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Solution as a Service: The digital revolution for small and medium-sized companies

Sylvio Herbst
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Solution as a Service: The digital revolution for small and medium-sized companies

In recent years, digital transformation has ceased to be a differentiator and has become a necessity for companies of all sizes. Small and medium-sized enterprises (SMEs), in particular, face significant challenges in keeping up with this technological revolution, whether due to financial limitations, lack of internal expertise, or difficulties in managing complex infrastructures. In this context, the solution as a Service (aaS) model has been consolidating and providing innovation, flexibility, and operational efficiency without the need for significant initial investments.

The concept of Solution as a Service is based on offering on-demand services and technologies, eliminating the need for acquiring and maintaining own infrastructures. Instead of investing in servers, software, and specialized teams, companies can hire complete solutions provided by industry experts. This model covers various areas, including software (SaaS), infrastructure (IaaS), and platform (PaaS), allowing businesses from different sectors to find customized solutions for their needs.

One of the main advantages of this model for SMEs is the reduction of operational costs. Traditionally, adopting technology required high initial investments and recurring costs for maintenance and updates. With the adoption of the as-a-Service model, these costs become predictable operational expenses, enabling more efficient and accessible financial planning. Furthermore, the scalability of these solutions ensures that the company pays only for what it actually uses, adjusting the service according to its needs and growth.

Another essential point is information security. Small and medium-sized businesses often lack the infrastructure or the necessary knowledge to ensure proper data protection. aaS providers heavily invest in cybersecurity, offering advanced protection measures such as encryption, automated backups, and continuous threat monitoring. In this way, SMEs can operate with greater peace of mind and compliance with regulatory standards, without having to bear the high costs of maintaining their own security team.

Accessibility and ease of implementation are also key factors in the popularization of this model. Unlike traditional solutions, which require lengthy and complex installation and configuration processes, solutions as a Service can be implemented quickly and intuitively. With specialized support and constant updates, companies have access to cutting-edge technologies without the need for advanced technical knowledge, allowing them to focus on what truly matters: the growth of their business.

Furthermore, collaboration and mobility are strengthened with this approach. With cloud-based tools, teams can work remotely, share information in real time, and ensure business continuity regardless of geographic location. This factor has become even more critical with the rise of hybrid and remote work, reinforcing the need for flexible and integrated solutions.

It is essential to highlight that continuous innovation is one of the pillars of the as a Service model. Small and medium-sized businesses, which previously struggled to keep up with technological changes, can now access the latest innovations without having to invest in costly upgrades. This allows them to stay competitive in the market by adopting solutions that improve the customer experience, optimize internal processes, and increase operational efficiency.

Given all these advantages, it is clear that the solution as a Service model is not just a trend, but a reality that has come to stay. It democratizes access to technology, allowing SMEs to overcome barriers and reach new levels of success. Companies that adopt this approach are able not only to reduce costs but also to gain agility, security, and continuous innovation, becoming more competitive in an increasingly dynamic and digital market.

ESG regulatory framework. Learn why investors prioritize companies that adopt good practices and how to implement them

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ESG regulatory framework. Learn why investors prioritize companies that adopt good practices and how to implement them

The ESG theme (Environmental, Social and Governancehas never been more in vogue in Brazil than now. This is because the ESG20+ Public Consultation was launched in the country, with suggestions for structuring environmental, social, and governance standards. Available until the end of March, it is expected to give rise to a fundamental regulatory framework to standardize practices, ensuring that all public and private companies follow clear and uniform criteria.

In the current world, ESG has been widely adopted for investors' decision-making. They tend to prioritize companies that adopt good practices because they generally present lower risks, are better prepared to face regulatory challenges, and demonstrate a commitment to long-term sustainability. All these factors can lead to greater profitability and financial stability, as well as meet the demands of consumers andstakeholdersfor administrative transparency, ethics and responsibility.

ESG is synonymous with solidity, lower costs, better reputation, and greater resilience amidst uncertainties and vulnerabilities. Many countries and economic blocs – such as the European Union (considered a pioneer), the United States, and Canada – already have their regulatory frameworks developed.Thus, the existence of unified criteria and their compliance by organizations will elevate Brazil to a better representation in the foreign market, increasing its global competitiveness.

All companies, regardless of size, are guided by governance, which is nothing more than ethics and transparency in management. In this way, all are influenced by ESG. One of the twenty principles analyzed in the ESG20+ Public Consultation, and also one of the most important, concerns the simplification of legislation so that small-sized organizations have better conditions to adapt to the regulations.

