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Global beauty and wellness platform expands its team and has 10 vacancies

After announcing a partnership withL'Oréal Professional Products Braziland develop the exclusive white label Sal(ON) system,sheerMEGlobal beauty and wellness service booking platform opened 10 new vacancies in the Product, Commercial, and Marketing sectors. Currently, the company has 55 employees working in Brazil, Portugal, and Spain, in addition to professionals working remotely.

“We started the year with 30 people on the team, we almost doubled that number in a few months, and now we are selecting more talents to grow with us”, he says.Karly Alves Ribeiro, co-founder and Head of People & Culture at sheerME. THEsuper appEuropean seeks qualified professionals for the following positions:

Candidate profile and work model

Regarding the candidates' profile, Karly highlights that the organization seeks people who aim to positively impact the global wellness and beauty market, and who have the ambition to develop themselves responsibly and respectfully. "Growing at sheerME means being part of a dynamic and innovative environment, where we see each employee as a fundamental piece of our success. We believe that the greatest asset we have is people, and for that reason, we continuously invest in their development, providing opportunities for professional and personal growth. Together, we build a promising future, in which each achievement is shared and celebrated as a result of collective effort," reveals.

Regarding the work model, sheerME is seeking collaborators for full-time positions with flexible hours, who demonstrate excellent communication skills and autonomy. Team spirit, dynamism, proactivity, and a positive attitude are highly valued characteristics. Experience and knowledge of the wellness and beauty market are also two differentiating factors in the selection of new candidates.

Benefits

sheerME offers "a competitive remuneration, an attractive commission system, opportunities for growth and career development within the company, as well as ongoing training," explains Karly. Brazilian employees receive a stipend for language courses, a "well-being benefit" (monthly loaded amount in the sheerME wallet to use in over 100,000 services); a computer and a cell phone; as well as a cozy and modern environment for those working at the Rio de Janeiro headquarters.

Interested parties should apply through thislinkThe strengthening of the team reflects sheerME's ambition to become the leading platform for scheduling and payments of services in its sector. The bet on the Latin market is expected to continue in the coming years, and the platform plans to be present in more countries by 2025, given the high adoption of this type of product in the region.

GITEX 2024: CWS Platform represents the Brazilian technology market in Dubai

CWS Platform,innovative technology company with a complete commercial digitalization platform for Digital Transformation projects, at the invitation of Apex Brasil and Sebrae, will be atGITEX, Gulf Information Technology Exhibition, one of the world's largest Technology and Innovation fairs, held at the Dubai World Trade Center, from October 10 to 18. The estimate is for the participation of more than 1,800 technology companies, 650 speakers, and 900 investors.

On this occasion, CWS Platform together with its local partner,Naska SolutionsThey will present their proprietary technology to digitize complex sales processes by integrating sales teams and clients into a unique digital journey. "The platform improves the customers' shopping experience by enabling digital service and self-service, as well as assisting the sales team in providing the best service to their client portfolio," highlights Bruno Lucchesi, Director of International Business at CWS Platform.

“We are excited about this partnership, which shares our commitment to developing a cutting-edge SaaS platform in an accessible environment. With a strong presence in the DACH region (Germany, Austria and Switzerland) in Europe, we plan to expand our expertise in software engineering and online marketing to the UAE and Saudi Arabia, aligning our visions for digitalization. This expansion will position us at the forefront of innovation, benefiting all our customers,” said John Naska, CEO of Naska Solution.

“We are excited to be part of the committee for one of the largest technology fairs in the world, where we will connect with leaders from major technology companies, global governments, innovative startups, expert investors and potential buyers of our solution together with the CWS Platform,” concludes the executive.

Maitreya launches new e-book on how to transform strategic vision into practical action

How many times have you witnessed a brilliant strategy fail in execution? In many cases, the problem is not in the strategic vision, but in the difficulty of aligning the operation with that vision. To help leaders overcome this challenge, theMaitreya, a business consultancy that structures and prepares companies for real growth, launches the e-book “From Vision to Reality: A Complete Guide to Connecting the Strategic to the Operational“. 

