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Sunrize accelerates expansion and bets on billion-dollar market

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Sunrize accelerates expansion and bets on billion-dollar market

The dietary supplement sector in Brazil has never been so active. Valued at 6.4 billion reais in 2023 and projected to reach 10.8 billion by 2028, the segment has been the target of investors attentive to new consumer demands.

In this context of rapid expansion, Raphael Mattos, one of the country's leading experts in franchises and accelerated business growth, announces his partnership with the company, a brand of plant-based protein supplements, which has already raised 2.5 million reais and has a strategic team of investors, including singer Di Ferrero.

Mattos's arrival to Sunrize's corporate board is not just a strategic move, it is a milestone for the scalability of the operation. Founder of Scale Company and Acelera, a franchise accelerator that propelled some of the country's largest networks, the entrepreneur has a strong track record of turning promising businesses into success stories. Now, he joins Sunrize with the goal of structuring the brand's expansion and taking it to a new level of growth, leveraging the consumer trend that drives the healthy food sector in Brazil.

"The demand for plant-based proteins is on the rise, and Sunrize has great potential for impact. The strategy now is to expand our production capacity, optimize the distribution chain, with a strong focus on digital presence, and position the brand to reach an even larger audience," he states.

According to the specialist, the growth plan involves not only consolidating Sunrize in the national market but also exploring new international fronts. With a structured business model to attract strategic investors, the company is preparing to scale up and compete in the market with industry giants.

"Sunrize is already born in a highly promising niche, serving an audience seeking healthy and sustainable alternatives without compromising quality and nutritional performance. Now, the brand has everything to accelerate its presence and capture an even larger share of a market that continues to grow rapidly," concludes Mattos.

Customer service: the agent profession will evolve, but not disappear, affirms Foundeve

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Customer service: the agent profession will evolve, but not disappear, affirms Foundeve

By 2030, countless professions will be at risk of disappearing. Among the occupations is that of telemarketing operators, this is a warning from theWorld Economic Forum, in your Future of Work study with Fundação Dom Cabral. Conversely, the global leader in customer experience, Foundever, emphasizes thatThere is no risk of extinction, but rather the evolution of the agent's role to an analyst scope..

"The consumer market will always exist, along with activities that require human observation and intervention. Even with new technologies that support better customer service success, in the future, what will happen is that these agents will have their functions enhanced, more developed, and more analytical," warns Laurent Delache, CEO of Foundever Brazil.

In material developed in partnership with Fundação Dom Cabral, it is highlighted that the evolution of digital is considered one of the most transformative trends by 60% of respondents. The main highlights include artificial intelligence and information processing (86%), robotics and automation (58%), and generation, storage, and distribution of energy (41%). The report also states that Generative AI has been experiencing rapid growth, driven both by increased investments and adoption across various sectors of the economy, with a focus on financial services, consulting, and education.

In contrast to the professions at risk of existence, the Future of Work study conducted by the World Economic Forum shows the roles with the fastest growth in the coming years. Among them, specialists in Big Data, Fintech engineers, experts in AI and Machine Learning, Software and Application developers, Security Management professionals, data storage specialists, among others in development.

The contact center in 2035

Digital advances, alongside the new technologies provided by artificial intelligence, contribute to these questions when it comes to future professions. Conversely, the reportCX trends for 2035, developed by the global CX leader, Foundever, states that the contact center professional, supposedly destined to end their career, will need a more analytical view in their work.

Foundever's material highlights that self-service is increasingly gaining ground, driven by the evolution of artificial intelligence and GenAI. These technologies enable a wider range of complex cases to be resolved across different online channels, such as messaging, apps, and voice. In other words, virtual assistant skills are expected to expand to a wide range of channels, complementing the existing omnichannel capabilities.

The CEO of Foundever in Brazil, Laurent Delache, predicts the arrival of a centralized artificial intelligence agent capable of offering advanced skills and greater personalization. This will represent a significant contrast to the isolated and basic experiences that currently predominate. "The pursuit of increasingly personalized experiences, driven by AI agents, brings with it immense potential to enhance the interaction between brands and consumers. Conversely, this intensified personalization raises crucial questions about ethics and security, and therefore, the collection and use of personal data to shape individual experiences require companies to exercise extra caution to avoid discrimination and ensure user privacy," she says.

