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Sensedia arrives in Chile to boost Open Finance in the country

Trusted consultant for the Initial Structure of Open Finance with the Central Bank of Brazil and a strategic technological partner in the development of open finance in Colombia, Sensedia announces its arrival in Chile, a country that is moving towards the modernization of the financial sector with the regulation of the Open Finance System within the country's Fintech Law.

The advertisement is part of the Brazilian multinational's international expansion plan, specializing in the API and integration market. With a 140% growth in Latin America in 2024, Sensedia aims to be a catalyst for strengthening and developing the open finance ecosystem on the continent through API-based technology.

"The arrival of Sensedia in Chile is a strategic step in our mission to promote more digital, connected, and open financial ecosystems in Latin America. Our experience in markets such as Brazil and Colombia allows us to offer a comprehensive approach tailored to the country's needs. We will support financial entities in their digital evolution while helping them comply with regulations and develop new business models," said Marcilio Oliveira, CGO of Sensedia.

The Chile Open Finance System is a regulatory framework aimed at modernizing the country's financial market, and its participation is mandatory for various entities such as banks and cooperatives. This advancement in the region aligns with Open Finance regulations that are already gaining momentum in over 90 countries, aiming to establish a more competitive, transparent, and user-centric environment.

In Brazil, Sensedia played a key role in enabling Open Finance, serving as a Trusted Advisor to the Central Bank and contributing to the technical standards of the country's regulations. In Colombia, the company partnered with CredibanCo to enable an interoperable hub that simplifies information exchange between financial institutions and also participated in working groups for standardization and technical aspects of the open finance model.

The importance of APIs in Open Finance

As in other countries, within the scope of the Open Finance System in Chile, the supervised entities may not use mechanisms other than APIs to respond to data access requests. Standardized APIs contribute to the creation of a clear legal framework, promote a better experience for the financial consumer, and improve technical compatibility. Beyond the technical aspect, APIs are a business asset that can enhance opportunities in the open finance context.

AI readiness falls short of ambitions: Research highlights key gaps that threaten the success of generative AI

Qlik®, a global company in data integration, data quality, analytics, and artificial intelligence (AI), announced the results of an IDC survey that explores the challenges and opportunities in adopting advanced AI technologies. The study highlights a significant gap between ambition and execution: although 89% of organizations have renewed their data strategies to adopt generative AI, only 26% have implemented solutions at scale. These results highlight the urgent need to enhance data governance, scalable infrastructure, and analytics readiness to fully unlock the transformative potential of AI.

The results, published in an IDC InfoBrief sponsored by Qlik, come at a time when companies worldwide are rushing to incorporate AI into their workflows, with projections that AI will contribute $19.9 trillion to the global economy by 2030. However, readiness gaps threaten to undermine progress. Organizations are shifting their focus from AI models to creating foundational data ecosystems necessary for long-term success.

"Generative AI has sparked widespread enthusiasm, but our findings reveal a significant gap in readiness. Companies must address key challenges such as data accuracy and governance to ensure AI workflows deliver sustainable and scalable value," says Stewart Bond, Vice President of Research for Data Integration and Intelligence at IDC.

By not addressing these basic issues, companies risk falling into a "frenzied race for AI," where ambition surpasses effective execution capacity, without achieving the potential value.

"The potential of AI depends on how effectively organizations manage and integrate their AI value chain," says James Fisher, Chief Strategy Officer at Qlik. This research highlights a clear divide between ambition and execution. Companies that fail to create systems to provide reliable and actionable insights will quickly fall behind their competitors who are migrating to scalable AI-driven innovation.

IDC's research revealed several important statistics that illustrate the promise and challenges of AI adoption

- Adoption of Agentic AI X Readiness:80% of organizations are investing in Agentic AI workflows, but only 12% feel confident that their infrastructure can support autonomous decision-making.

- The "momentum" of "data as a product":Organizations proficient in treating data as a product are seven times more likely to implement large-scale generative AI solutions, emphasizing the transformative potential of curated and responsible data ecosystems.

