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Qive Announces Adriana Karpovicz as New Head of Large Account Sales

Qive, formerly known as Arquivei, a leading platform for managing tax documents for more than 150 thousand companies in Brazil, today announced the appointment of Adriana Karpovicz as its new Director of Large Account Sales. This strategic move comes at a crucial moment for the company, which recently underwent a rebranding process and is expanding its operations in the accounts payable sector.

With over two decades of sales experience, 15 years of dedicated B2B SaaS, Adriana brings with her an impressive track record of leading successful startups including Socialmetrix, Socialbakers, Stilingue, Blip and Idwall. Her expertise spans growth strategies, key account management and leading high-performance teams.

In her new role, Adriana will lead a team of more than 60 professionals, with the challenge of accelerating the growth of the business unit while maintaining a high level of customer satisfaction.“My expectation is to expand our impact on the market, further strengthening our position as a leader in tax management and compliance solutions, especially at this strategic moment when the company is undergoing a” rebranding, said Adriana.

Christian de Cico, co-CEO and co-founder of Qive, expressed enthusiasm with Adriana's arrival: “We are confident that his leadership and vision will be key to taking us even further. His expertise will be essential to continue simplifying the complex and leading the market with innovative solutions.”

In addition to her corporate career, Adriana is a mentor at SheMakes, a group of women entrepreneurs in the technology and innovation ecosystem, where she shares her expertise and contributes to the development of new businesses.

Adriana Karpovicz's arrival at Qive marks a new chapter in the company's trajectory, reinforcing its commitment to innovation and expansion in the tax and compliance management market.

Lawtech Launches “Pack Legal” for Autonomous Executives to Manage Their Own Contracts

SAFIE, a legal consultancy specialized in technology companies, startups and digital businesses, today announced the launch of an innovative “Pack Legal” aimed at Open Talent professionals and Executives as a Service (EaaS). This new product was developed to meet the needs of specialists who act autonomously in the market, offering tools for structuring solid contracts in a simplified and independent way.

The launch comes at an opportune time, with the Technology as a Service (TaaS) market projected to reach US$ 1.1 billion by 2032, according to Future Market Insights.In Brazil, a study by WCD indicates that 69% of companies already recognize the importance of this work model.

Lucas Mantovani, lawyer and co-founder of SAFIE, explains the purpose of the product: “With the Legal Pack, we seek to empower professionals so that they can manage their contracts with full autonomy, without relying on high costs with lawyers or facing unnecessary legal complications”.

The package includes a full range of essential documents such as service contracts, advisor agreements, contractual arrangement models and NDAs. In addition, the product comes with explanatory lessons that guide the completion of each clause, highlighting crucial points and offering customization tips.

Christopher Toya, SAFIE Advisor and Open Talent Economy expert in Brazil, contributed to the product design. Mantovani adds: “Our goal is to give the professional the ability to protect their work and manage negotiations independently.

As part of the launch offer, the Legal Pack is being made available for a promotional value, offering immediate access to supporting documents and classes. This initiative represents a significant step in democratizing access to specialized legal services, allowing freelance professionals to manage their contracts with greater security and efficiency.

DEV on demand: hiring strategy helps businesses develop projects flexibly

In today's business environment, where speed and flexibility are essential, many companies are adopting the model of hiring developers on demand. This approach allows to access highly qualified talent in a flexible and adjustable way, without the need to maintain a fixed team. The strategy is especially useful for projects that require specialized technical skills or support during periods of high demand, offering an efficient and economical solution.

With the increasing complexity of technological projects and rapid changes in the market, many corporations reevaluate their development strategies. The on-demand DEV model provides the flexibility to adjust the size of the team according to the needs of the project, allowing an agile adaptation and ensuring that companies are prepared to face challenges.

Rafael Ruiz, CTO and founder of Softo, a company specialized in developing customized software and responsible for creating EliteTeam as a Service, notes: “O on-demand DEV model represents a modern approach to meet the technological needs of companies. It allows an agile response to the demands of the project and offers access to specialists in specific areas, which is crucial for innovation and efficiency”. The professional also mentions some of the main advantages of the service.