Delache also emphasizes that the reason for this is the increasing complexity of customer demands, which is driving a profound transformation in customer service. The need for personalized and immediate solutions is accelerating the adoption of artificial intelligence (AI) in this sector.

Although there are concerns about task automation and the possible replacement of jobs, research shows that customer support leaders see AI as a driving force for career evolution in this field. In other words, as customer expectations increase, AI will empower service professionals to become specialists in solving complex problems more efficiently, contributing to greater customer satisfaction and loyalty during their experience," he says.

How to prepare to be a good customer service agent by 2035, according to Foundever:

  • Understand where GenAI will come to life in the contact center and help you thrive;
  • Ensure that the ethical and safety standards for new technologies maintain an exemplary level of integrity;
  • Practice transparency with consumers and serve as an educational guide for them about new technology and data policies.

Natural Bot revolutionizes restaurant delivery with AI-based CoPilot

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Natural Bot revolutionizes restaurant delivery with AI-based CoPilot

A Natural Bot, a technology startup specializing in Artificial Intelligence for the foodservice sector, is transforming delivery service in Brazil with CoPiloto, a sales assistant based on Generative AI. The solution automates WhatsApp customer service, suggests products, completes orders, and processes payments in an integrated manner, significantly increasing the efficiency and scalability of restaurants.

With an investment of over R$2 million, Natural Bot entered the market with a technology that redefines the sales experience via WhatsApp. Unlike traditional chatbots, which follow rigid flows, Natural Bot's CoPilot uses Natural Language Processing (NLP) to provide more dynamic and personalized interactions, understanding not only text but also audio, abbreviations, and regionalisms, making the experience more natural and intuitive for the customer.Thanks to this advanced technology, restaurants that adopt Natural Bot experience a 76% increase in conversion rate compared to conventional chatbots.

According to Rafael Coffani, founder of Natural Bot, technology solves one of the main challenges of delivery via WhatsApp: the limitation of human customer service. "WhatsApp is an essential tool for many restaurants, but without automation, maintaining a standard of service, scaling sales, and providing a quick and interactive shopping experience becomes a challenge. CoPiloto changes this scenario by offering personalized and efficient service, automatically boosting sales," explains Coffani.

In addition to answering questions and processing orders, the CoPilot intelligently suggests complementary items, increasing the average ticket size of customers. It also eliminates the need for manual submission of payment receipts, as it automatically verifies through the Central Bank, ensuring greater security against fraud.

The platform also features an administrative panel where restaurant managers can customize the CoPiloto identity, manage menus, set delivery zones, and monitor sales metrics. Natural Bot's goal is to reach 1,700 active accounts by 2025 and surpass 15,000 by the end of 2026.

"We are offering a new shopping experience for consumers and a scalable solution for restaurants. Our technology has the potential to become the standard in the delivery market," says Coffani.

According to Abrasel's research, 63% of establishments use WhatsApp for sales and 32% consider the app their main delivery tool. The CoPilot does not intend to replace traditional delivery apps but rather to offer an efficient alternative for customers who prefer to shop directly through WhatsApp, one of the most used channels by Brazilians.

With support for orders via text and audio, the platform makes the shopping experience smoother and more accessible, reducing virtual queues and optimizing service. In addition to mediating orders, the CoPilot manages inquiries, sends menus, suggests items, processes payments, and automatically issues the Service Order. The integration with POS and logistics systems, such as Saipos, Eclética, and Colibri, and the expansion of connectivity via API reinforce the proposal of a complete ecosystem for delivery.

The solution offers direct benefits to restaurants, enabling scalable service. For customers, it reduces waiting time and provides a more intuitive shopping experience. Another differentiator is the flexibility in the purchasing journey, allowing the consumer to choose between WhatsApp or an online menu.

"Our focus is to offer a solution that truly boosts restaurant businesses. CoPiloto not only improves the consumer experience but also allows establishments to increase their sales sustainably, ensuring greater operational efficiency and financial predictability," concludes Coffani.

Red Hat drives enterprise AI in the hybrid cloud with Red Hat AI

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Red Hat has just released new updates to Red Hat AI, its portfolio of products and services designed to accelerate the development and deployment of AI solutions in hybrid cloud. Red Hat AI offers an enterprise AI platform for model training and inference, providing more experience, flexibility, and a simplified experience to deploy systems anywhere in the hybrid cloud.

