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Faturamento das PMEs acelera e tem alta de 11,9% em setembro

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Faturamento das PMEs acelera e tem alta de 11,9% em setembro

O Índice Omie de Desempenho Econômico das PMEs (IODE-PMEs) aponta alta de 11,9% da movimentação financeira das pequenas e médias empresas (PMEs) brasileiras em setembro de 2024, na comparação com o mesmo período do ano anterior. No acumulado do ano, o índice registra aumento de 5,8% frente ao mesmo período de 2023.

Figure 1: IODE-SMEs
(Index number 2021=100)

Source: IODE-PMEs (Omie)

The IODE-PMEs works as an economic thermometer of companies with revenues of up to R$50 million annually, divided into 701 economic activities that make up four major sectors: Commerce, Industry, Infrastructure and Services.

Felipe Beraldi, economista e gerente de Indicadores e Estudos Econômicos da Omie, plataforma de gestão (ERP) na nuvem, indica que a escalada das PMEs em setembro foi disseminada entre os setores. “A manutenção de sinais positivos no ambiente macroeconômico brasileiro na ótica do mercado de trabalho e renda das famílias segue impulsionando o desempenho das PMEs, ao mesmo tempo em que a confiança dos consumidores, medido pelo indicador da FGV (ICC-FGV), se mostra em alta no período recente, reforçando o contexto positivo para o consumo”, contextualiza.

O destaque foi para o Comércio, que registrou evolução de 19,2% em setembro na comparação anual – até então um dos melhores resultados do segmento em 2024. “A recuperação consistente nos últimos meses, tanto no atacado quanto no varejo, sugere um final de ano promissor para as PMEs do setor. Esse contexto eleva as expectativas para  o impacto de datas sazonais, como a Black Friday, na receita das empresas nos próximos meses”, explica o economista.

As PMEs industriais, retornaram ao campo positivo em setembro, após um recuo pontual no mês anterior, registrando um progresso de 11,8% na comparação anual. Entre os 22 subsegmentos monitorados da indústria de transformação, 18 apresentaram aumento no faturamento, em maior evidência as atividades de ‘Fabricação de móveis’, ‘Fabricação de produtos de metal’ e ‘Fabricação de celulose e produtos de papel’.

Já no setor de Serviços, as PMEs avançaram 7,3% em setembro, sendo importante ressaltar a base de comparação elevada de 2023 devido à recuperação que o setor já apresentava naquele momento. No mês, o desempenho foi puxado pela melhora das ‘Atividades administrativas’ e ‘Atividades de entrega’.

Por fim, as PMEs do setor de Infraestrutura registraram um incremento de 11,3% na movimentação financeira real em setembro. Os segmentos de ‘Eletricidade’ e ‘Serviços especializados para construção’ predominaram para o avanço do setor durante todo o terceiro trimestre.

O resultado positivo no último mês contribui para a manutenção positiva do faturamento das PMEs brasileiras no curto prazo. “Mesmo com as perspectivas de aumento das pressões inflacionárias e das taxas de juros, fatores como a confiança dos consumidores em alta e persistência da taxa de desemprego em níveis historicamente baixos devem sustentar a continuidade do crescimento das PMEs nos próximos meses”, prevê Beraldi.

Black Friday 2024: personalized strategy tips to stand out in a market dominated by giants

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Black Friday 2024: personalized strategy tips to stand out in a market dominated by giants

With the arrival of Black Friday, small and medium entrepreneurs face the challenge of standing out in a market largely dominated by large retailers.For these companies, exploring their competitive advantages and adapting strategies is critical to succeed in this period.

Ricardo Leite, Director of UOL Host, points out that the proximity of small businesses with their customers is a great opportunity to create exclusive and targeted promotional actions. “You need to be creative and offer personalized offers. Everyone is promoting actions at this time, so it is essential that your campaign stands out and speaks directly to your audience. Take advantage of the fact that you know your customers well.It is no use betting on generic promotions if your audience has specific needs. For example, if you sell handmade products, a strategy focused on customization will probably be more effective than large discounts”, explains the executive.

Market data indicates a growth trend in online sales for 2024, with many companies extending their promotional campaigns throughout the month of November.

In marketing, efficient communication is essential to attract customers. Preparing specific promotional materials for social networks, WhatsApp groups and websites is indispensable, as well as using e-commerce platforms that offer personalized newsletters, strengthening the relationship with the public.

