In 2024, Brazilian e-commerce revenue exceeded R$ 200 billion, with growth of over 10% compared to the previous year, according to data from the Brazilian Association of Electronic Commerce (ABComm). This year, the outlook is that the sector will grow even more, between 10 and 15%, and attract three million new buyers.In this optimistic and opportunity-filled scenario, theVendizape-commerce platform for creating virtual catalogs, arrives on the market with the goal of democratizing access to online sales for small entrepreneurs. The tool offers the possibility to create intuitive virtual catalogs that function as online stores, even for those who lack technical knowledge or investment to develop their own website.

SecondAndré Campos, CEO of VendizapThe platform was developed to meet the needs of small business owners who already sell online via WhatsApp but face limitations in terms of resources and production capacity. "Most of our clients already use WhatsApp to sell their products, but they spend hours responding to messages, sending photos and descriptions. With Vendizap, they can create a virtual catalog in minutes and send the store or product link to their customers, who can make the purchase directly through the catalog, streamlining the entire sales process," explains Campos.

According to the Ministry of Economy, 99% of businesses in Brazil are Micro, Small, and Medium Enterprises (MSMEs), accounting for a significant portion of the Brazilian GDP. However, according to Sebrae, 50% of these companies close within the first five years of existence. Considering the economic impact that such businesses have on the Brazilian market, empowering small and medium entrepreneurs becomes not only necessary but also advantageous. To strengthen this segment, Vendizap's solutions prioritize facilitating access to e-commerce for such businesses.

With the e-commerce platform, small entrepreneurs can easily and intuitively create personalized virtual catalogs, including photos, descriptions, and prices of products. Merchants can offer online payment and delivery options and track sales and inventory management in one place, making business management easier. Additionally, Vendizap also offers the option to complete the sale via WhatsApp, aligning with the importance of this feature for small entrepreneurs, who use it to maintain a good relationship with their customers.

"Micro, small, and medium-sized enterprises are an indispensable part of our economy. Therefore, it is essential to empower them so that they have greater competitiveness potential and can stay in the market. Vendizap is born from this perception and the understanding that tools initially considered informal, such as WhatsApp, can indeed boost businesses given the importance of the customer experience," complements Campos. The e-commerce platform offers affordable monthly plans and does not charge fees on products, in addition to allowing sales without a CNPJ, making commercialization even easier for small entrepreneurs.

Simplifying e-commerce in the agro-industry by offering a practical sales channel for the rural producer. This is the strategy of the Naterra marketplacewww.naterra.com.br), aiming to become a reference in online sales in the sector.

The new project is an initiative by Wolf Seeds, which will celebrate its 50th anniversary in 2025 and is a leader in the hybrid brachiaria seed segment, holding a portfolio of over 50 products.

"We have been making online sales since 2017, using various marketplaces and our own e-commerce, and we have always felt the lack of a platform that is as intuitive as the major generalist marketplaces, but that meets the technical specificities of the sector regarding logistics, agrochemical regulation, and quality and provenance assurance," explains Alex Wolf, CEO of Wolf Seeds and founder of Naterra.

The newly created platform differentiates itself from existing ones in the sector by providing the buyer with information such as price, stock, shipping, and delivery time, unlike the agricultural marketplaces that generally operate with price auctions, quotation forms, and lead capture.

Graduated in International Finance and Marketing from the University of Miami Herbert Business School, with over 20 years of experience in the commercial and business sector in agriculture, Alex Wolf is well acquainted with the challenges and particularities of the industry.

One of the barriers mapped by Naterra is the conflict of sales channels in a market accustomed to working with distributors and cooperatives. Another challenge is to show industries the advantages of fractional sales.

"We have been selling online for years and know that the profile of the customer who shops online is different from those who go to the store. Those who buy in a physical store or have enough volume to negotiate prices with the distributor do not want to pay for shipping or prefer to take the product immediately," compares the founder of Naterra.

Currently, the platform's active customer base consists of 5,000 buyers, in addition to Wolf's own portfolio, with over 50,000 registered clients. Two major sellers have also joined the project.

"Our experience shows that the online customer is very different from the reseller customer. Additionally, the volume of e-commerce in agriculture, although it adds an important revenue for the industries, is still small," evaluates Alex Wolf.

The businessman also emphasizes that working primarily with direct sales made by the industry ensures another characteristic of the sector, which is to provide greater security to the supplier curation process, selecting sellers who are capable of guaranteeing provenance and complying with restrictive legislation on the commercialization of pesticides and veterinary products, including prescription requirements.

