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Braze launches new partnership with Shopify and new eCommerce features

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Braze launches new partnership with Shopify and new eCommerce features

Braze (Nasdaq: BRZE), a leading customer engagement platform, announced today a strategic partnership and integration with Shopify, as well as new features and templates to customize consumer engagement. These capabilities provide real-time enhanced insights into individual preferences during shopping journeys, helping eCommerce marketers quickly create campaigns that drive their daily operations—allowing them to focus more on creating experiences that build lasting relationships with their customers.

Braze's Customer Engagement Platform offers a flexible, real-time solution with multi-channel support for brands of all sizes, industries, and geographies. Brands can leverage resources such as Braze's Data Platform, BrazeAI™, and native multi-channel capabilities to unify customer insights and create highly relevant and memorable experiences. Brands in the retail, consumer goods, and other sectors, such as e.l.f. Beauty, Hugo Boss, Gymshark, Gap, and Overstock, already use Braze as part of their eCommerce journeys.

"At e.l.f. Cosmetics, we know that truly understanding our consumers allows us to serve them better," says Brigitte Baron, Senior Director of Global CRM & Customer Growth at e.l.f. Cosmetics. "It's not just about reaching them, but delivering value in ways that are relevant and welcomed. With Braze, we can create personalized, data-driven experiences that resonate with our community, ensuring that each interaction is meaningful and not just another message," he adds.

Enable Real-Time eCommerce Insights with Braze and Shopify

The new strategic partnership between Braze and Shopify enables enterprise brands to create seamless, personalized customer journeys by combining Shopify's eCommerce capabilities with Braze's real-time engagement platform — supporting higher conversion rates, retention, and lifetime customer value. With enhanced Shopify integration, eCommerce brands can quickly connect to support the flow of commerce insights, improve identity management, and enable personalized shopping experiences using visitor data and Shopify product meta-descriptions. (Available in Q1 2025)

"At Shopify, we are committed to improving commerce for everyone," said Dale Traxler, Shopify's Director of Technology Partnerships. "Our plug-and-play integration with Braze allows brands to leverage insights from both platforms and engage consumers with better shopping experiences at the moments that truly matter. We are excited to partner with Braze to help businesses stay ahead in today's dynamic retail and eCommerce sector," he concludes.

Faster Time to Value with Native eCommerce Capabilities

New native data schemas and eCommerce templates help brands understand consumer behaviors faster and take relevant actions at every stage of the journey:

  • With predefined Shopify events, marketers can unlock a variety of eCommerce use cases, such as Abandoned Cart, to quickly activate campaigns and see a direct impact on return on investment (ROI). Available in Q1 2025 for Shopify customers, Q2 2025 for non-brand customers
  • Pre-built Canvas (Q1 2025) and Email (Q3 2025) templates, designed specifically for eCommerce and aligned with industry best practices, enable marketers to create visually appealing and effective campaigns quickly and easily.
  • Customizable landing page templates with drag-and-drop functionality speed up the creation of new landing pages, allowing marketers to promote their products and grow their email, SMS, and WhatsApp lists. (Q1 2025)

Rich, Personalized No-Code Experiences Across Multiple Channels

Marketers can also leverage new capabilities to deliver richer, frictionless shopping experiences by highlighting the most relevant products and services across WhatsApp and email channels:

  • Marketing professionals will be able to add dynamic, no-code product personalization using the drag-and-drop email editor, enabling highly targeted messages that align their products with the unique interests and preferences of their customers. (Q3 2025)
  • With the launch of WhatsApp Commerce, global eCommerce brands can boost more sales by using their Meta Catalogs to easily create dynamic product messages on WhatsApp and rich shopping experiences within the chat. Other improvements in WhatsApp, such as greater media support (including video) and WhatsApp Lists, allow merchants to showcase their products in new ways and offer personalized recommendations based on customer preferences. Click tracking helps marketers effectively redirect customers on WhatsApp and other channels to increase conversions. (Q2 2025)

