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Brazilian public makes more purchases by applications and e-commerce grows

E-Commerce Uptate
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Brazilian public makes more purchases by applications and e-commerce grows

With the advancement of e-commerce, especially on mobile devices, the adoption of an own application can become a great competitive advantage for brands. It improves the customer experience and can directly impact conversion rates in sales, loyalty and engagement. While marketplaces offer great visibility, they end up limited in controlling the consumer journey and direct customer relationship. Already the app offers complete customization and control over the user experience.

According to Abcomm, consumption via mobile devices represents 55% of online sales & continues to grow. Companies such as Shein and Shopee have already demonstrated the impact of the application itself, with their apps leading the number of downloads in Brazil. In addition, the time spent on shopping apps in the country grew 52%, confirming the importance of investing in mobile solutions to meet this growing demand.

According to Rafael Franco's, CEO of Alphacode, the company responsible for developing applications for brands such as Habibs, Madero and TV Band, personalization is one of the greatest assets of an application of its own, allowing brands to adapt the shopping experience according to the individual preferences of their consumers. “Push notifications are also a fundamental tool for continuous engagement, promoting exclusive offers and” loyalty, he adds.

The advantages of the own application

Rafael Franco explains that the apps also facilitate the use of rewards and promotions programs, which greatly increases customer retention. All this results in a higher conversion rate in sales when compared to browsing websites or marketplaces.

“E-commerce applications offer a much more immersive, personalized and direct experience for the customer, as well as enabling the collection of data that is important for the” brand, he points out. This collection of statistics can help better understand the behavior of the public and adapt their strategies efficiently. “This type of technological solution transforms the relationship between the brand and the consumer, promoting engagement and increasing the”.

The scenario for this type of strategy is quite promising. Sales made via mobile devices have surpassed those of desktops in Brazil since 2019, according to the Webshoppers 41 report. In addition, studies show that application users spend up to 50% more than those who make purchases by computer. With the forecast that almost three quarters of global users will access the internet exclusively via smartphones by 2025, investing in an own app for e-commerce becomes essential for companies that want to keep up with the evolution of the market and ensure a direct and personalized relationship with their customers.

The power of pop-ups to generate online sales

Carolina Branchi's
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The power of pop-ups to generate online sales

Strategic use of pop-ups is one of the most effective ways to capture qualified leads and increase sales of your website. Although some people consider them invasive, this perception is often associated with inappropriate use.When implemented in a planned manner and aligned with the marketing strategy, pop-ups can not only improve the user experience, but also generate expressive results.

The key to turning pop-ups into a powerful sales tool is in the care of the design, the timing of the display and the message. The pop-up should be thought of in a way that attracts the attention of the visitor without compromising navigation. This means choosing the ideal moments to display them, either after a specific action, such as the page scroll, or when the user demonstrates intention to leave the site.In addition, the content of the pop-up needs to be aligned with the company's objectives and offer real value to the user, whether it is a discount, the subscription to a newsletter or access to a promotion.

The effectiveness of pop-ups is in their versatility. They can be used for different purposes, such as increasing the lead base, encouraging the first purchase with special offers or even presenting new products. By configuring them correctly, companies can impact the user at the right time of the purchase journey, increasing the chances of conversion.

In practice, major brands like Sicredi and FutFanatics already use pop-ups to promote products and capture leads successfully. An example is the Sicredi online store, which generated more than 200 thousand reais in sales with just one pop-up in a month. FutFanatics already offers welcome coupons, turning new visitors into loyal customers.

In addition to their main function of capturing leads, pop-ups can be used as an efficient communication channel, taking questions from visitors, encouraging the download of materials or even leading them to the brand's social networks. The secret is to customize the offers according to the interests of the public and ensure that the experience is always positive, without compromising the usability of the site.

When used intelligently and non-invasively, pop-ups become an indispensable tool for any digital strategy, helping to increase conversions and, consequently, revenue.

Black Friday 2024: know where to invest to get ahead in sales

E-Commerce Uptate
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Black Friday 2024: know where to invest to get ahead in sales

Scheduled for November 29, Black Friday, as usual, should move billions in sales in Brazil and worldwide. According to the study “Purchasing behavior and trends for Black Friday 2024”, made by Dito with OpinionBox, 68% of the 1,500 people interviewed made purchases in the period.  

