In a scenario where connectivity and efficiency redefine the dynamics of businesses, small and medium-sized enterprises (SMEs) have found in technology an essential ally for their creation and growth. In Brazil, this trend is reflected in the significant number of new ventures: in 2024 alone, 2.8 million new SMEs were registered, according to Sebrae data.
When entering the market, these companies face a series of challenges, with one of the main ones being the competition with large players, who have established processes, greater investments, and cutting-edge technologies. Meanwhile, SMEs are involved in a more unstable universe, seeking to balance operational costs with customer satisfaction.
In this scenario, the solution is often found by optimizing processes using creative economy resources. An example of this is optimizing the logistics sector, especially the last-mile deliveries (the stage at which the product reaches the buyer’s door). By reducing costs and facilitating logistics, these companies start serving their customers more effectively, ensuring quick access to the products sold. On-demand delivery platforms, like Lalamove, prove to be ideal partners in this strategy by connecting driver partners to consumers in a simple and economical way. The brand’s success among SME managers can be seen in the 57.5% increase in the number of corporate customers using the Lalamove app, between 2023 and 2024, confirming the competitive advantages of this model for companies.
A connected world demands agility
Delivery speed is no longer a differentiator; it is a requirement. Consumers expect to receive their orders quickly and have total visibility of the process, a standard that was previously only within reach of large brands.
In this context, Lalamove empowers SMEs to offer services equivalent to those of large corporations, without financial or contractual ties to carrier companies. One of the main advantages of the platform is its flexibility: there is no need to enter into long-term contracts or meet minimum volume requirements. This means SMEs can adjust their costs to real demand, without the risk of losses. In months of high demand, they have an efficient network of partner drivers for agile deliveries. During low periods, costs align with the decrease in order volume, allowing for greater financial and operational control. With 24/7 options, a variety of vehicles, and real-time tracking, Lalamove provides the ideal conditions for SMEs to serve their customers promptly and economically, at any time of the year.
Empowering communities with accessible solutions
Lalamove’s mission is to empower communities by making deliveries fast, simple, and accessible. This commitment is particularly relevant to small businesses, which do not need to invest in their own fleets or logistics teams. The flexibility of pay-per-use ensures that costs remain low and adaptable to demand.
A practical example of this is Lever Carpentry, which found a solution for its logistical demands in Lalamove. Born from the dream of two friends, Lever has been in the market for the same period as Lalamove in Brazil. The company’s first deliveries were made using one of the partner’s cars but quickly became insufficient for the size and number of carpentry deliveries.
By recommendation from a supplier, Lever started placing orders through the app, which became essential for partners to have more time in furniture production, as well as to streamline and save on the company’s logistics as a whole. Another advantage Lever found was the extensive range of vehicles available on the platform. With increasing sales, they are able to deliver anything from 10cm labels to furniture for a complete apartment. Nowadays, Lalamove is essential for the company’s daily operations.
An optimistic view for the future
In the current scenario, SMEs no longer need to remain in the shadow of major brands in terms of delivery speed. With accessible and technological logistic solutions like those offered by Lalamove, they can compete on equal footing, providing speed, simplicity, and a quality experience to their customers.
By empowering small and medium-sized enterprises with efficient last-mile delivery tools, Lalamove strengthens its commitment to the growth of the communities it serves and to the transformation of the logistics market. The message is clear: with the app, delivery speed is not a privilege of a few; it is an opportunity for everyone.