- Embedded Analytics in growth:94% of organizations are incorporating or planning to incorporate analytics into corporate applications, but only 23% have achieved integration into most of their applications.

- Strategic influence of generative AI:89% of organizations have reshaped their data strategies in response to generative AI, demonstrating its transformative impact.

- AI readiness bottleneck:Although 73% of organizations integrate generative AI into analytics solutions, only 29% have fully implemented these features.

These findings emphasize the urgency for companies to bridge the gap between ambition and execution, with a clear focus on governance, infrastructure, and data utilization as a strategic asset.

IDC research results highlight a critical need for companies to go beyond experimentation and address the fundamental gaps in AI readiness. By focusing on governance, infrastructure, and data integration, organizations can harness the full potential of AI technologies and achieve long-term success.

To access the full results and insights of the IDC InfoBrief "Priorities and Challenges of Data and Analytics in the Midst of AI Momentum," sponsored by Qlik, register for the webinar and view the full report.here.

Rock Encantech promotes a free webinar on retail trends in China and what Brazil can learn from this market

On March 27th, theRock EncantechFirst Encantech of Brazilian retail, specialized in data intelligence and CRM solutions, hosts a webinar with insights from the visit made this month by company executives to Retail Experience China. With the theme "What can Brazilian retail learn from Chinese retail?", the free online event aims to provide an immersion into the trends transforming the sector on a global scale, focusing on giants like Alibaba, Hema Fresh, and JD.

The event is aimed at retailers and supermarket owners seeking to understand how Chinese retail technologies and business models can be applied to generate innovation and growth in Brazil. During the broadcast, Rock Encantech specialists share new trends and practical solutions to optimize the shopping experience and boost sales.

"The goal of this event is to provide an overview of the transformations in Chinese retail and how we can apply these innovations in Brazil, generating effective results," comments Carlos Formigari, Co-founder and President of Rock Encantech, who will moderate the webinar.

Event scheduleStarting at 10 a.m., during the event, topics such as will be discussed:

  • Innovative strategieshow to apply new technologies to increase your sales;
  • Vision of the futurehow to prepare for the changes and opportunities that will arise in the sector;
  • Insights straight from Chinathe specialists will explore the trends and strategies that shape retail in China;
  • Exclusive e-bookReceive a free e-book that breaks down the trends of the Chinese market;

Specialists

  • Fernando Gibotti: CEO of CRM & Consumer Science at Rock Encantech;
  • Jorge Ramalho: CTO of Rock Encantech;
  • Marcelo Aliperti: Director of Products and Technology at Rock Encantech.

SERVICE:Data: March 27
Time:10am
Formato: online
More details about thefree registrationand the schedule can be checked in thislink.

Only 46% of companies are able to integrate and centralize their data efficiently

The digital transformation of economic activities reaches the area of financial strategic planning of businesses. Technological innovations that automate and personalize reports, centralize data, and integrate financial statements with ERP software are among the trends that will shape corporate financial management in 2025.

This is what a Deloitte report points to, for 2025. "The finance sector will increasingly focus on the use of big data, analysis, and predictive modeling to guide business strategy," states the consulting firm's report.

Although it is emphasized that it will not be an immediate reality in all companies, there will indeed be an intensification of this process. Few financial functions will have a truly touchless back office by 2025. But mundane tasks will become easier to automate through ERP, systems, and other means, 'freeing' the finance area for planning, forecasting, and other higher-value activities.

Those who develop and provide technological solutions to the market warn that it is time to leave behind planning and management through spreadsheets, manual creation of charts, reports, and analyses.This is the assessment of LeverPro's founder and CEO, Alysson Guimarães.

LeverPro, a technology company for financial planning and analysis of medium and large organizations, was recognized in 2024 as the best fintech in the country by the Brazilian Institute of Finance Executives (IBEF-SP). Still, second place in the fintech category of the 100 Open Startups Ranking. The solutions it offers to the market made the startup stand out in the coveted survey.

"Technology applied to planning and financial management primarily generates time savings. Executives and their teams do not waste time creating spreadsheets and reports – technology takes care of that. This time is dedicated to analysis and strategic decision-making, which become more effective with technological solutions because the data obtained is more accurate, centralized, and integrated," notes Guimarães.