Thus, proper preparation for this date is critical, and brands need to adjust their strategies to maximize results.“Planning ahead is essential, as the market becomes increasingly competitive, and consumer expectations for attractive offers grow every year. Companies that anticipate their campaigns can position themselves in an advantageous way to win a larger share of this public eager for discounts”, emphasizes Rodrigo Tognini, CEO of the Simple Account, Brazilian platform for corporate expense management.

Investing in the right channels and strategies can be the differentiator between success and failure on Black Friday. Automation and data analytics are key to efficient campaign management.Channels such as Google Ads, social media campaigns and automation platforms play crucial roles.The use of platforms that automate the process, from ad creation to performance monitoring, can save time and increase accuracy in investment decisions.

The AdSimples, for example, it is a tool aimed at optimizing digital campaigns, offering automation and advanced data analysis. With it, it is possible to reduce the loss with tests, thus enhancing the results.

Find out below other tips to help sales success during Black Friday:

  • Paid traffic & Paid traffic campaigns, especially through Google Ads and social networks, will remain one of the main strategies to attract new consumers during Black Friday.Investment in paid advertising increases visibility, improves audience segmentation and generates fast results, allowing brands to keep up with the frantic pace of sales.
  • Omnichannel communication ^ An omnichannel approach ^ I.E., that makes the consumer see no difference between the online and offline world, integrating them into physical and online stores & & 2. I.E., brands reach audiences at multiple touchpoints, delivering an integrated experience.This means businesses need to be present and consistent across both online and in-store platforms, creating a seamless and effective communication flow between different channels.
  • SEO Techniques & Optimizing your website and content for search engines is a powerful way to attract organic traffic. SEO techniques such as proper keyword choice and relevant content production are essential to ensure a good position in search results during the promotion season.
  • Social networks & social networks continue to be an indispensable tool for engaging consumers and promoting offers. Interactive content strategies, influencer partnerships and targeted campaigns are some of the most effective ways to leverage social media reach.
  • Inbound marketing and other channels & In addition to SEO and social media, inbound marketing, which includes strategies such as sending personalized emails, can help attract and retain customers.
  • Digital influencers & influencers & influencers can be an excellent way to increase brand credibility and reach during Black Friday.Strategic partnerships with content creators offer an authentic connection with the audience and are a growing gamble for many businesses.
  • Hyper-personalized experiences & Analytics With consumers increasingly demanding personalized offers, hyper-personality & AI becomes an essential tool.Businesses that use these features to create tailored experiences are more likely to convert visits into sales.
  • Efficient support During Black Friday, efficient customer support is crucial to avoid problems that could compromise the shopping experience. A fast and effective service can be the difference between a finalized sale and a missed opportunity.
  • Sustainability & Sustainability gains strength as a decisive factor for consumers. Companies that incorporate sustainable practices in their campaigns, such as the use of eco-friendly packaging or carbon offsetting, gain the preference of an increasingly conscious public.
  • Loyalty programs & loyalty programs are another big bet for Black Friday 2024. Offering unique benefits to loyal customers can help retain consumers and increase sales by encouraging repurchase.
  • Strategic and logistics partnerships & Forming strategic partnerships can be a great differentiator for co-marketing and cross-promotions, expanding the reach of campaigns.In addition, efficient logistics and good inventory management are crucial to ensure that products are delivered on time.
  • Technology and automation & automation & automation remains a key player in the success of Black Friday campaigns. Emerging technologies such as chatbots, CRMs and marketing automation platforms improve efficiency and enable real-time campaign management.Sellers can also benefit from technology in consumer behavior analysis and adjust strategies based on this data to maximize results. Analytics tools help track campaign performance and make quick adjustments to boost conversions.

Tognini reinforces that financial tools, such as Simple Account, are important allies in managing expenses during large campaigns, such as Black Friday.“They help organize and control costs, allowing a better allocation of resources. Here, we offer efficient solutions for cost centers and a centralized financial control”, he concludes.