In the quest to reduce the implementation costs of large language models (LLMs) to serve an increasing number of use cases, companies still face the challenge of integrating these systems with their proprietary data and accessing them from anywhere: whether in a data center, in the public cloud, or even at the edge.

By integrating both Red Hat OpenShift AI and Red Hat Enterprise Linux AI (RHEL AI), Red Hat AI addresses these concerns by providing an enterprise AI platform that enables the adoption of more efficient and optimized models, tailored with business-specific data, with the possibility of being deployed in a hybrid cloud to train models across a wide range of computing architectures.

For Joe Fernandes, Vice President and General Manager of Red Hat's AI Business Unit, the update enables organizations to be precise and cost-effective in their AI journeys. Red Hat knows that companies will need ways to manage the rising costs of their generative AI deployments as they bring more use cases into production and operate at scale. Red Hat AI helps organizations address these challenges by enabling them to have more efficient models, purpose-built, trained with their data, and allowing flexible inference in on-premises, cloud, and edge environments.

Red Hat OpenShift AI

Red Hat OpenShift AI offers a comprehensive AI platform to manage the lifecycle of predictive and generative AI (gen AI) in the hybrid cloud, including machine learning operations (MLOps) and Large Language Model Operations (LLMOps) capabilities. The platform provides functionalities to build predictive models and tune gen AI models, along with tools to simplify AI model management, from data science pipelines and models to model monitoring, governance, and much more.  

The latest version of the platform, Red Hat OpenShift AI 2.18, adds new updates and capabilities to support Red Hat AI's goal of bringing more optimized and efficient AI models to the hybrid cloud. The main features include

●      Distributed serviceAvailable through the vLLM inference server, the distributed service allows IT teams to split the model service across multiple graphics processing units (GPUs). This helps to alleviate the load on a single server, speeds up training and fine-tuning, and promotes more efficient use of computing resources, while also helping to distribute services among nodes for AI models.

●      End-to-end model tuning experienceUsing InstructLab and the data science pipelines of Red Hat OpenShift AI, this new feature helps simplify fine-tuning of LLMs, making them more scalable, efficient, and auditable in large production environments, while also providing management through the Red Hat OpenShift AI control panel.

●      AI GuardrailsRed Hat OpenShift AI 2.18 helps improve the accuracy, performance, latency, and transparency of LLMs through a preview of AI Guardrails technology, which monitors and safeguards user input interactions and model outputs. AI Guardrails offers additional detection features to help IT teams identify and mitigate potentially hateful, abusive, or profane speech, personally identifiable information, competitor data, or other information restricted by corporate policies.

●      Model evaluationUsing the language model evaluation component (lm-eval) to provide important insights into the overall quality of the model, model evaluation allows data scientists to compare the performance of their LLMs across various tasks, from logical and mathematical reasoning to adversarial natural language, helping to create more effective, responsive, and tailored AI models.

RHEL AI

Part of the Red Hat AI portfolio, RHEL AI is a foundational model platform to develop, test, and run LLMs more consistently, aiming to drive enterprise applications. RHEL AI offers Granite LLM models and InstructLab model alignment tools, which are packages in a bootable Red Hat Enterprise Linux image and can be deployed in the hybrid cloud.

Released in February 2025, RHEL 1.4 brought several improvements, including:

●      Support for the Granite 3.1 8B modelas the latest addition to the Granite family of open-source licensed models. The model adds multilingual support for inference and taxonomy/knowledge customization (preview for developers), as well as a 128k context window to improve the adoption of summarization results and Retrieval-Augmented Generation (RAG) tasks.

●      New graphical user interface to contribute with skills and prior knowledgeavailable in preview format for developers, aiming to simplify data consumption and fragmentation, as well as enable users to add their own skills and contributions to AI models.

●      Document Knowledge-bench (DK-bench)to facilitate comparisons between AI models fine-tuned with relevant private data and the performance of the same base models without fine-tuning.

Red Hat AI InstructLab on IBM Cloud

More and more, companies are seeking AI solutions that prioritize the accuracy and security of their data while keeping costs and complexity as low as possible. The Red Hat AI InstructLab, available as a service on IBM Cloud, was designed to simplify, scale, and help improve security in the training and deployment of AI systems. By simplifying the model tuning process in InstructLab, organizations can build more efficient platforms tailored to their unique needs while maintaining control over their confidential information.