According to Leite, social networks such as Instagram, TikTok and WhatsApp are great allies, but keeping the website or the virtual store updated and with good usability, with detailed descriptions of the products, their differentials and benefits, is fundamental, as they are the destination of the campaigns.

“Each social network has its own language and interaction format, which allows it to impact different audiences accurately during the period of” promotions, explains. “Instagram, for example, visual appeal is essential, and stories and posts with attractive images and videos are effective to capture attention quickly. Already on TikTok, short and creative videos with challenges or trends can viralize a promotion. WhatsApp, in turn, offers a more direct and personalized communication, ideal for sending exclusive offers and last minute promotions”, he adds.

Working niches can also be a powerful strategic differentiator. By focusing on a specific product you are an expert in, you can position it as the central highlight of your campaign. This not only attracts a highly interested audience, but also differentiates your offer from large retailers that usually work with a broad and generic portfolio. By offering something unique or difficult to find elsewhere, you increase your competitiveness and create a sense of urgency, strengthening the bond with the customer and boosting your chances of conversion during events like Black Friday.

Finally, Leite recommends that all actions be planned in advance, with attractive communication and the choice of products that differentiate the business from the competition. These strategies allow small and medium entrepreneurs to make the most of the opportunities that the date offers.

While 56% Gen Z professionals prioritize personal life, many young people choose to undertake in Brazil

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While 56% Gen Z professionals prioritize personal life, many young people choose to undertake in Brazil

a recent survey of the Caju platform reveals that 56% of Generation Z would consider resigning to maintain the balance between personal and professional life. On the other hand, the number of young entrepreneurs in Brazil increased by 23% in the last decade, according to Sebrae. The study, which analyzed the period between the last quarter of 2013 and the last three months of 2023, points to the growth of the participation of young people in the creation and management of businesses. At the end of 2023, young people between 18 and 29 years represented 16.5% of the entrepreneurs of about 30 million in the country.

Also according to the survey of Caju, young people born between 1996 and 2010 have a growing presence in the labor market and must represent 27% of the workforce by 2025. In addition to prioritizing financial stability (84%) and the positive impact on communities (81%). 

In this context, many young people engage in initiatives such as junior companies, which offer practical experience and opportunities for professional growth, while choosing to be their own bosses. Organizations such as Brazil Junior are examples of this movement, in which university students apply their academic knowledge to create businesses and support the development of small enterprises.

According to Elias Gabriel, Executive President of Brazil Junior (Brazilian Confederation of Junior Companies), junior companies offer students the opportunity to apply their theoretical knowledge in real projects and provide quality services at affordable prices.

He then explains how this model benefits both students and small businesses.

What is a junior company and what is its role?

A junior company is a non-profit organization formed and managed by university students.The goal is to provide practical experience in their fields of study, as well as providing consulting and project development services to companies and society in general.

How are junior companies regulated in Brazil?

In Brazil, junior companies are regulated by Law 13,267, known as the Junior Company Law, sanctioned in 2016. This legislation formalizes the participation of universities and guarantees the necessary support for the operation of the EJs.

How do junior companies work in practice?

These companies are organized into three levels: nuclei (regional), federations (state) and confederations (national). Each level supports and guides the junior companies linked to it, ensuring the quality of services provided and the continuous training of members.

How can a student join a junior company?

The student needs to be enrolled in a university registered in the movement of junior companies, which is coordinated by Brazil Junior. This ensures academic and practical support for him to act in real projects.

How does this experience impact the career of students?

Participating in a junior company allows students to apply what they learn at the university directly to the market.They develop management, teamwork and leadership skills, which are highly valued by the labor market.

Why should small businesses hire a junior company?

Junior companies offer high quality services at reduced prices, as the focus is on student learning.With the support of teachers and access to university laboratories, these projects maintain a high standard.

Who can hire the services of a junior company?

Anyone, company or entity can hire a junior company.Small and medium entrepreneurs usually find an excellent cost-benefit ratio in these services, with innovative and efficient projects.

What are the main benefits for those who hire? 

Junior companies offer quality services at a reduced cost, since they do not aim for profit.In addition, they bring innovation, with updated and efficient solutions, and contribute to the training of future professionals.Many projects also have a social impact, helping to solve community challenges.

