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EuEntrego launches smart lockers service for retail

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EuEntrego launches smart lockers service for retail

A EuEntrego, uma das principais plataformas de logística urbana do Brasil, anuncia o lançamento de seu novo serviço de lockers inteligentes, uma solução inovadora voltada ao varejo, com foco em melhorar a experiência do cliente final. O objetivo é proporcionar mais conveniência, segurança e flexibilidade para pick-ups and devoluções de produtos.

O serviço permite que os consumidores retirem e devolvam seus produtos de maneira prática e ágil, sem a necessidade de interação presencial ou de longas esperas. A opção de pick-up store em pontos estratégicos visa facilitar o dia a dia das pessoas, que poderão escolher o local e o horário mais conveniente para retirar ou devolver suas compras.

Modelo de locação sem CAPEX para o varejo

A grande vantagem para o varejo é o modelo de negócio sem capex. Ou seja, a EuEntrego oferece a instalação e a manutenção dos lockers sem a necessidade de investimento inicial por parte das empresas parceiras, proporcionando uma solução acessível para qualquer negócio que queira agregar valor ao seu serviço de entrega e devolução de produtos.

Lockers inteligentes e seguros

Os lockers da EuEntrego são equipados com tecnologia de ponta para garantir a segurança de todos os pedidos. Cada vez que um produto é depositado no locker, o consumidor recebe uma notificação informando que seu item está disponível para retirada. Da mesma forma, quando o item é coletado, uma nova mensagem é enviada. Todo o processo é criptografado, assegurando que as informações dos usuários e dos pedidos estejam protegidas.

“Com o lançamento do serviço de lockers inteligentes, estamos não apenas proporcionando mais conveniência para o nosso público, mas também oferecendo uma solução eficiente e econômica para o varejo, que poderá operar sem a necessidade de investimentos iniciais”, afirma Vinícius Pessin, CEO e cofundador da EuEntrego.

ABcripto ingressa no comitê de educação da CVM para fortalecer a criptoeconomia

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ABcripto ingressa no comitê de educação da CVM para fortalecer a criptoeconomia

A partir desta terça-feira, 27, a Associação Brasileira de Criptoeconomia (ABcripto) passa a fazer parte do Comitê Consultivo de Educação da Comissão de Valores Mobiliários (CVM). O Comitê tem como objetivo promover e apoiar projetos educacionais que contribuam para a melhoria dos padrões de educação financeira da população brasileira.  

Bernardo Srur, Diretor-Presidente da ABCripto, ressalta que o ingresso da associação no comitê da CVM é um marco para o avanço do setor, para promover ações de educação financeira no país. “Fazer parte do Comitê Consultivo de Educação da CVM reitera a representatividade da associação para a criptoeconomia no Brasil, e é mais um passo para termos um setor cada vez mais moderno, robusto e organizado, especialmente porque estaremos em discussões relevantes ao lado de grandes entidades que representam setores essenciais da nossa economia”, destaca. 

A ABcripto se une aos membros permanentes do Comitê, compostos por entidades setoriais como: ABRASCA (Associação Brasileira das Companhias Abertas), ANBIMA (Associação Brasileira das Entidades dos Mercados Financeiro e de Capitais), ABVCAP (Associação Brasileira de Private Equity e Venture Capital), ANCORD (Associação Nacional das Corretoras e Distribuidoras de Títulos e Valores Mobiliários, Câmbio e Mercadorias), APIMEC Brasil (Associação dos Analistas e Profissionais de Investimento do Mercado de Capitais), B3 (Brasil, Bolsa, Balcão), IBGC (Instituto Brasileiro de Governança Corporativa), IBRI (Instituto Brasileiro de Relações com Investidores) e PLANEJAR (Associação Brasileira de Planejadores Financeiros). 