In addition to accuracy and assertiveness, the technology customizes the reports. Automatically and intelligently, the reports are tailored to each organization's needs. In other words, no standardized or generic documents."Our solution integrates with over 50 ERPs, allowing professionals to work with accurate and up-to-date data," explains the CEO.

The adoption of technology by the financial sector leads to the generation of insights, analyses, indicators, charts, scenario simulations, budget building, projections, and automation of financial statements."Technology takes the planning and finance team away from manual and operational tasks, allowing them to focus on strategies and intelligence," reinforces Guimarães.

Companies are expanding investments in cloud and artificial intelligence to reduce costs and increase productivity

To reduce costs and increase operational efficiency, Brazilian companies expanded their investments in cloud computing and artificial intelligence in 2024 and continue to accelerate this transformation in 2025. According to International Data Corporation (IDC), cloud investments in Latin America are expected to grow by 30% annually, with Brazil leading this advancement. The global AI market is expected to reach $990 billion by 2027, according to Bain & Co., driven by the adoption of more robust models and the growth of data centers. The need for agile and scalable systems has led companies to integrate these technologies to support digital operations and new work models.

This movement has a direct impact on the productivity and competitiveness of organizations. McKinsey data indicates that companies adopting AI automation reduce operational costs by an average of 20% and increase efficiency by 30%. Artificial intelligence has been used to personalize experiences, automate repetitive processes, and identify hidden inefficiencies, enabling companies to make more strategic and agile decisions.

The growth of remote and hybrid work also drives demand for cloud solutions. Companies that adopt this model need secure and scalable systems to ensure quick and efficient access to essential information. In this scenario, cloud system integration has become essential to support distributed teams and increasingly complex digital processes.

With this evolution, IDEEN stands out as a facilitator of this digital transformation, providing solutions that enable migration to hybrid environments without compromising efficiency. The company develops technologies focused on system integration, promoting cost reduction and increased productivity, essential factors for organizations to adapt to the new market demands.

"We believe that system integration, combined with the flexibility of the cloud and the transformative power of artificial intelligence, is the key to unlocking new levels of operational efficiency," he states.Rafael Spagnoulo, CEO and founder of the Elo, Sow, Ideen, and Revvo groups.

In addition to the need for technological innovation, regulations such as the General Data Protection Law (LGPD) also drive this transformation. Companies seeking to optimize their operations need to ensure security and traceability in their systems. IDEEN's solutions meet these requirements, allowing organizations to comply with legislation while enhancing their operational efficiency.

The combination of cloud, artificial intelligence, and system integration is shaping a more agile, productive, and innovative business future. Companies from various sectors are accelerating their digital transformations, and IDEEN is leading this movement by providing essential tools for organizations to thrive in an increasingly dynamic and challenging market.

Artificial Intelligence or Emotional Intelligence: who leads the future?

Artificial intelligence (AI) has become increasingly present in our daily lives, from algorithms that recommend movies and music to medical diagnosis systems and autonomous cars; its advances have been rapid and impressive, raising questions about the future of technology and its impact on society. According to Gartner's 2024 report, by 2027, 70% of business interactions will involve some form of AI, but those with the greatest decisive impact will still depend on authentic human connections. Therefore, the central question is provocative: in the future, what will truly make a difference, calculating machines or feeling people?

With each advance in AI, we are forced to look inward. After all, what does it really mean to be human? The answer lies in emotions, resilience, and the ability to lead with purpose. Today, emotional intelligence is not just desirable, it is essential to navigate a world that changes at an exponential pace. A study by TalentSmart (2023) reveals that 90% of high-performance professionals have high levels of emotional intelligence, while only 20% of low-performing individuals demonstrate this skill.Want a practical example? Think of the leader who prioritizes connection with their team; they listen, adjust, and act with empathy. This leader not only inspires – he builds a culture that no machine can replicate.