Brazil could surpass 100 million online shoppers by 2026

E-Commerce Uptate
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Brazil could surpass 100 million online shoppers by 2026

The Brazilian Electronic Commerce Association (ABComm) estimates that the number of online buyers in Brazil should exceed 100 million by 2026. In addition, Brazilian e-commerce has a forecast of revenues of R$ 277 billion in 2028. These projections present an upward trajectory for the increase of the average ticket that is the average value of sales in a period.

With the favorable dynamics in e-commerce, entrepreneurs should pay attention to the main trends in global retail. “This is one of the historical moments in which we are more likely to anticipate the future, observing trends that arise in other countries and that end up influencing Brazil. The Brazilian consumer is highly engaged in new technologies and innovative practices, especially in the digital environment”, highlights Marlon Freitas, founder and CMO of Agilize Online Accounting, a pioneer in the sector in Brazil.

Freitas also points out that customer loyalty is essential for the evolution of e-commerce. “We live in a volatile world where fashions arise and disappear quickly. In this context, many retailers are investing in building a long-term relationship with their customers, offering a human and personalized experience through technology. Using creativity, it is possible to adapt the service to the needs of each consumer, creating a closer and meaningful connection”, explains the entrepreneur.

The digital environment offers numerous facilities for the consumer, such as the convenience of shopping without leaving home, a wide range of products and the possibility of comparing prices quickly and effectively. E-commerce platforms are increasingly integrated with different payment solutions, such as digital wallets and facilitated installments, which makes the purchase process more accessible for different performances.

Another important aspect in the Brazilian scenario is the use of WhatsApp as a sales channel.“In several stores, WhatsApp already surpasses traditional methods as the main means of interaction and closing sales.The entire technological device is already available; it is up to the entrepreneur to use it creatively and effectively to achieve the desired results”, adds Freitas.

How to deal with seasonality

Several e-commerce sectors face variations in demand throughout the year, especially in seasonal periods, such as commemorative dates. Therefore, seasonality directly impacts the billing of many companies and should be considered in planning strategies.“The retailer needs to expand its knowledge, use the right tools and choose good partners that help grow sustainably. Coping well with these natural market movements is essential”, he points out

For the Agilize CMO, preparation for these variations involves proper planning, robust cash flow and the identification of opportunities that arise in these periods.“Projections of opportunities or threats must be made broadly, regardless of the situation of each business. Proper preparation avoids frustrations and ensures that the entrepreneur can make the most of periods of high demand”, concludes the executive.

Black Friday & JetSales Brazil: platform offers automation solution that promises to increase sales on Black Friday

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Black Friday & JetSales Brazil: platform offers automation solution that promises to increase sales on Black Friday

Recent studies have favored expectations for Black Friday in 2024. Known as the best Friday of the year for retailers, the next edition has an estimated reach of R$ 7.6 billion 10% increase compared to last year -, according to a survey by Haus. Considering the importance of applying competitive advantages in the sales process to boost revenue during this period and all other 364 days of the year, Jetsales Brazil has developed a sales automation platform and integrated with WhatsApp, Instagram and Facebook service.

With tools like JetSender and JetGo!, the corporation helps small and medium-sized businesses drive sales and improve service, maximizing business opportunities during discount season and favoring long-term brand-consumer relationships. 

The JetSender platform enables mass shooting, and allows users to create and send personalized marketing campaigns to multiple contacts at once. With advanced targeting and scheduling features, the brand can maximize the impact of actions and significantly increase conversion rates. JetGo features customization and automation in interactions, with the goal of ensuring quick responses, 24 hours a day, 7 days a week. 

According to Daniel Ferreira, commercial director of Jetsales, the use of automation systems is fundamental for companies to stand out during Black Friday, as it ensures assertive communication that results in the transformation of leads into potential customers. “With the growing digitalization of the market, it is essential that organizations are prepared to meet the needs of consumers in an agile way, especially in the case of dates with high demand. An assertive communication is crucial to ensure permanence in the buying process and lead to completion. When the approach is objective and personalized, the customer feels valued and confident in proceeding with the transaction. This reduces the chances of abandonment of the cart”.

The platform also offers advanced features that allow you to perform the remarketing funnel and serve leads from social networks and the dissemination of offers, all in a single environment. With the possibility of scheduling messages, sending payment links and monitoring the performance of campaigns, brands have access to a powerful competitive advantage.