“O ingresso da ABCripto no Comitê Consultivo de Educação da CVM é mais um importante passo para o fortalecimento das ações de educação financeira envolvendo letramento digital e criptoeconomia. A CVM tem buscado ações para mais modernização do mercado de valores mobiliários e avanços da economia digital, e a edição desta Deliberação reforça este trabalho”, destaca Nathalie Vidual, Superintendente de Orientação aos Investidores e Finanças Sustentáveis da Comissão de Valores Mobiliários (CVM). 

Histórico de parcerias  

Em 2023, a ABCripto e a CVM firmaram um acordo de cooperação técnica com foco no desenvolvimento da educação financeira, campanhas e materiais educacionais para a população sobre as novas tecnologias financeiras, em especial as finanças descentralizadas (DeFi), bem como temas relativos à criptoeconomia, blockchain e ativos digitais. Como parte desse acordo, foi lançado um glossário de termos relativos a criptomoedas e ativos digitais para ampliar o acesso ao conhecimento sobre a economia digital, para ajudar as pessoas na compreensão de termos técnicos, favorecendo o diálogo entre os diferentes atores desse novo ecossistema. 

Control Risks and Google announce partnership for cybersecurity training in Brazil

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Control Risks and Google announce partnership for cybersecurity training in Brazil

A Control Risks, a global consultancy specialized in risk management for more than 30 years in Brazil, announced on Monday (26), a partnership to offer training sessions in account security for high-risk users in Brazil. 

The program will focus on audiences that often deal with sensitive information and are attractive targets for cybercriminals, such as government institutions, public officials and election campaigns, politicians, journalists, executives and NGOs, especially in a context where the country has recorded 60 billion attempts of cyber attacks in the past year, according to data from FortiGuard Labs, an intelligence and threat analysis laboratory. 

The announcement was made at Google headquarters in Sao Paulo. At the time, the platform also presented the project of the reform of the Institute of Technological Research (IPT), which will house the new Engineering Center and will also have the first space dedicated to assistive technologies in Latin America. 

Control Risks also presented the Advanced Protection Program and Project Shield, two Google initiatives aimed at strengthening the online security of individuals and organizations.

Lucas Silva, Director of Control Risks,highlighted the importance of the partnership: “Our goal is to provide training and support so that these most susceptible groups can protect their accounts and information against cyber attacks.We believe in the importance of education and awareness as a way to strengthen digital security in Brazil”.

During the event, the director of Research and Partnerships for Latin America at Google, Luciana Cordeiro, emphasized the relevance of collaborations with companies to educate the ecosystem about the cybersecurity tools already available, in addition to of course, constant improvement of mechanisms. “A education is a method of democratization of these tools, especially to groups more prone to virtual attacks”, he highlighted.

In 2023, X-Force saw attackers increasingly invest in operations to gain user identities with a 266% increase in information theft malwaretherefore, Silva explains that, at this first moment, the focus of the project is the advanced protection program focused on electoral campaigns.“Our goal is to provide electoral campaigns, state parties and organizations with the best practices and tools to protect their digital operations during and after the electoral period in Brazil”.

Control Risks will provide training courses on security key use and train the most vulnerable groups to use the protection tools and resources provided by Google.“Brazil is currently the second country in the world with the highest number of hacking attacks and we believe in education and awareness, especially in the face of the growing challenges in the cyber threat landscape, as ways to change this” scenario, he says.

Altcoins valuation gains strength and generates optimism in the crypto market

Rodrigo Miranda's
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Altcoins valuation gains strength and generates optimism in the crypto market

In previous weeks, the virtual currency market has shown evident signs of improvement, especially when we talk about altcoins, which are standing out with a significant increase in value. The recent growth seen in secondary currencies to Bitcoin reflects the increase in interest and investor confidence, motivated by a favorable global economic scenario.

Last week, the highlight of the financial market was the appreciation of altcoins, with several cryptocurrencies reaching records and surprising many investors. This scenario reflects the confidence of the market, which is preparing for a period of appreciation, influenced not only by the return of liquidity, but also by expectations of changes in international monetary policies, especially in the United States.

