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Invent Apps chega para modernizar a gestão das empresas em qualquer ERP

E-Commerce Uptate
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Invent Apps chega para modernizar a gestão das empresas em qualquer ERP

A Invent, líder em soluções complementares a ERPs e referência em gestão fiscal, bancária, contratual e de recursos humanos no ecossistema SAP no Brasil e América Latina, acaba de lançar sua nova geração de produtos em cloud, a plataforma Invent Apps, que chegam para modernizar a gestão das empresas, independente do sistema de gestão utilizado.

“A principal vantagem do Invent Apps é sua capacidade de se conectar com qualquer ERP existente no mercado, sem a necessidade de substituir sistemas já em operação. As empresas podem escolher apenas os módulos ou funcionalidades de que precisam, melhorando a performance e a escalabilidade da gestão”, explica Marcos Tadeu Junior, CEO da Invent.

Os aplicativos com as principais funcionalidades das suítes fiscal e bancária já estão disponíveis e já é possível utilizar os módulos de NFS-e e NF-e, além de realizar a gestão eficiente de SPED Fiscal, Contábil e ECF, apuração e análise precisa de tributos como IRPJ, CSLL, PIS e COFINS, fazer as ​​conciliações de contas, cartões, pagamentos eletrônicos e até renegociação de dívidas de clientes, tudo isso de maneira automatizada e segura. 

Por ser desenvolvida nativamente em nuvem, a plataforma elimina a necessidade de infraestrutura física, permitindo que as empresas operem com mais eficiência e menos complexidade.

“O objetivo da Invent Software é ajudar as empresas a melhorarem sua gestão sem as forçar a abandonar os sistemas com os quais já estão acostumadas. Nossa solução é plugável e flexível, permitindo que as empresas cresçam e se adaptem rapidamente às mudanças do mercado, com menor risco e maior eficiência”, conclui Marcos Tadeu Junior.

Atualmente, a Invent atende mais de 4 mil clientes, apoiando empresas de todos os segmentos a otimizarem a sua gestão com alta performance e segurança.

Freight drops 0.54% in March, the first since November, says Edenred Repom

E-Commerce Uptate
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Freight drops 0.54% in March, the first since November, says Edenred Repom

According to data from the latest analysis of the Edenred Repom Freight Index (IFR), the average freight price per kilometer driven in March was R$ 7.35 in the country, which represents a slight fall of 0.54% compared to February. It is the first decline in the average price recorded by IFR since November 2024.

“Although observed factors that usually press the freight value upwards, such as the increase in the freight table floor and the beginning of the harvest, the IFR observed a slight decline in March. Although the slowdown in the industrial sector has a more significant impact on the manufacturing industry, it is important to note that commodities continue to show positive results.In addition, the Edenred Ticket Log (IPTL) Price Index pointed out a slight decrease in the diesel price at stations in March compared to February, a factor that may also have contributed to alleviate operating costs and impacted the values practiced in road transport”, analyzes Viniciosandes, director of Edenredom Reprom.

In the following months, the evolution of freight prices will continue to be linked to a combination of economic variables. “A reduction in the value of diesel in refineries announced by Petrobras and in force since April 1 may bring more relief to operational transportation costs, while the performance of sectors such as agribusiness and the extractive industry should continue to impact the pace of contracting the sector and the values practiced per kilometer driven”, concludes Fernandes.

IFR is an index of the average freight price and its composition, raised based on the 8 million annual freight and toll voucher transactions administered by Edenred Repom. Edenred Repom, a brand of the Mobility business line of Edenred Brasil, has been specialized for 30 years in the management and payment of expenses for the road freight transport market, leader in the freight payment and toll voucher segment with 8 million annual transactions and more than 1 million truck drivers served throughout Brazil.

When two giants fight, Brazil delivers faster

Luciano Furtado C. Francisco
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When two giants fight, Brazil delivers faster

It is not necessary to be an expert in geopolitics to feel the reflection of tensions between China and the United States. Just click on “buy” and observe the increase in delivery times or that suspicious jump in the final price. The trade war, reignited with heavy tariffs on both sides some reaching 145% in the US on Chinese products & is messing not only with the stock market indexes, but with the shopping cart of millions of Brazilians. 