Often, in the current reality, small companies are unable to have a board of directors composed of professionals specialized in governance. However, it is important that the business owner or any other member of the board be able to study and understand the guidelines on their own. A thorough internal audit increases legal security, reduces the risk of fines, and prevents the company's image from being tarnished in the market. Regarding the major entities, the presence of one or more members specialized in ESG within the board of directors is essential.

The existence of criteria encourages companies to adopt practices that minimize impacts, promote social justice, and ensure transparency, resulting in sustainable and balanced economic growth. Recently, in an interview with the press, the CEO of Rede Brasil do Pacto Global ESG, Carlo Pereira, was quite assertive in stating that "ESG is not an evolution of corporate sustainability, but rather corporate sustainability itself."

According to recent data released by PwC, it is estimated that at the beginning of this year, 57% of mutual fund assets in Europe are in funds that consider ESG criteria. This corresponds to US$ 8.9 trillion. Another interesting fact, disclosed by the same institution, is that 77% of the institutional investors surveyed by PwC itself plan to stop purchasing products from companies that do not adopt good practices by 2027.

ESG20+

Anyone interested can participate with suggestions and opinions in the ESG20+ Public Consultation, which will be available until the end of this March. It is organized by the Global ESG Institute, the Brazilian Association of Institutional and Government Relations (Abrig), and the ESG Movement in Practice.

The interinstitutional initiative aims to establish environmental, social, and governance standards to guide public agencies, society, companies, and investors in Brazil. The goal is to simplify the application of ESG principles, as well as to establish unified criteria for measuring and disclosing practices.

In-person work still weighs on careers, but companies that ignore performance may lose talent

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In-person work still weighs on careers, but companies that ignore performance may lose talent

With the consolidation of home office and hybrid work, a silent challenge has been impacting the careers of many professionals: theproximity biasA study conducted by economists from the British universities of Nottingham, Sheffield, and King's College indicates thatRemote workers have fewer chances of receiving promotions and salary increases, even when they perform better than their in-office colleagues.The reason? The unconscious tendency of leaders to value more those who are physically close in daily life.

Virgilio Marques dos Santos, co-founder of FM2S Education and Consulting, career manager, and PhD from Unicamp, warns that this distortion can harm both professionals and the companies themselves. "The proximity bias causes ineffective management to end up promoting those who are visible in the office, rather than those who deliver better results. This undermines fair recognition of work and reduces talent retention," he states.

The problem worsened after the pandemic, when many leaders, accustomed to the in-person model, began to associate productivity with physical presence. However, innovative companies have already understood that the most important thing is to measure results, not the amount of time spent in the office. Tech giants like Google and Microsoft have adopted more flexible models, focusing on delivery and work quality, regardless of the employee's location.

How to avoid proximity bias?

To ensure a fair assessment, Santos recommends some practices:

- Performance evaluation:Instead of focusing on physical presence, companies should establish clear performance metrics to evaluate their employees;

- Regular meetings with everyone on the team:Remote employees can be forgotten in daily interactions. Structured meetings ensure balance in communications;

- Use of productivity tools:Management software allows monitoring performance objectively, reducing dependence on in-person observation.

- Inclusive organizational culture:Leaders should be trained to recognize and avoid proximity bias, ensuring that decisions are based on actual merit.

For the specialist, the future of work is not in constant supervision but in the relationship of trust and the appreciation of results. "Companies that understand this will get ahead, attracting and retaining the best professionals, regardless of where they are," he concludes.

South Korean logistics company launches O-NE, a delivery service even on holidays

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South Korean logistics company launches O-NE, a delivery service even on holidays

The logistical advantage of the South Korean company, Coupang – the first company to implement seven-day-a-week delivery service in that country – has diminished due to competitors who have been implementing the same business model.

Coupang Inc., which long dominated the domestic logistics industry with its own fulfillment network, is now seeing its competitive advantage erode.

According to industry sources, e-commerce companies that previously struggled to compete with Coupang's logistics efficiency have benefited significantly from the launch of 7-day delivery services.

New era in South Korean deliveries

An example is CJ Logistics Corp., the largest parcel delivery company in Korea, which recently announced the launch of O-NE, enabling deliveries on Sundays and holidays. This initiative enabled the main e-commerce platforms, which previously did not deliver on weekends, to offer shipments seven days a week, matching Coupang's logistics model.

