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Bagy launches integration with Google’s Performance Max to boost digital marketing campaigns

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Bagy launches integration with Google’s Performance Max to boost digital marketing campaigns

A Bagy, LWSA's virtual store platform, an ecosystem of digital solutions, announces an integration with Performance Max, Google's performance solution. This feature will allow micro and small businesses using Bagy to create and expand their digital marketing campaigns, leveraging Google Ads technology, which automatically optimizes bids and distributes ads across the entire Google network.

The goal of this integration is to empower entrepreneurs to develop more effective campaigns, using artificial intelligence to reach potential customers and boost sales.

“We know that small and medium-sized retailers face a significant challenge in generating visibility for their products in a highly competitive digital market. Integration with Google Ads distributes ads across Google’s entire network of services, from Search to YouTube. This effective reach allows retailers’ products to be seen by the largest possible audience across different platforms,” says Pedro Fonseca, CMO at Bagy.

Through the partnership with Bagy, we are opening another significant channel for entrepreneurs to have simplified access to the Google Performance Max opportunity ecosystem. In addition to product integration, we will invest in training with courses and webinars to help Bagy users utilize the full potential of Google Ads, says Caroline Dalmolin, Google Strategic Partnerships Manager.

Digitalization and the evolution of consumer habits in e-commerce

With an increasingly complex marketing environment, it is not recommended for SMEs to use their budgets, usually limited, based solely on intuition. With the integration, the retailer defines what is important in their strategy, such as budget, business goals, and conversions. Google's AI automation then finds potential clients based on these parameters, delivering the most suitable ad with the best bid to maximize campaign performance.

“With this integration, we hope to solve one of the biggest problems for our retailers, which is being able to do good marketing that yields results, and in a simplified way. We are confident that it can have a very significant impact on revenue for our customers,” concludes Fonseca.

Why does channel integration boost sales and build customer loyalty?

Renan Mota
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Why does channel integration boost sales and build customer loyalty?

Practicality, convenience, and variety are some of the main priorities of a consumer when shopping online. E-commerce grows every year as more people choose the digital universe. In this scenario, there are some strategies that can be implemented to improve an e-commerce. One of them is omnichannel, which is nothing more than the integration of all communication and sales channels available to customers.

Traditionally, companies tend to operate separately when it comes to physical stores and websites, for example. With the evolution of technology, the behavior of the buyer has also changed, now seeking to interact with brands. Omnichannel aims to meet exactly this demand. By adopting the practice, it is possible to improve customer satisfaction, increase loyalty, and boost sales.

Strategy is essential for businesses that want to remain competitive in today's market and leverage growth in the digital environment.

More access to consumers

In addition to boosting sales by offering more convenience and practicality, by integrating different communication channels, companies can also collect important data about customer behavior at various touchpoints. This allows a deeper understanding of purchasing desires, as well as the customization of offers and communications according to each preference.

Flexibility

Consumers seek ease in interactions with a company, regardless of the channel used. When offering an experienceomnichannelthey can choose the contact of their preference without compromising the quality of the service. Furthermore, omnichannel offers companies the flexibility needed to quickly adapt to changes in customer behavior and market trends.

Ahead of the competition

Companies that adopt omnichannel still have a competitive advantage by providing a more fluid and integrated experience, which can attract and retain new customers.

Less costs

Implementing a strategyomnichannelrequires initial investments in technology and system integration. However, in the long term, it can result in cost reduction for the brand. More integrated and automated processes have the power to reduce costs and minimize operational errors.

GoDeeP participates in Amazon Global Selling Day, in São Paulo

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GoDeeP participates in Amazon Global Selling Day, in São Paulo

GoDeep will give a lecture at Amazon Global Selling Day, an event organized by Amazon with the goal of supporting entrepreneurs and sellers in expanding their operations to international markets through their platform. The event will feature lectures, workshops, and panels that will discuss sales strategies in different markets. The event will be held on October 1st at the headquarters of the world leader in e-commerce, in São Paulo city, starting at 8:30 a.m. Registrations are available online, with limited spots.

Among the highlights of the event are the success story panel and the Market Research: Sales Potential in the USA workshop. In addition to exploring opportunities in global trade and promoting connections with industry leaders, participants will have the chance to enter an exclusive GoDeep raffle, which offers a free activation of Deep Hub – Amazon Global Selling.