"We developed the Braze platform to be flexible and powerful enough to enable brands of all sectors, regions, and sizes to create relevant and engaging experiences," said Kevin Wang, Braze's Product Director. "This allowed brands to build on our real-time streaming architecture, data modularity, and native multi-channel approach, delivering positive results for eCommerce brands. As we focus more on specific industries, we see opportunities to make Braze even easier for marketers. We are excited to take this step forward for eCommerce, in partnership with other leaders in the space, such as Shopify, to make understanding and engaging consumers throughout their journey faster and simpler," he states.

eCommerce brands looking to optimize their customer engagement strategy can explore new solutions offered by Brazehere.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding the expected performance and benefits of Braze, its products, programs, and strategic partnerships. These forward-looking statements are based on Braze's current assumptions, expectations, and beliefs, and are subject to risks, uncertainties, and changes in circumstances that could cause actual results, performance, or achievements to differ materially from those expressed or implied by the forward-looking statements. More information about potential factors that could affect Braze's results is included in Braze's Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2024, filed with the U.S. Securities and Exchange Commission on December 10, 2024, and other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent Braze's views only as of the date of this release, and Braze assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Taboola and Microsoft Celebrate 10 Years of Partnership, Expand Collaboration to Outlook and Office 365

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Taboola and Microsoft Celebrate 10 Years of Partnership, Expand Collaboration to Outlook and Office 365

Taboola, a global company providing high-scale performance advertising for advertisers, celebrates a decade of partnership with Microsoft to deliver advertising across its platforms and further expands this strategic collaboration.

Over the past decade, Taboola has driven advertising across various Microsoft platforms, including MSN – one of the world's most visited news portals – and Microsoft Edge, an innovative browser with AI technology. Now, this partnership expands to offer new opportunities for advertisers and more relevant experiences for users. Now, Taboola has expanded its partnership to display ads in some of the world's most used apps developed by Microsoft, including Outlook and other Microsoft 365 productivity suite apps.

With Taboola's AI technology, ads are integrated into websites, devices, and mobile apps to maximize monetization and engagement. This evolution allows brands to connect with nearly 600 million daily active users in safe and highly engaging environments.

"Reaching a decade of displaying ads with an industry leader like Microsoft is an incredible milestone," said Adam Singolda, CEO of Taboola. Our collaboration was built on long-term trust and Taboola's ability to help Microsoft deliver richer experiences across its highly popular digital properties. As we expand to more Microsoft platforms, we are providing advertisers with even greater access to trusted, premium destinations, reaching people at different times of their day while they are actively engaged.

Reputation-Led Growth and the New Startup Growth Paradigm

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Reputation-Led Growth and the New Startup Growth Paradigm

In a market where blue oceans are increasingly scarce, the real difference lies in how a brand builds and communicates its reputation.

In other words, innovation alone is no longer sufficient to fuel an exponential growth process and attract market attention, as we saw in the last decade. In a scenario where every startup, no matter how disruptive, faces fierce competition, consumer skepticism also grows — now having difficulty distinguishing the "new" from what truly came to stay and solve their problems.

That's where the decisive factor comes in. Today, what separates businesses that survive from those that scale is reputation. And when I talk about reputation, I am not only referring to the ability to communicate the impact of the value proposition but also to the skill of "conversing" with the audience and managing the market narrative around the brand. After all, a company's reputation is not just a reflection of what it says about itself, but of the genuine perception it builds in the market.

To get an idea of the size of this impact, the 2nd National Survey on the Impact of Public Relations on the Innovation Market – The Investor's View, developed by MOTIM, reveals that 91% of investors agree that brands that present their value proposition efficiently significantly increase the likelihood of receiving a financial injection.

This means that, currently, having a disruptive solution or cutting-edge technology is no longer enough. If the brand doesn't know how to build connection and trust, it has already lost the race. And here, I am not talking about catchy slogans or fleeting marketing campaigns. I am referring to consistency, authenticity, and frequency. Reputation is built every day, and each act is an opportunity to reinforce or undermine that trust.