For national e-commerce, this titan fight comes as a strong wind. Who is well positioned can hoist the sails and gain speed. Who is not, will turn aside in the storm. 

The shift on the global board began with the US targeting imports from China directly, attacking with sky-high tariffs and tax exemption review.China's response was immediate: restrictions on strategic minerals and new trade barriers. Result?A shaky international logistics system, freight surging, suppliers strained and uncertainty in replenishing inventories.But what about Brazil in all this? 

Interestingly, this external crisis may be the password for an accelerated maturation of national e-commerce. With the most expensive and least competitive Chinese products in the US, a window opens for Brazilian brands to occupy space ^ from electronics assembled here to fashion, beauty and home items.The consumer, who previously looked basically only at the price, now also weighs the delivery time and reliability. 

And then comes the logistics. Brazil, always slow to react to the demands of the digital economy, begins to awaken. Marketplaces invest heavily in regional distribution centers, logistics startups multiply with creative solutions, and there is a silent movement 'but robust 'Of nearshoring: bring suppliers from Asia to Latin American countries, reducing time, cost and dependence. 

Platforms such as Mercado Livre, Magalu and Amazon Brasil are ahead in this race, with their own fleets, automated warehouses and algorithms that predict demand with millimeter precision.No wonder, Brazil closed 2024 with growth of 12.1% in e-commerce, above the global average, according to Ebit/Nielsen. 

Of course, there are obstacles, such as the high domestic logistics cost, the bureaucracy for imports, as well as the fragility of infrastructure such as ports, airports, roads and railways.But there is also a new mentality, as the Brazilian shopkeeper is learning that relying exclusively on Chinese inputs is a fragility and is acting. 

The truth is that while the US and China exchange tariffs as if they were sparks in a saber-rattling, Brazil can 'act with vision and boldness 'WHEN it becomes one player stronger, more autonomous and faster. 

In the new game of global e-commerce, does not win who fights more. Wins who delivers better.

Arrow Mobility revolutionizes deliveries and improves customer experience in e-commerce

E-Commerce Uptate
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Arrow Mobility revolutionizes deliveries and improves customer experience in e-commerce

A Arrow Mobility, electric mobility startup, presented the Arrow One, electric van 100% developed to optimize e-commerce deliveries.Focused on efficiency and safety, the vehicle emerges as a solution to the bottlenecks of the “ultimate mile”, a crucial step of the purchase journey.In 2024, with 414.9 million online orders in the country, 23% of consumers still report dissatisfaction with deadlines and freight costs, a challenge that the new model promises to help solve.

The Arrow One combines sustainable technology and highly efficient operation, and also meets the main demands of the sector, such as: accelerated delivery, drastically reducing waiting times; low operating cost, with displacement carried out at only 20% of the value of a conventional van; enhanced security, allowing the internal transport of cargo without exposure to external risks; solution for heavy traffic of large cities, ensuring greater productivity and efficiency in urban routes. 

About the new solution, then Nestor Felpi, Arrow Mobility Advisor, comments: “To satisfy the customer, it is necessary to align storage, inventory and agile delivery. Arrow One was developed to transform e-commerce logistics, overcoming challenges such as heavy traffic and security. With proven efficiency, it makes twice as many deliveries, reduces logistics costs in 80% and ensures safe transportation without exposing the” load, he says Nestor.

Atento democratizes the use of Artificial Intelligence in the customer and employee experience

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Atento democratizes the use of Artificial Intelligence in the customer and employee experience

Atento Luxco 1 (“Atento” or the “Company”), one of the world's largest providers of customer relationship management and business process outsourcing (CRM/BPO) services, and a sector leader in Latin America, solidifies its transformative role in Business Transformation Outsourcing. Through its innovative offerings designed to enhance Customer Experience (CX) and Employee Experience (EX), the company redefines how brands interact with their customers, democratizing access to advanced, high-impact technologies across various industries.

Since implementing its strategy based on proprietary technology, artificial intelligence, and intelligent automation, Atento is transforming key processes in customer service. This evolution translates into hyper-personalized experiences, more intuitive interactions, and more efficient operations for nearly 100 clients currently, and continues to be expanded to many more across all regions. Thanks to the development of its technology ecosystem, the company has achieved remarkable results that reflect its ability to scale innovation.