Bitcoin gains reached 10% in percentage terms.This increase in the main cryptocurrency boosted the value of the other altcoins.Cryptocurrencies such as Ethereum (+6%) and Solana (+13.5%) also benefited from this move.In contrast, the ASI Alliance company, which specializes in artificial intelligence and known as FET, had a surprising increase of +60%.

According to Rodrigo Miranda, one of the reasons that can boost the cryptocurrency market, in particular Bitcoin, is a possible decrease in interest rates by the Federal Reserve (FED). According to the finance expert, the prospect that the central bank of the United States can relax its monetary policy due to signs of economic slowdown is creating a favorable environment for assets such as cryptocurrencies. Miranda also highlights that if the FED actually chooses to lower interest rates, this could increase liquidity in the market, bringing benefits to both Bitcoin and other cryptocurrencies.

However, it is important to note that despite the promising scenario, the cryptocurrency market still presents considerable risks.Sudden price movements and the intrinsic volatility of this market require in-depth knowledge to avoid significant losses.Investors, especially the less experienced, need to be aware of the pitfalls and opportunities that arise in this dynamic and complex environment.

For those who wish to take advantage of this new phase of cryptocurrency bull run but still feel insecure or unprepared, the course Crypto Trader Immersion this course is designed to empower both beginners and experienced investors by providing the essential tools and strategies to operate safely and efficiently in the cryptocurrency market.With technical classes, graphical analysis and intensive mindset preparation, students will learn to identify the best opportunities and avoid the most common pitfalls.

In this sense, the University of Bitcoin, UniBtc, is preparing four free and live classes, between September 9th to 12th, where it will address topics from how to make money consistently in the crypto market, to a complete plan to achieve financial freedom as a trader unibtc.com.br.

The new high season of altcoins brings with it great opportunities, but also challenges.With the return of liquidity and the possible reduction of interest by the FED, the cryptocurrency market promises strong emotions in the coming months. Harnessing these opportunities requires not only interest, but also knowledge, and the course Crypto Trader Immersion it can be the necessary differential for those who want to maximize their gains and minimize the risks in this constantly evolving market.

IAB Brasil makes the largest edition of the digital advertising event AdTech & Branding, which will now have two days

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IAB Brazil holds the largest edition of its digital advertising event, AdTech & Branding, now spanning two days.

It is less than a month before one of the most important events of digital advertising in Brazil. The IAB Brazil 'association that aims to promote the sustainable development of digital advertising (ODI has expanded the programming and, for the first time, AdTech & Branding 2024 will be two days long, on September 3 and 4, at Teatro Santander, in Sao Paulo. The meeting is an opportunity to exchange experiences with globally recognized professionals and explore the technologies that are transforming digital advertising formats. 

AdTech & Branding 2024 has as its main theme this year the reinforcement of its institutional campaign, launched in June this year “IAB is the home of digital advertising. It arrives more” AND will address issues such as training of professionals who work in digital advertising, ads in the era of streaming, digital advertising and privacy, as well as the challenges and possibilities that artificial intelligence brings to those who work in communication. 

The participation of IAB US CEO David Cohen, presenter Ana Hickmann and influencer Camila Coutinho are confirmed, as well as professionals from companies such as Netflix, Globo, Google, Microsoft, Samsung, Mercado Livre and Kantar Ibope Media, among others. The full schedule of the event can be checked here.

“This event has been consolidated over the years. Distributing the contents for two days, in addition to bringing a larger audience and better accommodate the market as a whole, shows the variety of topics that form the agenda of what we understand as digital advertising. There is no communication without technology. Embracing this point of view brings to the table an immense range of possibilities in emerging topics such as DOOH, CTV, Retail Media, AI and Creator Economy”, says Cristiane Camargo, CEO of IAB Brazil.

Entries can be made here. IAB members are entitled to exclusive discounts by contacting eventos@iabbrasil.org.br.

