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Artificial Intelligence can be allied with small and medium-sized companies

E-Commerce Uptate
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Artificial Intelligence can be allied with small and medium-sized companies

In Brazil, there are about 9 million small and medium-sized companies, according to an estimate by Sebrae. Although many do not know or believe, the potential of these businesses is enormous. The proof of this is that, together, they represent 27% of the GDP (Gross Domestic Product) of the country. With the growth of the sector, technologies aimed at this specific audience also advance and even specialize. One of these examples is Artificial Intelligence (AI), which, although at the beginning seems somewhat distant, it is close to small businesses.

Some common problems in these businesses can be solved simply, as a fairly common impasse: the increase in sales coupled with the unprofessionalization of the sector. When a business arises, it is expected to succeed, but often the results are not measured and everything can get out of control due to the high number of customers, increased sales or unexpected profit. 

As a result of the company not being prepared to receive a large amount of contacts, communication becomes flawed, both internally and externally Kommo, Management System offers a CRM (Customer Relationship Management, platform Customer Relationship Management in English), it offers some practicalities that rely on the use of AI and help, mainly, small entrepreneurs. 

“A IA is here to stay, like it or not, this is a fact. In this scenario, there are two types of business. The first are those that will adapt and will be able to maintain themselves in this reality. And the second are those that will try to resist or will not be able to adapt. These may have serious losses”, he highlights Gabriel Motta, Kommo Speaker in LATAM.

Tools that use AI professionalize the company

One of Kommo's tools is the Rewriter, rewriter that allows even more proximity and interaction with the buyer, and reduce the difficulties that is dealing with different types of customers and needs during service. With it, it is possible to create the perfect message and the desired goal, improving spelling and performing grammatical corrections, or making the message more professional. 

The Rewriter can be triggered and, with just one click, transform the message to make it feel: more friendly and witty, longer, shorter or simplified, or suggest changes to the text, such as word checking and inappropriate language, professionalism correction, tone adjustment, or make it more readable. 

Another function available is the Summary, that sums up every conversation with customers and is a great way to recover chats past and save time to understand what was being addressed. Many quotes last for days, and having to return to the beginning every time you enter the conversation is an action that takes time. The function, just like the Rewriter, can be accessed with just one click on “sumo”. 

The Suggested Answers they are also a way to use AI to save time.With it, the team can respond to customers faster and even with a creative response, which goes out of the routine and offers everything the company offers. 

In addition to these tools, Kommo offers a wide variety of functions, such as SalesBot, which allows to create the so-called scripted in a practical and code-free way, it allows messages to be created and sent after a certain user command, maintaining a flow of conversation and improving interaction with potential buyers. 

Democratising technology 

Thinking of technology as something distant and accessible only to large corporations, is already an outdated view. Now, in addition to the functions created with AI, there are other technological tools that allow the entrepreneur to have control of the entire business and align their expectations and goals with the current reality of the company. 

“Currently, technology and information are extremely democratic, making it easier to open and expand a business, even with few resources. If you, small or medium entrepreneur, have access to the internet, you will already have before you a huge range of platforms, software and mechanisms that can help you greatly”, says Gabriel.

The sales funnel it is one of the tools offered by the Management System and enables a broad and comprehensive view of the business. It is through it that a panel is created, and there, it is possible to have access to customers, tasks, social networks and even to the leads, which can be an extra help to those who are starting or seeking new directions. In this way, the person in charge can view everything with a broad and general look, without the need to unravel each sector. 

The use of CRM also brings the integration of channels, unifying the social networks inboxes in one place and facilitating all the steps mentioned above, improving the customer experience. Often a conversation starts in one place, but soon remains in another, running great chances of conversations and information get lost. The integration of channels creates a kind of folder for each customer and enables better service. 