The material is aimed at decision-makers who recognize the importance of combining vision and practice but also understand how complex this process can be. The e-book offers a practical and straightforward approach to ensuring that operations align with strategy, addressing issues such as financial impact, cultural change, and operational agility.

It is very common for companies to develop strategic plans that they are unable to connect to their operations. Often, no matter how well-crafted the strategy is, it doesn't even reach 50% of execution in daily life. That is exactly why we created our ebook, to help companies assess, become aware of, and discuss these two topics in a connected and simultaneous way., reports Leo Horta, founding partner of Maitreya.

The material is the result of years of experience and practical analysis of what truly works in the day-to-day operations of companies.

To download the e-book and start this transformation, go tolink

Verifone launches Android terminal that revolutionizes the payments market

Payment solutions company Verifone has announced the launch of the terminalX990 Pro, an Android-based solution designed to meet the growing demands of the Brazilian and Latin American markets. With an ergonomic and lightweight design, the new terminal is equipped with advanced features that ensure a smooth and secure payment experience.

“We are excited to introduce the X990 Pro, which not only brings technological innovations but also reflects our commitment to listening to the needs of our customers. This terminal is designed to be a powerful tool at the point of sale, helping retailers deliver an exceptional experience to their consumers,” saidCaetano Altieri,Head of Brazil at Verifone. "We believe that the combination of robust hardware and intelligent software will make all the difference in how payments are made," he adds.

THEX990 Proenables a wide range of payments including frictionless, QR Code and chip transactions, making it a versatile solution for different market segments.

With local production in Sorocaba (SP), Verifone ensures, in addition to quality and quick delivery of terminals, customization to meet the specific demands of its clients. "Brazil is a sophisticated market that demands innovative and secure solutions. We are here to meet these needs with the highest quality," added Altieri.

The new terminal also comes with security certifications, including thePCI-Compliance, ensuring that consumer data is always protected against fraud and cyber attacks.

Orbia improves features on its digital platform to optimize the daily lives of rural producers

With the aim of optimizing the experience of rural producers and agents in the agricultural chain that are part of its digital ecosystem,Orbs, in line with your new brand architecture, it presents a completely revamped platform. With a more intuitive interface and enhanced features, the platform now unifies the aspects of loyalty, supplies, and liquidity with Orbia Clube, Compras, and Pag, respectively, offering an even more complete and personalized experience, making the daily life of the rural producer easier.

Recognized for being the only one to offer complete solutions for the entire agricultural chain, five years ago the company revolutionized the way farmers manage their businesses. "Orbia, since the beginning of its journey, aims to simplify the producer's journey and integrate all the necessary solutions for daily life in the field in one place," exemplifies Ivan Moreno, CEO of Orbia.

According to Robson Rizzon, CCO of Orbia, the new feature allows for an enhanced and simplified experience. "The platform facilitates the producer's journey flow, making the process smoother. Additionally, it also contributes to the understanding of all of Orbia's business fronts, to make our solutions more tangible. Now, on the website, customers will be able to use Orbia Clube to accumulate and redeem points with coalition partners, Orbia Compras to purchase agricultural inputs, and even use Orbia Pag to pay for them," he explains.

In addition to the news for farmers, the company also presents the new partner portal, dedicated to serving distributors, resellers, cooperatives, service providers, among other stakeholders. The new feature allows entrepreneurs in the agricultural sector to access various partnership opportunities with Orbia, ranging from the chance to earn points in the loyalty program to offer to customers, to the inclusion of a store directly within the company's ecosystem for purchasing agricultural supplies.

“Our commitment to innovation leads us to present a new tool that values the partnership we have built throughout our trajectory with the different players in the agricultural sector. The objective, as for rural producers, is to simplify management and optimize processes on the platform, in addition to increasing the competitiveness of these agribusiness players, who are experiencing a moment of digital transformation within the sector”, emphasizes Orbia’s CEO.