According to Lucas Carvalho, partner and CTO of Jetsales Brasil“, process automation represents an improvement in sales performance for companies. With our platform, brands can automate repetitive tasks such as sending follow-up messages and order management, freeing up time and resources to focus on growth strategies and customer loyalty”. 

Jetsales Brasil also has service functions, such as integration with chatbots and the centralization of conversations, facilitating communication and the resolution of doubts. “Na Black Friday, it is common for a high volume of queries to emerge. Our platform provides an efficient management of interactions, ensuring public satisfaction. With fierce competition, companies need to stand out beyond attractive discounts and offer an exceptional shopping experience.Serving the consumer effectively in any social network is one of the best ways to do this”, which is one of the best way to do this highlights Ferreira. 

Black Friday: is it still worth participating?

Larissa Lopes's
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Black Friday: is it still worth participating?

“I waited for Black Friday to buy that product that I want”. For a long time, this phrase was often said by the population, who were anxiously waiting for this time of year to purchase items for a price more in account than usual. For some time, however, the market has been noticing a certain frustration on the part of consumers, who have been faced with not so attractive offers or even products advertised “with discount”.Was, then, it is still worth participating in Black Friday?If your company knows how to prepare, for sure.

The growing wave of interest for this time that Brazil had been registering in recent years had a fall in 2023, a year that recorded sales below expectations.What was seen here last year was a weaker movement of brands in relation to the disclosure of offers, which can significantly influence a lower consumer interest in buying.

According to Google data, as proof of this, in June 2023, 66% of consumers wanted to make purchases on Black Friday. However, of these, only 54% actually bought, in addition to 44% who bought less than they had initially evaluated. Of course there are several justifications that impacted this fall but, of all, this issue of false offers has certainly been one of the worst mistakes made by companies, which end up announcing discounts of their products at the same prices that are usually sold.

There are frequent cases of companies that are not planning for an imminent increase in sales in this period, which causes a lack of products in stock and the consequent poor consumer experience, which ends up buying something that can not be delivered, or that the delivery time is too long. A huge lack of care in all transport logistics, which can not give rise to this high demand.

As much as many customers have created a rather negative perception of Black Friday, it is still considered an excellent time to increase sales, regardless of size or segment.In addition, of course, it is a great time to increase your market presence, since people are prone to buy new products from new stretchers.

In the case of companies that are not necessarily retail or B2C sales, they do not need to limit themselves in offering special packages only on date, but also throughout the week or even the entire month.It is possible, as an example, to offer discounts on some services, to partner or to boost sales for companies that serve the end customer.

For this, a planning, calmly and in advance, can contribute to these achievements and minimize all the problems pointed out above. In practice, it needs to involve care such as calculating the inventory needed to meet the increase in demand in the period, causing it to be sold and that the products are not accumulated in stock after the date; organize the store, whether online or physical, to accommodate the greater flow of customers; and define the best process of delivery of this product to the customer, thus avoiding delays and frustrations.

If you ask: what products do I want to sell on Black Friday? Which items do customers usually buy at that time? How are my competitors planning for that date? My company has the technical capacity to receive more consumers accumulated in the same period, ensuring a good experience for them in their journey? I need to strengthen my team? The payment methods used can give rise to a high flow? Which communication channels should I use to advertise my promotions (social networks, emails, SMS, RCS)?

It may seem like a lot, but the answers to all these questions will bring a comprehensive and complete analysis of your company's capacity and what you should adjust to reap ripe fruits on Black Friday. After all, it still remains an extremely advantageous date for brands of all sizes and segments, as long as they know how to prepare to stand out and ensure a good reputation with their current and future customers.

75% of Brazilians agree that online betting should be more transparent about transactions

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75% of Brazilians agree that online betting should be more transparent about transactions

A recent study conducted with more than 800 participants in Brazil by Zimpler, a European company that offers secure payment solutions, concluded that a significant majority (75%) agree that online gambling sites should be more transparent about transaction fees and costs. Most of them also prefer virtual payment methods for greater convenience in their user experience with online gambling sites.

