As a manager, you have traveled a long path to reach the position you are in today. You probably faced challenges, dealt with bosses who didn't listen to your contributions, and felt the frustration of not being understood. Now, leading Generation Z professionals, you face a new challenge. Despite your extensive experience and knowledge, finding the right balance to manage this generation can seem like an impossible task. However, you are not alone on this journey.

A survey conducted by SPUTNiK, a corporate education company, revealed that about 8 out of 10 leaders face difficulties in managing a multigenerational environment. This finding highlights the urgent need to understand and adapt to the unique demands and expectations of Generation Z professionals.

So, what is the secret to successfully managing Generation Z workers? According to the renowned career manager, Madalena Feliciano, the key lies in a deep understanding of who these professionals are and what their goals are in the workplace. It is necessary to recognize that their perspectives and aspirations may differ significantly from your own.

By closely observing this generation, it is possible to see that their demands are intrinsically linked to the experiences they have had so far. Generation Z values work with purpose and meaning but is not willing to compromise their physical and mental health in exchange for meager compensation.

Therefore, as a manager, it is essential to adopt an empathetic and inclusive approach when dealing with Generation Z professionals. Madalena Feliciano emphasizes the importance of creating a work environment that promotes a balance between professional achievement and personal well-being. This means offering opportunities for professional development, flexibility in work hours, and emotional support when needed.

Furthermore, it is crucial to establish open and transparent communication, allowing team members to feel heard and valued. Generation Z values authenticity and honesty, and expects their leaders to be genuinely committed to their well-being and success.

By adopting an understanding and collaborative approach, managers can cultivate strong and productive relationships with Generation Z professionals. More than just managing, it is about leading by example, inspiring and empowering this new generation of talent to reach their full potential.

In short, although it may seem challenging at first, managing Generation Z professionals is an opportunity for managers to develop new skills and perspectives. With empathy, understanding, and commitment to your team's well-being, it is possible to create an inclusive and inspiring work environment where everyone can thrive and grow together. Madalena Feliciano passes away.

While retail focuses on digital innovation, omnichannel promotions, and customer loyalty, a silent villain continues to drain companies' cash flow: poor cash management. It is estimated that Brazilian retail loses billions of reais per year due to failures, deviations, errors, and inefficiencies related to the flow of cash.

According to the World Bank, more than 38% of retail payments in Brazil are still made in cash — a rate that rises to over 60% in peripheral regions and inland areas. Despite the rise of PIX and digital wallets, cash remains an operational reality for thousands of brick-and-mortar stores.

The Global Payments Report 2025 by WorldPay shows that in 2014, cash and cards accounted for 97% of retail purchases at physical Point of Sale (POS) terminals, while digital payments made up only 3%. In 2024, digital payments accounted for 38%, while the use of cash and cards decreased to 62%. The projection for 2030 indicates that cash and cards will remain relevant, with a 47% share in physical points of sale.

The number of banknotes in circulation at the end of 2024 was 7.72 billion, the highest volume since 2020. In 2024, only 22% of purchases in Brazil were made in cash, while the rest were made with cards, PIX, and other electronic means. But, although PIX has gained strength, money still remains a significant part of everyday economy—especially in in-person retail segments.

In March 2025, the physical cash in circulation reached R$ 349.2 billion, of which R$ 340 billion in banknotes and R$ 8.4 billion in coins, according to the Central Bank. "It's not money itself that poses a risk, but the way it is managed. Retail needs to handle cash with the same intelligence and automation applied to digital channels," says Hailton Santos, commercial director of Sesami.www.sesami.io), a company that is a reference in effective and innovative solutions for security, productivity, and management in the retail, banking, and cash segments.

International studies indicate that cash shrinkage — that is, losses related to the handling and transportation of cash — accounts for between 0.3% and 0.7% of the annual revenue of retail chains. In a company that generates R$ 1 billion in revenue, this can mean up to R$ 7 million in annual loss, invisible to the manager's eyes.

The causes are diverse: human errors in counting and cash closing, lack of traceability by operator, insecure transportation of valuables between the store and the bank, and unproductive time of employees managing money manually.

Lossless smart solutionsSesami has technologies such as smart safes and recyclers that are changing the logic of brick-and-mortar retail. In an automated money management system, banknotes and coins are automatically counted and validated, generating a final report with all the amounts deposited throughout the day, optimizing the reconciliation process.