"In the case of seeds, which are living products and part of Wolf's expertise, quality in storage and validity are essential," he points out.

Thinking of ensuring the best delivery and encouraging new industries to start fractional sales, Naterra took over all logistics, utilizing Wolf's know-how.

Those who choose the platform do not pay a monthly fee or annual fee and have zero implementation cost, in addition to receiving support and consulting, mainly aimed at companies that have never worked with e-commerce. Learn more atwww.naterra.com.br.

The repetition of identity verification processes across different services, such as financial or transportation apps, is one of the factors that cause users to lose interest and even give up on completing access. To address this issue, theSumsub, end-to-end global verification platform, announced the launch of its package ofReusable Digital Identity, developed for companies and users. The solution optimizes the Know Your Customer (KYC) phase, which helps prevent fraud and illegal activities, by retrieving documentation already verified by the platform, thus reducing the repetition of the same uploads.

The Reusable Digital Identity package includes two main features. THESumsub IDAllows users to store and reuse their verification documents for new accesses within the Sumsub ecosystem, which has over 4,000 companies. Already theReusable KYCEnables corporations to share user verification information among themselves with consent. According to Sumsub data, one in three people undergoing a verification process had previously been authenticated by the company.  

This ease can reduce the average onboarding time by 50%, improving the user experience. For companies, adopting resources increases conversion rates by 30% in new accesses, while performing all necessary compliance checks. Furthermore, the personal data stored or shared with third parties for verification are fully protected and compliant with LGPD regulations.

The adoption of technologies for a more integrated and secure identification is gaining strength in Brazil, as demonstrated by the widespread issuance of the new National Identity Card (CIN). So far, more than have been issued21.5 million documentsof this type, which modernizes the identification process by integrating facial biometrics and fingerprints, in addition to a QR Code for instant validation viagov.br. 

A study by Serasa Experian also revealed that the CIN has a usage rate of only 0.08% in scams, nearly 98% lower compared to the old RG and CNH. With the new Sumsub-based cross-referenced documentation, Brazilian users ensure even greater security, reduced fraud, and an improved user experience.

"With a decade of experience in the market, our vision remains clear: to provide digital identity verification for global companies with the same speed and convenience as payments, without compromising compliance and security," says Vyacheslav Zholudev, CTO and co-founder of Sumsub. With Sumsub ID and Reusable KYC, we are redefining digital identity verification, helping companies make their onboarding more efficient while giving users full control over their documents and data. This is an important milestone in our mission to make identity verification faster, safer, and more reliable for everyone.

Challenges in the job market, motherhood, and the fight for the right to decide over one's own body: what defines women today? Whatever the answer may be, one thing is certain – it is necessary to break taboos. Breaking paradigms and deconstructing prejudices, a pelvic physiotherapist and a marketing specialist, both from Porto Alegre (RS), combined sexual education and e-commerce to sell erotic and self-care intimate products exclusively for women through the online store VagiShop.

The business story began with Ana Gehring's, one of the founders, interest in female sexuality. Graduated in Pelvic Physiotherapy from PUCRS, she specialized in the field and began to see women in her office, teaching techniques such as pompoarism – a type of pelvic exercise that strengthens the vaginal muscles, providing benefits such as increased sexual pleasure and assistance in the treatment and prevention of urinary incontinence. Noticing her patients' recurring doubts, Ana decided to create an Instagram profile to educate and inform about women's intimate health in a light and colloquial way. Thus, in 2016, the page was born@Vaginasemneura, which today totals 870 thousand followers.

"I have always been interested in female sexuality, mainly because it is a topic surrounded by taboos. In college, I already knew this was the path I wanted to follow. With the page, I was able to demystify the subject and provide knowledge to many women who would not be able to attend a clinic. Prejudices can only be broken with knowledge," says Ana, who adds, "Even today, we have many followers who view our content but do not follow the profile out of shame or fear that they will see the name @Vaginasemneura on their profiles."

E-commerce platform drives business

In 2019, the success of the page led Ana to team up with digital marketing specialist Nalu Dorscheid. Nalu, who already had experience with online commerce, saw the monetization potential of Ana's initiatives, which she was accumulating."The program revealed that our students were also seeking recommendations for complementary products. So we launched our first product, VagiFit. We didn't imagine we would have such demand upon launching; we had to organize ourselves to meet it," she recalls.