GOAT Digital Launches Digital Rookie: New Unit to Meet Micro and Small Businesses

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GOAT Digital Launches Digital Rookie: New Unit to Meet Micro and Small Businesses

GOAT Digital, a renowned ecosystem of digital marketing agencies, today announced the launch of its newest business unit, Rookie Digital.Focused on offering affordable digital marketing solutions for micro and small businesses, Rookie Digital comes up with ambitious goals for its first year of operation.

According to Renato Hideki, CEO of GOAT Digital ecosystem, the new company expects to reach 300 active customers and a turnover of R$ 6 million in 2025. “Our goal is to democratize access to effective digital marketing services, adapting our expertise to meet the financial needs of small Brazilian entrepreneurs”, Hideki said.

Rookie Digital will offer monthly plans starting from R$ 3 thousand, aiming to fill a gap in the market. The company is born with methodologies and processes already consolidated by GOAT Digital, benefiting from the continuous support of the ecosystem team.

The launch of Rookie Digital occurs at a propitious time, considering the importance of micro and small companies to the Brazilian economy. Data from Sebrae indicate that this segment is responsible for about 55% of formal jobs in the country and contributes almost 30% of national GDP.

With this new operation, the GOAT Digital ecosystem, which recently acquired a stake in House Performance, reaffirms its leading position in the digital marketing sector. Currently, the group's companies serve 250 customers and project a joint turnover of R$ 25 million by 2025, with an expectation of growth of 80% for the next year.

The initiative represents a significant step in the expansion strategy of GOAT Digital, allowing the ecosystem to serve companies of all sizes and segments throughout the national territory, consolidating its presence in the Brazilian digital marketing market.

What mistakes startups should avoid in partnering with large companies 

Fabiano Nagamatsu
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What mistakes startups should avoid in partnering with large companies 

In the race for recognition and accelerated growth, many startup founders see large companies as a “ LIFESaving board. However, the reality is not quite like this: closing a partnership with a large company can help a startup gain scale, but it can also hinder its development and innovation and, in the most extreme cases, even end its business.  

A striking example of a startup that, by partnering with large companies, ended up failing, is the case of Quibi. Launched in April 2020, Quibi was a streaming service that aimed to offer short-form video content, ideal for consumption on mobile devices. The platform received a significant investment of about US$ 1.75 billion and established partnerships with major Hollywood studios for the production of exclusive content.  

However, in October 2020, just six months after its launch, Quibi announced that it was closing its operations.The combination of high investment, unbalanced partnerships and lack of adaptation to the market led the startup to failure, despite the support of important organizations. Therefore, there are appropriate times and ways to seek these partnerships, which, if not well managed, can be harmful to startups.  

The right time to seek partnerships 

It is crucial to consider the right time to seek a partnership with consolidated companies. Most of the time, the later, the better. Very young startups still do not have a market-adjusted product (market fit), and having a large corporation behind it can solve problems, but it can also stifle the company if the attitude is not appropriate.  

For startups that already have a validated product in the market, the partnership with large organizations can start at another level. Large companies can bring significant value by becoming customers, endorsing and distributing products. However, there are exceptions for startups that require large capital, such as hardware, where an initial partnership can be beneficial.  

A real example of this successful dynamic is Slack, an enterprise communication platform that has become one of the most popular tools for collaboration in the workplace.In 2020, Slack announced a significant partnership with IBM, one of the largest technology companies in the world. IBM decided to implement Slack as the main internal communication platform for all its 350 thousand employees worldwide.This move not only validated the effectiveness and usefulness of Slack's product, but also solidified its position in the market as an essential tool for large corporations.  

Avoiding free service offerings 

A common mistake is offering free services for long periods.If a solution solves a real problem and is worth the investment of time and resources, it is important that the service is paid. Testing the solution for two or three months is reasonable, but offering free services for longer can generate cash problems for startups, in addition to creating an unbalanced relationship.  

Remember what happened to Homejoy, a startup launched in 2010 that quickly grew by offering residential cleaning services at good discounts and, in many cases, free services to attract new customers.The company managed to raise US$ 38 million in venture capital investments and expanded its operations to several cities in the United States.  

