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Bagy launches integration with Google's Performance Max to boost digital marketing campaigns

E-Commerce Uptate
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Bagy launches integration with Google's Performance Max to boost digital marketing campaigns

Bagy, the LWSA e-commerce platform, an ecosystem of digital solutions, announces an integration with Performance Max, a performance solution from Google. This feature will allow micro and small companies using Bagy to create and expand their digital marketing campaigns, taking advantage of Google Ads technology, which automatically optimizes bids and distributes ads throughout the Google network.

The goal of this integration is to empower entrepreneurs to develop more effective campaigns, using artificial intelligence to reach potential customers and drive sales. 

“We know that small and medium-sized retailers face a significant challenge to generate visibility of their products in a highly competitive digital market. Integration with Google Ads distributes ads across the entire Google service network, from Search to YouTube. This effective reach allows store owners' products to be seen by the widest possible audience across different platforms, said Pedro Fonseca, CMO at Bagy.

“Through the partnership with Bagy, we are opening another significant channel for entrepreneurs to have simplified access to the Google Performance Max ecosystem of opportunities.In addition to product-side integration, we will invest in training, with courses and webinars to help Bagy users use the full potential of Google Ads”, Caroline Dalmolin, Google Strategic Partnerships Manager. 

Digitalization and the evolution of consumer habits in e-commerce

With an increasingly complex marketing environment, it is not recommended that SMEs use their budgets, usually reduced, based only on feeling. With integration, the shopkeeper defines what is important in their strategy, such as budget, business goals and conversions. The automation of Google AI, then, finds potential customers based on these parameters, serving the most appropriate ad and with the best bid to maximize campaign performance.

“With this integration we hope to solve one of the biggest pains of our retailers, which is to be able to do good marketing, which gives results, and in a way that is simplified.We are confident that it can have a very relevant impact on billing for our customers,” concludes Fonseca.

Why does channel integration drive sales and customer loyalty?

Renan Mota
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Why does channel integration drive sales and customer loyalty?

Practicality, convenience and variety are some of the main priorities of a consumer when shopping online. E-commerce grows every year with more people opting for the digital universe. Facing this scenario there are some strategies that can be implemented to improve an e-commerce. One of them is omnichannel, which is nothing more than the integration of all communication and sales channels available to customers.

Traditionally, companies usually operate separately with regard to physical stores and websites, for example. With the evolution of technology, also changed the behavior of the buyer, which now seeks to interact with brands. Omnichannel aims to meet precisely this demand. By adopting the practice, it is possible to improve consumer satisfaction, increase loyalty and boost sales.

The strategy is essential for businesses that want to remain competitive in the current market and leverage growth in the digital environment.

More access for consumers

In addition to boosting sales by offering more convenience and practicality, by integrating different communication channels, companies can also collect important data about customer behavior at various touchpoints.This allows a deeper understanding of purchase desires, as well as the customization of offers and communications according to each preference.

Flexibility

Consumers seek ease in interactions with a company, regardless of the channel used omnichannel, they can choose the contact of their choice without compromising the quality of service. In addition, omnichannel offers companies the flexibility to quickly adapt to changes in customer behavior and market trends.

Ahead of competition

Companies that embrace omnichannel still have a competitive advantage by providing a more fluid and integrated experience, which can attract and retain new customers.

Less costs

Implementing a strategy omnichannel it requires initial investments in technology and systems integration. However, in the long run, it can result in cost savings for the brand.More integrated and automated processes have the power to decrease costs and minimize operational errors.

GoDeeP participates in Amazon Global Selling Day in Sao Paulo

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GoDeeP participates in Amazon Global Selling Day in Sao Paulo

GoDeep will give a lecture at Amazon Global Selling Day, a meeting organized by Amazon with the aim of supporting entrepreneurs and sellers in expanding their operations to international markets through its platform. The meeting will feature lectures, workshops and panels that will discuss sales strategies in different markets. The event will be held on October 1, at the headquarters of the world leader in e-commerce, in the state capital, starting at 8:30.