Reputation-Led Growth: A New Approach Enters the Scene

It is in this context that the Reputation-Led Growth mindset emerges: a strategic approach that integrates the company's unique assets — its history, values, what the brand represents, and how the leader embodies all of this in a continuous reputation management process.

The concept not only helps to expand reach but also creates stronger bonds with clients, partners, and investors, educates the market, accelerates the sales process, and attracts the best consumers, keeping them close and interested. More than that, it is essential to preserve the company's image, protecting it from market ups and downs and the fury of the competition.

Not surprisingly, again using data from MOTIM's research as a basis, nine out of ten investors consider the founders' personal brand a decisive factor in the investment decision. Furthermore, more than one-third of venture capital professionals consider the positioning and history of the founders as the main strengths of a brand in the pursuit of investment.

These data show that founders and leaders have become more than just business managers. They should be the guardians of the brand's reputation. Anyone who still believes that building a strong business is optional will realize too late that the market is no longer driven solely by good ideas. We are in an era where real value lies in the trust and credibility a brand conveys — and in how it remains relevant in consumers' daily lives in the long term.

The time of improvisation is behind. If reputation is growing at the same pace as the business, we have entered the era of Reputation-Led Growth. Here, the only sustainable advantage is being remembered, and being remembered for the right reasons.

*Silas Colombo is CCO and founder ofI AM TROUBLINGGraduated in Journalism with an MBA in Communication and Marketing Strategies from Cornell University, he was responsible for developing communication campaigns for brands such as Itaú, Volkswagen, and the Rio 2016 Olympic Games Organizing Committee. At the accelerator, he is the communications director and has developed public relations strategies for over 200 brands in innovation, technology, and entrepreneurship, ranging from startups to multinationals.

ClickBus and CRMBonus join forces to offer personalized benefits with artificial intelligence

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ClickBus and CRMBonus join forces to offer personalized benefits with artificial intelligence

A ClickBus, the largest bus ticket sales app in Brazil, announces the launch of a new customer relationship feature that combines technology, data intelligence, and exclusive benefits. The action, unprecedented in the road transport sector and carried out in partnership with the CRMBonus platform, a retail media and data tool that, through artificial intelligence, already offers all customers who buy tickets with ClickBus the opportunity to secure offers on their favorite brands, such as: Quem disse Berenice, Hering, Sem Parar, Wine Vinhos, Sam’s Club, Aramis, Corello, and Giuliana Flores, further personalizing the online bus ticket purchasing experience.

CRMBonus's solution is anchored in the concept of retail media and uses artificial intelligence, cross-referencing customer behavior data and consumption trends to transform the customer journey into an even more complete experience. From the moment the passenger purchases the ticket on ClickBus, the technology cross-references the traveler's profile and preferences, mapping partnerships with relevant brands, and suggesting personalized coupons tailored to each consumer's profile. The customer receives these offers directly via WhatsApp from the moment they ship, and has the option to unsubscribe at any time, maintaining full control over the communications.

“The partnership with CRMBonus allows us to go beyond buying tickets, creating a unique experience that connects our customers with brands that make sense to them. We want bus travel to be remembered not only for its convenience, but also for the benefits it provides,” he highlights.Michelle Xavier, Marketing & Growth Director at ClickBus.

The initiative, which began operations in September 2024 in 10 cities across Brazil, has already impacted 500,000 customers and recorded an engagement rate of 65% – a significant number compared to the market average, which is around 35% to 40%. The ticketing platform announced that the goal is for more than 3,000 ClickBus routes to offer this benefit to customers.

Through CRMBonus's recommendation engine, which cross-references preference and consumption habit data, each customer has access to exclusive coupons to use both in physical stores – there are over 10,000 connected points of sale – and on partner e-commerce platforms. This omnichannel approach not only broadens the reach of offers but also promotes the economy of the final destinations, encouraging consumption in local businesses and enhancing the traveler's experience, allowing them to choose where and how they want to redeem their benefits.