In Brazil, 37% of people who make online bets choose the platform based on their recognition and 33% opt exclusively for sites that are complying with the obligations of the law. In addition to standing out for the substantial size of its market in terms of financial billing, Brazil also stands out for the responsibility of bettors in the frequency of betting activities.

“In Brazil, it is essential to have a payment platform that fits into complex or changing regulatory environments, especially in such a competitive sector as online betting.Zimpler's advanced payment platform, together with its team specialized in fraud prevention, has already demonstrated its value in the European betting market.This experience can be extremely valuable at a crucial time of growth in the gaming industry”, said Johan Friis, co-founder and Head of iGaming Sales at Zimpler.

Another point to take into account the technology and confidence that Zimpler provides to the Brazilian market is that 34% of the study participants agree that European companies generate more trust than domestic companies.It is estimated that there are 22 million bettors in Brazil and that the average spend of most of them is between R$ 50 and R$ 100, companies that do not implement a frictionless payment experience may be losing up to R$ 682 million in revenue if the user does not feel comfortable on the site.

According to statistics from the Central Bank of Brazil, transactions with Pix will continue to grow month by month until 2024, exceeding 5 billion transactions per month. This trend is reflected in the recent study conducted by Zimpler, which shows that Pix leads with more than 80% the preference for payments and deposits on betting sites. 

“O Brazil is becoming a model of evolution in terms of financial revolution, which is why growth opportunities are significant. The Pix method offers great advantages as well as responsibilities when providing it to customers. Bettors do not like to be redirected to another landing page when they make deposits or payments and encounter potential problems with this page transition. Ensuring that the payment flow is continuous and unobstructed creates a more pleasant user experience and adds value to the company's brand”, concluded Friis.

Brands bet on sustainable rebranding as a strategy to win new consumers

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Brands bet on sustainable rebranding as a strategy to win new consumers

Companies that bet on sustainability are finding that rebranding can attract consumers willing to pay more for environmentally friendly products.But amid brand trends, experts warn: a strategy that goes beyond a simple change of packaging or logo is needed.

According to a Capgemini survey, 79% of consumers prefer to buy products from brands with sustainable practices, and 44% state that they would be willing to pay up to 20% more for these products.Big brands such as Natura and Danone have already noticed this change in behavior and have invested heavily in sustainable practices that go beyond simple marketing communication, restructuring their internal processes.

According to Ana Celina Bueno, marketing specialist, partner and founder of Access Communication“A company that associates sustainability to its product or service needs to integrate these values into all its actions. It is not enough to have recyclable packaging or use words of impact.The consumer is attentive and, if he realizes that the discourse does not match the practice, trust is lost”, explains Ana Celina.

Where to start a sustainable rebranding

The increased willingness of consumers to pay more for green products is reflected in examples such as L’real, which has redesigned its beauty product lines to reduce its carbon footprint and promote recyclable packaging.

For Rodne Torres's, Creative Director of Access Communication“Today, the consumer does not see the price of a sustainable product as an expense, but as an investment in a better future.Brands that understand this transformation are one step ahead in the” market, Rodne comments.

He led the creation of the most recent campaign of the Marquise Group. The proposal uses the narrative “O Futuro Started Yesterday” to connect its past, present and future actions, highlighting the pioneering in socio-environmental practices.In cases of rebranding, the work is even more in-depth, changing the most basic structures of a brand identity to convey purpose and reliability.

Rebranding is about identity and connection

Many companies, when choosing to redesign their brands, make the mistake of focusing only on new colors, logos and packaging with environmental seals. Although these changes are important, they must be accompanied by clear and educational communication. 

A Harvard Business Review study shows that consumers are more informed, but still have difficulty understanding the real importance of labels like the Fair Trade or the Rainforest Alliance.

For companies looking to invest in sustainable rebranding, the path is clear. Transparency, education and coherence are the pillars that can turn a simple brand renewal into a growth boost.

Research with IT executives points to Generative AI as a key driver of cloud investments

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Research with IT executives points to Generative AI as a key driver of cloud investments

A Wipro Limited'sa technology and consulting services company, announced the Pulse of Cloud 2024 Report, which highlights the evolutionary dynamics of cloud and Artificial Intelligence adoption in various sectors of the global market.The survey was made with more than 500 Senior executives and directors from the IT, finance and operations areas IOIS all involved in decision making on cloud and AI adoption. Their companies are medium and large in America and Europe, and act in banking and financial services, manufacturing, retail, healthcare, energy and public services. 