Flexibility: Companies can adjust the size of the development team as the project progresses, increasing or decreasing the number of developers as needed. This ability to adapt quickly is vital in an ever-changing market.

Access to experts: By opting for on-demand developers, organizations have access to experts in specific technologies that may not be available internally. This allows the execution of complex projects with greater efficiency and taking advantage of the latest technological innovations.

Cost reduction: This model also offers significant cost savings by avoiding fixed expenses associated with hiring and maintaining an internal team. Instead, companies pay only for the time and expertise they really need, which is ideal for short-term or seasonal projects.

Focus on Core Business: With outsourced development, internal resources of companies can be directed to strategic activities, while external experts take care of technical demands.

Scalability: Companies can quickly expand or scale their development teams to accelerate product launches or respond to market changes without the common delays in traditional hiring processes.

Continuous innovation: On-demand developers bring new perspectives and emerging technologies to projects, helping companies stay competitive.This ongoing momentum is essential to stand out in the market.

EliteTeam as a Service is a unique service, recently launched by Softo and offering top-level development teams to meet the demands of strategic and complex projects. Fabio Seixas, CEO and founder of Softo, comments: “The on-demand DEV model is an extremely effective strategy for companies that need to adapt quickly to changes and market demands.We are taking this approach to a new level, offering a high-performance team for critical projects. This solution is ideal for those seeking agile results without compromising the quality of”.

Kore.ai and Kognitive Introduce AI Innovations at CONAREC 2024

Kore.ai, the leading American company in Generative AI technology and business conversation, and Kognitive, its strategic partner in Brazil, announced its participation in CONAREC 2024, which will take place on September 10 and 11 at the Transamerica Expo Center in Sao Paulo.The companies will present GALE (Generative AI and LLM Platform for Enterprises, highlighting the main innovations in Generative and Conversational AI, focusing on customer experience (CX) and value generation for companies.

Francisco Chang, Senior Vice President for Latin America at Kore.ai, emphasized the importance of partnering with Kognitive and announced that they will present real-world cases from clients such as Vindi, Ambev and TOTVS during the event. “Our solution meets all demands to optimize the customer experience, as well as increase the speed of the” business, Chang said.

The GALE platform, developed by Kore.ai, promises to simplify AI application development and accelerate the adoption of Generative AI in enterprises by reducing development time by up to 50%. Marcos Maures, CEO of Kognitive Solutions, highlighted the platform's capabilities, including an AI/ML orchestration layer, connection to enterprise data, low-code interface, and an application development layer.

One of the highlights of the event will be the presentation of the case of Vindi, a collection and recurring payment platform, showing how the company overcame challenges and grew with the support of artificial intelligence.

The Kore.ai Conversational AI platform uses no-code technology to create and manage virtual assistants, supporting deployments in more than 75 languages, and integrating with natural language processing tools like ChatGPT and Anthropic.

CONAREC 2024 will take place on September 10 and 11, from 9 am to 18 am, at the Transamerica Expo Center in Sao Paulo. Kore.ai and Kognitive will be present at the G20.v booth for more information, visit https://conarec.com.br/.

This event promises to be a unique opportunity for professionals and companies interested in learning about the latest AI innovations applied to customer service and business process optimization.

Green Retail smart technology uses AI to monetize retail operation

Artificial intelligence (AI) is transforming the retail industry in many ways in recent years, offering new opportunities to optimize operations, improve customer experience and increase efficiency.It is with this look that Green Retail Solutions (www.greenreatilsolutions.co.uk), a company specialized in security solutions, intelligence, organization and retail design, takes to the 4th Acesu Forum for Loss Prevention, on September 26, in Fortaleza, the Smart Retail, DSS module (Decision Support System) that brings together a series of tools that impacts the management of marketing, merchandising, customers and operations. 

With Smart Retail, retailers have access to a series of information generated through BI (Business Intelligence) that help them make business decisions based on a large volume of data generated from cameras strategically positioned in the store. It delivers, for example, information on the flow of people in the store, queue management, occupancy in the environments and heat map of visitors.  