The same structure made available to rural producers is also available to agents of the agricultural chain. "Basically, distribution channels, resellers, cooperatives, and other players in the area can sell their inputs, suggest payment on the platform, become partners in the loyalty program, and even refer their employees to become affiliates of Orbia and receive a commission on sales on the platform," emphasizes Rizzon.

Among the benefits for distributors, the company highlights the possibility of increasing sales, expanding the customer network, and managing the business more efficiently. "Digital channels reach places, people, and provide access to tools that would hardly be found in the physical universe. We open up and have access to a range of new opportunities, with the competitive advantage of changing processes along the way through the analysis of the rural producer's journey within the tool that we monitor in a more strategic way," emphasizes CEO Ivan Moreno.

With a loyalty program that benefits more than 265 thousand rural producers in Brazil, Orbia stands out as the largest digital agribusiness platform, with a presence throughout Latin America.

Quality of life for gig workers is the purpose of the Brasilia-based startup that has already granted R$200 million in loans to app drivers

At a time when promoting quality of life for delivery drivers and ride-hailing drivers is in focus, a Brazilian startup has been standing out in the market precisely for its focus on these informal workers. Trampay, which celebrates four years of operation in 2024, is growing by offering credit, support, and assistance to gig workers – those who provide services in the Gig Economy, businesses based on digital tools.

By the way, Trampay is the first fintech in Brazil focused on gig workers. The gap was identified by the startup's founding partners, Jorge Júnior, the company's CEO, and Tiago Ribeiro, the CPO. "The way the traditional market manages credit does not serve those in the shadows of informality. We want to give these people the opportunities they deserve, such as access to credit, which can transform their lives economically," says Ribeiro.

In this regard, the digital bank for informal workers has already granted more than R$ 200 million in credit. The conditions suitable for these workers' profiles – understanding, for example, the absence of a fixed salary – facilitate the obtaining of loans. One of the main services offered by Trampay is receivables anticipation.

“This allows these professionals to receive their daily earnings in advance, through a loan with below-market rates. This mechanism combats immediate financial precariousness, providing a more stable and less uncertain routine,” explains Trampay’s CPO.

According to him, the average per credit request is R$ 150, with 70% of these loans intended to cover basic needs such as gasoline, food, and overdue bills. The most remarkable thing is that these loans have a zero default rate. Our clients understand the importance of having access to credit, especially because informal workers usually cannot get credit in the market due to the lack of income history.

Based in Brasília, Trampay is present in over 500 municipalities and in 21 states of Brazil. In the first half of 2024, the company doubled its user base and aims to reach 300,000 customers in the coming years. Revenue also saw a significant increase, tripling compared to the same period last year.

For Ribeiro, this growth reflects the social impact generated by the company. We want to be recognized as "the bank of the informal sector" in the country, promoting inclusion and economic development based on three main pillars: income generation, employability, and social uplift.

In addition to financial support, Trampay provides assistance to informal workers. For example, with support points where delivery people and app drivers have access to rest rooms, meeting rooms, lockers, microwaves, refrigerators, phones, and charging outlets for mobile phones. "Our commitment is to provide everything employees need to work and live better," say the founding partners.

The company also targets the international market, with expansion plans for other Latin American countries. "The needs of informal workers in Latin America are similar to those in Brazil. In many countries, they face similar challenges in accessing credit and other financial services. We want to bring our solution to these emerging markets," reveals Ribeiro.

A fundamental milestone was achieved: this year, the startup reached the so-called "breakeven." This occurs when the business's earnings equal its costs and, subsequently, it begins to operate profitably.

“Technology companies take a long time to reach the cash-positive stage. This is important because it means that we have delivered a good business and generated good revenue, which already covers all operating expenses. At this stage, we do not depend exclusively on investment rounds, which proves the sustainability of the business model and financial independence,” explains the CPO.

Companies must pay attention to the deadline for joining Simples Nacional in 2025, warns expert

With the end of the year approaching, it is essential for entrepreneurs who intend to change their company's tax regime to be aware of the deadlines for joining the Simples Nacional in 2025. Filipe Bandeira, accountant and lawyer, partner at Fonteles & Associates, emphasizes the importance of complying with the deadlines established by tax legislation.