However, the rapid advancement of AI also raises concerns. One of them is the impact on the labor market, with the possibility that machines will increasingly replace workers in various professions. The World Economic Forum, in a 2023 report, predicts that 85 million jobs could be replaced by automation by 2025, but at the same time, 97 million new jobs will be created, especially in areas that require human skills such as critical thinking, creativity, and emotional intelligence.Therefore, it is necessary to point out: dependence on AI is dangerous. For example, when leaders base their decisions solely on data, they lose something essential: vision, because AI can tell the "how," but never the "why"; algorithms identify patterns but are incapable of dealing with ambiguity – the terrain where the greatest opportunities are born. And, still, here's another warning: organizations that dehumanize their operations in the name of efficiency are digging their own graves; customers may admire technology, but they trust people and teams respect processes, but follow leaders.

Now, an unavoidable question: how are you preparing to lead in this constantly changing world? Keeping up with technology is no longer a choice, it's a obligation. But, attention: this is just the beginning. More than ever, it is essential to go beyond machines and invest in what makes us unique – our ability to understand, adapt, and inspire. This is the time to develop something deeper: charisma in all its dimensions, emotional intelligence that connects, social intelligence that builds genuine relationships, and contextual intelligence that allows us to navigate complex scenarios. These are the true differentiators of a leader who aims not just to survive but to thrive in a world driven by change. Because, in the end, technology can indeed simulate almost everything, except what makes us human.

In the world we are building, everyone's priority should be clear: developing emotional intelligence. And here is the crucial point: emotional intelligence is not a gift reserved for a few; fortunately, it can be learned, improved, and transformed into your greatest competitive advantage. Everything begins with a decision: to improve. Cultivating this skill is not a luxury; it is a necessity. It is what separates leaders who inspire and transform from those who will be forgotten, because in a scenario where machines do more but feel less, those who master the art of emotional connection will always be indispensable.

Finally, the future does not belong exclusively to AI, nor to emotional intelligence. He belongs to those who know how to integrate these two forces. Leaders who master technology but maintain the human touch will be the true protagonists of this new era.

By Éric Machado, CEO of Revna

NR7 Communication launches company focused on Marketing and Growth to support businesses of different segments and sizes

Fruit of the consolidated experience of its founders,Natália Melo,exDaki, Alice, and ClickBus,Henrique Repiso and Nelson Rodriguesboth with more than 20 years of experience in the communication market, theJourney, a company focused on maximizing results and optimizing resources, enters the market with a complete ecosystem of solutions for companies seeking sustainable growth.

"Right-hand" of NR7, a leading communication agency in the innovation ecosystem, the strategic and creative hub offers an integrated set of services to assist companies at all stages of their growth journey, transforming the way marketing is viewed in Brazil today. "We are consolidating all our knowledge and experiences to deliver products that unify growth strategies, brand creation, and strategic consulting so that each partner company reaches its true potential," comments Henrique Repiso, co-founder and managing partner of Journey.

With the aim of structuring and scaling companies of different sizes in their marketing, growth, and entire sales and user interaction cycle, from initial management to the creation of end-to-end marketing campaigns, always with a focus on sustainable growth, Journey offers solutions focused on Growth strategy, Go To Market launches, Full Funnel campaigns (360º campaigns and channels), and Marketing Operations.

"Companies have already realized that growth is not just about paid media and accelerated acquisition, but about structure, retention, and strategies that truly maximize the user lifecycle. In a market where startups struggle to surpass five years, companies need more adaptive and long-term strategies to stand out," explains Natália Melo, co-founder and managing partner of Journey.

Embedded in the NR7 ecosystem, which has over 100 active clients and more than 300 companies launched, Journey offers a proposal to go beyond marketing, enabling team structuring and mentoring for teams at different stages, providing strategic support at the fractional C-level for companies seeking to redirect their leadership.

We want to fill this current gap in the market. In many cases, we receive contact from companies that are not yet in the phase of implementing Public Relations work, but rather structuring Marketing, Go To Market strategy, and even product validation. From now on, we can support them throughout the company's lifecycle and in various challenges, not just communication. Brings Refrain.