This is a highly relevant event for the online sales ecosystem, and we are excited to be part of it. Amazon Global Selling Day not only provides valuable content about salescross borderbut also provides a unique platform for networking with leaders and professionals from various fields. For us, it is an opportunity to share our innovative solutions and help companies expand their international reach, leveraging the full potential of global e-commerce," says Eduardo Oliveira, CEO of GoDeep.

Service

Amazon Global Selling Day

Data: October 1st

Time:from 8:30am

Local: Amazon headquarters, in the city of São Paulo, SP – Avenida Presidente Juscelino Kubitschek, 2,041, Tower E, 18th floor

More information and registration:https://conteudo.godeep.global/amazon-global-selling-011024

Beyond LinkedIn: Business Clubs Redefine Business Connections

E-Commerce Update
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Beyond LinkedIn: Business Clubs Redefine Business Connections

Segundo informações divulgadas recentemente pelo LinkedIn, o Brasil é o terceiro país com maior engajamento na plataforma, ultrapassando o marco de 75 milhões de usuários. A média divulgada pela rede é a de que 150 mil brasileiros criam contas semanalmente, o que torna esse ambiente um dos mais procurados para realizar contatos profissionais. No entanto, uma nova tendência vem ganhando força: os clubes de negócios. Afinal, nenhum outro formato será mais autêntico e assertivo do que o mundo real.

Para Tiago Machado, fundador e CEO do Club M Brasil, um dos maiores clubes de negócios do país, o segredo está em combinar ferramentas digitais com experiências presenciais. “Hoje o virtual facilita o acesso a diferentes tipos de pessoas e a troca de informações entre elas, porém em meio a perfis profissionais padronizados, é difícil gerar vínculos profundos. Outro ponto de atenção das conexões via redes sociais é a qualidade da troca, já que estamos acostumados a compartilhar nesses espaços os nossos sucessos, mas é justamente na vulnerabilidade, em nos abrir sobre os principais desafios enfrentados no dia a dia, que vamos conseguir ampliar o repertório para realmente fazer a diferença em nossa empresa”, afirma.

Pensando em auxiliar empresários a criar interações profissionais impactantes, o executivo listou abaixo as cinco principais dicas. Check below

Real experiences create stronger bondsAs trocas presenciais abrem espaço para gerar laços de confiança. “Iniciativas como clubes de negócios, por exemplo, promovem almoços e confrarias, que vão além do formal. É justamente quando você compartilha uma refeição ou participa de uma atividade fora do escritório, que as barreiras caem e as pessoas se aproximam”, diz Machado.

Segmentation and focusRedes sociais oferecem alcance, mas pecam pela falta de assertividade. “Os clubes reúnem pessoas com os mesmos interesses e afinidades. Esses grupos segmentados ajudam a direcionar as conversas e a criar parcerias mais estratégicas, além de permitir que empresários troquem experiências relevantes para suas áreas de atuação, facilitando colaborações que realmente fazem a diferença nos negócios”, explica o CEO.

Mutual learning in trusted environmentsDiferentemente do que acontece no virtual, onde a interação muitas vezes é superficial, os encontros presenciais oferecem um espaço de aprendizado mútuo. “Os clubes para empresários disponibilizam ações focadas na aprendizagem, como rodas de discussão e pitch days, formando uma comunidade de auxílio mútuo para a geração de insights e soluções para desafios comuns”, revela o executivo.

Creating environments conducive to innovation

As melhores ideias nem sempre surgem em salas de reuniões. “Ambientes alternativos, como encontros na praia ou visitas a empresas de outros empresários, proporcionam uma atmosfera mais descontraída onde a criatividade pode florescer. A variedade de cenários ajuda a quebrar padrões de pensamento e abre espaço para a inovação, algo difícil de alcançar em interações limitadas a uma tela”, pontua o especialista.

Connections beyond the immediate goal

Muitas vezes, as conexões feitas online têm um intuito imediato e pontual. No mundo real, as interações profissionais podem e devem ser vistas como um processo contínuo. “Trabalhar em atividades que promovam a construção de relacionamento pessoal cria um terreno fértil para que negócios aconteçam naturalmente. Ao incentivar a participação em atividades sociais, viagens e eventos, os empresários conseguem construir uma rede de contatos mais ampla, diversificada e estratégica”, finaliza Machado.

