouraging them to use PagBank as the main bank, generating more value for the company and contributing to our sustainable growth”alexandre Magnani, CEO of PagBank.

To access the full PagBank balance sheet in 2Q24 click here..

Couple overcomes crisis, reinvents itself and invoices R$ 50 mi with online sales of furniture

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Couple overcomes crisis, reinvents itself and invoices R$ 50 mi with online sales of furniture

From Recife, the couple Flavio Daniel and Marcela Luiza, 34 and 32 years old, respectively, are transforming the lives of hundreds of people teaching how to thrive through digital entrepreneurship.They transformed their own experience, with the Tradition Mobile stores, a business that was born in physical retail 16 years ago and in which they currently earn R$ 50 million, but which underwent a digital transformation during the pandemic, when they were forced to migrate to online commerce. 

The furniture store was born from the desire of Daniel to become independent.He worked in his father's furniture trade in Recife, and wanted to progress when he decided to have his own business. 

However, without money to invest, the young entrepreneur did not get credit with banks, much less with product suppliers. That was when he had the idea of selling for a cheaper value the damaged products that were stopped in the father's store, evaluated in R$ 40 thousand.

With the store open, the first sales were emerging and the entrepreneur, in addition to paying off the debt with his father, was investing in new products and, gradually, as he was getting credit with the manufacturers, was offering more furniture options for customers.

Since the opening of the store, Daniel already had the partnership of his then girlfriend, Marcela Luiza, who soon became a wife and business partner. From humble origin, in the neighborhood of the Distillery of Cabo de Santo Agostinho, she never imagined that she would be successful professionally, especially in the face of the challenges of being a woman undertaking together with her husband while unfolding with the other activities, the home and the children. “When I remember where I came from, from my trajectory, I say that I am the unlikely, because everything did not direct to be here, but we prospered and persistED”, he says.

Pandemic x online sales 

The first contact with online sales began with a loss generated by the opening of a store in another city, which resulted in a debt of R$1 million. The sale by Facebook was the solution found to cover the gap.

Following the Coronavirus pandemic forced the couple to completely change the way of thinking about the work model. With the confinement, they came to fear for the sustainability of the business and the maintenance of employees TODAY the company employs 70 people. “But then we started selling remotely, through social networks and WhatsApp. With this, we had a growth and no one needed to be dismissed”, recalls Daniel.

With the increase in online sales, the couple began to invest in a virtual store, formatted through Tray, an e-commerce platform, owned by LWSA. The digital solutions brought by the company provided the couple to sell more online, optimize business management with inventory control, issuance of invoices, pricing and marketing, all in one environment. “We needed security in customer transactions and a reliable website, as well as sales organization and online catalog, so we went in search of the technological solution that our business needed”, he highlights. 

Currently, they operate the stores omnichannel, that is, with physical and online sales in virtual store and in the company's digital channels. The success of the business made the couple also invest in content strategy on social networks and together have become, in addition to entrepreneurs, mentors for people who want to invest or are running their own business, but need knowledge to perform better. 

“O improbable happens, so our tip for those who are undertaking or intend to have their own business is to always seek knowledge, partnerships with platforms, with technology, and not forget to focus on the customer, who always needs to be at the center of the business to grow more and have recurrence in the sale”, Marcela points out. 

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