The research reveals the impact of AI on cloud investments, with more than half (54%) of organizations respondents citing this technology as the main driver of their cloud investments more than half of the respondents indicate that investments in hybrid cloud (54%) are increasing and public (56%)and while most respondents (55%) say their cloud adoption is currently outpacing AI adoption, it is more than one third (35%) affirms that they are advancing both technologies simultaneously.

Research highlights:

  • Cloud investment is increasing: 54% of organizations plans to increase hybrid cloud investments and 56% plans to increase public cloud investments.
  • Cloud adoption continues to be bigger than AI adoption: most organizations (55%) report that their cloud adoption is ahead of their AI adoption, while 35% say they are advancing at the same pace with both technologies.
  • AI and Generative AI are driving cloud investment: 54% of organizations cite AI or Generative AI as the primary driver of cloud investment, peaking in banking (62%), manufacturing (61%) and retail (55%).
  • Hybrid cloud is dominant: 60% of organizations report using hybrid cloud, reflecting the need for flexible solutions that balance on-premises and public cloud services.
  • Focus on cloud cost management: 54% of respondents report using utilization analysis and automation tools for cost management.
  • Interest in unified cloud cost management is growing: 59% of organizations, 75% of them in the banking and financial sectors, now have a unified strategy, indicating a more mature approach to cloud management.

The report also reveals the growing focus on cloud cost management, with 54% of organizations using utilization analysis and automation tools for cost management and 59% now using a unified cloud management strategy.

AI and Generative AI are firmly established as a key driver for the cloud across industries, reflecting their position as the transformation platform to enable future innovation and competitive advantage.“This trend should continue to strongly influence cloud adoption and investment strategies in the coming year as leading companies continue to migrate data, build LLMs, and adopt AI tools/applications that require a cloud infrastructure. At the same time, companies will continue to be under pressure to keep their cloud costs under CONTROL”, he explains Wagner Jesus, country head of Wipro in Brazil.

“As companies rethink their infrastructure to reap the benefits of AI, they are also realizing increasing value in adopting a cloud economics approach.Our research shows that as data migration and adoption of AI-related applications increasingly drive cloud investment, unified cost management strategies are also growing in importance”, he concludes Jo Debecker, Managing Partner and Global Head of Wipro FullStride Cloud.

Access “Pulse of Cloud 2024 Report” complete.

Gartner predicts the top 10 technology trends that will be highlighted in 2025

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Gartner predicts the top 10 technology trends that will be highlighted in 2025

The Gartner, Inc.. announces your list of 10 Key strategic technology trends which companies should explore in 2025.

“The key strategic technology trends of the year encompass the imperatives and risks of Artificial Intelligence (AI), new frontiers of computing, and the synergy between humans and” machines, he says Gene Alvarez's, Vice President and Analyst at Gartner.“Following these trends will help IT leaders shape the future of their companies with responsible innovation and ethics

The main strategic technology trends for 2025 are:

Agentic AI: Agentic AI (Agentic Artificial Intelligence) systems plan and take actions autonomously to achieve user-defined goals.Agentic AI offers the promise of a virtual workforce that can alleviate and enhance human work.Gartner predicts that by 2028, at least 15% of daily work decisions will be made autonomously through Agentic AI, compared to 0% in 2024. The goal-driven capabilities of this technology will deliver more adaptable software systems capable of performing a wide variety of tasks from Agentic AI (The Centic has the potential to carry out the AIChief Information Officers) to increase productivity across the enterprise. This motivation is driving both companies and suppliers to explore, innovate and establish the technology and practices needed to deliver this intelligence in a robust, secure and reliable way.

Artificial Intelligence Governance Platforms: The platforms of governance AI is part of the framework evolving Gartner's Artificial Intelligence trust, risk and security (TRiSM) management, which enables companies to manage the legal, ethical and operational performance of their AI systems. These technology solutions have the ability to create, manage and enforce policies for the responsible use of Artificial Intelligence, explain how AI systems work, and provide transparency to build trust and accountability. Gartner predicts that by 2028, companies implementing comprehensive Artificial Intelligence governance platforms will experience 40% fewer AI-related ethical incidents compared to companies that fail to implement these systems.