More than 60% of Brazilians intend to spend up to R$ 3 thousand on Black Friday

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More than 60% of Brazilians intend to spend up to R$ 3 thousand on Black Friday

The Shopping Intention Survey, conducted by Tray, Bling, Best Shipping and Vindi, LWSA brands, with more than 3 thousand people nationwide, shows that the Brazilian consumer has been preparing earlier and earlier for Black Friday. According to the survey, 62% of consumers intend to spend up to R$ 3 thousand on promotions, while 64.3% plan purchases, 44% have saved money in recent months and 20.3% will reserve part of the 13th salary to take advantage of the offers.

According to the survey, 96% of consumers plan to shop online on Black Friday 2024. Of them, 87% made purchases in the same period in 2023. Among the most sought-after products, 51% said they should buy electronics (Smartphone, computers, TVs), 46% plan to buy clothes and 45% want to purchase home appliances.

Most consumers (75%) said they want to make purchases for Black Friday in marketplaces, followed by their own websites and as for the form of payment, 75% of consumers prefer to pay with credit card, 23,2% with PIX and 83% intend to split purchases up to 12 times.“Na Black Friday, credit card installment is preferred by consumers due to the possibility of diluting payments without compromising the budget, as well as maximizing benefits such as miles and cashback. Monisi Costa, Director of Payments at Vindi. 

Brand social networks and ads are the main attraction for consumers

The Black Friday 2024 Purchase Intention survey shows that consumers start researching products and prices in advance. For 57%, websites and social networks of companies are the main way to inform themselves about discounts. Profiles focused on promotions and discounts of social networks (24%), promotional emails (37 %), price comparison sites (25%), channels and/or groups on WhatsApp focused on discounts (20%), digital influencers (18%) and other consumer promotions (1T7 informational outlets are used by WhatsApp.

They also revealed the factors that influence the purchase: 65% cited internet ads, 59% social networks and 19% digital influencers. “In this pre-Black Friday period, knowing consumer habits and where are the sources in which he trusts to decide the purchase is a great differential for retailers. And the great novelty that draws attention this year compared to the previous is the consolidation of the offer channels in messaging applications, such as WhatsApp and Telegram. This shows that in a short time this option already figures in the preference of the Brazilian, including well established others, such as” Marcelo Navarini, director of Bling.

Freight is a decision-making factor for purchasing 

Almost 60% of respondents say that the value of shipping is a very important and decisive factor for online purchases. Almost 40% of respondents would not be willing to pay a more expensive shipping amount to receive your product faster.

Among the points listed in the survey on what would make the consumer give up buying even in the face of a good offer on Black Friday were shipping rates (57%), higher prices than in periods without offer (50%), not trusting the store (45%), low score on reputation sites (43%), bad reviews on social networks (42%) and discount/offer not be attractive enough for Black Friday (40%). 

“With the consolidation of Black Friday in Brazil, consumers began to analyze more and more carefully the offers for the period, seeking to compare prices, know the reputation of the company on sales sites, among other points before deciding to buy. This highlights the importance of the shopkeeper clearly highlight the differentials and benefits it offers, ensuring effective communication of the advantages associated with the purchase for its customer.In addition, the date demonstrates the need for retailers to cultivate good relationships with their customers and good reviews throughout the year so that their offers are enhanced by the respect acquired by their brand.” analyzes Thiago Mazeto, director of Tray.

According to the survey, 57% gave up on the purchase due to freight rates and 50% revealed that they would not buy if prices were higher than in periods without offer.“During Black Friday 2024, offering free shipping for specific products or for purchases above a certain value creates an irresistible incentive for consumers to finalize their purchases, increasing the value of the cart. Highlighting the speed of delivery as a competitive differential, promoting short delivery times and complying with them consistently, is important because it will make that customer create a positive impression and be prone to buy again in the same store Vanessa Bianculli, marketing manager of Best Shipping. 

*For the study, at the request of the LWSA, Opinion Box interviewed 3087 consumers, aged over 16 years from all over Brazil and all social classes, between September 12 and 23, 2024. The margin of error of the survey is 1.7 percentage points.