  • Advanced InsightsWith over 125,000 hours of processed data, this solution facilitates strategic decision-making through advanced data analysis.
  • Knowledge AssistantVirtual assistants that handle up to 125,000 interactions with clients and collaborators.
  • Smart RecruiterAutomation of the recruitment process, with approximately 250 defined profiles and approximately 150,000 interviews conducted, optimizing the candidate experience and accelerating talent selection.
  • Atento ConversationsGenerative conversational platform with over 32 million interactions and multiple advanced conversational AI proof-of-concepts under development for base customers.
  • Corporate ChatInternal corporate chat that addressed over 675,000 questions and answers for almost 8,000 users, improving productivity and the employee experience.
  • Dynamic Automation PlatformPlatform with 5,500 active users to date, facilitating the intelligent automation of repetitive tasks and business processes.
  • QualistoreReal-time quality tool with over 25,000 users across four countries, focused on continuous improvement of CX processes. A key feature is gamification, incorporating elements like points and rankings, encouraging employee active participation in training. This creates a competitive and fun environment where users can track their progress and engage more with learning activities. This approach not only boosts motivation but also fosters a more dynamic and collaborative environment, promoting continuous team development.
  • Integrated LoginSmart authentication solution already implemented for numerous clients and thousands of users, strengthening security and access experience in digital environments.

At Atento, we integrate Artificial Intelligence into the heart of our solutions so that any company, regardless of its size or digital maturity, can benefit from it," says Dimitrius Oliveira, CEO of Atento. "With more than 100,000 people, we are focused on developing, scaling, and democratizing AI advancements. Our goal is clear: to democratize access to advanced technologies and transform innovation into concrete results for the customer and employee experience," he concludes.

Taking the customer experience to the next level

Through its ecosystem of proprietary solutions, Atento has integrated artificial intelligence into critical processes, enhancing efficiency, personalization, and scalability for its clients worldwide. Much of these solutions are concentrated in Atento AI Studio, its AI platform designed to transform customer experience and operational efficiency in secure environments. It is currently impacting companies in sectors such as finance, energy, payments, and others.

  • BankerAtento Insights is also used to analyze service interactions in depth, identifying critical areas and improvement opportunities. To increase customer satisfaction at a major bank, the tool was used to pinpoint the primary causes of dissatisfaction in the CSAT survey, and the root cause was identified via human analysis. Approximately 10 friction points related to communication problems were identified, and the AI suggested 4 initiatives to achieve process improvements. This resulted in a 3.5% increase in CSAT and a 5% reduction in the callback rate within just two months. This work also maintained a resolution stability of 82% across channels.
  • Energy: A large energy company relied on AI Studio to improve its customer complaint processes related to installment billing, identifying the main reasons for dissatisfaction and developing prompts that would help agents display more empathy, identify the root cause of complaints, and successfully guide the customer. This resulted in a better overall experience and a 8.64% increase in customer satisfaction scores and a 9% increase in NPS, with a 65% reduction in the number of dissatisfied customers.
  • Payments Department/Sector We implemented AI Studio resources for a payments company aiming to reduce customer migration to critical channels, ensuring improved engagement and satisfaction for the end-client. The implementation allowed us to contextually analyze interactions, enabling precise problem identification and solution adoption, guaranteeing each case was monitored to resolution. With a 22% reduction in leakage between January and December 2024, we demonstrated a substantial improvement in operational efficiency. Furthermore, agent training and collaboration between the Quality and Innovation departments yielded valuable insights, further enhancing service quality. These advancements are reflected in satisfaction metrics such as CSAT, which increased by 4%, and NPS, up by 31%, exhibiting an upward trend during the period.

How Artificial Intelligence is revolutionizing shift management in retail

Jose Pedro Fernandes
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How Artificial Intelligence is revolutionizing shift management in retail

Retail is one of the most dynamic and competitive sectors of the global economy. With increasing digitalization and changing consumer behavior, companies in the segment face the challenge of optimizing their operations, ensuring operational efficiency and a better experience for customers and employees.In this scenario, artificial intelligence (AI) emerges as a strategic ally, especially in the management of shifts and work scales.  