Disinformation Security: A security counter-disinformation is an emerging category of technology that systematically discerns trust and aims to provide methodological systems to ensure integrity, assess authenticity, prevent falsifications and track the spread of harmful information.By 2028, Gartner predicts that 50% of enterprises will begin to adopt products, services or resources specifically designed to address security use cases against disinformation, compared to less than 5% today. The wide availability and advanced state of Artificial Intelligence tools and Machine Learning (machine learning) being used for harmful purposes should increase the number of disinformation incidents directed at companies.If this is not controlled, misinformation can cause significant and lasting harm to any company.

Post-Quantum Encryption: Post-quantum cryptography offers data protection that is resistant to the risks of decoding quantum computing. As developments in quantum computing have advanced in recent years, several widely used conventional encryption types are expected to become obsolete. It is not easy to exchange cryptographic methods, so companies should prepare in advance for robust protection of anything sensitive or confidential. Gartner predicts that by 2029, advances in quantum computing will make most conventional asymmetric cryptography unsafe for use.

Invisible Environmental Intelligence: Invisible environmental intelligence is enabled by smart labels and sensors of very low cost and small size, which provide large-scale tracking and sensing at affordable prices.In the long run, invisible environmental intelligence will allow a deeper integration of sensing and intelligence into everyday life. By 2027, the first examples of the technology will focus on solving immediate problems, such as retail inventory checking or perishable goods logistics, while allowing the tracking and detection of items in real time at low cost to improve visibility and efficiency.

Energy Efficient Computing: IT impacts the sustainability in many ways and by 2024, the main consideration for most IT organizations is their carbon footprint. Compute-intensive applications such as Artificial Intelligence training, simulation, optimization and media rendering will likely be the biggest contributors to the carbon footprint of enterprises as they consume the largest amount of energy. It is expected that from the end of the 2020s, several new computing technologies such as optics, neuromorphics and new accelerators will emerge for specific tasks such as AI and optimization, which will utilize significantly less energy.

Hybrid Computing: New computing paradigms keep emerging, including central processing units, graphics processing units, edge (edge), application-specific, neuromorphic integrated circuits, and classical quantum computing and optical paradigms.Hybrid computing combines different computing, storage and network this computing format helps companies explore and solve problems by enabling technologies such as Artificial Intelligence to push current technological boundaries.Hybrid computing will be used to create highly efficient transformative innovation environments that operate more effectively than conventional ones.

Space Computing: Space computing digitally enhances the physical world with technologies such as augmented reality and virtual reality. This is the next level of interaction between physical and virtual experiences. The use of space computing will increase the effectiveness of companies over the next five to seven years, through simplified workflows and enhanced collaboration.Gartner predicts that by 2033, space computing will grow to US$ 1.7 trillion, compared to the US$ 110 billion recorded in 2023.

Polyfunctional Robots: Polyfunctional machines have the ability to perform more than one activity and are replacing robots for specific tasks, which are designed to repeatedly perform a single initiative. The functionality of these new robots improves efficiency and provides a faster return on investment (ROI). Polyfunctional robots are designed to operate in a world with humans, which will allow for a quick implementation and easy scalability. Gartner predicts that by 2030, 80% of humans will interact with intelligent robots daily, compared to less than 10% today.

Neurological Enhancement: Neurological enhancement improves human cognitive skills using technologies that read and decode brain activity. This technology reads a person's brain using one-way brain-machine interfaces or two-way brain-machine interfaces (BBMIs). This has enormous potential in three main areas: human enhancement, next-generation marketing and performance. Neurological enhancement will improve cognitive skills, allow brands to know what consumers are thinking and feeling, and increase human neural capabilities to optimize outcomes. Gartner predicts that by 2030, 30% work of knowledge workers will be enhanced by (mixing and AI technologies as much as much as they are dependent on 1010.

Key strategic technology trends for 2025 highlight those that will cause significant disruption and create opportunities for CIOs and other IT leaders over the next 10 years.Gartner customers can read more in the Special Report “top Strategic Technology Trends for 2025.”

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