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Kirvano Partners with SHIELD to Detect Fraud and Strengthen Trust and Security on the Platform

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Kirvano Partners with SHIELD to Detect Fraud and Strengthen Trust and Security on the Platform

Kirvano, a Brazilian startup that offers payment solutions and sales management for digital content creators, announces a partnership with SHIELD, an fraud intelligence platform focused on device identification. The goal is to identify and prevent fraud in real time.

The Kirvano team implemented SHIELD's Device Intelligence to eliminate payment fraud and account takeover attempts on user accounts. These threats can lead to financial losses, damage to reputation, and loss of trust in the platform.

Lorram Felix, CEO of Kirvano, said: “With SHIELD’s Device Intelligence, we can accurately distinguish genuine customers from fraudsters. Our partnership with SHIELD is essential to ensuring security and driving business growth for digital content creators who rely on our platform.”

Driven by device fingerprinting and the latest machine learning and AI algorithms, SHIELD's solution provides real-time device intelligence to the Kirvano team. She eliminates fraud at its root by uniquely identifying each physical device that accesses the platform. With the feature, it is possible, for example, to accurately detect multiple accounts accessed from a single device or if there have been multiple login attempts on a single account from different geographic locations, clear signs of fraud attempts.

Additionally, the solution monitors each device session, providing real-time risk signals to offer a comprehensive view of user activity on the platform, even identifying the exact moment when a user exhibits signs of fraudulent behavior. This feature allows the detection of devices that activate malicious tools, such as emulators and screen-sharings, often used in account takeover attacks.

“We are excited to have the opportunity to protect the Kirvano ecosystem and its users from fraud. By implementing our solution, Kirvano stays ahead of new and emerging threats, while strengthening trust and security in its platform,” added Justin Lie, CEO of SHIELD.

Infrastructure as a strategic IT service is the new market standard

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Infrastructure as a strategic IT service is the new market standard

In a scenario where digital transformation has become a competitive necessity, Vexia is leading in delivering IT infrastructure as a service, transforming the way companies handle their technological operations. This innovative approach enables clients from all sectors to access robust technological solutions in a practical way, without having to worry about the complexity and high costs of internal management.

Vexia is redefining the role of technology in the corporate environment. Customers no longer want to deal with the complexity of IT infrastructure; they want solutions that allow them to focus on their core business, leaving the management of IT in the hands of specialists. And that's exactly what Vexia offers: the delivery of the final product with safety and efficiency.

"By choosing infrastructure as a service, our clients are looking for more than just servers and storage; they want peace of mind. They want to be sure that when they turn on their computers in the morning, everything will be working perfectly, without surprises," says Nelson Mariano da Silva Neto, responsible for the IT infrastructure department at Vexia. This positions us as protagonists in our clients' strategy, rather than just a technical support.

Vexia works with a highly flexible and customer-oriented approach, offering services that cover all the infrastructure needed to support your systems, from physical servers to cloud environments. One of the company's main advantages is the lack of affiliation with specific brands, allowing the solution to be tailored according to each client's unique needs, without supplier limitations.

Furthermore, Vexia ensures that all solutions delivered are associated with the highest security standards, including risk mitigation, protection against cyber attacks and audit compliance, meeting market requirements and exceeding expectations.

The demand for ease and convenience is growing in the market. To meet this need, Vexia not only offers the basic infrastructure but also enables the hiring of infrastructure as a service. This allows client companies to use scalable solutions according to their needs, paying monthly for a complete service instead of investing in their own infrastructure.

This business model is similar to what major players like Microsoft and Google offer, but with a differentiated approach: Vexia does not impose brand restrictions and provides personalized service, with close technical support and solutions that are integrated to facilitate the client's operations. The company positions itself as a strategic partner to clients, ensuring that infrastructure is a facilitator of the business and not an additional concern.

How IoT Technology Can Optimize the R$280 Billion in Investments in Brazil’s Transportation Sector

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How IoT Technology Can Optimize the R$280 Billion in Investments in Brazil’s Transportation Sector

Brazil has R$280 billion available for the transport sector inGrowth Acceleration Program (PAC), with R$ 185.8 billion to be invested in highways, covering public works, studies, concessions, and the maintenance of Brazil's road network. Of this amount, R$ 73 billion will come from public resources and R$ 112.8 billion from private investments. A total of 113 new projects and 167 works are planned for the expansion and improvement of the roads.