CRMBonus endorses the great potential for integration into the road transport sector and positive results through this partnership with the traveltech. "Our recommendation engine analyzes each passenger's profile and suggests coupons that truly make sense for them. This creates value for all parties: customers gain real benefits, brands reach a highly engaged audience, and local tourism is boosted. We noticed that ClickBus's customer base embraced the concept very well, which gave us greater relevance amid the crowd of offers. With this conversion success, we were able to bring more and new offers to the company's customers," explainsEduardo Vieira, CTO of CRMBonus.

Mailbiz wins 10th ABComm Digital Innovation Award for the third consecutive year

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Mailbiz wins 10th ABComm Digital Innovation Award for the third consecutive year

Mailbiz was elected, for the third consecutive year, thebest marketing tool in the country. On Tuesday, March 12, 2025, the in-person ceremony to announce the winners of the10th ABComm Digital Innovation Award, the most renowned award in the national e-commerce. The award evaluated cases, companies, and professionals who stood out the most in the e-commerce, digital marketing, and social media scenarios.

With the aim of boosting sales in e-commerce, Mailbiz develops personalized strategies and technology aimed at increasing sales throughautomation via email and WhatsApp, in addition to features withaccurate CRM data, focused on customer relationships.

The methodology applied by the company has already helped the success of over 5,000 businesses, providing resources such as integration, campaign customization, landing pages, segmentation, and automation. Additionally, the platform offers a comprehensive dashboard to facilitate management and results tracking.

Due to this set of solutions, theEmailreceived recognition again in the category“Best Marketing Tool”. The achievement reaffirms the essence of the company:empathyto understand each need,collaborationto move forward together andinnovationto go beyond expectations.

The expertise of Mailbiz specialists allows for the creation and execution of customized plans for each business, ensuring precise measurement of results through the Performance Funnel. With this support, the company contributes to increasing sales and return on investment for its clients.

“Our commitment is to enable retailers to create authentic connections with their customers by combining cutting-edge technology with personalized strategies. We believe that understanding consumer behavior and acting intelligently not only improves the customer experience, but also increases operational efficiency and return on investment,” says Vinicius Correa, CEO of Mailbiz.

Evaluation process

The evaluation of the nominees took place in stages. The registration process was available on the ABComm website from January 27 to February 10, 2025. During this period, the public could indicate companies, professionals, and systems that stood out and innovated in the digital market in the past year.

From February 14 to March 9, the most recommended cases, professionals, and systems were available for public voting on the ABComm website. Finally, on March 12, 2025, the three most voted companies in each of the following categories were announced:

  • Best E-commerce Platform
  • Best Marketing Tool
  • Best Logistics for E-commerce
  • Best Digital Performance Agency
  • Best E-commerce Startup
  • Best Financial Solution for E-commerce
  • Best Technology for E-commerce
  • Best Digital Service Provider
  • Best Marketplace

“We are celebrating a decade of the ABComm Digital Innovation Award, which is a way of recognizing the work of a sector that is constantly growing in Brazil. We want to expand the initiative even further and continue to promote talent in online retail,” highlights Maurício Salvador, president of ABComm.

Following the market, iCasei registers 13% growth in 2024

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Following the market, iCasei registers 13% growth in 2024

The year 2024 ended with 921,412 marriages registered by the Civil Registry Offices of Brazil, representing a 2.35% increase compared to the previous year. This growth reflects not only the economic recovery but also the transformation of the sector, driven by the digitization of planning. In parallel,iCasei– the leading platform for wedding websites and lists in Latin America – has recorded a 13% increase in the number of celebrations on its platform, which has more than 130,000 active engaged couples.

“Several factors contributed to this growth. The strengthening of the economy allowed more couples to invest in more elaborate celebrations. In addition, the digitalization of planning, with the use of tools such as personalized websites, virtual invitations and RSVP management, made it easier for the bride and groom to organize their wedding.”, explains Diego Magnani, CCO of iCasei.

