The connection and proximity to your community are essential values for KaBuM! io largest e-commerce technology and games in Latin America & can not underestimate the importance for the gamer audience of the Discord platform.

With more than 55 million active users in Brazil (according to World Population Review), Discord is the preferred platform for enthusiasts not only of games, but of various themes, since their communities (called 'UE servers function as forums where users can talk about a common interest using text or voice channels.

Aiming to shorten the distance between the brand and its community, KaBuM! has expanded its server on the platform, creating a true ecosystem that unites not only the esports and e-commerce sectors in dedicated channels where users can have a personalized experience, but also unprecedented features such as a gamified system of interactions, allowing users to redeem e-commerce rewards directly through Discord, a discussion channel exclusive for women and direct interactions with influencers and ambassadors KaBuM!. 

The server will aim to provide a personalized experience to each user, offering an onboarding process from its integration, allowing you to select which content interests you most and customize the channels to facilitate access to this information and discussions with other users who share these interests.

Among the themes available on the server channels, you can find results of the tournaments in which KaBuM! Esports participates, offers and promotional campaigns of e-commerce, discussions about hardware and electronics, and even rooms for personalized matches for group games, and all interactions on the server guarantee points in experience (XP) for users, and the more experience , the more benefits will be available within the server, such as highlighted messages and privileges for the profile.

Interactions such as participating in KaBuM livestreams! and custom matches can guarantee Koins users server-exclusive coins, which in turn can be used to redeem products on the Discord server itself.

“Being close to the community that builds KaBuM! is an undisputed value for us”, comments Bruno Chamas, Head of Marketing of KaBuM!.“We understand that being close is to have direct contact and facilitate the connection between fans and the brand. With this new ecosystem in Discord we give the unprecedented opportunity for hardware enthusiasts to talk to figures like EmersonBR direct through the platform, for example, and still reward them for participating in the lives, which will also guarantee awards with the system of Koins”, continues.“This is another way we find to get the live rooms that make the most personalized as well as a member of the day

The kaBuM! server is already active, and everyone with an account on the platform can participate by accessing the entry link. The channels are already integrated into the next activations of the brand, including lives such as Korujao, which between August 22 and 25 take place with interaction between the presenters and the community through Discord.

Other activations and campaigns can be consulted directly by the server, and every interaction guarantees XP users, and participation in activities can guarantee Koins for redemption in products.

Focusing on providing an increasingly complete journey to its users, Webmotors, the largest automotive ecosystem in Brazil and the main business portal for the segment, announces the launch of the Webmotors Index, a new data intelligence tool allocated to the platform that, from now on, starts to calculate monthly the percentage change in the prices of used car ads of the portal throughout the national territory.

The new feature aims to provide a reliable and accurate reference on vehicle pricing, to help identify market trends, pricing behaviors and strategic action opportunities for the automotive sector.

For Webmotors to reach the new index, the following vehicle characteristics are analyzed: reference period, brand, model, vehicle year (from 2014), version, mileage range, body type, fuel type, type of advertisement on the platform (if it was made by a natural or legal person), state where it was published and if it is from the rental segment.

It is also possible to obtain complementary data such as inventory turnover, analysis by region and electric cars, among others, with daily or monthly update, offering an accurate and updated view of the market.

The consolidated basis used for the calculation of the Webmotors Index consists of 36 car brands, 398 models and 2,174 versions, which do not include armored cars, totaling a mesh of more than 14.5 million vehicles (present on the marketplace platform itself. The index is calculated from 2017 with a methodology based on the median of the price difference between one month and the previous month, ensuring an accurate, robust and reliable analysis.

“We are taking a big step towards a more dynamic and innovative market.The Webmotors Index is a milestone that arrives to consolidate our position as the largest and most complete automotive ecosystem in Brazil”, says Webmotors CEO Eduardo Jurcevic. “Our goal is to be the largest and most comprehensive indicator in the market and the main reference in data in the segment for better decision making of our users and customers.”

Inspired by economic meters such as the National Index of Consumer Prices (IPCA), the Webmotors Index is initially directed to automakers, dealerships, banks and insurers. Integrated with Webmotors Autoinsights, the new indicator will have monthly periodicity, in addition to having content available by subscription, including exclusive and on-demand information, providing the following benefits:

• Market analysis: provides a detailed view of the trends of valuation and devaluation according to the characteristics of the vehicles;
  
• Competitiveness: allows comparisons with competitors, identifying business opportunities;
  
• Support in strategic decisions: from analysis based on data contained in the index. 
  

Webmotors Index of July

In its debut, the Webmotors Index points to a slight drop of 0.28% in the average price of used vehicle ads on the platform between June and July 2024.