Tax Reform: government removes urgency from regulation

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Tax Reform: government removes urgency from regulation

O governo federal decidiu retirar o regime de urgência do Projeto de Lei Complementar 68/2024, que trata da regulamentação da reforma tributária, após o prazo para votação expirar. O projeto, que chegou ao Senado em 7 de agosto, deveria ter sido votado até 22 de setembro. Como o prazo foi ultrapassado, o projeto passou a trancar a pauta do Senado a partir de 23 de setembro, impedindo a votação de outras propostas, exceto aquelas com prazos constitucionais estabelecidos, até que o PLP da reforma seja analisado.

Main points of tax reform

The reform proposes the creation of theGoods and Services Tax (GST), que substituirá o ICMS e o ISS, unificando a tributação sobre bens e serviços em um único imposto, com o objetivo de simplificar o sistema tributário. O IBS terá uma base de cálculo que abrange tanto a circulação de bens quanto a prestação de serviços, e será cobrado de forma não cumulativa, incidindo apenas sobre o valor adicionado em cada etapa do processo produtivo. A proposta também prevê alíquotas variáveis, conforme a categoria de bens e serviços, com o intuito de promover maior justiça fiscal, impedindo que estados e municípios cobrem alíquotas divergentes.

In addition to the IBS, the reform suggests the creation of theTax on Goods and Services (CBS), um tributo federal que substituirá o PIS, Cofins e IPI. Assim como o IBS, a CBS também será cobrada de forma não cumulativa, incidindo sobre a receita das empresas, com tributação apenas sobre o valor adicionado.

Another highlight of the reform is the so-calledSelective Tax, or “Sin Tax”, which will be levied on goods and services considered harmful to health or the environment.

O projeto já recebeu mais de 1,2 mil emendas no Senado e está sob análise da Comissão de Constituição e Justiça (CCJ). Enquanto isso, audiências públicas têm sido realizadas para discutir o texto. Uma dessas audiências, realizada na quarta-feira, 25 de setembro, foi promovida pela Comissão de Assuntos Econômicos (CAE) e teve como objetivo debater os impactos da reforma tributária nos regimes diferenciados e específicos. Os debates fazem parte de um ciclo solicitado pelo presidente da comissão, senador Vanderlan Cardoso (PSD-GO), para auxiliar o grupo de trabalho coordenado pelo senador Izalci Lucas (PL-DF) na avaliação da regulamentação.

What changes for companies

While the project is still being processed in the Senate, businesspeople, especially those who opt for the Simples Nacional, are questioning how the changes could impact their activities.

According to Rafael Caribé, CEO ofStreamline Online Accounting, o Simples Nacional já é um regime simplificado, que consolida vários impostos em um único pagamento. Ele observa que algumas empresas podem se beneficiar das regras de não cumulatividade e da segregação dos tributos.

“Taxpayers who opt for the Simples regime can take advantage of the non-cumulative nature of the system. Currently, it is possible to offset ICMS, PIS and Cofins credits (except ISS) from previous stages. With the reform, there will be a hybrid regime that will allow ISS to be offset through the IBS. Although this may increase the tax burden, it will allow the full use of credits and their transfer to customers, which will be especially advantageous for B2B (business to business) companies with long production chains. For companies that operate in the B2C (business to consumer) regime, there will be no change, since the credits cannot be transferred to the end consumer,” explains Caribé.

Ele ressalta que, durante o período de transição, o contador será um parceiro fundamental para as empresas. “Será uma transição longa, mas necessária para simplificar o ambiente tributário brasileiro e garantir maior competitividade”, afirma.

The government expects the text to be approved by the Senate this year, although it is already considering the possibility that the vote will be postponed until early 2025.

The CEO's voice represents the company

Patricia Punder
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The CEO's voice represents the company

The CEO's voice plays a fundamental role in representing a company. He or she is not only the main decision-maker but also the organization's spokesperson, whose words and stance directly impact the company's public image. In an increasingly connected world where public perceptions are quickly shaped by online interactions and media, what a CEO says (or doesn't say) can significantly influence brand value, customer trust, and the organization's internal culture.

A CEO is seen as a reflection of the company's culture, values, and mission. Therefore, your communications are not merely individual, but rather institutional. The messages he or she conveys – whether in interviews, social media, or internal communications – can set the tone for the company's external perceptions.

When a CEO speaks in a way that aligns the organization with ethical principles, diversity, inclusion, and social responsibility, these qualities end up being associated with the brand as a whole. Similarly, a statement that demonstrates disconnection, prejudice, or controversy can damage the company's reputation.