Efficient workforce management is one of the main factors that impact employee productivity and satisfaction. With the need to keep stores operating in multiple shifts, often the distribution of scales is done manually, generating overload in some employees and underutilization of others. And this undoubtedly directly impacts on productivity and employee well-being, in addition to compromising the quality of customer service.  

Workforce Management (WFM) solutions use machine learning technology and bring a proactive approach to shift planning, using advanced algorithms to predict demand, analyze historical patterns and optimize team distribution, enabling:  

AI analyzes sales data, customer traffic, and seasonal trends to suggest scales aligned with actual store needs.  

Reducing costs and overtime: technology prevents excessive or insufficient staff allocations, reducing costs with unnecessary overtime.  

INCREASING employee satisfaction: AI allows the creation of more balanced shifts, ensuring better workload distribution, promoting well-being in the workplace and improving the balance between personal and professional life of employees.  

According to a Bain & Company survey**, Generative AI tools can increase productivity by up to 25% and generate significant cost savings for retailers.  

For managers, AI allows them to offer intuitive dashboards and real-time insights, allowing for more agile and assertive decision-making.In addition, it facilitates compliance with labor legislation, minimizing risks of non-compliance.  

For employees, AI enables greater predictability and flexibility in the workday.Technology can also integrate mobile and interactive solutions, allowing employees themselves to request shift changes and journey adjustments in a simple and transparent way.  

Digitalization and the adoption of AI in shift management are no longer an option, but a necessity for companies seeking competitiveness and sustainability. After all, the integration between technology and strategic workforce management is the key to a more efficient, profitable and human retail.  

By investing in AI workforce management solutions, retail companies not only improve operational efficiency, but also create a fairer and more productive work environment.

Brazilian market is poised to become a global leader in Tokenization, according to an ABcripto study.

E-Commerce Uptate
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Brazilian market is poised to become a global leader in Tokenization, according to an ABcripto study.

Tokenization in Brazil is already a reality, with concrete applications in the financial market and strategic sectors of the economy. According to the study Tokenization – Cases and PossibilitiesDeveloped by the Brazilian Association of Cryptoeconomics (ABcripto), successful initiatives demonstrate how the digitalization of assets is transforming the investment landscape in the country. 

Tokenization allows the conversion of physical and financial assets into secure, traceable, and accessible digital representations. The study highlights cases such as the tokenization of receivables, driven by companies like PeerBR and Liqi, which facilitate the conversion of bills of exchange and credit rights into tradable digital tokens. Furthermore, Netspaces and Mynt are innovating in the tokenization of real estate, enabling the fractionalization of high-value properties to democratize access to the real estate market. 

In the agribusiness sector, Agrotoken leads initiatives to transform commodities like soybeans, corn, and wheat into digital assets, expanding financing options for rural producers. Simultaneously, Brazilian banks are exploring tokenization to offer new investment types and broaden access to the capital markets. 

Another notable advancement is the Web3 infrastructure and white-label solutions developed by companies like Klever and BlockBR, which create platforms to facilitate tokenization across various sectors. This movement reinforces Brazil's position as one of the most promising markets for the digitalization of assets. 

Tokenization adoption in the country is driven by a favorable regulatory environment, with the Virtual Assets Legal Framework and guidelines from the CVM and Central Bank ensuring legal security for investors and companies. Furthermore, the successful Pix experience and the development of Drex are key factors for the sector's expansion. 

With a daily volume of R$$ 23 billion in crypto assets and over 9.1 million individual investors in the country, Brazil is positioned at the global forefront of tokenization. The ABcripto study reinforces that this trend is expected to grow in the coming years, making the financial market more accessible, efficient, and dynamic. 

About study  

Recently released by ABcripto, the study details the key factors that place Brazil ahead of the global market in the area of tokenization. Highlights include the advancement of the regulatory environment, with the implementation of the Virtual Assets Legal Framework and the guidelines from the CVM and Central Bank, which ensure legal security for investors and companies. 