This initial strategy helped the company to quickly grow its customer base, but it also created a number of problems.By offering free or considerably discounted services, Homejoy struggled to generate enough revenue to cover its operating costs.  

In addition, customers have become accustomed to paying little for services, making it difficult for Homejoy to adjust prices to a sustainable level without losing a significant part of its user base.The low-price strategy has created an unbalanced relationship where customers expected high-quality services at very low prices, putting additional pressure on employees and affecting the quality of service.  

In July 2015, just five years after its launch, Homejoy announced it was shutting down its operations.The organization cited financial challenges and legal action related to classifying its workers as independent contractors rather than employees as reasons for the closure.  

Defending the value of the product 

At the beginning of partnerships, it is essential that startups defend the value of their products. When someone wants to use the service for free, the entrepreneur must stand up and defend the value he is creating and the quality of his services. If the company wants to establish a partnership, it needs to pay the fair value for the service.  

Foursquare, launched in 2009, quickly became popular for allowing users to check in at different locations and share their activities with friends.The startup caught the attention of large organizations that wanted to use their location data to target marketing campaigns and improve their business strategies.  

At first, renowned companies tried to use Foursquare's data and services for free, hoping to exploit the new technology at no cost. However, the founders, Dennis Crowley and Naveen Selvadurai, understood the importance of defending the value of their product. They insisted that companies pay for access to data and services, highlighting the quality and exclusivity of the information that Foursquare offered.  

This firm stance helped Foursquare establish profitable partnerships with large organizations like Starbucks and Microsoft.By championing the value of its service, Foursquare not only ensured a sustainable source of revenue, but also solidified its market position as a valuable tool for location-based marketing.  

Therefore, partnerships between startups and large companies can be extremely beneficial when done at the right time and in a balanced way. But remember that these giants are not a good-looking” “lord who wants to help your startup grow just because they love doing good. They have goals and interests and are looking for a business partnership that is beneficial to them. In this way, do not fall into illusions; adopt a strategic and conscious approach, so that these partnerships can leverage the growth and success of both parties.  

ESPM and Client SA organize series of meetings to celebrate Customer Day

E-Commerce Uptate
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ESPM and Client SA organize series of meetings to celebrate Customer Day

In honor of Customer Day (15/09), ESPM, a reference school in Marketing and Innovation focused on business, joins the Clients SA portal for the realization of the “Customer Week”, a series of online meetings to discuss issues related to Customer Experience.

Organized by the course of Business Administration of the institution, the lives will be held between September 09 and 13 and will be attended by more than 30 executives from large companies, such as O Boticario, Elo, Paypal, iFood, Stellantis, among others. The meetings will be led by Vilnor Grube, CEO of ClientESA and VP of Aloic, and a representative of ESPM.

“This is an important date for us to exchange information, knowledge and cases between the private sector and academia, analyzing the various sectors involving customers and their experiences”, comments Erika Martins, coordinator of the ESPM Business Administration course.

The lives can be followed during the week by the YouTube channel of ESPM and ClientESA. 

Customer Week 2024 (9h to 11h) 0 Lives:

  • Monday (09/09) 0 “Cultura Cliente: maturity of companies and the value of listening to the customer”
  • Tuesday (10/09) 0 “Attendance: multichannel challenge and the strategic importance of the” outsourcer
  • Wednesday (11/09) 4 “Customer centric: from the lesson of startups to the evolution of the culture that changes the” market
  • Thursday (12/09) 4 “Customer insights: X ray of changes in habits and behavior of” consumers
  • Friday (13/09) 4 “Experience indicators: between new technologies, ROI and” customer expectations

Plaza captures R$ 5.5 million to create AI assistant that promises to transform the real estate market

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Plaza captures R$ 5.5 million to create AI assistant that promises to transform the real estate market

Plaza, a startup that seeks to transform the real estate market through the use of artificial intelligence, has just announced the completion of a pre-seed contribution in the amount of R$ 5.5 million. The round was led by Magma Partners, an investment fund focused on early-stage startups operating in Latin America, and was accompanied by Latitud, by Brian Requarth (founder of VivaReal), and Urca Angels.