"As established in Resolution No. 140/2018 of the Simple National Management Committee, active companies opting for Actual or Presumed Profit that wish to choose the Simple National must make this choice in the month of January," explains Filipe Bandeira. Thus, the deadline for adhesion will be from January 1 to January 31, 2025, and the choice will take effect from the first day of the calendar year.

The lawyer emphasizes that, for companies starting their activities, the period to request adhesion to the Simples Nacional is different. "In the case of new companies, the deadline is 30 days from the last approval of the municipal or state registration, provided that 60 days have not passed since obtaining the CNPJ," explains Filipe Bandeira.

This change of regime can bring advantages to small and medium entrepreneurs, such as simplified taxes and reduced tax burden. However, the specialist warns that early analysis and proper planning are essential to ensure that the change is beneficial for the company.

Expert highlights the advantages of using CRM and how the tool is helping store management and driving retail growth

Due to the increasingly competitive market, retailers face the constant challenge of maintaining and expanding their customer base. To achieve this goal, the use of technological tools that assist in managing customer relationships has become essential. The CRM (Customer Relationship Management) system emerges as a strategic ally, offering solutions that go beyond contact and order organization.

The implementation of this system allows shop owners to better understand their customers' needs and preferences. With a clearer understanding of purchasing habits and each consumer's behavior, it is possible to personalize offers and improve communication. This results in a significant increase in customer satisfaction and loyalty, creating a positive cycle that generates more sales and strengthens the brand in the market.

According toRica Mello, who has already worked as a strategic consultant for the giants McKinsey and Bain & Company, is now a business management expert and founder of the BCBF group. The CRM's role is to improve customer relationships and at the same time provide greater control over the company's internal operations. "Data centralization and process automation reduce errors and increase team efficiency," he points out.

Rica, who is now a reference in business management, highlights that this way the retailer can focus his efforts on developing strategies that really make a difference, such as targeted marketing campaigns and personalized promotions.

Inside the use of CRM

The specialist points out that the possibility of segmenting customers according to different criteria, such as purchasing behavior, location, and preferences, are strategic points. This allows merchants to create targeted campaigns, increasing the chances of conversion. This personalized approach not only optimizes the marketing budget but also strengthens the bond with your consumers.

Ability to follow the customer lifecycle from the first contact to post-sales. This process helps retailers identify improvement opportunities and adjust their strategies to maximize results. By monitoring the entire customer interaction process, it is possible to identify which stages of the journey need improvement, ensuring a better shopping experience.

Ease in managing sales and customer service teams. With all the information centralized, managers can monitor performance in real time and make data-driven decisions. "The automation of tasks such as sending emails and follow-up reminders also frees up employees' time to focus on more strategic activities, which directly impacts productivity," the specialist points out.

Integration of various customer service channels. With the expansion of e-commerce and the popularization of social media as sales tools, shopkeepers need to ensure that communication with customers is consistent, regardless of the medium used. The CRM allows all interactions to be recorded in a single place, making it easier to track and providing an omnichannel experience.

Detailed performance analyses, market trends, and customer feedback help predict future behaviors and plan more targeted actions. This data intelligence is essential to anticipate demands and adapt the business to market changes. "The use of CRM is not just about organizing information. It is a transformation in the way retailers manage their businesses, providing greater agility, efficiency, and profitability. By adopting this system, retailers are optimizing their operations, as well as creating an environment conducive to sustainable long-term growth," concludes the CEO of the BCBF group.

Expert highlights the advantages of using CRM and how the tool is helping store management and driving retail growth

Data centralization and process automation reduce errors and increase team efficiency, contributing to the store owner's success.

Due to the increasingly competitive market, retailers face the constant challenge of maintaining and expanding their customer base. To achieve this goal, the use of technological tools that assist in managing customer relationships has become essential. The CRM (Customer Relationship Management) system emerges as a strategic ally, offering solutions that go beyond contact and order organization.