Market research firm targets revenue of R$1.5 million in 2024

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Market research firm targets revenue of R$1.5 million in 2024

Founded in 2013, Brazil Panels, a market research and marketing company full service, expects to reach revenue of R$1.5 million in 2024 with the expansion of its services in the country, an increase of R$251.3 million compared to the previous year. Today, it has the largest online panel in Brazil, with 3.5 million people registered and active for research sampling and more than 1,500 new surveys every month.  

The company stands out for its consumer-focused approach, utilizing advanced methodologies to conduct qualitative and quantitative research. Qualitative methodologies include focus groups, testing, user monitoring, and in-depth interviews, both online and offline. Quantitative methods include opinion polls, market surveys, segmentation studies, and statistical surveys, using broad and representative samples to ensure the accuracy of the data collected.  

To reach an even larger number of respondents, a variety of offline devices are used, including tablets, cell phones, and computers, allowing data collection even in remote locations where there is no internet connection. Currently, the company has a national presence of 741 TP3T, with its own data collection team in all major cities.  

"We immerse ourselves in our clients' businesses, analyzing the market and competition through different research methods to create a strategy that meets their needs. Our main commitment is to transform the data we obtain into intelligence and creativity, supporting decision-making with accurate and reliable information. To achieve this, we understand the human side of consumers in a more connected and interactive world. We utilize all potential and solutions to get closer to consumers and understand their desires and needs," explains Claudio Vasques, CEO and founder of Brazil Panels.  

With the largest digital panel in Brazil, it provides a comprehensive sample for qualitative and quantitative research, bringing together people from diverse regions, classes, ages, and genders, with high engagement through participatory interactions. New monthly registrations are generated organically, allowing the panel to be refreshed to produce even better results at a low cost.  

Its main clients include Ambev, Arcor, Bradesco, ABMRA, TM20, Bauducco, Danone, Dasa, FSB Comunicação, Locomotiva, Honda, Lubrax, QuintoAndar, Sicoob, Troiano Branding, IFood, CBA+, CG, among others. In addition to market research services, Brazil Panels provides digital marketing management for other companies, combining technology, innovation, and data.  

Bain announces expansion of its partnership with OpenAI to accelerate delivery of AI solutions and meet growing industry demand

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Bain announces expansion of its partnership with OpenAI to accelerate delivery of AI solutions and meet growing industry demand

A Bain & Company anunciou a ampliação de sua parceria com a OpenAI, criadora do ChatGPT e de modelos avançados de IA como o GPT 4o e o novo OpenAI o, com o objetivo de acelerar o impacto transformador da IA nas maiores organizações do mundo.

Desde 2022, Bain e OpenAI têm colaborado estreitamente. Sua aliança global de serviços, anunciada no início de 2023, leva as inovações de IA e as plataformas da OpenAI para os clientes da Bain em todo o mundo. A Bain também disponibilizou globalmente para seus funcionários as plataformas da OpenAI, incluindo o ChatGPT Enterprise. Tais ferramentas têm sido usadas para entregar diversas aplicações pioneiras e sob medida da tecnologia, aumentando a eficiência e produtividade dos colaboradores.

Agora, a Bain e a OpenAI vão ampliar e aprofundar ainda mais o escopo de sua bem-sucedida parceria. Serão combinadas as inovações da OpenAI com a ampla capacidade da Bain em implementação de IA e sua extensa experiência estratégica. Essa expansão vai aumentar ainda mais a capacidade de oferecer as soluções mais poderosas e atender às necessidades dos clientes em toda a sua jornada com a IA.

Com a ampliação da parceria, a Bain está investindo na criação de um Centro de Excelência (CoE) da OpenAI. Liderado por uma equipe dedicada da Bain, com ampla experiência e conhecimento dos mais recentes actionable insights, sobre as inovações da OpenAI, o CoE vai fornecer serviços e tecnologias para ajudar os clientes a gerar mais valor e impacto nos negócios.

A combinação da vasta experiência da Bain no setor com as inovações tecnológicas horizontais da OpenAI cria um valor comercial revolucionário. Com a parceria, Bain e OpenAI vão co-desenvolver e entregar as primeiras soluções para os setores de varejo e saúde, com expansão para outras áreas em breve. O Centro de Excelência contará com recursos técnicos especializados, capacitados para oferecer soluções que aproveitem a tecnologia de ponta da OpenAI, incluindo aplicações multimodais, em tempo real e de raciocínio.