The contribution also attracted several influential angel investors in the real estate sector, including Ernani Assis (former VP of the ZAP Group), Renato Zimmermann (founder of Zimmermann Real Estate), Stefano Zangari (CEO of Zangari Netimobilios) and Leandro Abreu (investor-angel of QuintoAndar). In addition, prominent names in the technology industry, such as Anaterra Oliveira (CIO of Dasa) and Roberto Amud (Dock's Partner and VP) also participated in the capture.

According to Julio Viana, CEO and co-founder of Plaza, the resources of the contribution will be directed to the development with focus on team building, product validation and commercial launch of the solution. “Our main objective is to popularize the use of artificial intelligence in the real estate sector, bringing more efficiency and agility to the market as a whole”, he says.

Viana also reports that the startup was born with the mission of transforming the sector, using technology to overcome the barriers of bureaucracy that still persist in the rental process. “We created Plaza to make the real estate market as efficient as the financial market. While you open an account at a bank in a few clicks, renting or buying a property is still a very bureaucratic and time-consuming experience.We believe that renting or buying a property should be a quick experience and without long and complex procedures”, he says.

According to Nathan Lustig, Magma Partners, the investment in Plaza is justified by the expertise of the team and the vision of the future aligned with the fund. “We want to drive the next generation of AI-enabled proptechs.We believe that artificial intelligence has the potential to transform the Brazilian real estate market by optimizing processes, personalizing the customer experience, and consequently accelerating the growth of real estate.With the growing demand for digital solutions and the expanding rental market, the time for these companies is more than timely”.

Proprietary technology

One of the main innovations of Plaza is the launch of a virtual assistant of artificial intelligence created to optimize the work of real estate agents and brokers. With the tool, the startup wants to improve the service provided by brokers, generating faster responses and collecting all necessary documentation. In addition, the platform designs to offer guarantees to owners, eliminating the need for guarantor, and ensures the payment of rents, while tenants benefit from a more agile rental process and with less bureaucracy.

"The rental market is growing a lot, but the rental process is very bureaucratic.From the first service to the necessary documentation, there are many barriers.We believe that AI can transform the industry as a whole, making it more efficient and accessible”, concludes Viana.

In 2024 alone, proptech has helped more than 30 thousand people find their homes or commercial spaces with the help of AI. The company expects to significantly expand its customer portfolio, especially in the South and Southeast regions, increasing the number of partners by ten times by the end of 2025.

"I was an angel investor at QuintoAndar and many other proptechs in Latin America, and I know that real estate companies cannot meet all the leads they receive. The AI assistant at Plaza will revolutionize the way brokers interact with these leads, allowing them to take better advantage of opportunities and close more deals. Julio has put together a great team to take advantage of this opportunity and I am excited to support him”, he concludes Brian Requarth from Latitud Ventures.

Startup connects industry and retail to combat food waste

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Startup connects industry and retail to combat food waste

Brazil is among the 10 countries that waste the most food in the world, according to the UN (United Nations Organization) ranking. There are 46 million tons of food per year thrown in the trash, according to a survey by IBGE (Brazilian Institute of Geography and Statistics).

With an eye on these numbers and with the purpose of creating a sustainable business that combats food waste and still generates profit, the entrepreneur Jeff Alves's with more than 30 years in the technology area, he created the ifephos (ifefo.com.br ). The startup connects large industries with retail (from large to medium-sized retailers) to negotiate competitive prices and offer to the end consumer.

Last year, ifefo earned R$ 280 million and since January, the company has been registering a growth of 30% month by month. The forecast is that the revenue in 2024 is between R$ 330 and R$ 380 million. “A we see the industry's inventory, offer to retail, who buys the products online and receives anywhere in the country”, says Jeff Alves.