Recently, the CEO (now former CEO) of an important company in Brazil publicly expressed a statement filled with prejudice, reflecting a distorted view of women's roles in leadership positions. Even with the public retraction, the reputational crisis is established and ongoing on social media. We have the portrait of a prejudiced remark that shook society's trust in the respective company, since the voice of a CEO is a reflection of the company as a whole.

Prejudice against women in leadership positions, including CEOs, reflects an outdated mindset that refuses to see the true value of diversity and inclusion in the corporate world. Leadership, regardless of gender, should be based on competence, vision, and ethics. More than "God save me from a female CEO”, the corporate world needs to say“God save me from a society that does not value human competence, regardless of who exercises it”.

A recent survey by Vila Nova Partners revealed that only 5% of CEO positions in Brazil are held by women, up from 4% last year. Even with the small growth, we can see that the path against prejudice and the appreciation of human competence is far from happening.

One of the main consequences of the reputational crisis resulting from the current ex-CEO's speech will be the loss of credibility in the market. When the leader himself is the cause of the crisis, that trust is quickly lost. This can lead to a decline in stock value, investor flight, and the loss of contracts and strategic partnerships. So which company would want to have its brand associated with a crisis organization?

Furthermore, the media and the public tend to amplify the former CEO's speech. Social media and communication channels become arenas where the reputation of the CEO and the company are questioned, and the consequences can be lasting. Boycotts, devaluation campaigns, and even protests may also arise.

In summary, when a CEO is responsible for a reputational crisis, the company will face a series of challenges. The recovery will depend on the ability to respond quickly and effectively, as well as on the attempt to restore trust through concrete actions and smart structural changes – not just a marketing ploy to impress outsiders.

Lean Startup: path to efficient management

Carolina Gilberti
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Lean Startup: path to efficient management

The concept of Lean Startup has revolutionized the way companies develop their products and services. The lean startup methodology, detailed by entrepreneur Eric Ries, argues that innovation is not solely the result of a brilliant idea, but rather a continuous process that can be learned and applied.

The Lean Startup is based on the principle that innovative companies should develop their products and validate their ideas in the market with minimal resources. That is, instead of investing heavily in a final product without a guarantee of success, the company provides a simplified version — the so-calledMinimum Viable Product(MVP) — and collects user feedback. This allows for constant adjustments and reduction of the risk of major errors, as well as optimization of development. Additionally, it saves time, money, and energy to focus on what truly matters: meeting customer demands and improving the product based on real data.

Unlike traditional methods, where failures are avoided at all costs, in Lean Startup they are considered allies. The methodology stands out by viewing them as learning opportunities, providing relevant information about what doesn't work and helping the organization adjust its course. This does not mean that the approach eliminates errors, but that it turns them into opportunities for continuous improvement.

Another benefit is the encouragement of a culture of constant innovation. By allowing companies to launch products quickly and adjust them based on feedback, the Lean model accelerates the process. This makes management more efficient and improves the ability to adapt to market changes.

Build, measure, learn cycle

The build-measure-learn cycle is the heart of the Lean Startup. First, the company builds the MVP. Next, it measures the results by collecting data on the product's reception. Based on this information, she learns what works and what needs to be adjusted. This cycle allows the startup to evolve and adapt quickly while keeping costs low. In this way, she ensures that she is developing something the market truly desires, and not just a product based on assumptions.

Futuro do Lean Startup

As the market continues to evolve, the Lean Startup methodology is becoming even more relevant. Organizations of all sizes are recognizing the benefits of lean management, focused on continuous innovation. The concept has already proven to be a powerful tool for startups and is increasingly adopted by companies seeking to stay competitive. The trend is that more companies will adopt this approach, becoming better prepared to face the challenges of the constantly changing market.

3 trends that promise to guide the “future” of work

Fernando Moulin
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3 trends that promise to guide the “future” of work

The world is in constant transformation, and the job market is no exception. As we move towards the "future" (which is already quite present), new technologies emerge, societal demands change, and business models evolve—transformations that are shaping the current and future landscape of job creation in the country. In this scenario, it is essential to reflect on how we can prepare ourselves to face the challenges and seize the opportunities brought by the increasing possibilities that the digital and social revolution offers us.