Among the highlights of the event are the success cases panel and the Market Research: Selling Potential workshop in the USA. In addition to exploring opportunities in global trade and promoting the connection with industry leaders, participants will have the chance to compete for an exclusive GoDeep draw, which offers a free activation of the Deep Hub & Amazon Global Selling.

“This is an event of extreme relevance to the online sales ecosystem, and we are excited to be part of it. Amazon Global Selling Day not only delivers valuable content about sales cross border, but it also provides a unique platform for networking with leaders and professionals from diverse fields.For us, it is an opportunity to share our innovative solutions and help companies expand their reach internationally, taking advantage of the full potential of global ecommerce”, says Eduardo Oliveira, CEO of GoDeep.

Service

Amazon Global Selling Day

Date: october 1st

Time: from 8h30min

Location: Amazon headquarters, in the city of Sao Paulo, SP 0 Avenida Presidente Juscelino Kubitschek, 2,041, Torre E, 18th floor

More information and registration:https://conteudo.godeep.global/amazon-global-selling-011024

Beyond LinkedIn: business clubs redefine business connections

E-Commerce Uptate
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Beyond LinkedIn: business clubs redefine business connections

According to information recently released by LinkedIn, Brazil is the third country with the highest engagement on the platform, surpassing the milestone of 75 million users. The average released by the network is that 150 thousand Brazilians create accounts weekly, which makes this environment one of the most sought after to make professional contacts. However, a new trend has been gaining strength: business clubs. After all, no other format will be more authentic and assertive than the real world.

For Tiago Machado, founder and CEO of Club M Brazil, one of the largest business clubs in the country, the secret is to combine digital tools with face-to-face experiences.“Today the virtual facilitates access to different types of people and the exchange of information between them, but amidst standardized professional profiles, it is difficult to generate deep links. Another point of attention of connections via social networks is the quality of exchange, since we are accustomed to sharing in these spaces our successes, but it is precisely in vulnerability, in opening ourselves to the main challenges faced in everyday life, that we will be able to expand the repertoire to really make a difference in our company”, he says. 

Thinking about helping entrepreneurs create impactful professional interactions, the executive listed below the top five tips. Check below: 

Real experiences create stronger bondsFace-to-face exchanges open space to generate bonds of trust.“Initiatives such as business clubs, for example, promote lunches and confraternities, which go beyond the formal. It is precisely when you share a meal or participate in an activity outside the office, that barriers fall and people approach”, says Machado. 

Segmentation & focusSocial networks offer reach, but sin for the lack of assertiveness.“Clubs bring together people with the same interests and affinities. These segmented groups help direct conversations and create more strategic partnerships, as well as allowing entrepreneurs to exchange experiences relevant to their areas of expertise, facilitating collaborations that really make a difference in the business”, explains the CEO. 

Mutual learning in trusted environmentsUnlike what happens in the virtual, where interaction is often superficial, face-to-face meetings offer a space for mutual learning.“Clubs for entrepreneurs provide actions focused on learning, such as discussion wheels and pitch days, forming a community of mutual aid for generating insights and solutions to common challenges”, reveals the executive. 

Creating environments conducive to innovation

The best ideas do not always come up in meeting rooms. “Alternative environments, such as beach gatherings or visits to companies of other entrepreneurs, provide a more relaxed atmosphere where creativity can flourish. The variety of scenarios helps break thought patterns and makes room for innovation, something difficult to achieve in interactions limited to a” screen, says the expert. 

Connections beyond the immediate goal

Often, connections made online have an immediate and punctual purpose.In the real world, professional interactions can and should be seen as a continuous process. “Working in activities that promote the construction of personal relationships creates a fertile ground for business to happen naturally. By encouraging participation in social activities, travel and events, entrepreneurs can build a wider, diverse and strategic network of contacts”, concludes Machado. 