Gmarket Inc., another logistics company in the country, was also quick to adopt the seven-day delivery system, followed by 11Street, which introduced a same-day delivery service on weekends on Feb. 22.

Market impact

The service has been particularly well received by consumer goods and fashion sellers, with food suppliers accounting for 24.7% of new sign-ups in January and February, according to data from CJ Logistics.

“While it is still in the early stages, we are already seeing a notable increase in delivery volume,” a Gmarket representative said.

With the proven effectiveness of seven-day-a-week deliveries, other logistics companies such as Hanjin and Lotte Global Logistics are now considering similar services.

Meanwhile, Naver has stepped up its competition with Coupang by rebranding its delivery service as N Delivery.

"Since the launch of Sunday deliveries in April 2024, the transaction volume has increased by 80%," said a Naver representative. "We expect further growth after the brand change."

This transformation in the South Korean logistics landscape represents a significant shift for the country's e-commerce market, where Coupang had established a considerable advantage with its Rocket Delivery delivery model. The new competitive reality promises to benefit consumers with more fast delivery options, while online retailers seek ways to differentiate their services in an increasingly competitive market.

With information from pulse.mk.co.kr

Southeast Asia's e-commerce market to reach $325 billion by 2028: study

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Southeast Asia's e-commerce market to reach $325 billion by 2028: study

The Southeast Asian e-commerce market (SEA) is expected to reach an impressive value of $325 billion by 2028, according to the latest IDC InfoBrief, a market intelligence company. The study, titled "How Southeast Asia Buys and Pays 2025," analyzed the digital payments landscape in six markets in the region: Indonesia, the Philippines, Malaysia, Singapore, Thailand, and Vietnam.

In its fourth edition since 2021, the survey interviewed 600 participants and highlights how the world's fifth-largest economy is on an exceptional growth trajectory, largely driven by the rapidly expanding e-commerce sector and the growing adoption of digital payments.

Main trends in digital payments

The study identified significant patterns that are transforming trade in the region:

  • Growing digital domainBy 2028, it is expected that 94% of total e-commerce payments in Southeast Asia will be made through digital means. Domestic payments (97.9%) and mobile wallets (94.9%) show the most significant growth, expanding the reach of e-commerce in regions traditionally less dependent on cards.
  • Real-time payments on the riseRTPs (Real-Time Payments) are expected to reach over US$ 11 trillion by 2028. In Singapore, systems like PayNow are already the third most used payment method by merchants surveyed in 2024.
  • Diversified regional preferences: Mobile wallets lead in popularity in Indonesia, Malaysia and Vietnam, while domestic payments dominate in Singapore and Thailand.

Opportunities in cross-border trade

One of the most promising highlights of the report is the untapped potential of international trade between Southeast Asian countries:

  • Intra-SEA international trade is expected to reach US$14.6 billion by 2028, representing a 2.8-fold growth compared to 2023.
  • For the 62% of traders in the region who sell their products and services internationally, cross-border transactions were, on average, 21% larger than domestic ones.
  • Initiatives such as Regional Payment Connectivity (RPC), which unites the six markets studied, are strengthening and streamlining payments between countries, with a focus on seamless, efficient and cost-effective cross-border transactions.

Challenges and opportunities for traders

Agnes Chua, General Manager of Business and Product Development at 2C2P, commented on the rapidly evolving landscape: “The Southeast Asian e-commerce landscape is evolving at a breathtaking pace. Merchants recognize the immense opportunities this growth brings, but also the increasing complexity to their operations.”

Common challenges faced by merchants include customer support, troubleshooting, payment gateway integration, and technology issues.

Gary Liu, General Manager of Antom, Ant International, added: “Southeast Asia is rapidly emerging as a global hub for digital commerce and innovation. As businesses expand across borders, seamless and efficient transactions are essential to maintain competitiveness.”

For businesses looking to fully tap into this growing market, the study recommends a comprehensive understanding of the region’s digital payment landscape and offering payment methods tailored to local preferences to enhance the customer experience and drive higher conversion rates.

With information from benteuno.com

Amazon reports strong growth in Q1, driven by cloud and advertising on Prime Video

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Amazon reports strong growth in Q1, driven by cloud and advertising on Prime Video

Amazon reported strong results in the first quarter of 2024, with revenue of $143.31 billion, a 13% increase compared to the same period last year. Net profit reached $10.43 billion, or $0.98 per share, significantly surpassing Wall Street analysts' expectations of $0.84 per share.