To give a more concrete idea, up to a quarter of jobs worldwide are expected to undergo radical transformation in less than five years, affecting millions of workers. This is the main conclusion of the latest report on the Future of Work, prepared annually by the World Economic Forum, which took into account projections and estimates from about 800 surveyed companies (operating in 27 sectors) around the globe.

Therefore, technological innovations and the 4th industrial revolution will simultaneously create and eliminate millions of jobs, setting the course for the emergence of new trends and paving the way for the importance of recurrent and increasingly intensive professional updating.

AI drives new jobs

By 2027, the adoption of technology will be a key factor in business transformation. According to the survey, big data is at the top of the list of resources that should create jobs, with 65% of respondents expecting growth in related roles. Additionally, positions for data analysts and scientists, big data specialists, machine learning and AI experts, as well as cybersecurity professionals, are expected to grow by an average of 30%.

Digital commerce will lead to the largest absolute gains in jobs: approximately 2 million new roles are expected, such as specialists in e-commerce, digital transformation, and online marketing and strategy.

On the other hand, according to the report, the main jobs that are expected to disappear are: bank tellers and related employees, postal workers, cashiers and collectors, data entry clerks, administrative secretaries and executives, among others. I do not believe that these positions will cease to exist entirely, like elevator operators who were mandatory in the first half of the 20th century and later became luxury items – but rather, they are professions that will need to have a very pragmatic reason to persist, unlike how these activities are currently performed.

Increased green, educational and agricultural jobs

Investment in green transition and climate change mitigation, as well as the growing consumer awareness of sustainability issues, are also guiding the transformation of the labor market. As countries seek more sources of renewable energy, system and installation engineers in the field will be in high demand.The investment will also drive growth in more generalist roles, such as sustainability specialists and environmental protection professionals, who are expected to grow by 33% and 34%, respectively, resulting in approximately 1 million jobs.

Meanwhile, the greatest absolute gains will come from education and agriculture.The report concludes that vacancies in the area should grow by about 10%, resulting in 3 million additional teaching positions. Jobs aimed at professionals in the agricultural sector, especially equipment operators, graders, and separators, could increase by 15% to 30%, resulting in over 4 million jobs.

The profound climate changes that have surprised us with their scope, intensity and frequency in recent months (I am writing this article in a week in which a large part of Brazil is recording the worst air quality levels in history, thanks to fires throughout the country and extreme drought out of season) should be a lever for these professions and activities.

Professional requalification

In contrast to the emergence of many highlighted opportunities, the companies interviewed in the World Economic Forum survey warn of significant gaps between workers' current skills and the future needs of businesses. Six out of ten employees will need requalification before 2027. Some of the main skills sought are training employees to use AI and big data, analytical thinking, and also skills to develop creative thinking.

Therefore, investing in continuous education to develop these (and other) skills is crucial to ensure employability in the present/future. That is, the concept oflifelong learning, which means lifelong learning, has never been as popular as it is now.

Ultimately, the future of the labor market will be characterized by rapid and disruptive changes, but also by unprecedented opportunities for those willing to adapt and learn continuously. By embracing transformation and cultivating relevant skills for the future economy, we can build a more dynamic, inclusive, and sustainable world for future generations. And possibly more satisfying in the daily exercise of professional skills.

ESG: mobile subscription is the most sustainable option for your company

Stephanie Peart
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ESG: mobile subscription is the most sustainable option for your company

Cell phone subscriptions offer numerous advantages for companies, regardless of the sector. In addition to reducing operational costs and ease of management, this model becomes a much more sustainable choice for the business, as it extends the lifespan of smartphones and helps decrease improper disposal of electronic devices.

According to the UN report, 62 million tons of electronic waste were discarded in 2022 — more than 7.7 kg per person on Earth — and less than a quarter of it was recycled. At this rate, the forecast is that this volume will increase by 33% by 2030, which could further worsen environmental problems related to electronic waste.

Circular economy

The subscription model promotes the circular economy by facilitating the recycling and renewal of devices, extending their lifespan and reducing the need to manufacture new phones. The service includes integrated logistics for collection and recycling, ensuring that smartphones are returned and reused after the renewal process.

By choosing this service, companies directly contribute to reducing the improper disposal of used equipment, which can have a significant impact when it comes to ESG (Environmental, Social, and Governance) goals, especially ecological issues. In the social aspect, it ensures equal access to advanced technologies and improves working conditions by providing appropriate equipment for employees. In terms of governance, it allows for more effective control of costs and the lifecycle of phones, contributing to more conscious and ethical financial management. Thus, choosing the subscription reinforces the company's commitment to sustainability and corporate responsibility.