“Vimos o poder de nossa parceria com a OpenAI ao trabalharmos juntos com clientes e dentro de nossa própria companhia. Atingimos resultados transformadores, impulsionamos a inovação e criamos valor sustentável. Com essa colaboração expandida, vamos ainda mais longe, liderando a transformação de indústrias e entregando um impacto ainda maior”, diz Christophe De Vusser, Managing Partner e CEO mundial da Bain..

Brad Lightcap, COO da OpenAI, comentou: “Estamos ampliando nossa parceria com a Bain para transformar a IA de ponta em resultados reais e impactantes para empresas em diversos setores. Queremos garantir que as companhias aproveitem ao máximo a oportunidade de operar de forma mais eficiente, atender melhor seus clientes e impulsionar uma nova onda de inovação”.

A expansão da parceria entre Bain e OpenAI tem como base resultados significativos alcançados para os clientes da Bain, incluindo The Coca-Cola Company e Amgen.

A Bain tem atuado em conjunto com a OpenAI para incorporar várias soluções de IA nas operações de seus clientes e entregar resultados comerciais concretos em diversos casos de uso. Com isso, a Bain apoiou a transformação e a melhoria de processos, modelos operacionais, arquiteturas tecnológicas, talentos e ativos de dados. A Bain segue utilizando produtos e plataformas de desenvolvimento rápido da OpenAI em suas ofertas de consultoria em transformação de IA, que abrangem o desenvolvimento de estratégias de IA, mudança de processos, desenvolvimento da força de trabalho e organizacional, além de fundamentos tecnológicos, guiando os líderes ao longo das jornadas de IA de suas empresas. Com a expansão da parceria, as duas organizações passam a trabalhar juntas em uma série regular de mesas redondas e eventos conjuntos da indústria para mostrar o impacto de suas colaborações na entrega de resultados transformadores para clientes em todo o mundo.

8 In 10 Brazilians have already bought products recommended by influencers and felt satisfied with the indication

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8 In 10 Brazilians have already bought products recommended by influencers and felt satisfied with the indication

Pesquisa do IAB Brasil revela que a decisão de compra é impactada positivamente pelos influenciadores, especialmente via anúncios: 8 em 10 brasileiros já compraram algum produto recomendado por um. Desses, 8 em cada 10 também se dizem satisfeitos com a indicação. O levantamento foi feito em abril de 2024 com 1.500 pessoas e identificou o impacto dos criadores de conteúdo na vida das pessoas – que cresce a cada ano –, as motivações para seguir um influenciador, a opinião sobre as “publis” e a experiência com compras após ser influenciado.

Esta é a segunda edição da pesquisa que, além de trazer comparativos com os dados de 2023, apresenta de forma inédita o comportamento de diferentes gerações. Os resultados do estudo “#Publi 2024: O impacto da creator economy entre gerações no Brasil”, feito em parceria com a Offerwise, mostram que os criadores de conteúdo são, entre outras coisas, fontes de informação para aprender coisas novas, oferecer dicas e conselhos úteis sobre determinados temas e apresentar conteúdo relevante para interesses diversos.

Na prática, 9 em 10 brasileiros seguem recomendações de influenciadores. Desses, 9 em cada 10 dizem estar satisfeitos com as dicas. Entre os grupos que mais aplicam os conselhos de influenciadores, destacam-se a classe A e os mais jovens. Quanto ao formato de conteúdo preferido, todas as gerações e classes são unânimes: o vídeo. Mais especificamente, os curtos (de 30 segundos a 1 minuto) e médios (de 1 a 15 minutos).

Essas informações são essenciais para influenciadores e marcas gerarem impacto e ganharem relevância entre os seguidores, especialmente via anúncios. A pesquisa aponta que apenas 3 em cada 10 pessoas não gostam ou são indiferentes em relação às publis. Pelo contrário, 84% dizem ter descoberto novos produtos e buscado informações nesse tipo de ação.

“A creator economy tem revolucionado a forma como marcas e consumidores interagem, e a publicidade digital tem um papel fundamental nesse novo cenário. Conforme o setor amadurece, mais oportunidades surgem para marcas e influenciadores. Esse é um mercado que só tende a crescer e a pesquisa aponta práticas para aproveitar ao máximo o seu potencial”, diz Denise Porto Hruby, CEO do IAB Brasil.