With the smart safe, the retailer ensures automatic money counting, monitors cash volume, and can integrate with cash transport companies. It performs banknote counting, rejects counterfeit bills, and issues reports with deposit data. The smart safe optimizes the team's time and helps improve cash management.

Cash automation is already standard in large global retailers. In Brazil, major networks in the supermarket, fashion, and pharmacy sectors have already begun this transformation with Sesami — optimizing time, security, and financial performance. "Today, the minimum cost for the retailer to control cash is around 20% (potentially reaching 50%). We are talking about, for every R$ 100 they have, R$ 20 spent to manage it. These include costs with treasury and cash transportation, for example. These are high costs for an operation in a sector where margins are small," says Santos.

Another safe and efficient way to handle money and eliminate cash discrepancies is the closed cash management cycle. It replaces the manual cash drawer of the cash register with a system that recycles and protects the money, from the moment it leaves the customer's hand until it reaches the counting center at the back.back office). The customer makes the payment directly on the device and receives their change, if any, automatically, in bills and/or coins. The treasury work will be the collection of the stored money at the end of the cash register's daily operation.

Benefits through software –All the benefits provided by Sesami's safes and recyclers are generated from the software developed by the company, Sesami Enterprise Software, which enables intelligent and real-time management of operations. With its modules, it enables business reports and analysis, data sharing and connectivity, monitoring and optimization of services, and end-to-end cash reconciliation.

The growth of Brazilian e-commerce demands technology to match. It is precisely this advancement that Magis5, a São Paulo-based startup focused on automation and multichannel integration, is providing with its platform: connecting sellers to the main online sales channels, such as Mercado Livre, Amazon, and Shopee, integrating all sales, inventory, and logistics operations into a single digital environment. This integration simplifies management and optimizes the performance of complex e-commerce operations.

Now, Magis5 introduces a strategic feature to the market, developed to better serve full commerce operations or those involving multiple brands and channels simultaneously. For full commerce operators managing multiple sellers' CNPJs, the platform offers a complete solution, handling all logistics and sales operations across various channels. This allows sellers to focus exclusively on their business strategies, while operational management is optimized with isolated and secure access profiles.

The functionality was developed to support full commerce operations, facilitating integrated management between contracting companies and service providers.

Imagine a businesswoman who owns an e-commerce store selling household utilities, hiring a full-commerce company to handle the entire logistics operation, avoiding the need to maintain her own operation. This full-commerce company takes on responsibilities such as product importation, inventory and warehouse management, ad creation, and complete e-commerce logistics management.

In this context, the functionality allows the business owner to access the Magis5 dashboard, where the management of operations related to her stores, orders, and marketplace channels is carried out. At the same time, the full commerce company, which serves multiple clients within the same Magis5 login, can grant limited access for each client, ensuring that each one only views the specific information of their sales channels.

Thus, the functionality ensures efficient and secure control, allowing full commerce companies to manage multiple operations simultaneously, while their clients monitor in real time only the data that concerns them.

"This feature was born from a market pain, a demand for control and optimization in high-complexity operations. When each employee accesses only what concerns them, we ensure privacy and data integrity, drastically reduce the risk of errors, and boost operational performance to unprecedented levels," says Claudio Dias, CEO of Magis5.

And he adds: access segmentation also enables the optimized sharing of inventory structures, with control by point of origin. Furthermore, it allows consolidated issuance via a single panel, even for orders from multiple CNPJs and marketplaces, and decentralized management of invoice issuance, with support for multiple billing entities.

From a logistical point of view, the novelty solves one of the biggest bottlenecks in operations with multiple clients: the chaos in order separation and shipping. Now, everything can be done with smart filters by status, channel, marketplace, or CNPJ, streamlining end-to-end processes. This makes the separation and shipping process faster and free of rework.

Additionally, the system supports two flexible inventory management models: centralized stock, serving multiple clients from a single distribution center, and independent inventories, where each client manages their own products. The platform is already compatible with multiple sources and multiple warehouses, providing versatility for different operational structures, from centralized distribution centers to hubs of autonomous sellers.

Another feature of the new tool is the anonymous multi-user model: users from different clients or accounts operate on the same system but do not see each other's actions, providing an extra layer of compliance and confidentiality, essential to ensure security and compliance in operations handling sensitive data from multiple clients, guaranteeing complete confidentiality.