In the railway sector, essential for rebalancing the transportation matrix and strengthening the country's competitiveness, investments amount to R$ 94.2 billion — with R$ 6 billion in public funds and R$ 88.2 billion in private contributions. With these resources, the demand for technologies that can optimize these projects becomes crucial. This is where digital transformation, led by Worldsensing, stands out.

The transformation of Brazilian infrastructure is underway, and IoT (Internet of Things) is positioned as a key piece for this revolution. Worldsensing, a leading global company in IoT solutions for monitoring and managing critical infrastructure, brings advanced technologies to Brazil aimed at increasing safety, efficiency, and sustainability of large infrastructure projects, including metro-rail systems and hydroelectric plants.

Ferrovias: crescimento econômico sobre trilhos

The focus of logistical development in Brazil has shifted to the railways. The expansion of the North-South Railway, for example, is one of the strategic projects aimed at integrating industrial centers with agricultural hubs and reducing transportation costs, as well as increasing logistical efficiency. The estimate is that the expansion will create more than 1 million jobs by 2026.

Here, Worldsensing comes into play with infrastructure sensing solutions. With IoT technology, it is possible to monitor tracks in real time, anticipate failures, and prevent accidents, which maintains the flow of goods and reduces the risk of disruptions.

Hydroelectric plants: clean and sustainable energy

Brazil, with nearly 60% of its electricity coming from hydropower plants, faces challenges with the aging of these infrastructures and the efficient management of water resources. Plants like Belo Monte can benefit from IoT, which allows for monitoring water flow and structural safety. This contributes to sustainability by optimizing resources and reducing operational costs.

According to theWorld BankEvery dollar invested in the modernization of critical infrastructure, such as hydroelectric plants and railways, can generate an economic return of four dollars. This positive impact on the economy comes not only from increased energy and logistics efficiency but also from the reduction of environmental damage and improvements in the quality of services provided to the population.

Technology, sustainability and growth

The use of IoT in Brazilian infrastructures represents a significant advancement in terms of sustainability and competitiveness.In addition to creating jobs, reducing costs, and improving transportation and energy efficiency, these solutions have a direct impact on people's daily lives.

Mackenzie University promotes event focused on the logistics and supply chain sector

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Mackenzie University promotes event focused on the logistics and supply chain sector

The Center for Social and Applied Sciences (CCSA) at Mackenzie Presbyterian University (UPM), through the Macklogs study group, will hold the 10th Meeting and 3rd Biennial Congress of Logistics and Supply Chain and Value. The event will be online and will take place on October 26th, from 9:00 AM to 6:30 PM.

With the themeESG in logistics, supply chain and operations management, the edition that marks the 21st anniversary of the event will bring a series of discussions linked to environmental, social and governance issues in the sector, based on integrated strategic operations, marketing interaction in supply chains and their production processes, in addition to seeking solutions that meet the main market demands.

The schedule is divided into blocks: in the morning, participants will attend lectures with directors from Ericsson, Dow Chemical, MGT Transport, as well as the president of LIDE – Transport, from the Business Leaders Group. In the afternoon, there will be presentations of undergraduate and graduate research projects.

To participate, simply register by clickinghere. The deadline for submitting articles is October 20th; For listeners, registrations are open until the date of the event.

Service:

X Meeting and III Biennial Congress of Logistics and Supply Chains and Mackenzie Value

Data:October 26th, between 9am and 6:30pm

More information: Click here

AI revolutionizes customer service: Customer service robots grow more than 8,000% in 7 years

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AI revolutionizes customer service: Customer service robots grow more than 8,000% in 7 years

Will artificial intelligence replace humans? This is one of the most frequently asked questions in recent years, especially after the arrival of generative AIs like ChatGPT and Gemini, and the customer service sector is naturally at the center of this discussion. According to the "Brazilian Bot Ecosystem Map," produced in 2023 by Mobile Time in partnership with Opinion Box based on interviews with 83 chatbot development companies, the number of robots developed for customer service increased by 84 times between 2017 (the first edition of the report) and last year.  