In another pillar, the Innovative Payment Infrastructure, building on the successful experience of Pix as a foundation for DREX adoption, should accelerate financial digitalization. The analysis further shows how tokenization facilitates democratization of access to the capital markets by enabling investors of various profiles to access assets previously restricted to large players, thereby expanding financial inclusion, and attracting more foreign investment. 

Fintalk receives investment from HiPartners to lead the future of conversational AI in Brazil

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Fintalk receives investment from HiPartners to lead the future of conversational AI in Brazil

HiPartners, a venture capital firm focused on retail, announces a R$1,746 million investment in Fintalk, Brazil's first conversational AI, at a 9-figure valuation. This is the 7th investment by the fund, which exclusively focuses on retail tech companies. Their network includes Brazil's largest retailers, which goes beyond capital investment to provide smart money capable of catalyzing the strategy of Please provide the Portuguese text you would like translated. "Growth" is a very broad term, and I need the context to provide an accurate translation. The startup. Currently, there are over 80 investors, including entrepreneurs like Sergio Zimerman, founder of Petz; Eugênio De Zagottis, board member of RD Saúde; Gabriela Baumgart, partner at Grupo Baumgart, among others.

Launched in 2022, Fintalk establishes itself as Brazil's first conversational AI platform capable of understanding regional dialects, slang, and cultural nuances. Offering automation solutions to over 12 million users, it focuses on major players like C&A, Stone, SKY, Avenue Itaú, Porto Seguro, CIMED, and others, serving as a benchmark for some of these names.

HiPartners' decision reinforces confidence in Fintalk's technological and commercial foundation. The company developed its own AI, ensuring complete control over updates, personalization, and banking security, validated by leading financial institutions – a crucial criterion for enterprise clients. The impact on results makes Fintalk the market's new favorite technology: it reduces customer service costs by 50%, cuts collection expenses by 40%, and increases sales and collection conversion by up to 25%.

The investment reinforces the fund's commitment to accelerating technology companies with high growth potential and clear competitive advantages. The startup's entry into the portfolio will allow Fintalk to expand its leadership in the conversational AI market, expand its national and international presence, and further strengthen its team with senior professionals, ensuring sustainable and scalable growth, particularly in retail, where there is a daily challenge of offering an omnichannel relationship that is both agile and natural, with clear value generation for the retailer and its customers.

"The lack of effective communication solutions directly impacts consumer satisfaction, and in most cases, complex tools come with high, almost prohibitive, operational costs. Of all the players we evaluated, we saw Fintalk as the only company capable of reducing these obstacles and providing clients with a much more efficient and accessible voice-based relationship. Our investment reinforces confidence in the startup's capacity to lead this sector, both in Brazil and internationally," comments Walter Sabini Junior, CEO of HiPartners. 

Accelerated growth

With a consistent growth of 8% per month, Fintalk not only doubles in size annually but also strategically positions itself to expand its market presence. This accelerated pace reflects the robustness of its business model, the growing demand for its solutions, and the efficiency in executing its strategy. In Brazil, the investment will help the company reinforce its presence and continue to be a benchmark in conversational AI for large corporations. "While global competitors treat Brazil as a secondary market, we were born here and have grown because we deliver high-impact results that generate value for our clients. Together, we have built great success cases with high ROI," states Luiz Lobo, founder and CEO of Fintalk.

HiPartners' investment validates our mission to innovate in retail in Brazil and worldwide. The company expects to maintain its rapid pace and continue doubling in size year after year, fueled by sector growth and the ongoing evolution of its solutions.

Billion-dollar market

The global AI market, estimated at approximately US$1 trillion in 2023, is experiencing robust growth, and Fintalk is well-positioned to stand out in this landscape. Serving tens of millions of users and processing millions of transactions daily, the company offers solutions like AI agents for customer service, sales, and collections, plus a performance-enhancing co-pilot.

Fintalk CEO and founder, Luiz Lobo, boasts extensive experience in the financial and technology sectors. Prior to founding the company, he led the expansion of disruptive acquirer platforms for millions of microentrepreneurs at Stone and Hipercard, as well as holding strategic roles as a partner at Itaú and Stone, and CIO at AT&T/SKY Digital Brasil. His vision and expertise have been instrumental in Fintalk's rapid growth and its establishment as a leading player in the Brazilian conversational AI market.