“It’s been a strong start to the year across all areas of our business, and that’s reflected in both our customer experience improvements and our financial results,” said Andy Jassy, Amazon’s CEO, in a statement.

The e-commerce giant, based in Seattle, posted results above expectations during the holiday shopping season, when it observed strong consumer spending, aided by discounts and faster delivery times. The company held another promotional event at the end of March, just before the end of the first quarter.

According to Brian Olsavsky, Amazon's CFO, American customers are being "very careful" with their spending, looking for promotions and opting for more economical products. He highlighted that the company is observing, "particularly," a reduction in expenses in Europe.

AWS in acceleration

The company's cloud computing division, Amazon Web Services (AWS), recorded sales of $25.04 billion in the first quarter, a 17% increase compared to the same period last year. AWS, whose clients are mainly companies, has been the cornerstone of Amazon's strategy in the competitive race of artificial intelligence among the major tech companies.

Jassy stated that AI resources have reaccelerated AWS's growth rate, which is now on track to reach $100 billion in annual revenue. Hours before the results were announced, Amazon announced the full launch of an enterprise chatbot called Q, which promises to help employees be more productive at work.

Advertising on the rise, including Prime Video

Sales in the company's online advertising business jumped 24%, mainly driven by sponsored product ads. Olsavsky highlighted that Amazon, which began displaying ads on Prime Video at the end of January, currently has a "light" number of ads on the streaming service compared to TV or other providers.

“The ads are doing well and attracting a lot of new advertisers who were not using Amazon’s advertising services,” the CFO said, referring to Prime Video’s initiative that allows customers to avoid ads for an additional monthly fee of $2.99.

Amazon shares rose about 2% in after-hours trading, reflecting investor confidence in the results.

For the second quarter, Amazon expects to report net sales of between $144 billion and $149 billion, while analysts estimate $150.2 billion.

AI in HR predicts employee behavior, including dismissal

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AI in HR predicts employee behavior, including dismissal

Artificial intelligence (AI) is transforming people management, offering solutions that go beyond automation to provide strategic decision-making. The recently releasedIA for HR report, by Distrito, reveals that approximately 45% of respondents point to the HR department as the second main user of AI in their companies, second only to the IT department. The research also indicates that currently 33.74% of companies are already in the process of implementing AI solutions in their Human Resources departments, signaling a concrete and immediate progress toward the use of this technology.

The adoption of this technology has helped HR in various aspects, from reducing hiring time to automating administrative processes, allowing professionals to focus on more strategic activities. However, its use has also extended to new horizons: predicting employee behaviors, which directly impacts companies' budget decisions.

With a database and an integrated platform, AI in the sector is already being used to analyze information transparently and explain the factors that influence decisions related to talent management and organizational climate. An example of this innovation is Factorial One, the new product from the unicorn startup specializing in solutions for managing and centralizing HR and payroll processes, Factorial.

O Factorial One consolidates the entire employee history, whether administrative and/or performance-related, on a single page. With the support of artificial intelligence, which permeates different modules of the management platform, in Factorial One, HR professionals will be able to predict behaviors such as possible resignation or burnout in seconds; identify probabilities of promotions or budget retention, and much more. All of this is because Factorial's platform adopted AI in its processes and provides HR with insights, reports, charts, and ready-made analyses, enabling the company to make quick, well-founded, and thus accurate decisions.

"The application of AI in HR goes far beyond task automation; it is about providing managers with actionable insights that translate complex data into strategic decisions," says Renan Conde, Brazil CEO of Factorial. It highlights that, by identifying the most relevant factors behind challenges such as turnover or engagement, AI not only optimizes processes but also ensures greater transparency and justification in decision-making.

Platforms like Factorial's use artificial intelligence to predict trends and offer practical recommendations, from task redistribution and career plan creation to the development of clearer communication policies. "These actions have a direct impact on the business: they reduce costs associated with high turnover, increase productivity, and strengthen team engagement, resulting in better financial performance. This helps to have a more consistent budget planning and clearer cost predictability, consolidating HR as an essential pillar for the sustainability and competitiveness of the business," adds the CEO.

The forecast is that this type of technology will be increasingly used in the future. According to data from the Gartner research, titled Gartner Hype Cycle for HR Technology 2024, by 2025, 60% of corporate organizations will adopt a responsible AI framework for their HR technology and will gain greater employee experience and trust within the organization.