With a background ranging from brand building to startup acceleration and established operations, the founders bring a practical, results-oriented vision to the market.In addition to business growth, there is also the challenge of building a team. Many companies, under pressure to scale quickly, end up inflating their teams and later face cycles of massive hiring followed by layoffs. At Journey, we also help companies structure teams and operations more efficiently, ensuring that each phase of growth happens strategically and without excesses, completes Natália.

With the potential to move up to $4.4 trillion in the global economy annually, Generative AI also revolutionizes digital advertising, according to a study.

Generative Artificial Intelligence has the potential to generate annually betweenUS$ 2.6 trillion and US$ 4.4 trillionIn the global economy, an amount that surpasses the GDP of most countries in 2024, ranking only behind the United States, China, and Germany. The data is part of the studyAI Trends: a guide on how artificial intelligence is shaping digital marketing, developed by RTB House.

The research shows that, of that trillion-dollar amount, approximately75%It will be generated in only four areas, among which stand outmarketing and sales, who already lead the use of Generative AI on a global scale. Not by chance, these sectors have been revolutionizing digital advertising, with the creation of campaigns with higher levels of personalization and segmentation.

In Brazil, this scenario is also undergoing transformations. Only in 2023, investment in digital advertising in the country reachedR$ 35 billion8% higher than the amount recorded in the previous year, according to IAB Brazil data. Growth is also related to the intensive use of advanced technologies, especially those based on predictive and generative AI.

According to RTB House, advanced Deep Learning algorithms – one of the most advanced forms of predictive AI – are even shown to50% more efficientin personalized retargeting campaigns, in addition to being41% more effectivein product recommendations to consumers compared to less advanced techniques.

The report also issues a warning to the market: despite the potential gains enabled by the widespread use of AI, there are still significant challenges to overcome. A survey by Twilio mentioned in the study reveals that81% of brands claim to deeply understand their customers, but only46% of consumers agree with this statement, showing that there is still room for AI to be used more accurately.

Composite AI: the next big revolution

The RTB House study highlights that the near future of digital marketing involves a strategic combination of different artificial intelligence models, a technique known as "Composite AI". The approach can result in even more precise and effective advertising campaigns. "The future will belong to companies capable of combining different models of artificial intelligence, for example, merging the analytical precision of predictive AI with the creative potential of generative AI," says André Dylewski, Business Development Director of RTB House for Latin America.

A concrete example of this trend is the proprietary tool IntentGPT, developed by RTB House. Based on generative models like GPT and LLM (Large Language Models), the technology is capable of analyzing highly specific URLs to identify users with high purchase intent, placing ads in the most favorable locations and contexts for conversion.

Current scenario: how companies are already using Generative AI

The research also details how artificial intelligence is integrated into the daily routines of companies around the world. Currently,72% of organizationsThey use AI in at least one business function, with marketing and sales leading the regular use of generative AI, cited by34%of companies. Among the main use cases, strategic support for marketing content stands out16%), personalized marketing (15%and identification of sales leads8%).

But despite the growing prominence of AI technologies, the study reinforces that the human aspect will remain irreplaceable and will become even more relevant. With the expansion of AI, especially in digital advertising, issues related to ethics and data privacy are gaining importance, requiring companies to create clear policies and specific committees to ensure the responsible use of collected information.

"The human component will not just be a complement to AI, but the key element to ensure that these tools are used responsibly, adding strategic value to the business," concludes Dylewski.

Study shows that 65% of influencers' revenue comes from live shopping

Influencers around the world are abandoning dependence on collaborations and investing in creating their own sources of income, such as products, courses, mentorships, and subscription services. This is what the exclusive Plastic Panda study reveals, showing how many influencers, mainly Asians, are diversifying their monetization methods by adopting models such as live shopping (65% of revenue) and digital education (30%), leaving traditional advertising behind. The survey, conducted with 70 industry professionals, highlights how increasing professionalism and the use of data are transforming influencers into entrepreneurs and reshaping the digital market.

The analysis highlights that the reduction of entry barriers, combined with technological advancements, has enabled influencers to build solid businesses with lower initial investments, leveraging their audience engagement and turning their followers into real customers.