Qlik presents AI solutions and success stories during the Gartner Data & Analytics 2025 Conference

E-Commerce Uptate
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Qlik presents AI solutions and success stories during the Gartner Data & Analytics 2025 Conference

A QlikQlik, a global data integration, data quality, analytics, and Artificial Intelligence (AI) company, will bring its complete platform of solutions to the Gartner Data & Analytics Conference 2025, taking place on April 28th and 29th. During the event's sessions and presentations at its booth (322), Qlik will highlight trends, technologies, and success stories, and discuss how customers can enhance informed decision-making and drive business results with solutions like Qlik Talend Cloud and Qlik Answers. Qlik will also showcase the innovations stemming from its recent acquisition of Upsolver, a pioneering company in real-time data streaming and Apache Iceberg optimization.

"Qlik will showcase its latest innovations, empowering organizations to gain valuable insights from data to drive more strategic decisions. We continue to guide market transformations with cutting-edge technologies leveraging artificial intelligence to support companies in tackling complex challenges, revealing patterns, anticipating demands, and supporting the development of more effective strategies to generate greater business value," states Olímpio Pereira, Country Manager of Qlik Brazil.

Qlik will feature a comprehensive program of presentations, highlighting the practical application of data integration, quality, governance, and analysis, as well as the strategic use of Artificial Intelligence in business. Among the highlights is a case study presentation by Santos Brasil, a leading company in port and logistics operations, which will demonstrate how its digital transformation is being driven by a data-oriented journey. Qlik will also moderate a panel discussion that will explore the paths to ensuring organizations are truly prepared to adopt Artificial Intelligence. Another session will address the importance of open and real-time data architectures to meet the growing demands of corporate environments.

At the exhibition area, Qlik specialists will be available at the company booth to discuss new developments, such as the recent acquisition of Upsolver. This initiative allows Qlik to deepen its ability to provide companies with end-to-end, open, and scalable solutions that unify data integration, analytics, and AI on a single platform. Open and real-time data architectures are crucial for ensuring flexibility and scalability in data management, enabling organizations to access information faster, optimize their data assets, reduce costs, and unlock more powerful IA-driven insights.

Another highlight will be Qlik Answers, technology allowing efficient exploitation of unstructured data within business workflows. Considering that the majority of global data is unstructured, such as emails and documents on organizational intranets, which hinders its analysis, Qlik provides clients with the necessary resources to make it possible. Qlik Answers is an innovative knowledge assistant powered by Generative AI that transforms how companies access and utilize unstructured data. The solution offers reliable and personalized answers from private, company-curated sources like knowledge libraries and document repositories, ensuring instant and relevant insights.

Visitors can also learn more about Qlik Talend Cloud, which provides comprehensive data integration with extensive quality and governance features, crucial for maintaining data integrity in AI operations. The solution is a complete and integrated platform allowing you to track, maintain, and protect data accuracy throughout its entire lifecycle. Qlik Talend Cloud features data products for faster, quality-assured data curation, plus a dynamic data marketplace to enhance information delivery across the organization. It also offers modern data engineering tools with transformation capabilities, delivering data ready for AI and complex projects leveraging the technology, thereby driving intelligent decisions and business modernization.

Qlik was recognized as a Leader in the Gartner® Magic Quadrant™ for Data Integration Tools in December 2024 and in the Magic Quadrant for Augmented Data Quality Solutions in March 2025. Qlik believes this recognition demonstrates the effectiveness of its features and its commitment to providing comprehensive data solutions that deliver business value and enable businesses to thrive in an increasingly competitive landscape.

Note in your calendar – Qlik at the Gartner® Data & Analytics Conference 2025

DateApril 28 and 29

Stand: 322

LocalSheraton São Paulo WTC Hotel – Avenida das Nações Unidas, 12559 – Brooklin Novo – São Paulo

Event Session Agenda and Presentations:

Monday, 28/04

– Session: Digital Transformation and Innovation – Santos Brasil's Data Journey – at 11:45 AM – Location: Ballroom 1 – 3rd Floor

– Roundtable: AI Readiness – What does it truly mean to be "AI-ready"? – 3:15 PM – Location: Room R18

Presentations will be held at the booth throughout the day.

