Publishing a book has ceased to be just a personal project and has become a concrete strategy for positioning and strengthening personal branding. More and more, doctors, lawyers, consultants, and coaches are recognizing the potential to transform their careers and knowledge into non-fiction works that expand their presence in the market and generate new business opportunities. The publication establishes itself as an effective way to open doors to speeches, mentoring, courses, and specialized consulting.

According to a survey by the Getulio Vargas Foundation (FGV), professionals who invest in building their own brand experience up to a 25% increase in recognition of their skills, which directly impacts the generation of new professional opportunities and the expansion of authority in the market.

Book as a marketing tool

Although many specialists accumulate extensive experience in their fields, the difficulty in structuring this knowledge into a solid editorial format remains a common obstacle. Lack of time, insecurity in writing, and absence of a clear methodology lead many to postpone the project of publishing a book. To overcome these barriers, partnering with a ghostwriter allows the author to focus on sharing their knowledge while a specialized professional transforms this information into a cohesive and engaging narrative.

"Most specialists have a lot to share, but do not necessarily master the techniques of writing and storytelling. The ghostwriter enters this process as a facilitator, organizing the author's ideas, respecting their essence, and ensuring that the content is presented in a strategic and professional manner," explainsJulyanne Guimarães Amadeu, founder of theAlma Publishing.

In addition to structuring the content, publishing a book creates an effect of expanding the expert's personal brand. "With a published work, the professional begins to be seen as a reference in their field of expertise, which translates into new invitations for lectures, participation in events, consulting, and other opportunities that value their established expertise," he declares.

Build a legacy and expand market reach

The publishing experience goes beyond immediate exposure. The book becomes a long-term asset, capable of strengthening the professional trajectory and generating strategic connections. According to Julyanne Amadeu, the impact of a book on a career can be so significant that many clients report a substantial change in market perception after the release of their works. "Publishing a book is not just sharing what you know. It's leaving your mark, becoming a reference, and opening doors that didn't exist before," he/she/they points out.

The writing journey, however, requires commitment and strategic vision. It is necessary to extract the right stories, connect experiences in a way that build authority, and structure the content with a focus on the positioning desired by the expert.

"This is a process that must be conducted in a personalized manner, respecting each author's journey and aiming to maximize the impact of the work. Our job is to transform experiences into a narrative that has purpose, relevance, and truly connects with the audience they wish to reach," concludes the specialist.

Closing a business, whether due to a change of plans, the end of a cycle, or necessity, is always a challenge. The decision itself already carries an emotional and strategic weight and becomes even more complex when it involves the allocation of goods and utensils accumulated over the course of the operation. However, what many entrepreneurs do not know is that this collection can become an excellent opportunity for financial return.

Kitchen equipment, furniture, office items, electronics, industrial machines, and even utility vehicles can be resold quickly and securely through specialized digital platforms. This resale market has been growing rapidly and sustainably, driven by increasing interest in cost-effective solutions.

OnestudyThredup indicates that the second-hand products sector advances, on average, three times faster than the traditional clothing sector. By 2027, segments such as thrift stores are expected to double in size, generating around US$ 350 billion. In Brazil, theOLXIt revealed that 61% of consumers already use online platforms to sell used items as a way to generate extra income.On average, each person has R$ 2,113 in objects that could be monetized, a source of capital waiting to be utilized.

In this scenario, closing a deal does not have to mean total loss. On the contrary: with planning and strategy, the dismantling process can become an intelligent step towards financial recovery.

"We are living in a moment when consumers and small entrepreneurs are more attentive to cost-benefit. Auctions and marketplaces are practical alternatives to acquire and resell products without paying full price," highlights Kwara's CEO, Thiago da Mata.

Why bet on resale?

In addition to financial gain, reselling used assets also strengthens the circular economy by extending the lifespan of equipment and preventing the premature disposal of materials in good condition.

Reverse logistics, a key element in this process, allows products to return to the production cycle through reuse, recycling, or proper disposal. Despite its importance, Brazil still faces bottlenecks: according to theAbrelpeAbout 45% of the waste that could be reused ends up being lost, resulting in an estimated annual loss of R$ 14 billion.

Adopting sustainable practices not only reduces operational costs and optimizes resources but also strengthens the company's image even during the closure phase as a socially and environmentally responsible organization.

"The entrepreneur who chooses to resell their assets alleviates the financial impact of the closure and also encourages sustainable practices, in addition to supporting small businesses that seek quality equipment at affordable prices," reinforces Thiago.

8 tips to turn your business assets into revenue

1) Make a detailed inventory

List all items available for sale: furniture, appliances, tools, equipment, spare parts, and related items. The more complete the inventory, the more attractive it is to buyers.

2) Assess the condition

Well-maintained items tend to generate greater interest and achieve better offers. Take good photos, document any wear and tear, and if possible, make simple repairs before listing them.

3) Choose trusted platforms

Prefer sites with a good reputation, security, and nationwide reach. Kwara, Enjoei, OLX, and Facebook Marketplace are popular and effective options.

4) Be transparent in the descriptions

Report brand, model, duration of use, and actual condition of the item. This honesty helps build trust and avoid future complaints.

5) Set realistic prices based on the market

Research prices practiced at auctions and similar marketplaces. "The goal is to rotate inventory efficiently, not to maximize profit at any cost," advises Thiago.

6) Take advantage of the reach of the platforms

Specialized environments already have an audience willing to buy. Kwara's auctions, for example, attract interested parties and are promoted on social media and in the press, maximizing the reach of their products.

Sell in batches when possible

Grouping similar items (such as chairs, kitchen utensils, or electronics) speeds up the selling process and can increase the average bid value.

8) Combine the transportation and pickup well

Logistics varies depending on the platform used. Some leave the transportation to the buyer, others to the seller. Combine in advance to avoid surprises and ensure a smooth transaction.

Closing a business can actually represent the beginning of a new phase. And selling your tools strategically makes all the difference in the final balance. What often seems like a problem can become immediate liquidity; you just need to know how and where to sell, concludes Thiago da Mata.