AI algorithms analyze customer buying behavior and make personalized product recommendations.Image recognition technology, in turn, can improve the shopping experience.“Ao provide comprehensive and effective data analysis, help retailers conduct digital operations, improve operational efficiency, and create a good shopping environment for” customers, says Thiago Artacho, CEO of Green Retail.

According to Artacho, Smart Retail meets the needs of Cearense retailers, offering relevant data and assertive information for their operations.“A technology came to help companies. Applications not only improve operational efficiency, but also help create a richer and more personalized experience for” customers, justifies. The cearense common retail registered a high of 9.1% in the first quarter of 2024, compared to the same period of 2023, according to Ipece Informe published by the Institute of Research and Economic Strategy of Ceara (Ipece).

Loss prevention & Faced with the scenario of extreme competitiveness in retail, organizations seeking to stand out and maintain their competitiveness need to adopt innovative strategies and tools to also reduce losses. Green Retail takes advantage of the Acesu Forum to also present to retailers in the Northeast, Invue's innovative solutions, which include security and exposure of electronics, collection of experimentation data, and robust locks with access control for the backoffice.

All of these Invue features are integrated into a unified system, operated by a single electronic key. This approach simplifies store operation by offering centralized and efficient control while increasing security and improving management of exposed devices.

Green Retail will also present to the event participants its CCTV technology with artificial intelligence that offers the heat map of customers, generating data and reports. It also allows facial recognition and identification of people, as well as making the search for evidence more efficient.

The company also makes bodycam available to the market, the portable camera that is attached to the chest of those who work in the security team. The solution provides more assertiveness in the work of professionals, helping to reduce incidents and clarify events. It also works as an important tool for managing people (corrections of approaches to suspicious people).

The Acesu Forum will be held at the Rio Mar Theater and hopes to attract about 1 thousand participants. The meeting has free registrations and promises to bring discussions of great relevance to the retail sector of Ceara.“Our solutions not only improve operational efficiency, but also help reduce costs, increase productivity, prevent losses and create a more adaptable and responsive environment to changes in the” market, argues the CEO of Green Retail.

Bug Day: Reflection on Technology, Advances and the Importance of Cybersecurity

Today, September 9, we celebrate Bug Day, a date that marks the first documented computer glitch, which occurred in 1947. This day not only recalls the history of bugs, but also provides an opportunity to reflect on technological advances and ongoing challenges in mitigating crashes and vulnerabilities, especially in an increasingly digital and interconnected world.

A recent example highlighting the relevance of this theme was the global cyber blackout in July this year.The failure was caused by a bug in the software update of a major cybersecurity company, resulting in a ripple effect that affected airports, banks, government websites and other critical infrastructure around the world.

Bugs in cybersecurity systems can have disastrous consequences, directly impacting essential services and the global economy.So cybersecurity is a central theme in discussions about technology, especially when failures in digital protection tools can open doors to malicious attacks.

Edemilson Koji Motoda, president of the GEOC Institute, which has been at the forefront of cybersecurity for 16 years, highlights the importance of a proactive posture of companies in the prevention of cyberattacks.“Guiders on security and promote constant training, combined with the use of advanced technological tools, is essential to control the” threats, says Motoda.

According to him, continuous training of employees and the implementation of a security culture are the main shields against digital threats. “It is important that companies invest in regular training for their employees, adopt clear security policies and ensure the use of always up-to-date software.In addition, constant monitoring of suspicious activities, strict access controls and frequent backups are crucial measures. Companies should also assess the security of their suppliers, conduct intrusion tests and maintain an incident response plan. All this contributes to minimize risks and avoid large losses”, highlights Motoda.

SuperGeeks, the school of competencies of the future, also offers insights into the growing importance of artificial intelligence (AI) in digital security. According to the institution, AI plays a key role in threat detection, using advanced techniques such as deep learning and behavioral analysis to identify suspicious activity in record time. “A AI can identify suspicious activity in a matter of seconds, optimizing processes that would take days to be detected manually,”, SuperGeeks states.