Segundo o estudo, as “publis” impactam na jornada desde a fase de descoberta e consideração até, efetivamente, a compra. Os formatos que costumam gerar mais impacto nos entrevistados são avaliações detalhadas, unboxing e depoimentos de clientes satisfeitos. Diariamente, 6 em cada 10 brasileiros conectados consomem conteúdo de influenciadores, numa média de 1h40 – que tem uma variação entre faixas etárias e classes sociais. 

Alguns destaques da creator economy por geração:

– Geração Z: a mais impactada pelo estilo e personalidade do influencer;

– Millenials: a mais afeita às publis e a importância delas para descobrir novos produtos;

– Geração X: a que mais prefere avaliações de especialistas e clientes satisfeitos;

– Boomers: a que mais segue influenciadores para apoiar o trabalho e conteúdo produzido;

The influence of social networks on mental health and productivity

Fatima Macedo
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The influence of social networks on mental health and productivity

Every moment, we take that look at Instagram to see what friends are doing. A quick read of a text about politics on Facebook, a like in a new dance on TikTok. On WhatsApp, friends send funny stickers, while corporate groups discuss activities and meetings. This happens before, during and after work. Attention: your mental health is being affected by so many stimuli, which can impair your professional performance.

Brazil is the 3rd country that uses more social networks in the world, with an average of 3 hours and 42 minutes per day. When considering all countries, Brazil is behind only the Philippines and Colombia, which spend on average 4 hours and 15 minutes and 3 hours and 45 minutes, respectively. These data were revealed by a study released by the platform CouponValido.com.br, which compiled information from Hootsuite and WeAreSocial on global social media usage. We are also above average in the percentage of the population that uses social networks: 70% of Brazilians, which represents more than 150 million users. Globally, more than 4 billion people, or 53.6% of the population, use social networks.

The importance of social networks today for entertainment, communication and work is undeniable. Its impact on the mental health of the individual is also clear and has been increasingly studied. A study conducted by the Royal Society for Public Health (RSPH) of the United Kingdom, in partnership with the Youth Health Movement, pointed out that the most used social networks cause positive or harmful effects on human health, depending on how they are used.In addition, they are described as more addictive than cigarettes and alcohol.

This new universe of communication can affect professional performance in several ways. Firstly, generating lack of focus and concentration. The addiction to stay connected to several networks at the same time already has a name: FOMO, acronym of the English expression “fear of missing out”, which means something like “fear of staying out”. Like all addiction, the constant need to know what is happening in networks takes away the concentration and focus of work, disrupts reasoning and reduces productivity, which can result in delays in delivery deadlines and distractions that even cause security risks, such as using the mobile phone while driving.

Thus, it is certain that another effect of the abusive use of social networks is anxiety. The impression that the lives of others are more interesting, complete, colorful and important than your own, and the speed with which images and texts succeed each other, give a sense of impotence (while a successful post can cause instant euphoria. There are many ups and downs within reach of a touch of mobile phone.

Excessive negative news and unpleasant comments are constant stimuli that affect mood and sense of security. At the same time, social networks exert pressure for optimism, success, consumerism and an impossible-to-achieve perfection.

Photo-sharing apps are especially damaging to self-image, creating a false reality of perfect life through editing the best moments of ordinary lives. Instagram itself, knowing that 70% of young people revealed that the app made them feel worse about their own self-image (a number that rises to 90% among women 2022 changed the view of the number of likes.

Intellectual and professional losses are not limited to distraction. All this load of frustrations, desires, anger and fear comes to the surface in the day to day and can be discounted in co-workers, friends or family. The avid user of social networks does not rest his mind and becomes a distressed person. It is essential that companies are attentive to this scenario and promote this dialogue in the work environment, creating safe spaces so that employees can share their experiences and seek help when necessary. In addition, it is necessary that organizations establish a protocol of use of mobile phones during work, in a healthy way, favoring everyone without the workers losing focus or feeling uncomfortable and repressed areas of work that they need to act as leaders and managers.