According to the executive, the platform's recommendation by wedding planners and other industry professionals further boosted this growth. He highlights that the pursuit of personalization has increased, with brides and grooms becoming more interested in aligning the platform's design with the event's style and the couple's identity.“Another highlight was the use of digital interactive tools, such as sending personalized messages and fun polls, which made the experience more dynamic and engaging for the bride and groom and guests”, he adds.

At the forefront of innovation, iCasei continues to adapt constantly to new market demands, offering technological solutions that enhance the experience of all involved.“With a satisfaction rate of over 80% among guests, RSVP via WhatsApp was the platform’s most important launch in 2024. The redesign of the bride and groom’s dashboard, in addition to innovations such as the possibility of including the event in the agenda when confirming attendance, are part of the advances that are part of our commitment to offering increasingly integrated and personalized solutions for brides and grooms.”, highlights Magnani.

In terms of recognition, iCasei was awarded the Reclame AQUI Award 2024, being recognized for excellence in customer service. The platform achieves 100% response rate to complaints and the highest percentage of customers who would do business again, reinforcing the trust that couples place in the company. With over 2 million couples served throughout its history, iCasei also surpassed R$3 billion in transactions for gifts, in addition to maintaining an active user base of around 100,000 per year.

“iCasei’s continued growth reflects our dedication to understanding couples’ needs and evolving with the market. Our impressive numbers and commitment to innovation cement our leadership in the wedding industry, helping millions of couples make planning their weddings simpler, more interactive and more memorable. In 2025, we will continue to invest in innovative solutions that make the journey of couples on their big day even easier.”, concludes Magnani.

Online sales: learn about the 6 main mistakes in e-commerce and how to avoid them

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Online sales: learn about the 6 main mistakes in e-commerce and how to avoid them

In 2024, Brazilian e-commerce grew by 10.5% compared to the previous year, totaling R$ 204.3 billion collected. In total, the number of online buyers in the country reached 91.3 million, according to data from the Brazilian Association of Electronic Commerce (ABComm). This scenario shows us that online sales are a growing market, where there are opportunities for growth across various segments. However, adopting the wrong strategy can compromise e-commerce sales results. Hygor Roque, Brand and Partnership Director at Uappi, a company specialized in e-commerce, explains the main mistakes made by companies and how to avoid them.

Main mistakes in e-commerce

A study by the Baymard Institute indicates that the average cart abandonment rate in e-commerce is 69.57%, with the main reasons including high additional costs (49%), the need to create an account (24%), and a complex checkout process (18%). Check out the main factors that can frustrate the online sales strategy, according to Roque.

Treating the website as a parallel sales channel:This is the most common error among companies. "Many treat e-commerce as a parallel channel rather than a real business, which leads to strategic failures such as lack of investment in traffic, little attention to the user experience, and absence of a clear brand positioning," he/she/they explains.

Wrong technology:When making the investment, some companies choose cheaper platforms, which end up costing more in the medium term: "They end up being limited and requiring dozens of additional integrations, increasing the actual cost of the operation," evaluates Hygor.

Lack of audience investment:Many brands build a digital trajectory entirely dependent on paid media, without investing in audience and recurrence, which weakens the business and makes it less sustainable. "The truth is that selling online requires a professional approach, with a customer acquisition strategy, a well-planned structure, and an efficient shopping experience. Those who ignore these factors end up turning e-commerce into a problem, rather than a solution for brand growth," concludes the expert.

Hide extra costs:This is the main reason for cart abandonment. Unexpected additional costs, such as high shipping or extra fees, should be present from the beginning of the consumer's journey. "The ideal is to be transparent from the beginning, informing the total cost on the product page or offering a shipping simulation before checkout," adds Hygor.

Need to create an account to purchase:that deters many consumers. The checkout should be quick and smooth. "Consider offering the guest checkout option, as this can significantly improve conversion," he explains. Furthermore, making the payment process more difficult can also lead to cart abandonment. "Simplifying forms, reducing the number of mandatory fields, and offering multiple payment options are effective ways to reverse this scenario," evaluates the specialist.