With the growth of sales, entrepreneurs needed to seek technology to support the increase in website traffic. Then they adopted the e-commerce platformTray, belonging to LWSA, which allows the creation of online stores integrated with digital channels, as well as facilitating marketing and sales actions, thus creating VagiShop, a virtual store exclusively dedicated to intimate health and female pleasure, setting itself apart from the traditional sex shop business.

"With the growth of digital commerce, those who undertake online need to rely on solutions that offer secure and well-structured websites, including logistics, payments, and marketing services," explainsThiago Mazetto, director of Tray.

The partnership with Tray allowed the entrepreneurs to review a sales strategy on another channel in time to achieve a record revenue during Black Friday 2023. "We saw that the previous strategy did not perform well, sales were very low in the monthly analysis. We created the store with Tray, and on the eve of Black Friday, with the online store, we broke our revenue record that year," highlights Nalu.

Today, the product portfolio includes: intimate hygiene, cosmetics, pompoirism, and vibrators. Among the most sought-after items are soaps, moisturizers, and intimate lubricants, as well as other accessories.

Facing taboos

Since the beginning, VagiShop's purpose was to combine education and service provision for women's self-care. However, in a market still permeated by prejudices and its own challenges, Nalu highlights the obstacles to the scalability of the business.

Among the barriers are platform restrictions, which often classify content as inappropriate. "In 2023, the Instagram profile was deactivated due to alleged violation of the platform's guidelines. We faced the same problem in 2024 with YouTube. It was necessary to pursue legal action to recover our accounts," says the marketing expert.

The taboo extends to partnership relations, with some influencers refusing to collaborate with the brand due to fear and shame of exposing themselves to such a sensitive subject. Consumers also seek discretion when purchasing products. "We use discreet packaging and, on the card statement, the store's name is an acronym. Confidentiality is essential; clients feel intimidated, so much so that most of the customer service calls are to inquire about how discreet our shipment is," explains Nalu.

Despite the challenges, the entrepreneurs continue to forge a path of success. The upcoming plans include a dedicated line of products for intimate care and a subscription app featuring various specialists in health content, sexual education, and women's well-being.

Filtrify, a platform specialized in tools for affiliates, achieved a revenue of R$ 2 million without any external investment, a model known as bootstrapping. The rapid growth reflects the increasing demand for new ways to make money online. According to a survey by the Real Time Big Data Institute, 48% of Brazilians seek extra income to cope with monthly expenses, which drives the affiliate market and solutions aimed at this audience.

With 14,000 active clients, Filtrify has become a key player for professionals selling info products and physical products online. Your growth was driven by recommendations from professional affiliates, who earn millions per year and saw the company's solutions as a significant competitive advantage. This approach, adopted by a small fraction of startups, is becoming increasingly common in the tech industry, reflecting a global movement towards growth with financial responsibility. "Our growth happened organically. When the major affiliates tested our tools and realized their potential, they started recommending them to their audiences, which total around 3 million people," explains Paulo Silva, CEO of Filtrify.

Behind this growth is the career of Paulo Silva, a professional with over 20 years of experience in the technology sector. Before founding the company, he had already been involved in creating startups in the gaming and fintech sectors, as well as working at major companies such as B3, Natura, and JBS. He was also CTO of Willbank, an experience that reinforced his strategic vision on technology and sustainable growth.

The strategy that drove Filtrify was the ability to negotiate with digital marketing influencers. From the moment one of the major industry figures adopted and promoted the tool, other influencers began to endorse it, creating a continuous traction effect. This organic approach allowed the company to expand its user base without resorting to external investments.

What sets the company apart in the market is the offer of a complete suite of solutions for affiliates. Currently, those who wish to operate in this segment need to hire several separate tools for each stage of the sales process, which can be costly and complex. Filtrify solves this problem by offering an integrated set of solutions, facilitating everything from lead capture to final conversion. "Our goal has always been to simplify the affiliate's journey, providing them with all the necessary tools to make their first sale and scale revenue more easily," highlights Silva.

With a thriving market and a growing customer base, Filtrify establishes itself as the top choice for affiliates looking to turn their pursuit of extra income into a profitable business.The combination of technology, strategy, and an engaged community continues to drive the company's expansion and strengthen its position in the sector.

For the future, the startup does not rule out future fundraising, but already considers higher flights given the consolidation of the MVP (minimum viable product) and the start of traction.