Tuesday, 29/04

– Session: The Importance of Open and Real-Time Data Architectures in Today's Landscape – 1:05 PM – Location: Exhibit Showcase Theatre, Golden Hall – 5th Floor

Presentations will be held at the booth throughout the day.

About the Gartner Data & Analytics Conference

Gartner analysts will provide additional analysis on Data and Analytics trends at the Gartner Data & Analytics Conferences, taking place April 28 and 29. São Paulo in (Brazil), from May 12 to 14 London (England); May 20-22 Tokyo (Japan); on June 2 and 3 Mumbai (India) and on June 17th and 18th Sydney (Australia). Follow conference news and updates on X using Unfortunately, "#GartnerDA" is not recognizable as a standard abbreviation or phrase in any known language, including Portuguese. It seems to be a unique identifier or code. Without more context, it cannot be translated. Please provide the full sentence or paragraph, or describe what the code represents..

Please provide the Portuguese text you would like translated. I need the actual Gartner disclaimer to translate it accurately.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the United States and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates, used with permission. All rights reserved.

Gartner does not endorse any vendor, product, or service described in its research publications and does not advise technology users to select only vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner's research organization and should not be interpreted as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Technologies for e-commerce need to be selected with a focus on the results and not only on the trends of the moment

Renato Avelar
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Technologies for e-commerce need to be selected with a focus on the results and not only on the trends of the moment

E-commerce has never had as many technological resources available as it is now. From artificial intelligence-based solutions to marketing automation, through chatbots, real-time data analysis and intelligent logistics systems. The sector is experiencing a moment of accelerated evolution. And the data proves: according to Cloudei, e-commerce sales should jump from US$ 26.6 billion 2024 to US$ 51.2 billion in 2027 92.5% in the period, which is driven by the advancement of digital transformation and the growing desire to purchase journey.

But faced with so many options, the inevitable question arises: which tools are really worth the investment?In times of tight margins, marketing, technology or innovation directors must adopt a profitability-centric view bottom line ''that last line of the financial statement that reveals the company's profit.In this sense, the choice of new technologies must be directly linked to the measurable impact they generate on the business.

Many companies make the mistake of investing in tools that do not align with their operational reality or that are implemented in a rushed and unplanned way. The result? Overloaded teams, decentralized data and a series of stuck processes that hinder decision making. Therefore, a more effective path especially for small and medium-sized companies is to scale with strategy: adopt one technology at a time, focused on solving real and specific problems. 

This approach allows you to accurately track the impact of each solution, making adjustments whenever necessary. In addition to preserving resources, this strategy favors increased return on investment (ROI) and reduces the risk of waste.

Another important point is the adequacy of the tools to the local context. It is common for Brazilian companies to adopt solutions recommended by international matrices that, although globally consolidated, do not fit into the regulatory and operational processes of Brazil. This generates high dollar costs, without proportional return. In these cases, the local manager needs to take a more active role and demonstrate that solutions developed by national companies can be more effective, faster and more financially viable.

It is important to highlight that seeking efficiency does not mean giving up innovation. Chatbots, for example, are proven solutions in reducing costs with service, with the potential to cut up to 30% of these expenses. However, automation should be used with balance 'Excess can lead to dehumanization of the customer experience. Therefore, planning is as essential as the tool itself.

In the same reasoning, the model of architecture composable, which allows combining different tools to create customized solutions, is extremely promising 'provided it comes with clarity in the objectives and digital maturity. Following this logic, the ideal is to seek solutions that meet multiple needs with the fewest possible number of contracts. This reduces the integration effort, simplifies management and improves operational efficiency. Solutions focused on the customer experience as customization platforms and marketing automation 'usually deliver faster return. Already more robust technologies, such as predictive analysis and logistics optimization systems, can be adopted in later stages, as the business matures.

In short, technology should be a growth lever, not a financial or operational burden. The key is to make conscious choices, based on data, clear objectives and the actual operation of each company. Not everything that is available in the market is applicable to all businesses. The important thing is to identify what really moves the indicators and, from there, grow intelligently.

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