A Bemobi(BMOB3), a leader in the specialized payment solutions sector, which already serves 10 of the 15 largest recurring service companies in the country, announced on Thursday, the 20th, to the Securities and Exchange Commission (CVM) its financial results for the fourth quarter of 2024. The period was the one with the highest growth in the last 9 quarters, both in Net Revenue and Adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization), with growth across all 4 business segments. The period also marks the gaining of traction in payment initiatives, with increased penetration among existing customers and the addition of new clients, including Copel, the sixth energy distributor to become a Bemobi client. One of the few Brazilian multinationals in the technology sector, the company currently has over 1,475 clients, including 149 large companies (with sales exceeding 500 million reais) and 1,326 medium-sized companies (with sales below 500 million reais), spread across 58 countries.

"This quarter we reported the largest expansion in recent years, with accelerated growth compared to previous quarters. The year 2024 was a return to our sustainable growth, supported by the continuous gain of traction in the Payments vertical, as well as the recovery in Digital Signatures," says Pedro Ripper, co-founder and CEO of Bemobi. The growth and evolution of Pix and Open Finance in Brazil, combined with the expansion of e-wallets and innovations like Click to Pay, create opportunities for subscription service companies to modernize their payment platforms. The digitization of these journeys enables the transition from traditional boleto to an omnichannel and multi-method approach, offering greater flexibility and better payment conditions. This movement has resulted in significant gains in conversion rates, reduced default rates, and cost optimization for our clients.

Bemobi's end-to-end payment solution is already used in the "white label" model by over 505 companies, including all the major telecom operators in Brazil such as Vivo, TIM, and Claro, some of the largest utility companies like Energisa, Equatorial, Enel, NeoEnergy, Light, and Copel, companies in the education sector like Grupo Salta, as well as numerous internet providers.

In the fourth quarter of 2024, the company achieved a record payment volume (TPV) of over 2.3 billion reais. As a result, the Payments revenue grew by 16.3% compared to the same period of the previous year.

Digital Signature solutions saw a 34.4% increase in revenue for the quarter. The number of users with active subscriptions to their app, game, and communication services reached 26.2 million, a 10% increase compared to the same period last year.

Between October and December of last year, Bemobi's adjusted net revenue grew by 19.8% compared to the same period in 2023, reaching 165.3 million reais. In 2024, net revenue reached 607.5 million reais, a 12.2% increase compared to the previous year. Adjusted EBITDA grew by 19.1% and reached 55 million reais, the highest in the company's history. Adjusted EBITDA increased by 13.6% and reached 200.4 million reais. Adjusted net income ex-Swap in Q4 2024 was 46.5 million. In the accumulated 12-month period, the adjusted net income ex-Swap totaled 135.9 million reais, a 20.1% increase compared to 2023. The net accounting profit for the year closed at 120.2 million reais, a 38.3% increase compared to the previous year.

Operating cash flow was a solid 41.4 million reais in the fourth quarter, with cash conversion of results exceeding 75%. In this way, the company closed the quarter with a total cash of 589 million reais.

Bemobi also approved a new dividend distribution policy, valid until the end of 2025, which plans to distribute an estimated 200 million reais. The first distribution will be 58 million reais related to the 2024 fiscal year, to be approved at the Assembly to be held on April 24. "Our financial and operational performance in 2024, combined with the outlook for 2025, gives us confidence that our cash generation allows us to adopt a more aggressive dividend payout for these two periods without compromising our ability to continue growing sustainably, both organically and through new M&A activities that will continue to play a significant role in our strategy," says Ripper.

Who has never dreamed of opening their own business, being the owner of their brand, and conquering their space in the market? This is the wish of many entrepreneurial women who, like Brenda Piccirillo, founder of CUFF Jewelry, decided to turn a dream into reality. According to SEBRAE data, the number of women entrepreneurs in Brazil has increased by 18% in the last 5 years, driven by the pursuit of autonomy and the flexibility to manage their own businesses. The history of CUFF reflects this movement when Piccirillo set out to create accessories that could accompany thousands of women throughout their daily routines and, moreover, be durable. "We have clients who tell us they still use the first pieces from when we launched, five years ago," says the entrepreneur.

Brenda's journey began improbably, with a carry-on suitcase. Graduated in Business Administration in 2012, she began her professional career in areas such as innovation and technology, focused on the agricultural sector, and worked both in Brazil and abroad. However, always with the desire to undertake, she started reselling her aunt's semi-jewels as a way to earn extra income. Over time, this hobby became a promising business. "The initial idea was to work with investments and banking, but I started selling semi-jewels and realized I was happy doing that. In a short time, I was already earning more than my intern salary," recalls Brenda.

With this growing scenario, in 2019 Brenda officially founded CUFF. Initially, the brand operated with a limited stock, with only one piece of each model. But with dedication and vision, the entrepreneur kept growing. In the same year, she developed the company's website alone and started selling all over Brazil, which resulted in a significant increase in demand.

In the last five years, CUFF achieved a revenue of R$ 28 million. Furthermore, in 2023, the brand sold more than 85,000 units and surpassed 100,000 units in 2024. Furthermore, she stands out in the market by creating original compositions designed to provide a unique style experience. "The combinations allow our clients to see how the pieces can be easily mixed and matched, offering versatility and sophistication for any occasion. This diferencial not only makes it easier to choose complete looks but also enhances the practicality of online shopping, allowing them to feel confident and inspired when assembling their wardrobe intuitively and without leaving home. Our repurchase rate is 37%, a highly positive figure for the segment," explains Brenda.

In the last Black Friday, in 2024, CUFF broke records with a 50% growth compared to the previous year. With more than eight thousand products sold, the brand not only exceeded expectations but also surpassed the sales target for the period by 37%, reaching a revenue of over R$ 1 million in just one month.

Clicks of success

CUFF has established itself as a 100% digital brand, with an e-commerce platform that is the heart of its operations. The online store, which receives 90,000 monthly visits, stands out in the semi-jewelry market for its personalized shopping experience and intuitive navigation. The growth of e-commerce in Brazil has also been a reflection of the expansion of CUFF Jewelry, which benefits from the digitalization movement and the increase in online shopping. According to the Brazilian Association of Electronic Commerce (ABComm), total sales of Brazilian e-commerce grew by 9.7% in 2024 compared to 2023, reaching R$ 44.2 billion in the first quarter of 2024.

"One of our differentiators is having a thoughtfully curated portfolio to be timeless, with collections that complement each other and allow for the recombination of old pieces – from other collections – enabling us to offer our clients durable and versatile accessories," Brenda explains.

In addition to its quality, CUFF also stands out for the experience it offers to its customers. Your service is highly personalized, with direct and attentive communication tailored to each client's needs. "We want every woman who shops with us to feel like she is part of something unique. We are not just selling accessories, we are creating an experience," affirms the entrepreneur. This personalized service, combined with the care in developing its collections, results in CUFF having a satisfaction score (NPS) of 95%.

And the future, what to expect from it?

Regarding the future, CUFF maintains a strategy focused on e-commerce and expects to grow by 20% in 2025. The brand also stands out for being 100% composed of women. "Our team is made up exclusively of women because we believe in female empowerment, both in our internal operations and in how we treat our clients," concludes Brenda Piccirillo.