Tax reform: government removes urgency from regulation

E-Commerce Uptate
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Tax reform: government removes urgency from regulation

The federal government decided to withdraw the emergency regime of the Supplementary Bill 68/2024, which deals with the regulation of tax reform, after the deadline for voting expires. The bill, which arrived in the Senate on August 7, should have been voted until September 22. As the deadline was exceeded, the bill began to lock the Senate agenda from September 23, preventing the vote on other proposals, except those with constitutional deadlines established, until the PLP of the reform is analyzed.

Key points of tax reform

The reform proposes the creation of Goods and Services Tax (IBS), which will replace the ICMS and ISS, unifying taxation on goods and services into a single tax, with the aim of simplifying the tax system. The IBS will have a calculation basis that covers both the circulation of goods and the provision of services, and will be charged non-cumulatively, focusing only on the value added at each stage of the production process. The proposal also provides variable rates, according to the category of goods and services, in order to promote greater fiscal justice, preventing states and municipalities from covering divergent rates.

In addition to IBS, the reform suggests the creation of Contribution on Goods and Services (CBS), a federal tax that will replace PIS, Cofins and IPI. Like IBS, CBS will also be charged non-cumulatively, focusing on corporate revenue, with taxation only on value added.

Another highlight of the reform is the call Selective Tax, or “Secado” tax, which will focus on goods and services considered harmful to health or the environment.

The project has already received more than 1.2 thousand amendments in the Senate and is under review by the Committee on Constitution and Justice (CCJ). Meanwhile, public hearings have been held to discuss the text. One of these hearings, held on Wednesday, September 25, was promoted by the Committee on Economic Affairs (CAE) and aimed to discuss the impacts of tax reform on differentiated and specific regimes. The debates are part of a cycle requested by the committee president, Senator Vanderlan Cardoso (PSD-GO), to assist the working group coordinated by Senator Izalci Lucas (PL-DF) in the evaluation of the regulation.

What changes for businesses

While the bill is still being processed in the Senate, businessmen, especially those opting for Simples Nacional, question how the changes can impact their activities.

According to Rafael Caribe, CEO of Streamline Online Accounting, simples Nacional is already a simplified regime, which consolidates several taxes into a single payment.He notes that some companies can benefit from the rules of non-cumulativity and the segregation of taxes.

“The taxpayer opting for Simple can take advantage of non-cumulativity. Currently, it is possible to compensate ICMS, PIS and Cofins credits (except the ISS) of previous steps. With the reform, there will be a hybrid regime that will allow to compensate even the ISS through IBS. Although this can increase the tax burden, it will allow the full use of credits and their transfer to customers, which will be especially advantageous for B2B companies (business to business), with long production chains. For companies that operate in B2C (business to consumer), there will be no change, as the credits cannot be transferred to the final consumer.

He points out that during the transition period, the accountant will be a key partner for companies.“It will be a long transition, but necessary to simplify the Brazilian tax environment and ensure greater competitiveness”, he says.

The government expects the text to be approved later this year by the Senate, although the possibility is already admitted that the vote will be for the beginning of 2025.

The CEO's voice represents the company

Patricia Punder
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The CEO's voice represents the company

The voice of the CEO plays a fundamental role in representing a company. He or she is not only the primary decision-maker but also the spokesperson of the organization, whose words and posture directly affect the public image of the company. In an increasingly connected world where public perceptions are rapidly shaped by online and media interactions, what a CEO says (or does not say) can significantly influence brand value, customer trust, and the internal culture of the organization.

A CEO is seen as the reflection of the company's culture, values, and mission. Therefore, their communications are not merely individual but rather institutional. The messages he or she conveys—whether in interviews, on social media, or in internal communications—can set the tone for the external perception of the company.

When a CEO speaks in a way that aligns the organization with ethical principles, diversity, inclusion, and social responsibility, these qualities end up being associated with the brand as a whole. Similarly, a statement that demonstrates disconnection, prejudice, or controversy can shake the company's reputation.

