Consumer Week has become a significant event for merchants and consumers. This period offers a valuable opportunity for companies not only to promote their products and services but also to strengthen their relationship with customers. For that, having a well-planned sales strategy is essential to make the most of the advantages of this date.

The period attracts considerable attention, as it coincides with the time when consumers are looking for discounts and advantageous promotions. For companies, this is an excellent opportunity to attract new customers, as well as retain existing ones. However, this chance can be wasted if there is no well-defined sales strategy.

For that, brands need to think not only about prices but also about the shopping experience. Consumer behavior is changing, and customers are looking for more than just a discount: they want personalized service, easier payment options, and quality after-sales support.

An effective sales strategy for Consumer Week should be centered on customer service. Offering a personalized experience, where each customer feels unique, is a crucial step in building a trusting relationship. This can be achieved through good online service, with quick responses, targeted promotions based on purchase history, or even an accessible and efficient customer service.

Additionally, using data analysis tools to understand your audience's preferences and purchasing behaviors is an important strategic advantage. This allows the company to create more targeted campaigns and offer promotions that truly interest its target audience.

Although the discount is an important attraction during Consumer Week, creating promotional packages, such as product combos or additional services at no extra cost, can add much more value to the purchase. Offering special conditions, such as free shipping or easy installment options, can be a significant differentiator for the customer to make a quicker purchasing decision.

Additionally, working with a mix of complementary products and services to the main sale can increase the average ticket and generate more profit for the business, without the need for large discounts.

During Consumer Week, communication is essential. Companies need to be clear and transparent about the promotion conditions, delivery deadlines, and payment methods. Offers should be highlighted across all communication channels, such as social media, email marketing, and digital ads, using simple and straightforward language.

Furthermore, it is important to maintain active communication throughout the customer's buying journey. Informing about the order status, quickly resolving doubts, and ensuring that the payment and delivery process is efficient are steps that cannot be neglected.

The company's work does not end when the customer makes the purchase. After-sales service is an important step to ensure customer loyalty. After Consumer Week, companies should continue to nurture this relationship with the customer by providing good service, sending relevant content, and monitoring satisfaction with the purchased product or service.

Loyalty can be achieved in various ways, such as offering exclusive discounts to customers who shopped during Consumer Week, or implementing point or benefit programs. This creates a lasting bond with the consumer and increases the chances of them returning and recommending your brand to others.

Consumer Week represents a unique opportunity for companies to stand out in the market and strengthen their customer base. However, the success of this date is not only in the discounts offered but also in creating a sales strategy that considers all aspects of the customer's shopping experience. From personalized service to communication and after-sales care, each step plays a fundamental role in building a relationship of trust and satisfaction with the customer. Therefore, investing in a well-planned strategy is the way to harness the full potential of this date and ensure positive results for your business.

The career path to becoming a CEO is not orthodox. To become the captain who will lead the company and its crew, there is a natural growth dynamic that must be undertaken so that this professional develops the necessary skills to connect with and inspire the teams, guiding them according to the desired objectives. But, the big question that ambitious people for this position ask is: what is the best way to reach this role? And what other experiences do they need to have to contribute to this journey?

Many studies indicate that a large part of current CEOs previously held the position of CFO. Indeed, this is a highly competitively advantageous position towards the role of CEO, and it is usually the most logical path to achieve it.

The Chief Financial Officer is the one who usually has the "key to the vault" of the companies. He oversees the commercial area of the project, internal projects, and maintains important banking relationships for the company's economic health. Because of handling responsibilities more sensitive to business operations and having access to highly relevant internal information, it makes them, consequently, one of the professionals with the highest credibility and internal penetration when compared to other executives.

Since they have a more technical bias in their responsibilities, they are usually surrounded by strategic people from other areas (commercial, marketing, sales, etc.) to assist them in progressing to the CEO position – all of these characteristics justify the greater predominance of predecessor CFOs over the Chief Executive Officer.

However, although this dynamic tends to prevail and is the most "natural" in the market, it is not a strict scientific process to be followed, nor does it exclude other people from different areas from reaching this position. In practice, those who wish to follow this path must worry, far beyond developing precise technical skills, about improving as a leader of people and processes, having the ability to inspire and deliver in order to advance over time to more senior positions, transitioning from a vertical professional to a transversal one.

After all, a good CEO should have a strategic and detailed vision of all areas of the company. Even without extensive knowledge and depth in all areas, you will need to see the whole with intelligence and know how to make things happen. Yes, in addition to surrounding yourself with strategic people who assist you in making decisions, whom you trust to better understand everything happening internally so that you know what to do in order to improve the results achieved.

The prominence of the CEO position is undeniable as one of the most coveted roles in the job market in terms of career progression. Although for a long time it was only seen as a position that would bring enormous bonuses to its occupants, today these references also bring and elucidate its burdens – not only in terms of responsibility but also in the loneliness of occupying it, regarding decision-making and its relevance to corporate progression and prosperity.

This greater clarity, although it also caused many people to strongly cease desiring to hold this position, was an extremely positive movement to awaken individual self-reflection about what they want in their professional paths.

For those aspiring to become a CEO, it is essential to clearly understand the complexities of the responsibilities of this position so that, when faced with any crossroads, they do not tend to abandon ship but instead have resilience and persistence to overcome difficulties and propel the company forward in its segment. Yes, indeed, a solitary chair, but for those who truly wish to accept the challenge, it can bring exceptional advantages to their reputation in the market.