Adtech will host CMOs meeting created by Cannes Lions and ANA 

Within the program of AdTech & Branding 2024, IAB Brazil will bring to the country, for the first time, one of the most important marketing events in the world. Created six years ago by Cannes Lions and ANA, an association of advertisers from the United States, the The Global CMO Growth Council it brings together the most relevant executives in the area to discuss trends, challenges and opportunities in the marketing sector. In this first edition in Brazil, about 40 professionals were invited to the meeting.The global leader of Cannes Lions, Fiorenza Plinio, and the executive vice president of ANA, Nick Primola, will come to Sao Paulo for the event.


The sponsors of AdTech & Branding 2024 are:

  • Master quota: Globo, Google, Jellyfish, MercadoAds, PlutoTV, RecordTV, Samsung Ads and UOL
  • Gold: Adsmovil, Digital Banking, JCDecaux, Leonardi and Webedia
  • Bronze: Uber Advertising
  • Support: Bloomberg Linea, Doity, Eventials, Kantar Ibope Media and Offerwise


Press accreditation

Communication vehicles can already apply for accreditation for AdTech & Branding 2024 by email accreditation@ovocom.com.br. It is necessary to send name, surname, company, position, area of interest and contact telephone.

Shopify and Amazon announce native integration to boost small and medium-sized retailers' e-commerce.

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Shopify and Amazon announce native integration to boost small and medium-sized retailers' e-commerce.

Bagy, the e-commerce platform of LWSA, a digital solutions ecosystem, has just announced native integration with Amazon. The goal is to expand reach and boost online sales for Small and Medium-sized Enterprises (SMEs) using the site. Integrating the Bagy platform with Amazon will allow retailers the opportunity to expand their sales with qualified traffic and increased visibility. This partnership enables Bagy to expand its base of entrepreneurs on the platform and attract new partners.

"We know that 50% to 70% of all national e-commerce sales occur on marketplaces. In partnerships like this one with Amazon, at Bagy, our expectation, in addition to boosting sales for our base of retailers, is also to attract new online entrepreneurs to use our platform's solutions," says Pedro Rabelo, Bagy's general director.

In the second quarter of this year, the GMV transacted through the LWSA ecosystem—that is, the GMV of Proprietary Stores and the GMV transacted in marketplaces, in ERP operations and marketplace integrators—reached R$16.9 billion in Q2 24, a volume 22.51% higher than in Q2 23. This growth, exceeding the market average, is the result of numerous integrations with tools enabling retailers to accelerate sales on their e-commerce sites and marketplaces. 

Bagy enables entrepreneurs to create and manage their own sales websites, integrating with digital channels like WhatsApp and Instagram, and supporting live commerce. Furthermore, it offers a range of complementary solutions from the LWSA ecosystem, including Vindi's payment system, Melhor Envio's logistics and shipping services, and Bling's management and ERP solutions.

"Our integrations include connections with other major marketplaces, allowing our retailers' online stores to provide an increasingly complete and satisfactory shopping experience for their customers. With these initiatives, retailers perform all their operations on the Bagy platform, regardless of which marketplace the sale is made on, making their operation more efficient," highlights Rabelo.

Impact of the Digital Economy in the Last Year

Bagy's integrations are designed to meet the demands of the sector itself, a significant portion of whose sales are concentrated on these marketplaces. Furthermore, online sales are growing in the country. In the first quarter of this year alone, sales increased by 9.71% compared to 2023, reaching R$144.2 billion, according to the Brazilian Association of Electronic Commerce (ABComm).

"The numbers highlight the importance of ensuring a competitive advantage, especially for small and medium-sized digital retailers. Including marketplace functionality in platforms is a fundamental part of LWSA's business strategy, with the e-commerce segment being the company's fastest-growing," concludes Rabelo.

The influence of social networks on companies' marketing strategies

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The influence of social networks on companies' marketing strategies

Have you ever stopped to think about how social media can influence companies' marketing strategies? In Brazil, where these platforms dominate internet users' attention, this is called into question even more. According to data of Semrush, a digital marketing platform specialized in online visibility, out of the 10 most visited websites by Brazilians in June, 4 are social networks. In second place is YouTube, with 3.24 billion monthly visits, in fifth is Instagram (576M), in sixth is WhatsApp (560M), and in eighth is Facebook (428M). It is important to note that these numbers refer only to website visits and do not include access via applications.