We have developed some tips that can help leaders and teams develop a healthier relationship with social networks, thus protecting their emotional health:

  • Make a self-criticism about your presence on the networks. If you think that you are harming your productivity, make a detox: disable mobile notifications, choose only one network to consult during the day and do it at break times.
  • Keep your focus and put your phone aside during conversations, meetings and other interactions. Look into the eyes of the speaker, write down your instructions by hand, listen carefully.
  • Inquire about the limits of use of social networks in your work.You may be risking until your dismissal.
  • If your business requires the use of networks like WhatsApp, discuss with your team about boundaries, such as the need for conversations outside of working hours.
  • Avoid responding to conversations that are not work-related.
  • Do not use corporate email to receive social media notifications.
  • Practice physical activities. Endorphins can bring as much pleasure as a like!
  • Seek meditation and mindfulness practices.
  • Try to spend time with yourself without needing to know what is happening to others: read a book, watch a program, listen to music.
  • Rest deeply: disconnect from electronic devices at least an hour before bedtime. Establish a sleep routine that promotes tranquility: have a tea, read a book, take a relaxing bath.

Detaching yourself from social networks is also self-care, it is taking care of your mental health. By disconnecting for a few minutes, you can begin to see a universe of possibilities around you. Over time, you can find a balance for a life with more well-being and harmony.

Only 56% of Brazilian companies survive for more than 2 years, reveals Asaas survey

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Only 56% of Brazilian companies survive for more than 2 years, reveals Asaas survey

A recent Asaas survey reveals that more than half of Brazilian companies cannot exceed the two-year mark, with Individual Microentrepreneurs (MEIs) facing the greatest challenges: 79% end their activities in this period. The survey, based on the Business Map and IRS data, shows that only 56% of limited companies survive between 12 and 34 months in Brazil.

The analysis made by fintech was elaborated from the Business Map published by the Federal Government in the last four months of 2023 and in data from the Federal Revenue Service on the opening and closing of companies, from the first registered in Brazil (CNPJ 0001) to the most recent. The methodology used by Asaas allowed to identify patterns of survival, performance by size, region and sector.

Among the data collected, in 2023, the MEIs were the most vulnerable category, with 79% ending its activities, while microenterprises accounted for 18% of closures.The Southeast region concentrated 50% of bankruptcies, followed by South (19%) and Northeast (17%).

Piero Contezini, co-founder and president of Asaas, points out that high interest rates have contributed to this challenging scenario for SMEs. “With Selic elevated, access to credit becomes a challenge, especially for MEIs. This affects not only consumption, but also raises the” bankruptcy rate, he explains.

As the economic scenario becomes more challenging, it is crucial that companies adopt innovative technologies.The analysis made by Asaas also identified that, in the same period analyzed, the survival rate of companies that used fintech financial management solutions, between 12 and 34 months, reached 78%.

“The implementation of financial management solutions, such as automation, is a way to be explored. Automation contributes to the reduction of errors and allows managers to focus even more on business planning and strategy. Before automation, an employee spent about 18 days a month in the billing process. Today, this time can be reduced to only 5 minutes a day”, he adds.

With 14 years of history, Asaas is one of the leading fintechs in Brazil, accumulating more than 2.3 million accounts created and growing more than 100% per year in the last five years.

Evento aborda como a IA pode transformar o ambiente corporativo

E-Commerce Uptate
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Evento aborda como a IA pode transformar o ambiente corporativo

A triggo.ai, empresa de tecnologia focada em Produto de Dados e Inteligência Artificial, realizará no dia 29 de outubro um evento gratuito sobre a aplicação de GenAI (Inteligência Artificial Generativa) no ambiente corporativo. O encontro será uma oportunidade para conhecer como essa tecnologia pode impulsionar inovação e eficiência nas empresas, com especialistas discutindo casos práticos e tendências. 

Ele acontecerá no Inovabra, e terá vagas limitadas, sendo necessário realizar a inscrição antecipadamente para garantir a participação. Com foco em líderes e executivos interessados em transformação digital, além de aprofundar em como o GenAI pode revolucionar processos operacionais e estratégicos, é uma oportunidade de networking entre profissionais do setor. 

A inscrição pode ser feita por meio do link: 

https://www.sympla.com.br/evento/genai-para-empresas-inovacao-eficiencia-e-crescimento/2651464 

Service: 

Data: 29 de outubro de 2024 

Horário: 9h às 12h 

Local: Inovabra – Auditório, 10º andar. Av. Angélica, 2529, Bela Vista, São Paulo – SP

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