Lack of well-prepared information about the product"The online consumer cannot touch the product, try it out, or ask the seller questions at the time of purchase. All they have to make their decision are the descriptions and images on the website. If this information is vague, generic, or incomplete, the likelihood of abandonment increases significantly," he explains. It is important to invest in detailed descriptions that address the most common customer questions and highlight the product's unique features. The images should be of high quality and showcase the product from different angles. If possible, include videos. In the descriptive section, the company must provide all relevant technical information. "The more information the brand provides, the fewer objections the consumer will have and the higher the conversion," he concludes.

Assessments that should be made before investing in e-commerce

Although most companies are focused on expanding their business through online sales, not all businesses are ready for this step. Before launching an e-commerce, it is important to assess whether there is demand for this online purchase of the brand's products, whether the company has the infrastructure to handle inventory logistics and real-time customer service, as well as to evaluate the remaining profit margin in case investments are needed for e-commerce sales. Even after analyzing all these points, many companies make mistakes after starting that can compromise results and profitability if not carefully calculated.

Researcher advocates science as a management strategy for leaders

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Researcher advocates science as a management strategy for leaders

With the increasingly dynamic and interconnected challenges of the corporate universe, the need for new approaches to address emerging problems arises. It is in this context that theMatrix PublisherspearManage Like a Scientist, signed by the doctor and researcherMarcia Esteves Augustine.

The work, winner of the2nd Admirable Writers Contestinvites managers and professionals from various fields to revisit the concepts of leadership and management from the perspective of Complexity Theory. This field of study aims to understand complex systems that interact in a dynamic and unpredictable manner and can be found in areas such as biology, economics, physics, and sociology.

In the book, the author applies the concepts of Complexity Theory to organizational management by proposing an innovative model, inspired by scientific principles, which views companies as living, complex, and interdependent systems. The author explores themes such as autonomy, cooperation, self-organization, and the appreciation of reflective capacity, providing the reader with theoretical and practical tools to adapt their managerial skills to the demands of a constantly changing world.

Divided into five chapters, the work presents an introduction to contemporary management challenges and exposes complexity sciences as tools to address them. One of the highlights of the book is the autonomy-centered approach, which promotes more adaptive and resilient companies. Marcia also shares a case study about biotechnology companies in Brazil, illustrating how the principles presented can be applied in practice. In the final chapter, the author challenges readers to reflect on the purpose of organizations, raising a provocative question: "Whom do they serve?"

Manage Like a ScientistIt is an essential read for managers at all hierarchical levels, young professionals aspiring to leadership positions, and all those who wish to rethink their management practices. The work is especially relevant for those seeking modern and adaptive solutions that go beyond traditional management models. More than a practical guide, the book fosters a transformation in the reader's perspective, showing that science can – and should – be a powerful ally in guiding business towards success.

Technical sheet

Book:Managing Like a Scientist – The Four Management Principles of Adaptive Organizations
Authorship:Marcia Esteves Augustine
Publisher:Matrix Publisher
ISBN: 978-6556165257
Pages: 162
Price: R$ 34,00
Where to find: Amazon, Matrix Publisher

Why is home office increasingly being abandoned?

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Why is home office increasingly being abandoned?

This March marks five years since the start of the Covid-19 pandemic, which lasted from 2020 until mid-2022. Faced with social isolation, a lot of adaptation was necessary, including in the job market. Those who didn't have to close their doors right away, like retail workers, started adopting home office, and this was the great salvation of the time. However, we increasingly see that this work model is being abandoned. The question is: why?

I've noticed for some time now that companies are moving to require their employees to go to the office to work in a presencial model several times a week or every day, thus ending the work-from-home arrangement. The explanation for this is to promote greater interaction among team members and also to increase productivity, preventing distractions and enabling greater focus.

In addition, we can see that even remote job vacancies are much harder to find than before. Whether on LinkedIn or recruitment platforms like Gupy, remote work opportunities are increasingly scarce for most fields, while in-person positions are constantly rising, and I feel that this trend will continue.