Recently, the CEO (now former CEO) of a major company in Brazil publicly expressed a statement laden with prejudice, reflecting a distorted view of the role of women in leadership positions. Despite the public apology, the reputational crisis has been established and remains active on social media. We have a clear picture of how a prejudiced statement shook society's trust in the respective company, given that the voice of a CEO reflects the company as a whole.

Prejudice against women in positions of power, including CEOs, reflects an outdated mindset that refuses to recognize the real value of diversity and inclusion in the corporate world. Leadership, regardless of gender, should be based on competence, vision, and ethics. More than“God forbid a female CEO,”the corporate world needs to say “God forbid a society that does not value human competence, regardless of who demonstrates it.”.

A recent study by Vila Nova Partners revealed that only 5% of CEO positions in Brazil are held by women, a number that was 4% last year. Despite the slight growth, we can see that the path toward combating prejudice and valuing human competence is still a long way off.

One of the main consequences of the reputational crisis resulting from the statement by the now-former CEO will be the loss of credibility in the market. When the leader themselves is the cause of the crisis, this trust is quickly lost. This can lead to a drop in stock value, investor flight, and the loss of contracts and strategic partnerships. After all, what company would want its brand associated with an organization in crisis?

Furthermore, the media and the public tend to amplify the former CEO's statement. Social media and communication channels become arenas where the reputation of the CEO and the company is questioned, and the consequences can be long-lasting. Boycotts, devaluation campaigns, and even protests may also arise.

In summary, when a CEO is responsible for a reputational crisis, the company will face a series of challenges. Recovery will depend on the ability to respond quickly and effectively, as well as attempts to restore trust through concrete actions and smart structural changes—not just marketing for show.

Lean Startup: A Path to Efficient Management

Carolina Gilberti
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Lean Startup: A Path to Efficient Management

The concept of Lean Startup has revolutionized the way companies develop their products and services.The lean startup methodology, detailed by entrepreneur Eric Ries, argues that innovation is not only the result of a genius idea, but a continuous process that can be learned and applied.

Lean Startup is based on the principle that innovative companies must develop their products and validate their ideas in the market with the minimum of resources. That is, instead of investing heavily in a final product, without guarantee of success, the company provides a simplified version ' Minimum Viable Product (MVP) & collects feedback from users.This allows for constant adjustments and reduced risk of major errors as well as optimization of development.In addition, it saves time, money and energy to focus on what really matters: meeting customer demands and improving the product based on real data.

Unlike traditional methods, in which failures are avoided at all costs, in Lean Startup they are considered allies. The methodology stands out for viewing them as learning opportunities, offering relevant information about what does not work and helping the organization to adjust its course. This does not mean that the approach eliminates errors, but that it transforms them into chances of continuous improvement.

Another benefit is the encouragement of a culture of constant innovation.By allowing companies to launch products quickly and adjust them based on feedbacks, the Lean model accelerates the process.This makes management more efficient and improves the ability to adapt to market changes.

Cycle of construction, measurement and learning

The construction, measurement and learning cycle is the heart of Lean Startup. First, the company builds the MVP. Then it measures the results, collecting data on the reception of the product. Based on this information, it learns what works and what needs to be adjusted. This cycle allows the startup to evolve and adapt quickly, while maintaining low costs. This way, it ensures that it is developing something that the market really wants, and not just a product based on assumptions.

Future of Lean Startup

As the market continues to evolve, the Lean Startup methodology is gaining even more relevance. Organizations of all sizes are realizing the benefits of lean management, focusing on continuous innovation. The concept has already proven to be a powerful tool for startups and is increasingly adopted by companies seeking to remain competitive. The trend is that more companies adopt this approach, becoming more prepared to face the challenges of the market, which is constantly changing.

3 Trends that promise to guide the future WORK”

Fernando Moulin
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3 Trends that promise to guide the future WORK”

The world is constantly changing and the labor market is not beyond the rule. As we move to the “futuro” (already very present), new technologies emerge, changes in society's demands and evolutions in business models - these transformations are shaping the current panorama and coming from the generation of jobs in the country. Faced with this scenario, it is essential to reflect on how we can prepare to face the challenges and take advantage of the opportunities brought by the growing possibilities that the digital and social revolution provides us.