According to Jurcevic, at this point in the second half, the launch of new models tends to rapidly devalue those already on the market, as consumers begin to prefer the latest and technological ones, leading to the need for adjustments in the prices of used ones to make them more competitive. “This can also increase the supply of used vehicles as users seek to upgrade their cars to the newer models.”

To access the Webmotors Index click here.

Metropolis 4 Influencers, a Brazilian platform for influencer marketing management, launched Gamify, an innovative tool that uses gamification to transform employees into digital influencers on social networks.Active only a month ago, Gamify has as its main objective to leverage campaign strategies, providing greater engagement, humanization and results for brands.

Gamification, a methodology that uses game elements in non-entertainment contexts to motivate users, is a growing trend in the global market. According to Mordor Intelligence, the gamification market is expected to grow US$ 15.43 billion by the end of this year.In Latin America, the forecast is for an increase of 40% in the next five years.

Gamify allows companies from various sectors to explore an intuitive interface and advanced features to create interactive and unprecedented campaigns, stimulating the active participation of employees and generating authentic and organic content on the internet.

Edson Rocha, CEO and founder of Metropolis 4, details the operation of the new solution: “Our mission is to transform the communication of brands with their teams and the general public.In practice, the company defines the objectives of the campaign, such as the generation of leads or the strengthening of organizational culture, and creates personalized challenges related to their products and services. As they complete the challenges, workers receive rewards, including awards, discounts and exclusive benefits.”

In addition to allowing brands to set their own goals, the platform also offers a ranking to encourage healthy competitiveness among employees, who can track performance in real time, improve their routines or challenge colleagues. Gamify provides personal satisfaction, sense of belonging and significant benefits for the business, increasing visibility on social networks through a positive and humanized image, bringing the target audience closer to workers.

Since 2019, Metropolis 4 has mapped more than 30 thousand influencers in its database and reached more than 20 million people. With the launch of Gamify, the startup intends to enhance the brand value of users. Among the success cases of the platform, the partnership with Clube Atletico Mineiro stands out, which was the first customer to use the new feature and already notes positive results in fan disclosures, and Multicoisas, whose application of gamification has considerably increased its sales during specific actions.

“The launch of Gamify reinforces the positioning of Metropolis 4 as a complete solution for the influencer marketing sector.Our tool not only makes campaigns more engaging and fun, but also optimizes the return on investment of projects 2 AN increasingly sought after demand by companies that are discovering themselves in the digital landscape”, concludes Edson Rocha, CEO of Metropolis 4.

Beefor, a pioneer in project management that connects teams to corporate strategy, announced the launch of a new version of its platform, focused on results and strategic governance. The update promises to integrate and connect all stages of a project, creating a high-performance environment for organizations.

Combining advanced technology and high-performance consulting expertise, the new version of beefor is powered by artificial intelligence (AI) and features enhanced functionalities. These innovations enable companies to optimize the efficiency of their teams, projects, and businesses, as well as strengthen organizational culture with management practices adapted to the specific needs of each organization.

According to the Project Management Institute (PMI), $9.91 of every $10 invested in projects is wasted due to poor management. The new version of beefor directly addresses the reduction of this waste, improving governance and clarity regarding the real status of projects.

"The lack of clarity regarding the real status of projects and the disconnect from the company's strategy are common challenges faced by many organizations. With this new version of beefor, we are addressing these challenges more effectively, offering unified governance and personalized recommendations that align all projects with the company's strategy," stated Alex Salino, CEO of beefor.

The latest version of beefor maintains its unique market position by combining the efficiency of teams, projects, and businesses with a detailed analysis of management practices, skills development, and organizational culture. It offers a unified view of the entire organization, connecting strategy and goals to project execution, as well as identifying and mitigating risks and deviations before they become critical problems.

"We are thrilled to launch this new version of beefor, which not only enhances operational efficiency but also transforms how companies manage their strategies and develop their talent. Our artificial intelligence continuously learns from management and leadership experts, providing recommendations truly tailored to the needs of each organization," added Salino.

Key Features of the New beefor Version:

• Personalized Recommendations: Offers tailored insights to improve team and business performance.
• Unified View: Centralize strategy, portfolio, and teams in one place.
• Strategic Alignment: Ensure everyone is aligned with the company's strategic vision.
• Precise Indicators: Use AI-generated indicators to support assertive decisions.
• Risk Prevention: Identify and mitigate risks and deviations before they become critical problems.
• Skills Development: Supports, develops, and rewards the people who make the strategy happen.
• Accelerated Adoption: Explore the potential of AI to accelerate the implementation of practices that deliver tangible results.