Seeking ways to increase profitability is part of the routine of entrepreneurs, regardless of the size of their business. Even if it is not the ultimate goal of everyone, profit usually guides strategic planning.There are several ways to achieve this result, such as changing raw materials, relocating teams or using technology in favor of the business.
The Ruebush Hospitality Group Hotel it is an example of a business that, through technology, managed to triple its profit, reaching US$ 1 million per month. Among the solutions implemented in the boutique hotel developer, the adoption of a CRM (Customer Relationship Management) stands out, which allowed to eliminate leads unqualified and control the sales process.
The business model, founded in 2012, allows ordinary people to realize the dream of having a real estate stake in Georgia, located at the intersection of Europe and Asia. Currently, the company designs, builds and manages luxury inns and hotels and allows rooms to be bought and subsequently, people profit from reservations. The biggest challenge was related to the organization of the sales process, and the ultimate goal was to find and secure investors.
According to David Ruebush, founder of the group, management could not monitor activities and did not have a comprehensive view of the business, which compromised the professionalization of the sales sector leads“, understand its steps and check the continuity of conversations.It was impossible to understand what was happening in any individual sale without literally going to the sellers and directly asking”, he explains.
Another problem was the conversion of advertising, which was not occurring, resulting only in waste of time and money. To solve this problem, David sought an effective CRM for management and ended up hiring the Kommo % Management Systems. The affordable value was one of the highlights at the time of choice because it was necessary to control spending, as well as ease of use, enabling rapid learning.
The group's selling steps are long, and can last for years, due to the need to win the buyer's trust.However, with the implementation of the management system, the problems were solved in a few steps. “Since we added Kommo, our sales increased dramatically.We were at about US$ 300 thousand per month before implementing, and then we increased to almost US$ 1 million dollars per month”, highlights the group CEO.
Kommo manages the workflow
Another company that has had its business leveraged and has seen its profits double in size with the implementation of technological strategies is the Loan Exchange Investment Property, which also operates in real estate.The business works in the style of “casamento”, as described by Damon Riehl, Chief Executive at Investment Property Loan Exchange, as it connects investors with right loan options.
The main challenge of Investment Property Loan Exchange was to accompany customers in all stages and life cycles of “”. Thousands of potential customers are approached daily by the company and they needed differentiated attention, as each case requires a specific treatment. The solution for this was the same as the Ruebush group: hiring a CRM.“We needed a way to organize our approach to serve our customers at the various stages of the life cycle of this relationship”, recalls Damon.
Before adopting Kommo, the company used another management system, which, over time, became ineffective because it is not customizable and does not provide significant development. Currently, the CEO says that Kommo can assist in the full cycle, especially with the use of the tool MailChimp, which integrates all customers through email, allowing to create audiences according to their needs.“A Kommo helps us organize our approach to our workflow.We can modify it and adjust it easily to our reality. It was a very good fit for us”.
Basic plan meets needs of large companies
Both the Ruebush Group and Investment Property Loan Exchange hire Kommo's advanced plan to meet their needs. Despite this, the basic plan can also be the solution even for large companies, as is the case with the Marinetrans, which operates in the logistics branch for the maritime industry and is based in Singapore. The main problem of the business, which was not to have automated data and processes, was solved by hiring a basic plan.
“There are several management tools with numerous relevant functions. However, many of them can be financially unfeasible for several companies. Kommo has plans that include companies of all sizes, from microentrepreneurs and small companies to multinationals. This is one of the differentials of it, be viable for all companies”, he highlights Gabriel Motta, Kommo speaker in LATAM.
Marius Heyerdahl, European sales manager of the company, says that when he was hired six years ago, the only management system was the spreadsheet. There, he had all the customers and, despite having followed so for two years, this way was not good to work internally with the other 22 offices of the company.
What made him get to Kommo was the search for ease, highlights the manager. “I was looking for a solution that would allow me to put all my notes, potential clients and active clients in one place online. At the same time, I wanted this information to be accessible to my managing director so that he could see what I am working on”.
Just like the real estate loan business, the cycle of a sale at Marinetrans is long and can take years, and the scanner from Kommo cards was another facility chosen to spread contacts around the world. Marius realized that when running the world, returned full of physical cards. At Kommo, instead of entering this data manually in a CRM, the Management System allows the option to scan the new ones leads, contacts and companies with an instant photo.
The platform allows tags be created and that's what Marius did. He created different tags to separate potential customers from customers; location of companies and the label of each office. One of the highlights is that all cards can be accessed through the mobile app, anywhere and anytime.
With the implementation of these facilities, the profit was a consequence. The average sales income of Marinetrans increased by about 10%, a healthy growth according to Marius.“Since I started using Kommo, sales have increased every year.It definitely makes our business more efficient and puts me back on track with my” prospects, he celebrates.