Renan explains that by incorporating competency assessment into the performance process, the Factorial tool identifies skill gaps and recommends specific training for each employee, ensuring development focused on the department's objectives. The ability to monitor assessment progress in real time accelerates feedback cycles, fostering an environment of continuous improvement. Another differentiator is the functionality to measure the effectiveness and satisfaction with the offered courses, issuing certificates with ISO standards, which brings greater security and credibility to training initiatives.

For Conde, "we are moving towards a moment when AI will be as integrated into HR as email is today: something indispensable and natural." He explains that at Factorial they are preparing for this future with the core of data uniqueness and process automation of the unicorn startup's platform. "We are building a solid foundation for our AI to evolve from a technical resource to an active partner in the daily life of companies. Our goal is simple: to use AI to make HR work more human and focused on what truly matters – helping people grow, teams develop, and companies achieve their goals sustainably. Technologies like AI agents are enhancers of human potential, and we are committed to making them increasingly aligned with the real and ethical challenges of organizations," concludes the CEO.

PIX maintains leadership in e-commerce payments during Carnival 2025, but shares space with new options

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PIX maintains leadership in e-commerce payments during Carnival 2025, but shares space with new options

PIX continues to be Brazilians' preferred payment method for online shopping during Carnival, but it is beginning to share space with other digital payment methods. This is revealed by an exclusive survey conducted by Tuna Pagamentos, a leading payment orchestration company in Brazil, which analyzed data from over 40,000 e-commerce companies during the holiday season.

According to the disclosed figures, 77% of sales made in e-commerce during Carnival 2025 were paid via PIX, consolidating the instant transfer tool as consumers' preferred method. In the preference ranking, NuPay appears in second place, accounting for 12.50% of transactions, followed by credit card with 9.92% and bank slip with only 0.28%.

Payment diversification gains strength

One noteworthy fact in the research is the relative decline of PIX compared to the same period last year. On Carnival Monday of 2024, the method had been chosen in 92% of transactions, 16 percentage points above the figure recorded in 2025.

According to Alex Tabor, CEO of Tuna Pagamentos, this change reflects a positive scenario of greater diversification in payment methods. "This movement shows how the diversification of payment methods is creating a smoother experience for consumers. It is positive because now people can choose the most convenient option for each situation without relying on a single method," says the executive.

Highlighting the emergence of NuPay, a payment solution that, in its first year of implementation, has already captured 12.50% of transaction share. "This NuPay data is interesting because it also shows that consumers have a growing preference for more modern solutions," complements Alex.

Transaction volume hits a record

Despite the percentage reduction of PIX, the total volume of payments processed by the platform during Carnival 2025 (from Friday, February 28th, to Tuesday, March 4th) reached an impressive R$ 106.5 million, representing a 328% increase compared to the same period in 2024, when R$ 24.8 million were recorded.

The evolution is even more significant when compared to 2023, when the Total Payment Volume (TPV) was only R$ 4.9 million, demonstrating a growth of over 2,000% in just two years.

Credit cards also gained market share, rising from 6% in 2024 to nearly 10% in 2025, demonstrating that consumers are taking advantage of the variety of payment options available in the market.

Carnival Monday boosts online sales

The Tuna survey used as its main reference Carnival Monday (March 3rd), a date that recorded a sales peak compared to other regular Mondays of the year. This behavior suggests that many revelers took advantage of rest moments during the festivities to make online purchases.

"The results of this survey highlight the importance of offering multiple payment options in e-commerce, reflecting the evolution of consumer behavior. Diversifying payment methods not only broadens possibilities for the public but also strengthens financial inclusion, allowing more people to access online shopping safely and conveniently," concludes the CEO of Tuna.

The scenario presented by the research reinforces the trend of digital transformation in the payments sector, pointing to a future where the user experience becomes increasingly personalized and efficient, with consumers having greater freedom to choose how they want to pay for their purchases.

Neogrid launches insights platform for consumer goods retail in free webinar

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Neogrid launches insights platform for consumer goods retail in free webinar

Neogrid, a company specialized in technological solutions for the supply chain, will hold a webinar on March 18 to launch the Neogrid Insights Panel, a new platform that brings together strategic indicators on consumer behavior and the performance of consumer goods retail in Brazil.

The online event, scheduled for 2:30 pm on Tuesday, will feature experts from Neogrid and FGV IBRE (Brazilian Institute of Economics of Fundação Getulio Vargas), who will present how the data made available by the tool can transform decision-making and drive results for retailers and industry.

According to Neogrid, the new panel will offer three essential perspectives for the sector: the Shopper View, with analyses on average ticket and price variation; the Basket View, detailing the main consumption indicators; and the Supply View, focused on disruption and supply in retail.

