According to a survey by Opinion Box, in partnership with Octadesk,Free shipping is one of the main factors in the purchase decision, influencing about 67% of consumers.With that in mind, the Free Shipping Day was created, celebrated on April 28th in Brazil. The initiative is seen as an effective strategy for attraction and conversion, offering consumers this clear advantage: saving on shipping costs.
 

"For retailers, it represents the opportunity to increase the visibility of their products and attract new customers. However, the success of the action depends on strategic planning and attention to logistical and operational details," says Juliana Vital.Global Chief Revenue OfficerandNubimetricsplatform that empowerssellersand major brands with smart data.
 

According to the specialist, offering free shipping can make a difference at the moment of purchase decision. However, it is essential that sellers carefully choose the products that will participate in the campaign, analyze costs and profit margins, and set prices strategically. And this factor has a motivation: the shopping experience has become an increasingly decisive factor for the consumer, according to a study by Ecglobal,More than 60% of consumers state that it is a point that directly influences their decisions.

"It is essential for retailers to take advantage of the date to analyze their audience's behavior and use market data to make more accurate decisions. With organization and a focus on the customer experience, the celebration can become a decisive moment for the sustainable growth of businesses in the digital environment," says the professional.

To boost revenue, Juliana also explains that other points cannot be left out. The quick delivery deadline is very important to consumers, along with clear information, the seller's reputation, and reliability in the shipping process. Paying attention to these points can ensure not only success on Free Shipping Day but also long-term customer loyalty, concludes the CRO.

According to data from ABEMF (Brazilian Association of Loyalty Market Companies), the sector recorded a revenue of R$ 5.2 billion in the first quarter of 2025 — a 13.6% increase compared to the same period of the previous year. For Thiago Brandão, CEO and co-founder of theLoyalme, a startup that was born within Cuponeria to offer loyalty solutions, gamification is a powerful practice among loyalty strategies for engaging your audiences, as it drives sales and helps businesses thrive.

In order to create a win-win situation, companies that use the strategy have a goal to achieve, which may be to retain the customer, and in doing so, the customer can receive an exclusive benefit after completing it. "Gamification is an important ally to reward any type of user, as incentive campaigns can be applied to different markets through a transformative approach that makes customers even more loyal," says Thiago.

Thinking of demystifying misconceptions surrounding strategy, the CEO highlights myths and truths about the gamification market. See below

1. Can gamification be used in different areas?

Truth.One of the main reasons for the widespread use of the solution is its adaptation according to the needs and objectives of each context. The applied strategy offers a unique opportunity to differentiate the brand from others, providing personalized and memorable experiences, generating engagement, motivation, and rewards. Education, health, marketing, human resources, and sustainability are some examples.

1. Is the solution just about instinctive games?

Myth.Incorporating game elements, such as scores and instant rewards, is important to make the consumer experience richer and more engaging. However, the strategy is not limited to just that.

For Brandão, the essence of gamification lies in creating engaging and meaningful experiences for users. "In addition to tangible rewards, gamification creates an emotional connection with the brand, achieving concrete results and gaining a sense of accomplishment," says the CEO.

1. Gamification can help retain and attract new customers

Truth.Customer loyalty is one of the fundamental pillars for the success of any company. Keeping customers satisfied and engaged can increase revenue, as well as strengthen the brand's reputation and reduce the costs of acquiring new ones."Retaining clients is as difficult as acquiring new ones; gamification is a great tool to increase engagement and participation of the target audience," says Thiago.

1. Short-term loyalty strategy

Myth.In addition to provoking a sense of achievement, gamification introduces competitive elements such as leaderboards and challenges, which stimulate healthy competition among participants. She can increase the engagement and motivation of those involved to achieve higher long-term goals.

Gamification solutions also incorporate mechanisms to collect user data and feedback. This provides valuable insights into customer behavior and preferences, allowing companies to make continuous adjustments more effectively.

"The trend is that gamification is far from being a passing fad. The transformative approach tends to evolve as new strategies are leveraged to retain and reward customers," concludes the CEO.

An entrepreneur who does not delegate, does not multiply. Whoever makes all the decisions in the company ends up becoming the company's own growth limit. According to theMXE GroupEducational reference in solutions for entrepreneurs and their businesses, this is one of the hardest truths to accept for those who undertake in Brazil.

And she is accompanied by other equally common diagnoses: high turnover, improvised processes, operation by intuition, time lost to bureaucracy, lack of predictability, and low maturity in people management. The reflection of this is visible: according to Sebrae, more than 50% of small and medium-sized businesses close within four years.

"There are many entrepreneurs who grow without structure, just pushing forward, and eventually the bill comes due. Growth without management is risky. Growth without processes is chaos. Growth without a good team is exhaustion," says Felipe Cintra, CEO of Grupo MXE.

The invisible pains that hinder your business

1. You can't delegate – and you think no one does it better than you

Centralization may work in the first few years, but then it stalls. The leader needs to step out of the operation and form a second management layer.

Diagnosis: Lack of middle management and a culture of autonomy.

Solution: Team structuring, role definition, and real decentralization (with security and monitoring).

2. Your operation depends on people who "know how to do," but not on processes that guarantee the result.

The company is vulnerable to the departure of a single employee.

Diagnosis: Management based on key people, without knowledge backup.

Solution: Process mapping and standardization, KPI implementation, and the use of AI to create predictability.

3. You put out fires every day and can't see the growth

The short term consumes everything.

Diagnosis: Reactive management, without strategic planning.

Solution: Indicator routine, prioritization methodology, and analysis culture (with AI support for data reading).

4. Your turnover is high – and you normalized it.

If you think everyone "really jumps from job to job," be careful: this may be a direct reflection of your management.

Diagnosis: Lack of clarity about culture, goals, responsibilities, and growth plan.

Solution: HR restructuring, development pathways, and reinforcement of organizational culture.

5. You are still trying to scale the company with the same tools you used when you had 5 employees

Spreadsheets, handwritten notes, controls on WhatsApp.

Diagnosis: Limited technology, artisanal operation, and bottleneck in processes.

Solution: Implementation of ERPs, integration of departments, and use of artificial intelligence for faster and more accurate decisions.

A business that depends 100% on the founder to operate is not ready to scale. The entrepreneur needs to move out of "do everything" mode and take on the role of strategist. That is what allows for consistent growth, concludes the CEO.

About the MXE Group

The MXE Group, an educational reference in solutions for entrepreneurs and their companies, specializes in building and implementing efficient processes, mentoring for entrepreneurs, and training for teams and leadership. Founded in 2023, its focus is to structure processes, optimize management, and drive business growth.

With clients in eight countries, including Japan, Canada, Portugal, the USA, and Argentina, the group impacts thousands of entrepreneurs through its two main branches: MXE Education, focused on training, lectures, masterminds, and immersions, and MXE Services, which includes Up Grow Consulting, specialized in process structuring and business management, and a fully equipped auditorium for events that accommodates 120 people.

Under the leadership of the multi-entrepreneur Felipe Cintra, founder and CEO, and Maycon Manfio, COO, MXE has been establishing itself as a reference in business development. With an expanding team, the group serves businesses across various sectors such as agriculture, retail, food industry, healthcare, e-commerce, industrial manufacturing, and services, supporting entrepreneurs in scaling their operations with efficiency and sustainability.