The implementation of this system allows shop owners to better understand their customers' needs and preferences. With a clearer understanding of purchasing habits and each consumer's behavior, it is possible to personalize offers and improve communication. This results in a significant increase in customer satisfaction and loyalty, creating a positive cycle that generates more sales and strengthens the brand in the market.

According toRica Mello, who has already worked as a strategic consultant for the giants McKinsey and Bain & Company, is now a business management expert and founder of the BCBF group. The CRM's role is to improve customer relationships and at the same time provide greater control over the company's internal operations. "Data centralization and process automation reduce errors and increase team efficiency," he points out.

Rica, who is now a reference in business management, highlights that this way the retailer can focus his efforts on developing strategies that really make a difference, such as targeted marketing campaigns and personalized promotions.

Inside the use of CRM

The specialist points out that the possibility of segmenting customers according to different criteria, such as purchasing behavior, location, and preferences, are strategic points. This allows merchants to create targeted campaigns, increasing the chances of conversion. This personalized approach not only optimizes the marketing budget but also strengthens the bond with your consumers.

Ability to follow the customer lifecycle from the first contact to post-sales. This process helps retailers identify improvement opportunities and adjust their strategies to maximize results. By monitoring the entire customer interaction process, it is possible to identify which stages of the journey need improvement, ensuring a better shopping experience.

Ease in managing sales and customer service teams. With all the information centralized, managers can monitor performance in real time and make data-driven decisions. "The automation of tasks such as sending emails and follow-up reminders also frees up employees' time to focus on more strategic activities, which directly impacts productivity," the specialist points out.

Integration of various customer service channels. With the expansion of e-commerce and the popularization of social media as sales tools, shopkeepers need to ensure that communication with customers is consistent, regardless of the medium used. The CRM allows all interactions to be recorded in a single place, making it easier to track and providing an omnichannel experience.

Detailed performance analyses, market trends, and customer feedback help predict future behaviors and plan more targeted actions. This data intelligence is essential to anticipate demands and adapt the business to market changes. "The use of CRM is not just about organizing information. It is a transformation in the way retailers manage their businesses, providing greater agility, efficiency, and profitability. By adopting this system, retailers are optimizing their operations, as well as creating an environment conducive to sustainable long-term growth," concludes the CEO of the BCBF group.

Moral harassment in the home office: 5 signs that should not be ignored

The proportion of people working from their homes has increased significantly over the past ten years, according to data from the latest Continuous National Household Sample Survey (PNAD Contínua). Excluding public servants and domestic workers, 8.3% of employed people in the country in 2023 carried out their activities directly from their residence. It is noted that the growth of this group, which was zero between 2012 and 2016, surged as a result of the pandemic, reaching 8.5% in 2022.

Although it has lost some traction since the pandemic, home office – or remote work – is a model that is here to stay, which means that a series of adaptations have been implemented in companies to ensure work quality and team well-being. However, working outside the office can raise some assumptions that do not necessarily reflect reality. One of them is the idea that moral harassment does not happen at a distance. "In general, people feel less afraid of being held accountable and reprimanded in a virtual environment. This makes remote work vulnerable and as prone to harassment as in-person," points out Alessandra Costa, psychologist and partner of theS2 Consulting, a Brazilian reference in risk behavior management.

Because it is new to many people, it is not always easy to identify the signs of problems in the remote environment. To raise this debate and bring more visibility to the subject, Alessandra selected some of the main behaviors that constitute moral harassment in remote work, based on data and experience from S2 in risk prevention and corporate investigation.

  1. Invasive communication

The way communication was established in a particular team must be respected by everyone. For example, when corporate numbers are used, sending messages or calling a employee's personal number can be classified as problematic behavior.

“Exceptions may occur, but they should not override anyone’s privacy. Personal phones, social networks and other ways of trying to force contact outside of company channels can become a type of harassment, especially when there is insistence”, informs the psychologist.