“In addition to real-time indicators, the portal will also provide a library of seasonal studies, allowing comparative analyses of specific periods and commemorative dates,” the company revealed in a statement about the launch.

During the webinar, participants will be able to understand how this new data source can help companies sell more, increase their margins and better understand consumer behavior, aspects that have become even more critical in the current economic scenario.

The tool emerges at a time when data management and analytical capacity have become key competitive differentiators in retail. With the increasing volume of available consumption data, the ability to turn it into actionable insights can determine the success of commercial and supply strategies.

The launch also reinforces Neogrid's position as a provider of integrated solutions for the supply chain, expanding its portfolio with a market intelligence platform that complements its management solutions.

Registrations for the webinar are already open and can be made for free on the company's website. The event is aimed at retail professionals, consumer goods industry experts, supply chain specialists, and marketing managers interested in understanding consumption trends in Brazil.

Service:

  • Event: Launch webinar of the Neogrid Insights Panel
  • Data: March 18, 2024 (Tuesday)
  • Time: 2:30 PM
  • Format: Online (free)
  • Registration: Available on the Neogrid website

WhatsApp now accounts for 26% of delivery revenue in bars and restaurants

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WhatsApp now accounts for 26% of delivery revenue in bars and restaurants

The WhatsApp messaging app is increasingly gaining importance as a sales channel for Brazilian bars and restaurants. According to a recent survey by the Brazilian Association of Bars and Restaurants (Abrasel), conducted with 2,176 entrepreneurs in the out-of-home dining sector across the country, more than a quarter (26%) of delivery revenue already comes from orders placed through the platform.

The study shows that 63% of establishments already use WhatsApp to receive orders, a percentage still lower than marketplaces and third-party apps like iFood, which are present in 78% of the surveyed businesses. Other traditional channels maintain their relevance: 41% of establishments still receive orders by phone, while 39% invest in their own apps or websites.

When analyzing the distribution of revenue by channel, marketplaces remain in the lead, representing 54% of sales via delivery, followed by WhatsApp (26%), own applications/websites (12%) and telephone orders (8%).

Automation and AI gain space in digital service

The growth of WhatsApp as a sales channel has driven the adoption of artificial intelligence in customer service. In 2025, 38% of establishments already use some level of automation in orders received through the messaging app.

Among those who adopt technological solutions, 21% opt for a hybrid model, combining chatbots with human service, while 17% operate exclusively with artificial intelligence, automating the entire ordering process.

Delivery shows adjustment after boom in pandemic

Abrasel's research also revealed a slight decline in the percentage of establishments operating with delivery. Between 2022 and 2025, there was a 78% to 71% decrease in the number of bars and restaurants offering the service.

Among the reasons cited by entrepreneurs who do not work with deliveries, the lack of financial viability leads with 32% of mentions, followed by 30% who say they are evaluating the possibility. Structural problems, such as lack of space to reconcile salon operations and delivery, were mentioned by 27% of respondents. Already 24% claim not to have their own delivery infrastructure and prefer not to hire third-party services.

The contribution of delivery to the total revenue of the establishments also reflects this adjustment. Before the pandemic, deliveries accounted for 26% of sales, reaching a peak of 50% during health restrictions. In 2022, this percentage decreased to 32%, and in 2025, it shows a new decline, reaching 30%.

“Delivery continues to be a strategic channel for bars and restaurants, but we are seeing a rebalancing movement, with more customers choosing to go to the dining room, a natural behavior after years of pandemic and restrictions. The challenge now is to ensure that the service is sustainable for businesses. The growth of WhatsApp is natural, as it gives more control to establishments”, says Paulo Solmucci, CEO of Abrasel.

Different delivery models coexist in the sector

The research also revealed diversity in the delivery models adopted by the sector. While 39% of establishments maintain their own delivery team, 36% use full-service contracts that integrate marketplace and delivery. Another 30% hire specialized third-party logistics companies, and 26% rely on independent delivery drivers on demand.

“Diversification in delivery models is a function of cost and demand. Many choose to have their own delivery drivers, but use third-party delivery drivers during peak times. Others do not have the structure to hire delivery drivers, so they use freelancers,” explains Solmucci.

The scenario reveals a sector that continues to adapt to changes in consumer behavior in the post-pandemic period, seeking to balance in-person operations with delivery services, while adopting new technologies and channels to optimize its sales.

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