This trend is not exclusive to Brazil, but part of a global movement, with influencers in the United States and China already established as major entrepreneurs. A clear example of this transformation is the exponential growth of live shopping, which generated over US$ 500 billion in China in 2023, and which, according to experts, has the potential to change the dynamics of e-commerce in Brazil in the coming years.

The study also highlights the growing role of live shopping in the Brazilian market, a trend that, despite being recent, is already gaining ground with major retailers like Magalu and Americanas, which saw a 52% increase in the use of this platform, according to Ebit | Nielsen data. Influencers have been taking a leading role in this scenario, using the format not only to promote products but also to create a deeper connection with their audience, increasing trust and driving sales.

Digital courses grow and dominate 45% of the influencer business

In addition to live shopping, another promising avenue pointed out by the research is the expansion of influencers into the digital education sector. Platforms like Hotmart and Udemy are enabling influencers to become educators and leaders in areas such as digital marketing, health, business, and wellness.

The study reveals that 45% of the interviewed influencers already generate more revenue from courses, workshops, and mentoring than from traditional advertising, reflecting the growing demand for specialized knowledge and the public's trust in influencers' authority in certain areas. It is estimated that the digital education market in Brazil, which moved R$30 billion in 2023, will grow by 32% annually until 2030, offering a fertile ground for those looking to diversify their sources of income.

This movement is being driven by the pursuit of a more independent and sustainable monetization model. According to Plastic Panda's research, less than 30% of the revenue of the most innovative influencers comes from traditional advertising, with the majority of earnings coming from their own products, info products, premium services, and subscription platforms. This diversification of revenue sources reflects a cultural shift that positions the influencer as the protagonist of their own business, rather than just a channel for third-party promotions.

Data analysis has become essential for content creators

Another key point that the study reveals is the importance of professionalization in influencer management. Increasingly, influencers who adopt a data-driven strategic approach to optimize their content and the consumer experience are achieving significant financial growth.

The research shows that 53% of influencers who invest in data analysis tools, such as Google Analytics and Meta Business Suite, manage to double their earnings in less than a year. This demonstrates the importance of metrics-driven management, which not only improves campaign performance but also allows influencers to adapt their offerings more efficiently to their audience's needs.

Rodrigo Dolabella, CEO of Plastic Panda, highlights that the research reveals a new phase for content creators: "We are witnessing a profound transformation in the digital market, where influencers are no longer just brand communicators but entrepreneurs creating their own success stories. New tools and platforms, combined with the possibility of generating diverse revenues, are enabling these creators to build solid and scalable businesses, ensuring a promising future for everyone in the sector."

Integrity at stake: The future of compliance programs

From ancient Greece to the present day, the aim is to understand, judge, critique, and improve moral behavior and human conduct in society. This human perseverance has always had a common goal: to establish a better way of life for all of us – society. And this is called "ethics".

At the same time that we outline what would be ethical or not, we establish conduct standards that become habits, traditions, even codes and laws. To ensure that these conduct guidelines are followed by everyone, many organizations have established so-called ethics and compliance programs. In Brazil, some public institutions even provided a more complete name, the so-called integrity programs.

This progress occurred largely at the expense of the corruption scandals that mainly plagued the United States starting in 2000 with the Enron case and later affected major European companies, eventually reaching Brazil with the mensalão and Operation Car Wash.

The results of these investigations were very similar; companies paid extremely harsh fines, executives, partners, and even board members were dismissed, prosecuted, and imprisoned, not to mention the immeasurable damage to their image and reputations recorded forever in books, articles, newspapers, films, among other media. Even if the involved companies have changed their corporate name and address, they will always be remembered for the events that took place. Digital memory does not forgive, it is eternal.

On the positive side, these large corporations had to establish so-called ethics and compliance (or integrity) programs. These programs involved the application of various elements such as the implementation of internal controls and ongoing education about ethics, laws, codes, and conduct standards expected by society as a whole. In addition to ensuring the effectiveness of the contractual and legal commitments among all involved parties, additional elements such as continuous anti-corruption risk management, processes to prevent conflicts of interest, audits, independent reporting channels, and ongoing investigations have been implemented to ensure the highest standard of integrity.