According to Erich Casagrande, Marketing Lead of the company in Brazil, this engagement on social media is even changing companies' SEO strategies . The acronym, which stands for Search Engine Optimization, is essentially the set of techniques aimed at optimizing a website so that it appears in the top results of search platforms, such as Google or Bing. "In the past, SEO was seen as something that could run on its own, focused basically on keywords. Now, with this new scenario, a greater connection with the brand and its content is necessary, aligning the concepts across all pages where the company is present, so that there is synergy between traffic generation plans and marketing plans," he explains.

Content sharing on Instagram, TikTok, YouTube, X (Twitter), or Facebook is a fundamental piece of website optimization strategy. This is because these platforms act as a springboard for building a brand's image, since companies and websites with greater authority achieve better results both in terms of user perception and search engines. "This reputation is built in different ways, whether through quality backlinks from other pages, or through the brand's strength with the social media audience, which is highly engaged. Furthermore, when content is shared by influencers, there is a greater chance of it being seen by more people, increasing the company's relevance," says Casagrande. 

Traffic originating from social media has also shown a growing impact on search rankings. "Although social traffic is not a direct ranking factor, it can increase website engagement, reduce the bounce rate, and increase dwell time. These user signals are interpreted by search algorithms as indicators of quality and relevance," notes Casagrande. TikTok and Instagram, for example, with their short and viral content format, have the power to drive a large volume of traffic quickly. Popular videos can generate a wave of visits, increasing visibility and, potentially, the ranking in search results.

Ultimately, an integrated social media and SEO strategy is essential for digital success. "By creating content that is shareable and engaging, companies can increase their brand presence and their market relevance," concludes Casagrande.

Havan and Luciano Hang win unprecedented court victory against online scams

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Havan and Luciano Hang win unprecedented court victory against online scams

Havan and businessman Luciano Hang had an important victory in the Santa Catarina Justice against online scams.In an unprecedented decision, the court ordered Meta Platforms, responsible for Instagram, to block all fraudulent paid ads that use the name, image and brand of Havan and Luciano Hang, especially those using artificial intelligence, also known as Deep Fake. The social network has 48 hours to comply with the order.

This decision is a milestone in protecting the rights of the retailer and the entrepreneur, who have long been harmed by digital scams.The judge of the case compared the situation with a television station broadcasting a false advertisement, where someone advertises a product of Havan without any proof of legal authorization.

Havan owner Luciano Hang celebrates the sentence.“We have fought, day after day, against these internet criminals.But unfortunately we end up wiping ice.This victory will not only protect my image and Havan, but also our customers, preventing them from being deceived by online scams and avoiding the financial losses”. 

The lawyer of Havan, Murilo Varasquim, of Leal & Varasquim Advogados, pointed out that, with this decision, Facebook and Instagram will no longer be able to display paid ads involving Havan and Luciano Hang, unless they are officially authorized by the company.If Meta does not comply with the determination, the fine may reach R$ 20 million.

Cash Back in Advantage Club is able to reduce default in companies, says expert

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Cash Back in Advantage Club is able to reduce default in companies, says expert

Brazilian defaults are an endless debate. According to Serasa, today in the country there are 72.04 million Brazilians who do not pay the bills within the maturity period. And delays are in several areas, from school fees, through health plans to basic consumption, such as water, electricity, gas, associations of football clubs and Class Entities.

For brands, default, coupled with possible failures in marketing and communication strategies, can trigger not only financial losses, but also reputation and customer relationships.

In this context, many companies are turning to benefit clubs to mitigate these problems. Such programs offer exclusive benefits to customers, ranging from discounts to cashbacks, adding value to the product.

The Brazilian Bar Association (OAB-BA) is a great example.The entity invests in a benefits program in partnership with Alloyal, a loyalty tech mining company, which offers a customizable tool for customers.

By offering benefits to associate lawyers, such as the possibility of paying the annual membership fee using cashbacks obtained from purchases, OAB-BA strengthened the bond with its members and reduced default.