I see the situation as a "fault" of both parties, because we know that many employees pretend to work from home, leaving the house at working hours and engaging in other tasks, leaving the main thing – which is commitment to the company – in the background. This behavior ends up harming those who do everything right and are paying the bill along with this group of people.

The truth is that some people don't know how to work based on trust, which ends up being quite harmful to the relationships we need to establish in the work environment, whether online or in person. Spotify said they intend to continue working remotely because they are adults. Maybe this works well for them because they were born this way. But the vast majority of the population is not like that, unfortunately.

On the other hand, although it seems that we have made some progress, I still perceive a lack of preparedness in companies' management to deal with workers in the remote model, and this happens because they are unable to exercise qualified leadership and resort to micromanagement. This need to constantly know what the other person is doing and to excessively demand ends up being exhausting.

The point is that both employees and companies are in this boat together and will face the consequences. I believe that abandoning the home office and adopting 100% in-person work is not a good choice. Once organizations take this attitude, they may end up losing talent, especially because they live far from the location and the daily expenses will not be financially worthwhile. Some functions and circumstances can facilitate remote work, where both the company and the employee truly benefit. But again, if there is no trust, it won't work.

Furthermore, it has been proven that the home office model is capable of improving people's quality of life, especially in relation to time, because it saves many workers from the need to leave home very early and spend hours in traffic. This time can be better utilized, whether to rest, do some physical activity, or any other task the person wishes.

The fact is that there has always been and still is a middle ground: hybrid work can be a good solution for companies. However, we need to be fair; it's not enough to have 4 days in person, only 1 day of remote work, and call it "hybrid." We need to be fairer and create a balance so that employees perceive that they are truly experiencing both: in-person work and remote work.

However, it will be necessary to repeat what was already said during the pandemic – companies need to learn and be prepared to deal with a team that is online, creating strategies to include them and be able to exercise leadership even remotely. While employees should be responsible for their work, delivering productivity and quality even from home. And we know it is possible.

Webmotors selects Felipe Andreoli for Mega Feirão campaign with over 200 thousand vehicle offers

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Webmotors selects Felipe Andreoli for Mega Feirão campaign with over 200 thousand vehicle offers

Webmotors begins its traditional Mega Fair on Monday (3/17). For this year's edition of one of Brazil's largest vehicle buying and selling campaigns, the brand relied on the talent of presenter Felipe Andreoli to be its official ambassador. With the slogan "press the button of now," the campaign offers a series of incentives until April 13th for those who want to buy or exchange a car. In total, more than 200,000 offers will be available with special conditions, such as financing up to 60 installments, purchase with payment starting in up to 120 days, flash offers on the app with prices below the FIPE table, among others.

As part of the campaign promotion strategy, Webmotors prepared a series of actions in different formats and channels. In addition to Felipe Andreoli as its official ambassador, the brand will feature merchandise on open TV, broadcast of ads on radio and out-of-home media, a campaign with digital influencers from different regions of Brazil, engagement-based awards for dealerships and retailers, among other initiatives.

ToNatalia Spigai, CMO at WebmotorsThe marketing strategy prepared for this year's campaign fosters the ideal environment for those looking to buy or exchange a vehicle.“Our Mega Fair is already recognized in the market for being an excellent business opportunity due to the conditions we offer. For this year, we have prepared a strategy so that our audience feels even more encouraged to take advantage of this opportunity now and stop postponing the dream of buying or exchanging a vehicle”, explains the executive.

The Mega Feirão da Webmotors takes place at a favorable time for business in the automotive sector. A survey conducted by the platform itself indicated that 68% of Brazilians wish to buy or exchange a car this year, with 37% still in the first half. When asked how they plan to pay for the new car, partial financing is the most mentioned option by respondents (47%), followed by cash payment (32%), full financing (15%), and leasing/consortium (6%).

Details of the promotions and special conditions of the Mega Feirão Webmotors are available on the company's website, atwebmotors.com.br/.

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