Free training on the Fundamentals of AI

AI is a transformative opportunity that is redefining how companies operate and compete. To support organizations in this dynamic scenario, Red Hat offers free online training on AI Fundamentals. The company is offering two AI learning certificates, aimed at both experienced senior leaders and beginners, helping to educate users of all levels on how AI can help transform business operations, streamline decision-making, and drive innovation.

Availability

Red Hat OpenShift AI 2.18 and Red Hat Enterprise Linux AI 1.4 are now available. More information about additional features, improvements, bug fixes, and how to update your Red Hat OpenShift AI version to the latest can be foundhere, and the latest version of RHEL AI can be foundhere.

The Red Hat AI InstructLab on IBM Cloud will be available soon. Red Hat's AI Fundamentals training is now available to customers.

Zuk and Itaú Unibanco hold auctions with over 100 properties in March

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Zuk and Itaú Unibanco hold auctions with over 100 properties in March

Zuk, a leading name in the Brazilian real estate auction market, is hosting a series of special auctions in March in partnership with Itaú Unibanco. There will be more than 100 opportunities on the 27th, 28th, and 31st with properties for different types of buyers, ranging from residential to land, as well as open lots for proposals.

The payment conditions vary: some properties require full payment upfront, others offer up to 10% discount on the purchase. Additionally, there are options with discounts of up to 61%, making it an excellent opportunity for those seeking to buy their own home or looking to make a good investment in the first quarter of 2025. Sales take place entirely online, atcompany's intuitive platformon the highlighted dates.

The opportunities cover the following states: Alagoas, Bahia, Ceara, Espírito Santo, Goiás, Minas Gerais, Mato Grosso do Sul, Mato Grosso, Pará, Paraíba, Paraná, Rio de Janeiro, Rio Grande do Norte, Rondônia, Rio Grande do Sul, Santa Catarina and São Paulo.

Values vary fromR$ 38 thousand for an apartmentin Maré, Rio de Janeiro (RJ), with 34 square meters up toR$ 1.8 million for an apartmentin the Sion neighborhood, in Belo Horizonte (MG), with more than 180 square meters. The property with the largest discount (61%off) é a house valued at R$ 146,500in the Borboleta neighborhood, in Juiz de Fora (MG), with 316 square meters.

To participate, simply register on the PortalYou, consult the lot notice and make an offer for the desired property.

A 40-year-old industry reference, with its portal already established in the area of judicial and extrajudicial auctions, Zuk Portal has real estate as the flagship of the company. The company has national recognition and affordable prices, helping thousands of people fulfill their dream of owning a home or starting their dream business.

Temu surpasses Shein, Samsung, and AliExpress in less than a year

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Temu surpasses Shein, Samsung, and AliExpress in less than a year

The Chinese platform Temu reached an impressive milestone in the Brazilian e-commerce market, surpassing giants like Shein, Samsung, and AliExpress in less than a year of operation in the country. With over 151 million accesses in February 2025, the company recorded its best monthly performance since arriving in Brazil in May 2024.

The imported sector as a whole had a remarkable performance in February, recording 320 million accesses – the second best result in its history, only behind January of the same year. Temu was the main driver of this growth, being the only one among the five largest companies in the sector to show an increase in the number of accesses.

meteoric growth

Temu's success is even more significant considering the difference from its direct competitors. The platform surpassed AliExpress, the second place in the importers ranking, by approximately 77 million accesses. In the overall ranking of the largest e-commerce platforms in Brazil, Temu has already surpassed almost all Asian competitors, ranking only behind Shopee, which holds second place.

While the imported sector prospered, February was a challenging month for Brazilian e-commerce in general. None of the 18 sectors analyzed showed growth compared to January, which had set historical records for several segments.

Mobile trend on the rise

Another relevant market data point is the consistent growth of visits via the app, which increased by 11.37% compared to the same period last year, while visits via the web declined by 0.55%. Currently, more than 78% of all e-commerce accesses in Brazil are made from mobile devices, confirming a trend that has been driven by the brands themselves.

The Temu case illustrates how a company can, in record time, achieve a prominent position in the competitive Brazilian e-commerce market, challenging already established players and changing the dynamics of the import sector.