According to the survey, companies reported that seven years ago they had produced around 8,000 "bots," a number that exponentially grew to 671,000 in 2023, an increase of 8,287%. The biggest jump was between 2022 and 2023, when the number of tools increased from 317 thousand to 671 thousand.  

This jump is clearly related to the arrival of generative AIs. ChatGPT came to life at the end of 2022 and since then, as the study proves, the number of bots has more than doubled. But, in addition to launches by OpenAI, Google Cloud AI, Microsoft AI, or Anthropic, there have also been several evolutions in the segment, such as the democratization of platforms in low code and no code environments, which basically allow companies to customize chatbots within an easy-to-use system for those who do not understand programming and have low implementation costs. As a result, even small and medium-sized companies have gained access to intelligent and efficient systems," explains Rodrigo Garcia, AI specialist and business head at cVortex, a company specialized in technological solutions for call centers.

The platform in recent years has helped major companies like Claro Brazil and Bradesco Cards to make their customer service processes more intelligent and strategic. With the card operator, for example, applying multichannel technology with intelligent distribution of services and SLA control, cVortex helped reduce complaints exceeding the deadline by 53%, in addition to saving R$ 15 million for the company's customer service operation in just the first year.

However, Garcia states, despite all the evolution that chatbots have undergone, it is not yet time to leave human assistance behind. "The consumer still prefers human service when the demand is more complex, and today this is the biggest challenge within companies: to reconcile the two service models in an intelligent and strategic way, aiming to achieve the best possible performance for operations, combining efficiency with a good experience for their users and customers," he explains.

Partnership between humans and robots 

According to a study conducted by Hibou in October 2023 with over two thousand people across Brazil, 86% expressed dissatisfaction with the service provided by companies in general. According to the document, for 94% of people, what makes a service "good" is having speed, while 91% want the option to rely on human support if necessary.The research also brings other interesting insights

  • 66% said it is important to maintain a humanized and constant relationship;
  • 52% want a simple website, where they can carry out all processes online;
  • 47% believe that companies need to be consistent across all physical and digital channels;
  • And, for 35%, the Customer Service Centers need to have the service history on hand when speaking with the customer.

But, in an increasingly digital world, where a company has an Instagram page, Facebook, a chatbot on the website, and a phone support channel all at the same time, how can they provide good and consistent service without needing an army of people monitoring everything all the time? "That's where technology comes in," explains Garcia.

According to the executive, the use of a digital platformomnichannel (multichannel), combined with artificial intelligence solutions, already helps to resolve most consumer demands. "The system functions as a 24-hour call center that monitors, organizes, identifies, and forwards customer requests according to their business classification, customer segment, and complexity hierarchy. In the case of a medical clinic, for example, the same customer may have asked via Instagram chat if a certain specialty was available, then contacted via WhatsApp to schedule an appointment, and later had a question about a medical prescription. The three interactions have different levels of complexity. The first two can easily be handled quickly and efficiently by artificial intelligence, while a medical-related question would require human interaction, with an attendant acting as a bridge between the person and their doctor," explains Rodrigo Garcia, from cVortex.

According to the executive, upon identifying this need, the system connects the customer with a human agent who has on the platform a registration with all the data and complete history of interactions already made by this customer, including messages sent via social media, WhatsApp, and even recordings of phone conversations already conducted, eliminating unnecessary questions for data confirmation or the customer having to repeat their request.  

In addition to the agent gaining significant agility, users (clients) also experience a different level of relationship. Based on historical service data, as well as all interactions with the call center, the omnichannel platform integrated with AI can generateinsights, make forecasts or simply identify deviations and/or opportunities in the relationship between companies and their clients. This creates a feeling of attention, welcome, and deep understanding of the clients' needs, significantly increasing the potential for loyalty," explains Rodrigo.  