To get a more concrete idea, around the world up to a quarter of jobs must radically transform in less than five years, on the scale of the millions of workers affected. This is the main conclusion of the latest report on the Future of Work, prepared annually by the World Economic Forum, which took into account the projections and estimates of about 800 companies surveyed (acting in 27 sectors) around the globe.

Therefore, technological innovations and the 4th industrial revolution will at the same time create and extinguish millions of vacancies, dictating the direction for the emergence of new trends and paving the importance of recurrent and increasingly intensive professional updating.

AI boosts new jobs

By 2027, technology adoption will be a key driver in business transformation. According to the survey, big data tops the list of resources that should create jobs, with 65% of respondents expecting growth in related roles.In addition, positions of analysts and data scientists, experts in big data, machine learning and AI, as well as cybersecurity professionals, are expected to grow by an average of 30%.

Digital commerce will lead to the largest absolute gains in jobs: approximately 2 million new roles are expected, such as e-commerce, digital transformation and online marketing and strategy specialists.

On the other hand, according to the report, the main jobs that should disappear are: bank tellers and related employees, Postal employees, cashiers and collectors, data entry clerks, administrative and executive secretaries, among others. I do not believe that these positions will cease to exist completely, as elevator lifts that were mandatory presence in the first half of the XX century and then became luxury article but rather, which are professions that will need to have a very pragmatic reason to endure, unlike how these activities are currently carried out.

Increase in green, educational and agricultural jobs

Investment in green transition and climate change mitigation, as well as growing consumer awareness of sustainability issues, are also driving the transformation of the labor market.As countries seek more renewable energy sources, systems and installation engineers in the area will be on the rise. Investment will also drive growth in more generalist roles such as sustainability experts and environmental protection professionals, which are expected to grow 33% and 34% respectively, reflecting in approximately 1 million jobs.

However, the biggest absolute gains will come from education and agriculture. The report concludes that vacancies in the area are expected to grow by about 10%, resulting in 3 million additional positions for teachers. Already jobs aimed at professionals in the agricultural sector, especially equipment operators, levelers and separators, can increase between 15% and 30%, culminating in more than 4 million jobs.

The profound climate changes that have surprised us with their scope, intensity and frequency in recent months (i write this article a week in which much of Brazil records the worst historical air quality indexes, thanks to fires throughout the country and extreme drought out of season) should be a lever for these professions and activities.

Professional requalification

In contrast to the emergence of many highlighted opportunities, the companies interviewed in the World Economic Forum survey warn of significant gaps between the current skills of workers and the future needs of business. Six out of ten employees will need requalification before 2027. Some of the main skills sought are the training of employees to use AI and big data, analytical thinking and also skills to develop creative thinking.

Therefore, investing in continuing education to develop these (and other) skills is crucial to ensure employability in the present/future lifelong, which means lifelong learning, has never been higher than it is now.

Ultimately, the future of the labor market will be characterized by rapid and disruptive change, but also by unprecedented opportunities for those willing to adapt and learn constantly.By embracing transformation and cultivating skills relevant to the economy of the future, we can build a more dynamic, inclusive and sustainable world for generations to come.

ESG: mobile by subscription is the most sustainable option for your company

Stephanie Peart
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ESG: mobile by subscription is the most sustainable option for your company

Mobile phone subscription offers numerous advantages for companies, regardless of the segment.In addition to reducing operating costs and ease of management, this model becomes a much more sustainable choice for the business, since it extends the life of smartphones and contributes to the reduction of improper disposal of electronic devices.

According to a UN report, 62 million tons of e-waste were discarded in 2022 7.7 kg more for each person on Earth & less than a quarter of that was recycled. At this rate, the forecast is that this volume will increase 33% by 2030, which could further aggravate environmental problems related to electronic waste.