Cost reduction and scalability

Operationally, the subscription model offers significant savings on initial costs by eliminating expenses related to purchasing cell phones. In this way, the company has a predictable monthly cost that includes maintenance and update services, ensuring that the phones are always up-to-date and in perfect condition.

Another advantage is that the plans are flexible, allowing companies to quickly increase or decrease the number of devices according to demand, without compromising investments or dealing with obsolescence. Also, this scalability ensures that employees have access to more modern technologies tailored to their needs.

Favorable scenario

Despite the challenges related to the lack of knowledge about proper disposal and collection logistics, the future of corporate cell phone subscription plans is promising. As organizations become more aware of their ecological impacts and seek more efficient operational and financial solutions, this model will emerge as an increasingly advantageous and responsible choice.

Use of facial recognition and signature collection via WhatsApp grows exponentially in the digital age

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Use of facial recognition and signature collection via WhatsApp grows exponentially in the digital age

O avanço tecnológico transformou a forma como as empresas interagem e realizam negócios. Entre as inovações mais notáveis, o reconhecimento facial e a coleta de assinaturas por WhatsApp têm se destacado por sua praticidade e segurança. De acordo com dados levantados pela ZapSign, solução de assinatura eletrônica, essas tecnologias apresentaram um crescimento expressivo nos últimos meses, reforçando sua relevância no ambiente corporativo.

O uso de reconhecimento facial por meio da plataforma da ZapSign registrou um aumento de 250% em apenas seis meses. “De modo geral, o brasileiro é um early adopter de novas tecnologias.”, comenta Getúlio Santos, fundador e CEO da ZapSign. “Essa solução não apenas aumenta a segurança, mas também melhora a experiência do usuário, permitindo uma autenticação rápida e segura.” 

A tecnologia emerge como uma solução revolucionária no mundo dos negócios. Ao utilizar algoritmos avançados e inteligência artificial, a ferramenta permite a autenticação rápida e precisa dos usuários, reduzindo significativamente o risco de fraudes. According to aFGV study, durante o ano de 2022 o uso da biometria facial evitou cerca de R$ 115 bilhões em fraudes . Isso acontece porque, diferente de senhas ou tokens físicos, que podem ser esquecidos, perdidos ou roubados, ela baseia-se em características biométricas únicas, dificultando o processo de falsificação.

Além disso, a coleta de assinaturas por WhatsApp através da ZapSign cresceu em ritmo impressionante, com um aumento de 800% nos últimos dois anos. Em 2024, a ZapSign coletou mais de meio milhão de assinaturas utilizando o aplicativo de mensagens. “Por ser uma ferramenta já integrada à rotina de milhões de pessoas, being used by 95% of Brazilian companies according to Yalo, facilitamos processos para empresas e clientes ao possibilitarmos que assinem documentos por meio dela. Assim, promovemos mais agilidade e eficiência a esses players”, destaca Getúlio. O reconhecimento facial e a coleta de assinaturas por WhatsApp exemplificam a tendência de adaptação tecnológica das corporações frente às demandas por maior segurança e eficiência.

Enquanto o mercado continuar a priorizar esses pilares, é esperado que a adoção e o surgimento dessas tecnologias cresça ainda mais. “Aqui estamos sempre atentos às necessidades atuais do mercado, e acreditamos que a tendência para o futuro é que ferramentas que aumentem a segurança sem comprometer a praticidade apareçam cada vez mais no dia-a-dia corporativo.”, conclui Getúlio. According toMastercard, cerca de 84% dos executivos de empresas em diversas áreas, como educação, finanças, tecnologia, saúde e telecomunicações, disseram que a cibersegurança é um tema “muito importante”.. Ainda no mesmo levantamento, foi analisado que uma em cada quatro empresas brasileira cita um planejamento anual sobre segurança digital, e 35% afirmam possuir área própria para o tema.

“We are increasingly realizing the importance of investing in technologies that meet the expectations of modern consumers, to ensure that companies can set new standards of operational efficiency. By investing in these solutions, they position themselves as standouts in an increasingly competitive scenario, where innovation is crucial to ensuring relevance and long-term success,” concludes Getúlio.

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