Another advantage of having a systemomnichannelIntelligent, highlights the head of business at cVortex, is the reduction of operational costs for the companies' customer service. By directing the most effective support method for each type of demand, our clients were able to size their teams and physical call centers according to their actual needs, moving towards more compact teams with specialized and qualified professionals. Therefore, we believe that, in the current scenario, the companies that will provide the best customer service are those that choose a strategy combining AI and people working together collaboratively, with well-defined and planned business processes, concludes the executive.

On Black Friday, payment orchestration is key to e-commerce success

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On Black Friday, payment orchestration is key to e-commerce success

A recent study conducted by Dito CRM and Opinion Box highlights that 55% of consumers already know what they want to buy on Black Friday, one of the most important dates in retail. In the survey, 43% of people say they intend to spend more than last year. According to them, e-commerce is the favorite platform, with 43% of individuals using it exclusively in 2023. However, even with these encouraging numbers, the retailer needs to pay attention. Because there are so many payment methods available on the market, the customer can switch from one company to a competitor if they do not find their favorite option there.

An Adobe survey in partnership with PYMNTS indicates that 70% of consumers surveyed say that the payment method significantly influences their choice of which online store to make a purchase from. This can lead to one of the biggest nightmares for retailers: cart abandonment in e-commerce. In this phenomenon, the consumer selects the products they are interested in, places them in their virtual cart, but when it comes to paying, they abandon the purchase, explains Walter Campos, general manager of Yuno, the global payments orchestrator. The E-commerce Radar study shows that this rate reaches 82% in Brazil.

Additionally, data from Yampi indicates that one of the main reasons for cart abandonment is when the customer is ready to place the order but cannot find their preferred payment method. "Among the damages this causes, we can highlight the loss of direct revenue, reduction in conversion rate, impact on brand reputation, and threatened competitiveness," explains Walter Campos. The executive also points to another problem that haunts online retail: rejected purchases, especially in situations where the consumer is trustworthy. According to Signifyd, about 52% of Brazilians have experienced this situation.

To overcome these problems, Walter Campos draws attention to a new technology available in the market: payment orchestration. With significant global traction, retailers can, through it, select on a single screen which payment methods they want to offer to their customers, all at the click of a button. "These platforms also use dynamic routing, a technology that selects the best paths for a purchase to be made. Thus, if a transaction is denied by a provider, the system automatically attempts again, increasing the chances of approval," explains the professional, highlighting that the solution also works with the main anti-fraud tools on the market, preventing the most common scams on the date.

With this, consumers have an enhanced experience on the platform, as they find their favorite payment methods there and, additionally, have a higher rate of approved purchases. With this, they can become regular customers and leave positive reviews, which, according to surveys by Opinion Box and Dito, is essential for Black Friday, as 59% of people tend to look for satisfactory reviews on Google before purchasing products. "Furthermore, payment orchestration allows a retailer to expand into new markets by offering international payment methods and even those considered quite alternative. This contributes to a more democratic market," concludes Walter.

Meetz launches training platform for salespeople and commercial managers

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Meetz launches training platform for salespeople and commercial managers

Meetz, a startup specializing in prospecting solutions and sales engagement for B2B businesses, has just launched Conv Academy, a commercial school developed to train salespeople and sales managers with the best techniques in the market. Designed to maximize team performance from the first day of implementation, the initiative includes over 100 hours of practical content, live online classes, and dedicated support, allowing participants to ask questions in real time and receive personalized guidance, thereby accelerating the learning process.

The modules cover everything from technical skills in closing deals to implementing a strong sales culture that motivates and inspires teams to achieve bold growth targets. In the current scenario, B2B companies face increasing challenges in the pursuit of efficiency and consistent results. According to a survey from RD Station74% of companies did not meet their sales targets in 2023. Intense competition requires highly skilled sales teams that know not only how to approach potential clients but also how to maintain a continuous and valuable relationship with them. ConvAcademy surges as a strategic response to this demand, offering training focused on techniques that can be immediately applied in daily life.

According to Juliano Dias, CEO of Meetz, the platform fills a crucial gap in the B2B sales market: “The lack of structured training is a latent pain in the sales sector. Often, salespeople learn by doing, without a solid foundation of techniques that actually work. With Conv Academy, we want to change that. Our proposal is to offer practical learning, from those with experience and market knowledge, that transforms the way sales teams operate, making them more strategic, agile and efficient.”