On the other hand, not everything is perfect! Those affected by these processes reacted, and just like in Italy with the "Clean Hands" operations, those involved in Operation Car Wash faced setbacks. Despite advances towards more ethical conduct standards, what has been observed in recent years is a relaxation of the punishment process and new investigative initiatives. Executives and political entities had their sentences mitigated and even canceled, just as prosecutors were persecuted and/or left the prosecutor's office.

To complement this plot, recently the decisions of the new American government have also contributed to weakening the fight against corruption. By decision of the American President, one of the most important laws that propelled investigations into government corruption worldwide, the Foreign Corrupt Practices Act (FCPA), was subject to a request for suspension of its effects coupled with guidance to the U.S. Department of Justice to halt investigations against companies and individuals.

Furthermore, due to the aforementioned, we have been monitoring the growth of a scenario where many companies no longer take integrity programs seriously. We have seen several companies with integrity programs that are ineffective, only to have the company claim to have something or just to participate in bidding processes, but in practice, there is nothing. Or again, the integration of integrity into the legal department, as well as the juniorization of integrity leadership to serve only the commercial interests of the companies. Companies don't want the person responsible for integrity at the table, but rather someone who is just an "order taker."

What are the effects of this setback on corporate integrity programs, and the degree of impact is still uncertain. The guardians of these programs, known as "compliance officers" or compliance executives, are overwhelmed, and many refer to the current times as difficult times or even "strange" times. Furthermore, the support from Top Management truly weakened. If that setback were not enough, we also see attacks on a series of other programs that also involve ethics of life, such as the cancellation of diversity and inclusion programs or sustainability programs like ESG.

In this scenario, doubt, uncertainty, and fear of regression set in. Initially, it is possible that some companies quickly adopt the new trend through reorganization, juniorization, or even reduction of such ethics and compliance programs, clearly demonstrating that they did so not out of principle or values, but solely out of obligation.

However, others must maintain a certain standard because they have realized that an integrity program is far beyond merely complying with laws. A company with the highest standards of conduct has much to gain, beyond reputation and image; its entire ecosystem of suppliers, partners, clients, and especially employees, desire a better, more ethical way of life. In this intact environment, relationships are stronger and more transparent, results are more solid, and there is undoubtedly a collective desire to see this company succeed.

And for those who do not believe in ethics, compliance, or integrity, those who only believe in making money and the survival of the smartest, a reminder is necessary:

First, every movement is pendular; everything that goes also comes back. Today, we are experiencing a moment of attack on ethical principles, concepts that have already been understood, judged, refined, and tested. It is no longer necessary to prove that corruption is harmful to the social well-being of all. Therefore, be careful, this pendulum will return. Mainly when new and larger scandals of public and private corruption begin to emerge again. Society is tired of being deceived.

Secondly, Newton's third law no longer needs to be proven; every action has an equal and opposite reaction. This attempt to deconstruct the progress achieved for society has generated opposition that will soon become a counterforce. Promoters, judges, compliance executives, defenders of ethics, sustainability, counselors, among others, are not idle; they are reflecting, even reluctantly, in search of a solution that will come. He says, "think compliance is bad, try non-compliance." Unfortunately, many companies are taking on this risk. They flipped a coin and hope that the coin does not fall to the ground.

Third, for those who have already seen and experienced the scandals of numerous public and private companies involved in corruption, people imprisoned and convicted, businesses and families destroyed, and an eternal tarnished reputation, they know that loosening all these programs is to take a huge risk. For those companies that value good governance and for those board members who had to pick up the pieces after disasters, has any lesson been learned or will another lesson be needed in a few years?

Finally, for all those who have ethics as a principle, not out of obligation, it is time for resilience; it is certain that the wheat and the chaff will be separated soon. Until then, it will be necessary to row without wind, have patience, stay firm, and not retreat, because in the end, integrity prevails.

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