Among the major companies that make up the ifefo marketplace are: Kellanova, Danone, Nestle, Minalba, Unilever, Vapza, Mars, Sferrie, Unibaby, Carolina, Goldko, D’osto, The Bulldog Energy Drink and Bimbo Group.

The latter even entered into a partnership with the company for distribution exclusive online product line Takis, which includes the globally famous tortillas hot chilli (spicy), xplosion (very spicy) and fuego (extremely spicy). Success in thirty countries, the snack has already given signs of success and fell in the taste of the public that consumes this type of food.

The entrepreneur says that there are more than 10 thousand items from major brands that can be purchased on the platform or on the iFefo website with up to 70% discount.The attractive prices obtained in the partner industries by the company come from products that are with the expiration date close to expiration.However, the company has grown and today also offers products within the validity.

It is worth noting that these expired products would be incinerated or discarded by the industry before ifefo connects the two ends.“If the retailer does not agree with the amount being charged, he can still make a counteroffer that will be analyzed by our artificial intelligence. After the negotiation, he will receive the product at his address.”

Since 2019, there are already more than 200 thousand CNPJs registered in operations in more than 4 thousand cities. “At ifefo, all products deserve a second chance. jeff says, There are more than 150 tons of product weekly re-placed between advanced and initial validities, including non-standard and discontinued products.

Artificial intelligence from ifefo suggests product combos and custom pricing for each type of customer with assertiveness of 92% and return rate to 96% platform.

Next steps

Inspired by Muhammad Yunus, 83, who won the Nobel Peace Prize in 2006 for creating the “bank for the poor”, a microcredit system responsible for lifting millions of people out of poverty, Jeff's next step is to expand ifefo's operations and turn it into a bank.

“a ifefo will become a bank that will provide services such as loans, bill payments and other services that traditional and digital banks offer

Also in 2024, ifefo plans to offer other benefits to retailers, including life insurance, health insurance and discount in gyms.

“We are in negotiation with some segments and, soon, this will allow us to open the range of operations. Our expectation is that in the coming years ifefo will be the largest ecosystem of services with artificial intelligence focused on retail in Latin America”, concludes Jeff.

Ibrem Institute: New Board Academy Initiative to Boost SMEs

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Ibrem Institute: New Board Academy Initiative to Boost SMEs

Small and medium-sized Brazilian companies (SMEs) now have new support to accelerate their growth and development. The Brazilian Institute of Business Development (Ibrem) was recently created to offer innovative solutions and comprehensive support, helping SMEs to overcome challenges and achieve new levels of success.

The initiative is from Board Academy, recognized for its performance in training, improvement and certification of professionals for boards. Ibrem, committed to excellence and progress of companies, invests in education, offering continuous training and facilitating access to contact networks and strategic partnerships. In this way, it promotes a collaborative and resilient business ecosystem.

The long-term goal of Ibrem is to establish a robust Brazilian market, with adaptable companies prepared to face global challenges.In addition, the organization seeks to promote sustainable economic growth, social inclusion and improved quality of life for citizens.

“We want to be recognized as the main reference in Brazil in business development, leading the transformation of the business scenario with innovative, sustainable and effective practices. Our focus is to impact and shape the future of Brazilian entrepreneurship, creating a legacy of SUCCES, says Farias Souza, CEO of Board Academy and founder of Ibrem.

Generation Z are more practical and motivated by quality of life

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Generation Z are more practical and motivated by quality of life

Given the recent debates on Gen Z behaviour in relation to the working environment, the Talent Academy, HRTech that offers solutions for HRs and person managers, conducted a survey with 20 thousand respondents from its base to identify differences in profile, purpose, power, motivation and socio-economic-environmental impact, making a comparison between professionals of this and other generations.

“Unlike the previous ones, Generation Z was born in the digital age, which profoundly influences their consumption behavior, learning and interaction. Their familiarity with technology, along with a pragmatic and realistic approach to life, positions them as key agents in defining cultures of work, consumption and social engagement”, comments Renata Betti, co-founder and CMO of Talent Academy.