A National Survey on the Challenges of Sales Team Training, carried out by Play2sell, corroborates this view. The study recorded that 44% of participating companies feel difficulties in training the sales team, but 65% of respondents reported an increase in results after training the team.

Importance for the B2B market

The B2B sales market has undergone significant transformations in recent years, with digitalization accelerating the purchasing process and requiring companies to rethink their commercial approaches. According to the study“Digital maturity in B2B companies”these companies use a considerable number of technological tools to assist and empower their teams. In total, 32% of them use four to five resources, while 25% use six to ten, and 13% of respondents use 11 or more technologies.

With ConvAcademy, Meetz aims to train salespeople and elevate the level of commercial education in Brazil, contributing to the professionalization of the sector and to the generation of more predictable and scalable results. For companies, this means greater efficiency in the sales process, increased conversion and customer retention rates, and consequently, higher revenue generation.

“Building a solid sales culture is essential to keep teams engaged and aligned with the company's objectives, promoting a winning mentality that goes beyond individual goals and encourages collaboration and innovation.”, concludes Juliano, adding that the platform offers ongoing training and even provides a course completion certificate.

Check out five tips for assertive communication in marketing

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Check out five tips for assertive communication in marketing

When it comes to marketing, understanding who your target audience is, their product preferences, tastes, and even their specific behaviors are some of the premises for establishing a long-term relationship between companies and customers. However, these guidelines are not always implemented: according to theCustomer Engagement Report 2024, from Twilio, a data platform focused on customer engagement, 81% of brands claimed to have a deep understanding of their customers, but less than half (46%) of customers agreed.  

Paula Klotz, media and growth manager at Alot, a martech agency specializing in building and managing brands with strategies aligned with AI,listed five main conduct to elucidate and reaffirm good communication practices. Confira: 

  1. Know your persona

According to the specialist, when thinking about advertising, it is essential to know who you will be communicating to. "It's not enough to just know the target audience; it's necessary to understand the persona. Study her, go deeper than simply identifying the audience as women aged 30 to 40, from the B class, living in the South and Southeast regions, for example," says Paula, who explains that it is essential to understand their interests, motivations, pains, and with that, create strategies based on the behavior and peculiarities that each user niche has, bringing communication more focused on the users' needs and what the persona desires.

  1. Have clear and well-defined goals

"The clearer your objectives are, the easier it will be for you to develop an assertive strategy. Therefore, it is important that even when working on the sales funnel (the function that identifies the flow followed by leads), you have your primary and secondary purposes, as well as knowing which channels and metrics you will use to evaluate each of them. Example: it is pointless to run an awareness campaign and question why it does not translate into sales conversions, since that is not the purpose of this action," he warns.

According to the manager, often, due to the desire for results and not understanding the best way to evaluate the campaign, professionals change the strategy midway, believing it may not be working, for example, the sales volume is not increasing, but the campaign running aims at brand awareness, which, although it impacts sales results, is something that will happen in the long term, and changing the campaign prematurely without analyzing top-of-funnel metrics can be misguided. "Aligning everything at the beginning and defining the goals and KPIs (key performance indicators) that will be monitored for each channel ensures that decisions are made more rationally and securely. This way, you do not harm the results of a campaign that is exactly fulfilling what was proposed by its format," he indicates.  

  1. Select the channel according to your objective

When it is time to decide which channels the campaign should be run on, many companies often want to be on the channels that are currently "hyped," but it is important to stay alert: "see if the social network aligns with the strategy outlined and with the target audience you want to reach. For example: if the audience is INSS pensioners over 65 years old, in debt, TikTok is not the right place to impact them. Speaking of social networks, Facebook is more assertive because we know about their access to the channel." She explains that when assembling the channel mix, the triad is essential: Who is my audience? What message do I want to convey? What action do I want my audience to take when they are impacted?