Talent retention: the path to success

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Talent retention: the path to success

I understand that talent retention has been an increasingly major challenge for many companies – not only in technology but in general – that need to deal with people from different generations on their teams and often lose employees with enormous potential for reasons that could have been avoided. And why do you think this is increasing?

What I have noticed, especially after the pandemic, is a 'covert exploitation' of employees, offering inadequate working conditions, a toxic environment – to use the trendy jargon – with salaries below the market and, often, without benefits. Today, people have more opportunities in the market and do not accept having to perform many functions without being adequately compensated for it.

Dissatisfaction can arise from various reasons, but when it comes to money, the situation is even worse. Not to mention that employees, especially the younger ones, do not usually remain silent about certain impositions and, for this reason, are often labeled as lazy or unwilling to work. And we know that, many times, it's not true.

According to the 2024 report by Talent Trends, a recruitment and selection company of Michael Page, about 28% of Brazilians, even being satisfied with their jobs, are actively seeking new opportunities. This data, combined with the increase in salary dissatisfaction – which rose from 39% to 52% in one year – signals a growing dissatisfaction in the labor market.

Often, leadership loses great employees over trivial matters, such as refusing to increase their salary or provide some benefit—even when recognizing the merit in that employee—or because they imposed conditions that do more harm than good. These small things end up wearing people out, causing them to seek other job opportunities so they can leave the company they are in and start a new job elsewhere.

Companies need to be increasingly aware that they must change certain behaviors in order to attract and, most importantly, retain talents who are already part of the team. It is important to emphasize that I am not saying that managers should do everything employees want, but they need to have active listening to be able to provide better working conditions overall and growth opportunities.

Yes, salary or financial compensation is important, but even a good salary can become tiring over time, depending on the work environment, which is basically defined by leadership and the management style. In this sense, using a tool like OKRs – Objectives and Key Results – can help in this process. You must be wondering: why?

The tool proposes that team members be involved in the development of goals, objectives, and results to be achieved at the end of the cycle, which, besides being important for the company's growth, will make each employee feel more valued, as it allows them to see how their work impacts the whole. This greatly increases employee engagement and will give a boost to the efforts to achieve the desired results.

The real estate market can be a favorable option for beginner investors, but it requires attention to bureaucratic risks.

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The real estate market can be a favorable option for beginner investors, but it requires attention to bureaucratic risks.

Considered one of the best sectors to invest in, the real estate market presents optimistic conditions for new investors. Whether in real estate funds, purchasing your own property, or even construction projects, the sector shows consolidated returns and a growing potential for appreciation. However, the first experience can be traumatic if not well grounded.

This is because when purchasing a property, many buyers only analyze the structure and delivery condition, disregarding bureaucratic issues. Administrators of more than 60 real estate CNPJs and partners of the Simas and Hütner Law Firmthe lawyers Doctor Suellenn Simas and Doctor Renata Hütner, I cite points that should be analyzed during negotiations.

Contract specialist Hütner argues that the action requires legal planning to ensure the success of the maneuver and emphasizes the importance of drafting and contractual knowledge. "The contract is the foundation of legal certainty in any real estate transaction. It must be detailed, clear, and precise to protect the interests of the parties involved. Unfortunately, many people only realize its importance when they are already facing problems," he explains.

Specialized in real estate and corporate law, Simas warns that the first step to ensure business security is document analysis, which requires meticulous attention to what the law states. Excitement can cause the buyer to ignore important details. Without a careful analysis of the state situation and any judicial restrictions, there is a high risk of future problems. Cheap can be expensive.

What precautions should be taken?

In the case of used properties, attention should be paid to the property's registration, sale certificates, taxes, registered documents, and inspections, as well as an investigation into the seller's background. When it comes to properties under construction, extra caution must be taken. The lawyers advise that the reputation of the construction company and the contract conditions are the first points to be analyzed. It is also recommended that the investor retain possession of all advertising material in order to ensure the complete delivery of the marketed structure.

What should I consider when choosing a property?

1. Regional infrastructure: Areas with recent constructions and urban improvements tend to appreciate more.

2. Access to public transportation and commerce: Well-connected neighborhoods tend to be more sought after for living and entrepreneurship.

