According to a survey by Opinion Box, in partnership with Octadesk, the free shipping is one of the major factors in the purchase decision, influencing about 67% of consumers. With this in mind, Free Shipping Day was created, celebrated on April 28 in Brazil. The initiative is seen as an effective attraction and conversion strategy, offering consumers this clear advantage: saving on the value of shipping.
 

“For retailers, it represents the opportunity to increase the visibility of their products and win new customers. However, success in action depends on strategic planning and attention to logistical and operational details” points Juliana Vital, points out Global Chief Revenue Officer of Nubimetrics, a platform that empowers sellers and big brands with smart data.
 

According to the expert, offering free shipping can make a difference at the time of the purchase decision. However, it is essential that sellers carefully choose the products that will participate in the campaign, analyze costs and profit margin, and set prices strategically. And this factor has a motivation: the shopping experience has become an increasingly determining factor for the consumer, whose according to a study by Ecglobal, the more than 60% of consumers claim that it is a point that directly influences their decisions.

“It is essential that retailers take advantage of the date to analyze the behavior of their audience and use market data to make more assertive decisions.With organization and focus on the consumer experience, the celebration can become a decisive moment for sustainable business growth in the digital environment”, says the professional.

To help boost billing, Juliana also explains that other points can not be left out. “The fast delivery time is very relevant for consumers, in addition to the clarity of information, reputation of the seller and reliability in the shipping process. Being aware of these points can ensure not only success on the Day of Free Shipping, but also the loyalty of the extended customer”, concludes CRO,

According to data from ABEMF (Brazilian Association of Loyalty Market Companies), the sector recorded a turnover of R$ 5.2 billion in the first quarter of 2025 (Growth of 13.6% compared to the same period of the previous year.For Thiago Brandao, CEO and co-founder of Loyalmea startup that was born within the Couponeria to offer loyalty solutions, gamification is a powerful practice among loyalty strategies for engaging its audiences, as it drives sales making business thrive.

In order to generate a win-win, companies that use the strategy have a goal to be fulfilled, which can be to retain it, and with this the customer can gain an exclusive benefit after executing it. “O gamification is an important ally to bonus any type of user, since incentive campaigns can be applied to different markets through a transformative approach that makes customers even more loyal”, points out Thiago.

Thinking about demystifying misconceptions involving strategy, the CEO highlights myths and truths about the gamification market.

1. Can gamification be used in different areas?

Truth. One of the main reasons for the wide use of the solution is to adapt according to the needs and objectives of each context. The strategy applied offers the unique opportunity to differentiate the brand from the others, providing personalized and memorable experiences, generating engagement, motivation and rewards. Education, health, marketing, human resources and sustainability are some of the examples.

1. Does the solution come down to instinctive games?

Myth. Incorporating game elements such as scores and instant rewards are important to making the consumer experience richer and more attractive.

For Brandao, the essence of gamification consists in creating engaging and meaningful experiences for users. “In addition to tangible rewards, gamification creates an emotional connection with the brand, achieving concrete results and conquering the sense of accomplishment”, says the CEO.

1. Gamification can help you retain and attract new customers

Truth. Customer loyalty is one of the fundamental pillars for the success of any company. Keeping satisfied and engaged customers can increase revenue, as well as strengthen brand reputation and reduce the costs of acquiring new customers.“Mainter customers is as difficult as retaining new ones, gamification is a great tool to increase engagement and participation of the” target audience, says Thiago.

1. Short-term loyalty strategy

Myth. In addition to provoking a sense of accomplishment, gamification introduces competitive elements such as rankings and challenges that encourage healthy competition among participants.

Gamification solutions also incorporate mechanisms to collect data and feedback from users. This provides valuable insights into customer behavior and preferences, enabling companies to make continuous adjustments more effectively.

“The trend is that gamification is far from being a passing thing.The transformative approach tends to evolve as they leverage new strategies to retain and reward” customers, concludes the CEO.

Entrepreneur who does not delegate, does not multiply. Who makes all the decisions in the arm ends up turning the very limit of growth of the company. According to the MXE Group, educational reference in solutions for entrepreneurs and their companies, this is one of the most difficult truths to accept for those who undertake in Brazil.

And it is accompanied by other equally common diagnoses: high turnover, improvised processes, feeling operation, time lost with bureaucracy, lack of predictability and low maturity in people management.The reflection of this is visible: according to Sebrae, more than 50% of small and medium-sized companies close their doors in up to four years.

“There is a lot of entrepreneurs who grow without structure, push, and one hour the bill arrives. Growth without management is risk. Growth without processes is chaos. Growth without good team is exhaustion”, says Felipe Cintra, CEO of MXE Group.

The invisible pains that hold your company back

1. You can't delegate and you think no one does better than you

Centralization can work in the first few years, but then hangs up. The leader needs to exit the operation and form a second layer of management.

Diagnosis: Lack of intermediate leadership and culture of autonomy.

Solution: Team structuring, role definition and real decentralization (with security and monitoring).

2. Its operation depends on people who “know how to make”, but not on processes that guarantee the result

The company is vulnerable to the departure of a single employee.

Diagnosis: Management based on key people, without knowledge backup.

Solution: Process mapping and standardization, KPI deployment, and use of AI to create predictability.

3. You put out fires every day and you can't look at growth

The short term consumes everything.

Diagnosis: Reactive management, without strategic planning.

Solution: Indicator routine, prioritization methodology and analysis culture (with AI support for data reading).

4. Your turnover is high and you normalized it

If you think that everyone “pula of employment even”, beware: this may be a direct reflection of your management.

Diagnosis: Lack of clarity about culture, goals, responsibilities, and growth plan.

Solution: HR restructuring, development trails and organizational culture reinforcement.

5. You still try to scale the company with the same tools you used when you had 5 employees

Spreadsheets, manual annotations, controls in WhatsApp.

Diagnosis: Limited technology, handmade operation and bottleneck in processes.

Solution: Implementation of ERPs, integration of areas and use of artificial intelligence for faster and more accurate decisions.

“Business that depends 100% on the founder to function is not ready to scale. The entrepreneur needs to exit the mode IO does everything’ and assume the role of strategist.This is what allows to grow with” consistency, concludes the CEO.

About MXE Group

The MXE Group, an educational reference in solutions for entrepreneurs and their companies, specializes in building and implementing efficient processes, mentoring for entrepreneurs and training for teams and leadership. Founded in 2023, it focuses on structuring processes, optimizing management and boosting business growth. 

With clients in eight countries, including Japan, Canada, Portugal, USA and Argentina, the group impacts thousands of entrepreneurs through its two main fronts: the MXE Education, focused on training, lectures, masterminds and immersions, and the MXE Services, which includes Up Grow Consulting, specialized in structuring processes and business management and a fully equipped auditorium for events, which serves 120 people.

Under the leadership of multi-entrepreneur Felipe Cintra, founder and CEO, and Maycon Manfio, COO, MXE has consolidated as a reference in business development.With an expanding team, the group serves businesses from various sectors, such as agro, retail, food industry, health, e-commerce, industrial manufacturing and services, supporting entrepreneurs to scale their operations efficiently and sustainably.