However, the school emphasizes that it is essential to keep AI models up to date with the latest threat information, as well as integrate AI with other security systems such as firewalls and intrusion detection systems.SuperGeeks also points out that continuous training of teams is crucial to ensure that new technologies are effective in protecting against threats. Collaboration between humans and machines.

Combining human talent with technological innovation such as artificial intelligence, training and educational practices will be essential to address the increasingly sophisticated cyber threats that arise daily.Bug Day is an opportunity to reflect on these challenges and prepare for a safer and more resilient future.

Magis5 Launches New ERP at Mercado Livre Experience in Sao Paulo

Magis5, the hub for automation and integration of marketplaces, announced the launch of its new ERP system (Company Resource Planning) during the Mercado Livre Experience event, which will take place on September 24 and 25 in Sao Paulo. This launch comes at a crucial time for the digital transformation market, which is valued at US$ 880.28 billion and is expected to reach US$ 3.4 trillion in global spending by 2026, according to reports from Grand View Research and IDC.

Claudio Dias, CEO of Magis5, highlights the importance of the event: “O Mercado Livre Experience reinforces the need to adopt technologies that automate processes and offer an integrated view of operations, something crucial in the current competitive and globalized scenario.”

The new Magis5 ERP promises to centralize all data exchanges in a single platform, simplifying information management and integrating different departments.Dias explains: “With ERP, customers can access billing, use analysis tools, track inventory movements in real time, issue invoices, control finances and manage prices, among other essential features for e-commerce companies of all sizes.”

A notable feature of the system is its flexibility, allowing access to information anytime and anywhere, as well as ensuring security in business management. ERP can be purchased independently, without the need to be a Magis5 HUB customer.

“The launch of ERP is another step in our mission to transform business management into the digital environment.This solution integrates all aspects of the operation and provides enhanced security for business data, allowing our customers to adapt quickly to changes in the” market, concludes the CEO.

The Mercado Livre Experience event, which will be the stage of this launch, will take place at the Transamerica Expo, located at Av. Dr. Mario Vilas Boas Rodrigues, 387 (Santo Amaro, Sao Paulo. More information about the new ERP can be found on the official website of Magis5: https://magis5.com.br/.

Fujitsu General Inova with Global E-commerce Launch in Brazil

Fujitsu General do Brasil, a Japanese multinational with 44 years of presence in the country, has just marked a historic moment by launching its first global e-commerce, choosing Brazil as a pioneer market for this new business model.The online sales platform aims to revolutionize the consumer experience, offering direct access to Fujitsu Airstage brand products, with guaranteed authenticity and specialized technical support.

Akihide Sayama, CEO of Fujitsu General do Brasil, emphasizes the importance of this initiative: “The launch of e-commerce is a very important milestone for the company.Brazil was chosen to start this new phase, with the aim of bringing our brand closer to the consumer and meet their needs efficiently and directly.”

The new sales channel will operate in partnership with authorized distributors, ensuring not only the originality of the equipment, but also offering specialized advice for installation. This approach promises to facilitate the purchase journey, assisting customers in the optimal choice of equipment.

The Commercial Director of the company highlights that e-commerce will be fundamental in the expansion strategy in the Brazilian market. “We will offer more convenience and confidence to our customer. Our goal is to increase sales by 5%, in addition to bringing a positive impact on the billing of Brazil,” says.

The platform introduces technological innovations to assist consumers, including a BTU calculator to determine the required power of air conditioning and an installation checklist. Natalia Harumi, responsible for the project, points out: “These series of technological innovations will be of fundamental importance to consumers when making the purchase and having the equipment in their homes or corporate environments.”

Raimundo Ribeiro, executive of the company, highlights the differential of the installation checklist: “This new experience will significantly facilitate the understanding of the customer when hiring and monitoring the service, avoiding future problems and ensuring the best performance and durability of the product.”