For structured operations in full commerce or hybrid marketplace, the novelty also represents a shift in terms of control and scalability, without inflating operational costs. "This model caters to small sellers who are expanding up to large operations with hundreds of thousands of monthly orders. The benefit lies in transforming complexity into a simple, secure, and auditable process. We take care of the invisible gear so the client can focus on what truly matters: selling more and better," concludes Dias.

Agility, a defining characteristic of internet consumption, has directly influenced customer behavior. According to a survey by Giuliana Flores, express deliveries, those made within 3 hours, already account for 18% of all orders placed on the website, reinforcing the preference for quick and efficient solutions when it comes to gifting. The data reveals how this experience has been a decisive factor in customer satisfaction and highlights the importance of a structured logistics system to keep up with the pace of digital retail.

The demand for express deliveries is especially high in strategic regions of São Paulo, such as South, West, East, Center, and ABC. In these locations, quick delivery is a valued differentiator for consumers who seek to surprise with gifts even within short time frames.

To ensure the best delivery experience, the company constantly invests in logistics innovation. Special packaging, for example, is designed to facilitate transportation and preserve the durability of the flowers, even in the fastest deliveries. Furthermore, the brand continues to seek new partnerships that expand its reach and operational efficiency.

Other shipping options also stand out in the company's e-commerce. Deliveries during business hours lead the preference, with 26.2% of choices, followed by the morning period (24.91%) and the afternoon (10.36%). This variety of options allows customers to choose the best time to send flowers and gifts, whether planning ahead or solving a last-minute surprise. Flexibility in payment formats has been a differentiator for the brand, especially on special occasions when punctuality and meaning go hand in hand.

"We believe that a positive experience with express delivery is essential for customer satisfaction. Many customers choose this type of delivery not only for urgency but because they trust that the gift will arrive exactly on time, ensuring all the emotion and surprise that make the act of giving a gift a special moment," shares Clóvis Souza, founder and CEO of Giuliana Flores.

With the aim of expanding dialogue between the public sector and companies in the metrology segment, ABRAPEM (Brazilian Association of Manufacturers of Scales, Weights, and Measures, Permittees and Importers) and REMESP (Metrological Network of the State of São Paulo) are hosting, on August 13th, in São Paulo, the event"Exploring Paths for Fraud-Free Goods and Services Trade"The initiative will bring together authorities, regulatory and supervisory agencies, industrial unions of various categories, and manufacturers for a series of debates on the main challenges in the regulated products market.

The opening will feature the presence of ABRAPEM president, Carlos Amarante, and REMESP, Celso Scaranello, as well as federal deputy Celso Russomanno, recognized for his work in defending consumer rights and transparency in consumer relations.

The program includes institutional presentations, manufacturer and union case studies, as well as panels with representatives from public agencies and partner organizations. Participations from Sicetel (National Union of the Ferrous Metal Drawing and Rolling Industry), Omron Healthcare (manufacturer of thermometers and blood pressure monitors), Sindicel (Union of the Electrical Conductors, Non-Ferrous Metal Drawing and Rolling Industry of São Paulo State), and IQA (Automotive Quality Institute) are expected, sharing experiences about the regulatory environment and the impacts of the presence of irregular instruments and products in their sectors.

The event will also feature the presence of strategic agencies such as Inmetro, IPEM-SP (Institute of Weights and Measures of the State of São Paulo), the Federal Revenue Service of Brazil, Procon-SP, and ABCOMM (Brazilian Association of Electronic Commerce), which will present their actions aimed at control, oversight, and strengthening of safe commercial practices.

More than an opportunity for institutional exposure, "Desbravando" aims to establish itself as a space for collective solution-building, promoting active listening, the improvement of regulatory processes, and the competitive security of companies operating in the metrological market and others subject to some form of mandatory regulation, combating piracy and other irregular practices, as well as the safety of users of measuring instruments or related services.

Carlos Amarante, president of Abrapem, says that the organization estimates that around 50% of commercial scale sales today are irregular: without mandatory approval by Inmetro, without a receipt, etc. This event will be a great opportunity for the public and private sectors to come together, understand the situation, and seek a harmonious solution to this problem that causes insecurity for users of measuring instruments (individuals or companies), revenue loss for companies that operate correctly (manufacturers and importers), decrease in tax collection (federal, state, and municipal), and job losses.