Because local authorities involve paying an annual fee, OAB-BA took advantage of the benefits of its loyalty program and created the possibility of paying the fee through cashbacks obtained from purchases with discount coupons from the application.

The agile implementation resulted in a quick return in terms of cashback, demonstrated the effectiveness of the program for lawyers and for this, the “boca a boca” was fundamental.

“The benefits club associated with a monthly fee contributes to the reduction of default for two reasons: the cashback can be used to pay off the monthly fee itself, or else, when realizing the added value, the customer becomes more faithful and punctual in payments. In the case of OAB-BA there were cases in which customers even paid their annuities with the cashback received through the”, said Aluisio Cirino, CEO of Alloyal.

The motto is not to let the customer give up

The global trend points to an increase in investment in customer loyalty and retention programs. Companies from various sectors are recognizing the importance of building lasting relationships with their consumers, investing in technologies and strategies aimed at loyalty.

In the era of connection and customer experience, brands not only want to sell products, but retain customers on a complete, personalized journey to attract and retain customers.

According to the Global Customer Loyalty Report 2024 from Antavo, a recognized international loyalty program company, companies are increasingly interested in increasing their investments in customer retention compared to acquisition.

According to Gartner projections, it is estimated that one in three companies that do not yet have a loyalty program will implement one by 2027.In addition, Antavo reports that 9 in 10 companies with existing programs plan to reformulate them in the next three years.

Forrester research highlights that 59% of global B2C marketing decision makers planned to increase their spending on loyalty technologies by 2023.

“The fact is that we are in the era of connection. Brands no longer sell only a product, but also an experience. Within this, being present at the important moments of your customer is essential for him to become loyal to your brand. These savings are tangible, and loyalty programs also offer cashbacks, which are perceived by customers as” benefits, Cirino says.

Tenable research reveals that only 3% of vulnerabilities pose a significant cybersecurity risk

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Tenable research reveals that only 3% of vulnerabilities pose a significant cybersecurity risk

Tenable®, an exposure management company, has released the report “The Critical Few: How to Expose and Close the Threats that Matter,” which identifies key exposure points within organizations and shows how to mitigate potential cyber threats that could jeopardize business operations.

Over the past two decades, Tenable has collected and analyzed approximately 50 trillion data points related to more than 240,000 vulnerabilities. From this extensive database, the company has developed a methodology that indicates that of these, only 3% frequently result in significant exposure risks.

With cybersecurity teams overwhelmed by vast amounts of fragmented threat and vulnerability intelligence data, Tenable conducted this study to help them shift to a proactive defense strategy, focusing on eliminating the most dangerous threats.

The study calculated the Vulnerability Priority Rating (VPR) model, which Tenable developed to reflect the current threat landscape. VPR values range from 0.1 to 10, with higher values indicating a higher likelihood of exploitation. See the table below.

Category VPRVPR Range
Critical9.0 to 10
High7.0 to 8.9
Average4.0 to 6.9
Low0.1 to 3.9

Vulnerabilities with a VPR above 9.0 are likely to be exploited if exposed, making them high-priority targets. In contrast, those with VPRs between 7.0 and 8.9 pose a moderate risk, while medium and low categories (0.1 to 6.9) are less likely to be exploited.

DateCriticalHighAverageLow% High & Critical
02/06/2024853,006.627,0094.170,00138.272,003,10%

For example, as of June 2, 2024, the study analyzed nearly 240,000 vulnerabilities and found that only 3.1% of them—fewer than 7,500—were rated Critical or High.

"Without context, every vulnerability, patch, and update becomes a priority, making it nearly impossible to keep all systems up to date," said Arthur Capella, Country Manager, Tenable Brazil. "It's essential to implement exposure management to clearly prioritize what truly poses a risk to the business. All stakeholders must understand these risks and focus on actively preventing those that could lead to exploitation," he added.

The full report, “The Critical Few: How to Expose and Close the Threats that Matter,” is available here.

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