Consumers interested in purchasing Fujitsu products through the new e-commerce can access the official website: http://loja.br.fujitsu-general.com/

Experts Discuss the Future of Freight in Brazil Driven by Artificial Intelligence

Tomorrow, September 10, the PwC Agtech Innovation space in Piracicaba, Sao Paulo, will host the first edition of goFlux Day, an event that promises a deep immersion in the future of freight in Brazil, with a special focus on the revolution brought by Artificial Intelligence (AI).

Organized by logfintech goFlux, in collaboration with PWC Agtech Innovation, the event is themed “IA that transports you to the future of freight”. GoFlux, known for its innovative digital platform for quoting, negotiating, contracting and managing road freight, will bring together experts to discuss how AI is transforming the road freight transportation industry.

One of the highlights of the event will be the presentation of Priscila Lucas, Data and AI Coordinator at goFlux.It will address advanced solutions such as View, a tool integrated with the goFlux platform that uses predictive intelligence to provide future views of the freight levels of the market. “Using View, companies will have the opportunity to be one step ahead when we talk about freight price variability”, says Lucas.

View operates on real data and performed freight, incorporating macroeconomic indices, commodity quotes, oil, interest and inflation. The platform combines AI, big data and machine learning algorithms to offer comparative analysis and projections of market values.

The event will also be attended by Thiago Holland of BITI9, a specialist in process automation and implementation of innovation cultures in large companies.In addition, Will Pole of Capria Investimentos, a US fund that recently invested in goFlux, will present Generative AI Applications in Freteres.

A Talk Wheel on “Challenges and Opportunities in Implementing AI in FREight” promises to bring valuable insights to participants. Luis Martinez, CSO at goFlux, highlights the importance of the event: “Events like this bring us the opportunity to discuss and delve into the topic from the perspective of different stakeholders”.

GoFlux Day is mainly aimed at shippers and decision makers from various segments, promising to be a milestone in the discussion about the future of freight in Brazil and the transformative role of Artificial Intelligence in this sector crucial to the national economy.

Launch should not be the only source of digital business revenue

The digital market is full of opportunities, since, considering only the Brazilian scenario, 88% of the population of 10 years or more use the internet, according to data from Pnad TIC 2023. A good part of these 164.5 million connected can also become customers, which forces digital entrepreneurs to constantly explore the best possibilities to leverage business and generate revenue. 

According to Reinaldo Boesso, financial expert and CEO of TMBfintech a payment specialist through installment payment, many digital entrepreneurs are supported only by “launching”, models that use marketing strategies to promote and sell products or services over the internet.“These launches typically involve creating a series of content, such as videos, webinars, emails and social media posts, which are distributed in stages over a specific period of time”, he explains.

Very popular in digital marketing, launches usually give good results, however, do not offer predictability of gains. “One of the big problems of those who work exclusively with launches is the lack of predictability of how much the business will receive. And in this case, the business has monthly costs as tools, staff, traffic money, not to mention everything that is necessary to invest to make a launch run”, evaluates Reinaldo Boesso. 

The CEO of TMB believes that there is a big problem from a financial point of view when the digital entrepreneur bets on a single source of income without the guarantee that he will have the desired return. “It is necessary to carry out a management that considers other ways to achieve revenue. Think about what content or product you could offer on a recurring basis to your client and what could be a subscription guaranteeing predictable revenue flow”, guides the executive. 

Boesso cites as an example of success the case of wine subscriptions. “With this idea, entrepreneurs in the sector have predictability of sales without having to depend on the customer to make a new purchase decision every month.This is because he will continue receiving the products and paying until he decides to cancel”, says Boesso.

A successful financial management, according to the CEO of TMB, should consider more than one possibility to make money. “A great lesson is that you do not have to choose between one model and another. It is possible to offer launches and earn from them, but also offer other alternatives that generate revenue, as well as, with regard to means of payment, it is possible to offer both the credit card and the installment ticket. The reality is that the entrepreneur who knows how to expand the forms of gain is who will actually be able to leverage the business and succeed”, concludes Reinaldo Boesso.

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