  1. Build personalized messages for each persona

If before we talked about the importance of ad personalization, now we are talking about hyper-personalization. The user will increasingly need to identify with the ad and create an emotional connection with that advertisement so that the trigger and impulse make them pay attention. "The goal is for you to navigate through the sea of ads and distractions. The customer needs to be impacted and understand the exclusivity of that communication, so you become the best brand option for them to make a purchase," he explains.

  1. Do AB testing all the time

"After all these well-aligned steps, not being afraid to test is essential; only by trying new opportunities and approaches will your ads achieve greater success. No plan ever goes 100% as expected. There will always be points for improvement, and A/B tests show that in a controlled environment, you can discover new targeting, creatives, website journeys, and much more. Making a comparison to generate more insights and data and turning this into a new plan will result in excellent outcomes," he concludes.  

On National Innovation Day, travel platform highlights technologies that make travelers' lives easier

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On National Innovation Day, travel platform highlights technologies that make travelers' lives easier

In the Tourism sector, celebrating National Innovation Day, observed on October 19th, is also recognizing how technology has revolutionized the way we travel. Today, innovations facilitate everything from planning to the execution of detailed itineraries, providing optimized experiences with greater comfort and personalization. For those seeking a stress-free trip, technology offers tools that optimize everything from choosing destinations to real-time tracking of each stage of the journey, all in a simple, quick, and handheld manner.

One of the biggest revolutions was in travel planning, with the emergence of digital platforms that connect travelers with accommodation options; that assist in finding tickets across various modes of transportation at affordable prices; and also allow for the advance purchase of attractions and tours on-site; among other conveniences. THEHurb, a technology company that has been operating in the tourism sector for over 13 years, has listed six tools that cannot be left out of your next trips.

1. Google Maps:Essential for getting around, Google Maps offers not only routes and directions but also information about public transportation, schedules, and even suggestions for nearby places such as restaurants, tourist attractions, and shops. Additionally, the offline maps feature also allows you to navigate in different directions without an internet connection;

2. Sygic Travel:This tool allows you to create detailed travel itineraries, showing points of interest, opening hours, and how to get to each location. Therefore, it is a great option for organizing outings and creating personalized itineraries;

3. Google Translate:To overcome language barriers, Google Translate is an essential tool. It offers real-time text and speech translation, as well as image translation by pointing the smartphone camera at signs, menus, packaging, or other texts;

4. XE Currency: a platform Converts the currency value in real time according to the exchange rate. Therefore, it is a valuable tool to understand and monitor the available amount during your stay in another country. The app also works offline, storing the latest exchange rates used;

5. PackPoint:The tool helps organize the suitcase according to the destination, trip duration, and planned activities. In this way, PackPoint creates a list of essential items to take, based on weather forecasts and your travel style;

6. TripIt:Perfect app to organize all travel details in one place. This tool allows you to automatically import flight confirmations, hotels, and activity bookings, creating a detailed itinerary accessible offline.

On this National Innovation Day, it's worth celebrating the various technologies that have transformed the way we explore the world. With these solutions, the act of traveling has become more intuitive, practical, and accessible, allowing anyone to enjoy their vacation with comfort and safety.

Startup launches invoice marketplace that values good payers

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Startup launches invoice marketplace that values good payers

Imagine transforming the way entrepreneurs negotiate receivables, with more security and efficiency. The electronic duplicate is already revolutionizing the Brazilian financial market by digitizing and simplifying a process that was previously full of bureaucracy and susceptible to fraud. Now, under the regulation of the Central Bank, the market can rely on more transparency, traceability, and easier access to credit.

But what truly elevates this scenario to another level is YOUR ASSET, an innovative fintech that launched a marketplace connecting investors with reputable and trustworthy merchants.

Instead of offering credit, Seu Ativo provides a safe environment for buying and selling assets, allowing investors to acquire duplicates of companies with a solid history, transforming liabilities into liquid resources with total security.

The differential? Your Asset is more than a platform. It is a true "club of good payers," where those who value transparency and responsibility are rewarded. With this innovative approach, Seu Ativo creates opportunities for both entrepreneurs seeking capital and investors looking to minimize risks and ensure reliable returns.

The founders of Seu Ativo, Wagner Murgel, Horst Müller and César de Souza Lima are available to provide further details on this dynamic operation.

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