Circular economy

The subscription model fosters a circular economy by facilitating recycling and refurbishing devices, extending their lifespan and reducing the need to manufacture new phones.The service includes integrated collection and recycling logistics, ensuring that smartphones are returned and reused after the renewal process.

By choosing this service, companies contribute directly to the reduction of improper disposal of used equipment, which can be a considerable impact when we talk about ESG (Environmental, Social and Governance) goals, especially ecological issues. In the social aspect, it ensures equal access to advanced technologies and improves working conditions by providing adequate equipment for employees. Already in the governance aspect, it allows a more effective control of costs and the life cycle of phones, cooperating for a more conscious and ethical financial management. Thus, opting for the subscription reinforces the company's commitment to sustainability and corporate responsibility.

Cost reduction and scalability

In the operational aspect, the subscription model offers considerable savings in initial costs, by eliminating the expenses with the purchase of mobile phones. In this way, the company has a predictable monthly cost that includes maintenance and update services, ensuring that the phones are always up to date and in perfect condition.

Another advantage is that the plans are flexible, allowing companies to quickly increase or decrease the number of devices as required, without compromising investments or dealing with obsolescence. Also, this scalability ensures that employees have access to more modern technologies and adjusted to their needs.

Favorable scenario

Despite the challenges related to lack of knowledge about proper disposal and collection logistics, the future of mobile subscription business plans is promising. As organizations become more aware of their ecological impacts and seek more efficient operational and financial solutions, this model will emerge as an increasingly advantageous and responsible choice.

Facial recognition and WhatsApp signature collection are growing exponentially in the digital age

E-Commerce Uptate
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Facial recognition and WhatsApp signature collection are growing exponentially in the digital age

Technological advances have transformed the way companies interact and conduct business. Among the most notable innovations, facial recognition and signature collection by WhatsApp have been highlighted for their practicality and security. According to data collected by ZapSign, an electronic signature solution, these technologies have shown significant growth in recent months, reinforcing their relevance in the corporate environment.

The use of facial recognition through the ZapSign platform has increased by 250% in just six months. “In general, the Brazilian is an early adopter of new technologies.”, comments Getulio Santos, founder and CEO of ZapSign. “This solution not only increases security, but also improves the user experience, allowing for fast and secure authentication.” 

The technology emerges as a revolutionary solution in the business world.By using advanced algorithms and artificial intelligence, the tool allows fast and accurate authentication of users, significantly reducing the risk of fraud FGV study, during the year 2022 the use of facial biometrics avoided about R$ 115 billion in fraud . This happens because, unlike passwords or physical tokens, which can be forgotten, lost or stolen, it is based on unique biometric characteristics, making the counterfeiting process difficult. 

In addition, WhatsApp signature collection through ZapSign has grown at an impressive pace, with an increase of 800% in the last two years.In 2024, ZapSign collected more than half a million signatures using the messaging application.“Because it is a tool already integrated into the routine of millions of people being used by 95% of Brazilian companies according to Yalo, We facilitate processes for companies and customers by enabling them to sign documents through it. Thus, we promote more agility and efficiency to these players”, says Getulio.Facial recognition and signature collection by WhatsApp exemplify the trend of technological adaptation of corporations to the demands for greater security and efficiency. 

As long as the market continues to prioritize these pillars, the adoption and emergence of these technologies is expected to grow even more. “Here we are always attentive to the current needs of the market, and we believe that the trend for the future is that tools that increase security without compromising practicality appear more and more in the corporate day-to-day.”, concludes Getulio Mastercard84% of executives from companies in various areas, such as education, finance, technology, health and telecommunications, said that cybersecurity is a very important issue”. Still in the same survey, it was analyzed that one in four Brazilian companies cites an annual planning on digital security, and 35% claim to have their own area for the topic.

“Increasingly, we realize the importance of investing in technologies that meet the expectations of modern consumers, to ensure that companies can establish new standards of operational efficiency.In investing in these solutions, they position themselves as a highlight in an increasingly competitive scenario, in which innovation is crucial to ensure long-term relevance and success.

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