Lalamove, the leading on-demand delivery platform, celebrates its 5th anniversary in Brazil in 2024. During this period, the orange stickers became part of the urban landscape in major cities such as São Paulo, Rio de Janeiro, and Belo Horizonte. In São Paulo,more than 30% of registered large vehicles are stickered. In the 8 cities where the platform operates, the average annual increase in new large vehicles with stickers has almost quadrupled since 2019.
"Large cars" include utility vehicles, vans, pickups, and trailers, explains Helena Lizo, General Director of Lalamove Brazil: "Transporting large volumes quickly and conveniently was one of the main needs identified in Brazil, especially for those who run a business." Therefore, according to her, besides partner drivers, small business owners were the main beneficiaries of the platform's arrival in the country.
Since the beginning of operations in Brazil, the average annual growth in new corporate clients has been 65%,having quadrupled between the first and second yearRetailers, mainly, use on-demand platforms to speed up deliveries, avoiding the complexity of managing their own teams, with agility and affordable costs, strengthening the local economy, she adds.
Success among SMEs, MEIs and individual users
Despite the prominence among small business owners, the Director of Lalamove highlights that the ease of registration and use of the app also attracts individual users, whether for moving or sending documents. Since the beginning,the total number of orders grew by an average of 155% per year, with an increase of265% specifically for vehicles such as trailers and utility vehicles.
"Many micro-entrepreneurs register with personal data, being counted as individual users," she explains. This is the case of Leonardo Vesga, owner of Lever Projects and Installations: "The main advantage is the types of vehicles available to transport parts, but delivery speed is also essential for good customer relationships," he says.
Advantages for those who order and those who deliver
A virtuous cycle. This is how Helena Lizo defines the increase in the number of orders and partner vehicles with stickers. According to her, both parties benefit: "Vehicle owners, the partner drivers, have priority in orders, reduced fees, monthly incentives, and can choose delivery regions." Already theUsers gain credibility and trust with each order.”
She adds: "It's hard to walk through São Paulo without seeing a Lalamove sticker. At the office, we even joke: 'How many Lalamove stickers did you see today?'" The city is one of the main hubs for partner drivers, with aaverage growth of 234% per year. However, when we talk only about growth rate, in Rio de Janeiro this increase is even greater, reaching 253%.
The growth in the number of registered drivers on the platform directly impacts the efficiency of the service. With more partner drivers in regions like São Paulo and Rio, users benefit from shorter wait times, greater flexibility, and vehicle options, catering to both urgent deliveries and more complex logistical planning.
Regarding the future, Lizo, who has been leading the operation since 2021, highlights the collaboration with the government on issues such as app-based work regulation and partnerships with renowned NGOs: "These numbers and achievements are the result of a dedicated team’s work, which is also only growing," she comments, revealing the move to a new office with capacity for more employees in São Paulo. In 2023,we have doubled in size for the fourth year in a row, a feat that becomes more challenging each year, but we are optimistic about the next 5 years of Lalamove Brazil," she concludes.