Personality

Regarding the set of other generations, Generation Z has a less sentinel profile, with 8.1%, which is consistent with a sensory and self-disciplined posture, where they tend to be more practical, organized and responsible. About the category “diplomata”, 3.3% of this generation is in this context, being intuitive and emotional, that is, more idealistic, empathic and mediators. Still in the analysis, 2.5% are more visionary, intuitive and rational, tending logic, strategy and creativity.Finally, 2.3%, explorers, more flexible, more adaptable.

“It is interesting to note that the sentinel is the only role in which generation Z has a lower percentage when compared to the others, which leads us to think about the hypothesis that this profile may have a tendency to decrease over the” generations, explains Betti.

Professional profile

Regarding professional behavior, the order of the four mapped profiles also remains consistent between generation Z and the other groups. However, Z stands out for being 4.1% more practical, 2.7% less interpersonal and 1.6% less analytical. This predominance of practical professionals may reflect the initial stage of their careers and the search for concrete and tangible solutions.

What motivates them

The analysis of motivation revealed that the mapped order is similar between generation Z and the others, with challenge, purpose and autonomy appearing as the three main motivators for both.

However, Z shows a greater emphasis on quality of life, with 4.77%; the feeling of achievement 2.74% and specialization 1.50%, compared to the other groups. On the other hand, generation has a lower emphasis on belonging, with -3.72%, challenge -3.69% and entrepreneurship -2.25%.

Within causes socio-economic-environmental, the research identified that the three main are the same: social equality, education and prosperity, but the other causes mapped have different orders for each group. Generation Z stands out for demonstrating a greater concern with causes such as freedom (+5,54%), health (+3,17%) and security (+2,17%), compared to the other groups. In addition, it demonstrates a lower emphasis on causes such as justice (-8,70%), prosperity (-4,62%) and education (-1,491T).

“A Generation Z brings with it a series of unique characteristics and values, which should be taken into account by companies in defining recruitment, retention and engagement strategies.By understanding the preferences, motivations and concerns of this generation, organizations can position themselves more effectively and aligned with the expectations of young” professionals, concludes Betti.

First e-commerce of homes in Brazil moves more than R$ 100 million in sales after two years of launch

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First e-commerce of homes in Brazil moves more than R$ 100 million in sales after two years of launch

An estimate by the Brazilian Electronic Commerce Association (ABComm) points out that e-commerce should overcome the barrier of R$ 200 billion in the country in 2024 Smart Space 5 First house store in Brazil, signed a partnership with the VTEX, cloud solution for online businesses, to build the first e-commerce of homes and items for buildings in steel frame. Since its launch two years ago, the brand's e-commerce has moved more than R$ 100 million in sales.

With an expected turnover of R$ 500 million for this year, Smart Space projects that e-commerce moves about 12% of the amount. Despite the relatively low range, Fernando Scheffer, founder of the brand, explains that the purpose of the tool goes beyond the trade itself, through significant improvement in the way of consumption by buyers.  

“We created the format with the aim of changing the way we sell houses in Brazil.We managed to find a solution that allows us to improve the customer experience and add several new features to the buying process.Because it is an extremely complex product marketing, and that often the consumer will buy only once in a lifetime, e-commerce appears as a tool capable of improving the customer's decision journey, and not only in the final transaction”, he explains. 

The proof of this process is reflected in the numbers. Only in the 1st half of 2024, more than 40 thousand people visited a physical store of the brand after being impacted by e-commerce. In addition, 16% of the projects sold in the period had the purchase journey started in the digital environment. 

It is also worth mentioning that more than half (55%) of customers who buy online end up opting for the pick Up Store option, in which they remove the products directly in one of the 38 physical stores of the Smart Space spread throughout the country and in Paraguay, accelerating and optimizing the process of delivery of materials. According to Scheffer, a good part of this audience ends up performing a cross-selling, in view of the performance with complex architecture and engineering specifications within the projects.