3. Appreciation history: It is important to check the average price of neighboring properties and the trend of increase or decline in recent years.

4. Investment liquidity: Buying the property based solely on the price is not recommended. It is essential to analyze the region's growth and long-term capital liquidity so that a potential resale is not harmed.

The duo concludes by agreeing that seeking legal advice and negotiating conditions based on legislative assurances help ensure safety and peace of mind in the purchasing and application process, where prevention is the best way to avoid future problems.

The photography map reveals the main brands in the sector in Brazil

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The photography map reveals the main brands in the sector in Brazil

Who is shaping the photography scene in Brazil? The Photography Industry Map 2025, produced by Aftershoot, answers this question by providing a comprehensive overview of the companies driving the sector. Organized into 14 categories – including manufacturers, editing software, and portfolio services – the survey highlights the main players in this industry.

The photography market has never been so dynamic. With the rise of artificial intelligence and the fusion of traditional and digital techniques, photographers and content creators are seeking innovative solutions to optimize their workflows. The map emerges as an essential guide, connecting professionals to the tools and trends that are redefining how photography is produced, edited, and shared.

The survey reflects the constant transformation of the sector.The Photography Industry Map highlights the incredible diversity of companies that influence the photography scene. From manufacturers to software developers, this map brings together those who are innovating and creating the tools that drive the industry. The photograph is at a moment of convergence between artificial intelligence and traditional techniques. Currently, photographers do not choose a single solution — they are combining different tools to unlock new creative possibilities and optimize their workflows.— comments Harshit Dwivedi, founder of Aftershoot.

According to Justin Benson, co-founder of Aftershoot, specialization has been a key factor in this movement:The Photography Industry Map is our way of bringing the community together, making it easier for photographers to explore and choose the best tools for their work. We are observing an increase in the development of specialized tools for specific niches, which indicates that photographers are customizing their workflows to reflect their unique style. Today, they want to work smarter, not harder, integrating services, AI, and traditional tools seamlessly.

In addition to guiding photographers and enthusiasts, this map can also be used as a market thermometer by helping companies identify trends, strategic partnerships, and new opportunities. With regular updates from Aftershoot, it keeps up with the industry's evolution and ensures that professionals always have an up-to-date overview of the tools and innovations that are redefining photography.

The map is available in high resolutionin this link. 

The largest book app and publishers work together to attract more readers

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The largest book app and publishers work together to attract more readers

THESkate, a reading platform and community, aims to expand the distribution and access to books for thousands of people. The collection, consisting of over 5,000 titles, is built through partnerships with major publishers such as Companhia das Letras, Grupo Editorial Record, Editora Sextante/Arqueiro, Planeta, Globo Livros, among others. These titles are distributed in digital format, in the form of e-books, audiobooks, and minibooks, increasing the visibility of Brazilian publishers and authors and contributing to the development of new readers.

Since the beginning of the operation, Skeelo has distributed more than 11 billion books. In 2024, we accumulated over 286 million minutes of reading, highlighting success stories such as the bookNo Exit, which was part of the Skeeloween collective reading marathon and became the most completed title in the app's history," explains Rodrigo Meinberg, CEO of Skeelo.

This engagement is not by chance. The collection curation is carried out by a multidisciplinary team dedicated to improving the readers' experience.

Democratization of reading

The startup's pioneering business model, offered as a benefit by over 150 companies such as Vivo, Claro, UOL, Sem Parar, and Terra, at no additional cost to customers, benefits the entire publishing ecosystem: publishers, who reach new audiences; partner companies, which deliver added value to their clients; and readers, who have easier access to great books, bringing new vitality to the bookselling sector.

"The distribution format is very simple for the user; just use your own cell phone anywhere to enjoy everything Skeelo offers. No specific device is needed to read or listen to our content. Another major advantage over other players is the user's permanent ownership of the book. Once they acquire the book, the file will always belong to them," explains the CEO.

With this, the company consolidates the collaboration between the platform and publishers, presents a sustainable model for the market, and contributes to a more informed, inclusive, and connected society through the power of words. "The discourse that Brazilians do not read is outdated. Looking ahead to the next five years, we see great growth potential. The goal is to further expand the collection, strengthen partnerships with publishers and companies to reach a larger number of people, and also invest in technologies that enhance the user experience," he concludes.

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