  1. Too many messages

Even when the correct channels are used, some moderation is still necessary. "We live in an era of great urgency, and from time to time, it is normal for tasks and consequently information to accumulate. But the excess of messages and the demand for constant responses is an open door to anxiety, lack of prioritization, and discomfort. People cannot work properly if they need to respond to someone all the time, and this can quickly lead them to cases of burnout," explains Alessandra.

  1. Disrespect for the schedule

Any work model may involve overtime, but there is greater pressure to work outside the agreed hours when the environment is remote. Whether before or after the correct period or even by reducing the lunch break, this type of practice is classified as moral harassment.

Alessandra points out: “Managers who demand attention outside of working hours are disrespecting the contract between the parties and putting pressure on employees, often saying that it is 'just this once', but repeating the situation at other times. It is also necessary to be aware of threats, veiled or not, to employees who refuse to respond or work outside of working hours”.

  1. Excessive control

The need to know everything each employee is doing at all times is a problem that can arise in any environment, but becomes more pronounced in the home office through monitoring tools and the requirement for constant contact.

“This type of situation comes from a lack of trust and can develop in a way that complicates the entire team’s coexistence, and even the quality of the business. At S2, we have seen cases of managers demanding cameras in online meetings because they did not believe that employees were busy, at the same time, in meetings with their own clients”, explains the specialist.

  1. High pressure

When there is a negative preconception about remote work, some behaviors become harmful. "Think, for example, about 'surprise' meetings, sometimes even in the first minute of the day or close to break times. If the professional does not appear immediately, some managers claim that this means they are lazy or dishonest, perhaps even in front of the rest of the team. It is a form of humiliation and certainly constitutes harassment," says Alessandra.

In all of these situations, it can be difficult for victims to seek help, possibly due to fear of retaliation, shame and guilt over the act suffered, lack of trust in management and lack of safe channels to seek help.

To ensure that harassment stays away from your company, whether remotely or not, some essential tips include having a secure reporting channel and encouraging its use, maintaining transparent communication with the entire team, and having an up-to-date code of conduct. "It is also recommended to promote training and lectures on moral harassment, as well as to apply an integrity test to prevent risky behaviors from even occurring," concludes Alessandra.

Partnership between Serasa Experian and CERC boosts the receivables market in Brazil

Serasa Experian, the first and largest datatech in the country, has partnered with CERC, a leader in the receivables registration market, to boost credit for companies. Together, the companies will promote modalities such as receivables anticipation, secured credit, among others. To give an idea of the potential, in the area of receivables, only invoices, for example, represent an annual circulation of R$ 11 trillion. The main goal of the companies is to use analytical intelligence together to create more accurate credit risk assessment solutions, prevent threats to this segment's operations, and bring more transparency and security to everyone.

The new solutions will bring benefits both to companies and to financiers in Brazil. Small and medium-sized businesses, for example, may have greater access to credit at a fairer cost, which can unlock untapped business potentials, such as receivables factoring. CERC, which is an expert in receivables, seals a partnership with Serasa Experian to build a more powerful, comprehensive, and democratic agenda and, with that, accelerate the broader adoption of receivables-backed credit for the market.

For Valdemir Bertolo, CEO of Serasa Experian, “it is essential to continue innovating with solutions that protect the entire credit cycle and add value by fostering new business. The combination of expertise in analytical intelligence will allow, for example, the personalization of credit offers from a financial institution to companies with predictive analyses and more efficient continuous monitoring. We are confident in the potential of the partnership”, adds the executive.

"There is a great opportunity to foster the productive chain more effectively, improving the commercial conditions offered in accounts payable and receivable processes. We want to turn receivables into real and available guarantees," explains Fernando Fontes, CEO of CERC. Regarding the duplicates, the executive emphasizes that the solution will offer the financial and capital markets the possibility to improve the qualification and monitoring of the asset, optimizing their assessments with a series of essential and unprecedented indicators. "Receivables represent the most abundant asset in the economy, but their potential is limited by information asymmetry and lack of legal and operational security. Addressing this gap will benefit not only small businesses but large companies as well," concludes Fernando Fontes.

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