“Most often the customer stops buying some item necessary for the complete solution, such as tapes, pasta, screws, etc., and ends up acquiring these items in the physical store, at the time of withdrawal. This possibility, in addition to increasing the average ticket of our omnichannel customer, also helps to retain and extend the Lifetime value (LTV) of the” consumers, adds the founder.

A predictable and entertaining work

Among the benefits that justify the improvement in the customer journey is the predictability that the solution guarantees to the project. With integration via API of calculators capable of setting prices of structures such as roof, floor, ceilings, wall, the customer can receive a budget accuracy of materials and labor. 

Moreover, through AI, augmented reality (AR) and virtual reality (VR) technologies plugged directly into the VTEX platform, the buyer can design, “build” and virtually visualize the design of his home in a predictable and safe way, coming very close to the “hasa dos dream” model.

“When we talk about buying a house, it is usually something without grace’, boring and unpredictable. What we do is to transform the purchase journey, which is extremely important and high added value, into an entertainment, where the buyer can explore immersive technologies, sensory, AI, 3D, Metaverse, RA, VR, BIM so that the construction of the residence is pleasant and predictable for the” client, adds Rodrigo Brandao, Marketing Manager of the Smart Space.

National Meeting of Junior Companies in Florianopolis debates the future of entrepreneurship and recognizes young leaders

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National Meeting of Junior Companies in Florianopolis debates the future of entrepreneurship and recognizes young leaders

Last weekend, Florianopolis hosted the 31st National Meeting of Junior Companies (ENEJ), which brought together more than 4 thousand young people from all over Brazil to discuss the future of university entrepreneurship  Brazil Junior, addressed topics such as innovation, social impact and the formation of new leaders.

Throughout the four days, the program included prominent lectures, such as the LED Movement, who explored the importance of authenticity and creativity in professional success, with the participation of influential figures such as the economist Gil do Vigor, journalist Pedro Lins and actress Fernanda Concon. In addition, the presence of G20, through Youth (Y20), It brought a global perspective on how innovative ideas of young people can catalyze social change on an international scale.

“O ENEJ 24 represented another milestone in the history of the Junior Company Movement. We brought together young people committed to building a more entrepreneurial and innovative Brazil.This edition showed us that we are on the right path to transform our” tomorrow, said Elias Gabriel, Executive President of Brazil Junior.

This year, the event had an unprecedented partnership with the State University of Santa Catarina (UDESC), which reinforced the importance of educational institutions in the development of university entrepreneurship.

Future of the Junior Enterprise Movement and recognition of companies

During the meeting, the Network's Strategic Planning for 2025-2027 was presented, which sets goals to strengthen the Junior Enterprise Movement (JME) and expand its impact throughout the country. The plan covers topics such as mental health promotion, diversity and inclusion, as well as strengthening support networks to address social and economic challenges.

ENEJ 24 also highlighted the Junior Companies (EJs) that excelled in their activities throughout the year. Junior FEA (FEJESP); EJEM (FJESP) Junior Enterprise Mackenzie Engineering Company (FEJESP); Poli Junior (FEJESP); Forest Jr. Environmental Advisory (FEJESP); Federation of Junior Enterprises of the State of Rondonia (FEJERO); Periodica (FEJEMG Federation of Junior Enterprises of the State of Parana (FEJEPAR); Reaction Junior Consulting Companies of the State of the State of Minas Gerais (FEJEMG Catarina); AgroJFergency of the ICJFJFJFJFJ) they were some of those recognized for their contributions to local development and the empowerment of young leaders.

Victoria Zaboti, Coordinator of ENEJ 24, highlighted that “ENEJ reaffirms the commitment of young people to the future of Brazil. Here, we have seen how entrepreneurship can be a powerful tool to transform realities and promote a more just and inclusive development”. 

With the closing of this edition, Brazil Junior announced that Paraiba will be the headquarters of the next ENEJ, scheduled for 2025, with the objective of strengthening young entrepreneurship in the country and boosting the regional economy.

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